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Sigo Hispanic Media

Quinceanera

Mexico’s Grupo Plexon enters U.S. Quinceañeras Market

Most Hispanics, approximately 70%, are of Mexican origin. Quinceañeras events are important to this audience. The average quinceañera celebration costs upward of U.S. $15,000.The Quinceañera expo and media sector is very fragmented and there is potential in economies of scale and in monetizing a national platform for advertisers.