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Sidral Mundet

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  • Sidral Mundet 

photoSidral Mundet and the ( anónimo ) agency, led by Raul Cardós, have launched a campaign aimed at strengthening national pride.The traditional soft drink brand ̶ produced in Mexico and exported to the United States ̶ now carries something more than the taste of home to those who’ve emigrated: it delivers messages from loved ones who’ve stayed behind in Mexican territory and for some reason cannot cross the border.To record a message, the user simply downloads the Un poco de México app, which also allows scanning Sidral Mundet bottles and watching videos.The campaign also features a truck driving through U.S. streets shows greetings from Mexicans to the community, as each soft drink bottle carries a personalized message recorded by friends and relatives of migrants. Dallas based Walo Creative is Novamex (Sidral Mundet’s mother company) agency of record, including for media buying.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

 

  • Under Armour

descarga-4Under Armour is reviewing its’ media agency, according  to Adage. Omnicom Media Group’s Optimum Sports is the incumbent on the business since 2011. Droga5 will continue handling creative. Under Armour spent US$20.6 million on measured media in the U.S. in 2015, according to Kantar Media and about US$10.1 million on measured media in the U.S. from January to November of last year.

 

 

 

 

  • Colonial Savings, F.A.

Leticiacolonial_Logo Mijes has joined Colonial Savings, F.A. in the newly created position of Multicultural Market Manager. Mijes will work with Colonial’s Consumer Retail Lending Division to expand Colonial’s efforts in developing strategic relationships with community partners, reach potential customers from multicultural backgrounds and assist in new product development.With more than 21 years of experience in the mortgage finance industry, Mijes has a proven track record of success as a mortgage loan officer and multicultural market manager. Mijes is fluent in both English and Spanish and is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) and served as the President of the Houston chapter in 2014. She is also actively working with the national chapter of NAHREP to assist in expanding chapters in Texas.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Nissan

descarga-10Nissan United, Omnicom’s dedicated unit for the brand, is moving from L.A to the East Coast as part of a restructuring of its US$750m US relationship with the Japan-based auto giant. The move is said to be  part of a larger push for better collaboration amongst Omnicom’s dedicated agency personnel, comprising staff at TBWAChiatDaily, Zimmerman Advertising OMD and other Omnicom agencies, which started about a year ago.The move includes the hiring of 72andSunny’s Joe Garcia in a newly created role based in Nashville, leading the US Nissan business as senior vice president-Omnicom. Jon Castle will continue to lead Omnicom’s global Nissan United unit.

 

 

  • Dacor

r8xpqom1_400x400Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. Team One will handle creative, strategy, public relations, social, digital, experiential and media planning duties, while Samsung’s media agency, Starcom, will handle media buying.

 

 

 

  • WordPress.com

gj7dkvjwxsm4pwxizb0g_200x200MDC’s media agency Assembly has been appointed agency of record for publishing platform, WordPress.com, Mediapost reports. The account was awarded following a review. There was no incumbent. The agency will handle media strategy, planning and buying, data analytics, and modeling.

 

 

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What: The traditional soft drink brand goes hand in hand with ( anónimo )’s creative campaign.
Why it matters: Because this marketing activation combining traditional media and digital applications seeks to link Mexicans on both sides of the border, reminding them of the importance of staying united despite situations that appear adverse, such as the construction of a border wall.

At a particularly difficult time for Mexicans, who are facing internal problems combined with a tightening US immigration policy and likely changes to their trade treaties, Sidral Mundet and the ( anónimo ) agency, led by Raul Cardós, have launched a campaign aimed at strengthening national pride.

The traditional soft drink brand ̶ produced in Mexico and exported to the United States ̶ now carries something more than the taste of home to those who’ve emigrated: it delivers messages from loved ones who’ve stayed behind in Mexican territory and for some reason cannot cross the border.

“While some brands focus their communication on protesting against the wall, we think that connecting people is much more positive, hopeful, and useful, so that’s what we decided to do,” explains ( anónimo )’s proposal.

We are creating an action that brings people that are here together with those over there, and in so doing reminds us that nothing is stronger than the affection between people.
To record a message, the user simply downloads the Un poco de México app, which also allows scanning Sidral Mundet bottles and watching videos.

The campaign also features a truck driving through U.S. streets shows greetings from Mexicans to the community, as each soft drink bottle carries a personalized message recorded by friends and relatives of migrants.

We are very proud of this campaign and the results it is generating, but most of all, we are proud to be able to take a little bit of Mexico to the United States and remind all that love knows no borders, let alone walls.

Fact Sheet:

Campaign: Un poco de México
Product: Sidral Mundet
Agency:   ( anónimo )
Creative team: Aldo Chávez, Ray López, Rafa Martínez, Raúl Cardós
Planning: Iván Santos
Account Supervisors: Fernanda Torres, Ale Ballesteros
Production company: Man on the Moon
Client approvals: Gerardo Sánchez Nava, Francisco Suárez, Monserrat Vilar, Lloyd Blunk, Jorge Gamboa, Daniel Alcántara, Patricia Guzmán