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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Ogilvy Brazil – Tiffany & CO  ::: Young & Rubicam Argentina – Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock ::: Imagina Love Chile –  Shopping , Punto Cencosud, Kotex, Cocha , Pronto Copec ::: P&G / Global  ::: MAGGI :::

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  • Tiffany & CO / Brazil

TCO_TWITTERLOGO_130X130_400x400Ogilvy Brazil has won the Tiffany & CO account. , an symbol of luxury and an iconic brand for almost 178 years. “We are proud  to have it in our portfolio,” said the CEO of Ogilvy & Mather, Fernando Musa.

 

 

  • Young & Rubicam / Argentina

logo_yr_2_400x400The agency Young & Rubicam has been awarded Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock accounts. The agency will provide an integral service aligned with the the company’s new vision.

 

  • Imagina Love / Chile

love_transparente7Imagina Love, a Chilean production, video post production and technology company, began working with clients such as Shopping and Punto Cencosud, Kotex, Cocha and Pronto Copec. The company plans to increase sales by 75%this year. The venture was created by José Tomás Arrigorriaga advertisers and Sebastian Otaegui in 2005.

  • P&G / Global

kYrPoJnL_400x400Procter & Gamble brands separation will come faster than expected .The company is projecting that this brands’  will total 14% of sales, equivalent to US$11.5 billion million. This means 10% more than announced in August, or, in other words, US$ 8.2 billion more. In a presentations to the Consumer Analyst Group held in Boca Raton, Florida, the CFO of P&G Jon Moeller said the company expects to have ” negotiated or announced ” their brands separations or withdrawals for the summer, almost a year after the announcement, “and having completed sales, mergers or derivations of brands by July 2016.To date, P&G has announced separations of 35 of its 100 brands, even big players like Duracell and Iams to smaller ones, like Avril Lavigne’s fragrance license or medical service MDVIP.

  •  MAGGI

descarga (1)Huerta MAGGI smashed potatoes has obtained its certification without wheat, oat, barley and rye (TACC) so that people who have celiac disease can also enjoy it. The brand was registered on the Registro Nacional de Productos Alimenticios “libres de gluten” (Argentine National Registry of “gluten free”)  and has also been endorsed by Autoridad Sanitaria de Aplicación( Health Authority of Application.). The new packaging has included  the logo that identifies it as suitable product for celiacs.

Globe Newswire 265Advertising Technology providers continue to work in order to better integrate the off-line and digital media worlds, particularly as it relates to facilitate e-commerce transactions that origin on broadcast or print media. Obviously, the mobile phone plays a crucial role.

An Israeli company called Pounce just introduced a new secure mobile app that makes shopping more convenient by allowing consumers to instantly buy products seen in print media. Using image recognition technology, Pounce enables customers to scan product images and purchase the product with 1-tap, all in less than 30 seconds. The new mobile technology is turning static print media into a digital storefront.

According to a recent survey, 47% of people are put off by the length of the mobile purchasing process.

According to the 2013 Mobile Consumer Insights study conducted by Jumio, a mobile payment validation service, 47 percent of people are put off by the length of the mobile purchasing process and 23 percent found the purchase would not go through. Pounce’s purchasing-path tries to alleviate both those concerns. By securely storing billing and shipping information, Pounce eliminates the need to re-enter those details for every purchase, allowing consumers to simply scan the product and purchase. The financial transaction and fulfillment are handled by the retailers, so consumers can feel confident that they’re shopping with the brands they know and trust.

“Print media is a great shopping tool for consumers, but it comes with a time-delay between the initial intent and the actual transaction. Pounce removes that interruption, empowering consumers with the option to purchase a product right then and there, instead of going online or driving to a store,” said Avital Yachin, Founder & CEO of Pounce. “Convenience is everything, which is why we created Pounce to accommodate people’s busy lives and help to reduce errand lists by taking immediate action when shopping with print media.”

Circulars promoting retailers

Consumers can use Pounce when browsing circulars and other print media from Staples, Ace Hardware, Toys “R” Us, Babies “R” Us and Target, with more retailers coming soon. The secure mobile technology integrates with a retailer’s online stores using their existing checkout method to process orders, bridging the connection between print media and e-commerce.

“We’re always eager to work with companies that offer creative solutions that enhance the shopping experience for our customers, and add value for our partners,” said Lester Holze, Vice President, Business Development at ShopLocal, a leader in providing brands and agencies with the highest impact solutions to reach shoppers. “Pounce’s intuitive technology turns print media into a real-time shopping experience, which is ideal for retail stores looking to enhance mobile sales and track the results of a print ad campaign. It’s a great addition to our suite of capabilities.”

Helping retailers better manage print media, Pounce uses analytical capabilities to measure the performance of product advertisements. Pounce generates a sales report extracting details and success rates compiled through Pounce purchase transactions, providing retailers with a clear depiction of print ad performance.

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