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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Nestlé

Nestlé announced the global launch of a new range of Starbucks products to enjoy at home. Consumers can now enjoy a line of 24 Starbucks-branded coffee products from Nestlé, including whole bean and roast as well as the first-ever Starbucks capsules for Nestlé’s Nespresso and Nescafe Dolce Gusto systems.This is the first product launch since the two companies formally joined forces in August last year and created a global coffee alliance.Nestlé will start rolling out products in several markets across Asia, Europe, Latin America, the Middle East and the U.S.Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding Ready-to-Drink products.The agreement will consolidate Nestlé’s leading position in the global coffee business while significantly strengthening Nestlé’s coffee portfolio in North America.

  • Falabella Group

Falabella Corporate Services, part of retail giant S.A.C.I. Falabella, South America‘s largest integrated retailer partners with ThoughtWorks India, a global software consultancy to fast track the e-commerce platform of the Falabella Group. The strategic partnership will give Falabella competitive advantages of customized, scalable and a secure platform that will integrate with its existing systems.In line with the Group’s aspirations of being a formidable digital commerce player in the countries it serves – Chile, Peru, Colombia, Argentina, Brazil, Uruguay and Mexico, Falabella Corporate Services India will drive data driven and personalized customer shopping experience through ThoughtWorks digital platform strategy. Founded in 1889, Falabella is one of Latin America‘s leading online and offline retail platforms. Falabella has over 496 stores across 7 countries comprising retail shopping centers, travel, insurance and consumer credit.

  • inCruises International

In 2016, inCruises International, the world’s largest cruise membership club, embarked on unprecedented global expansion, a move designed to provide more people around the world with the opportunity to travel affordably and profitably.This month, two new countries in Latin America have been added to the company’s portfolio: Argentina and Peru.The announcement means that people in Argentina and Peru with entrepreneurial ambitions can join Independent Representatives across the globe who earn income by selling inCruises exclusive Cruise Membership Club.Adding Argentina and Peru is expected to bolster the region’s economy through business opportunities and increased cruise tourism. Since launching its flagship membership in 2015, inCruises International has grown to become the premier cruise membership club with Members and Partners in over 178 countries all over the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Rituals

Body and home cosmetics beauty house Rituals has opened its first store in Americas travel retail at London Supply’s Puerto Iguazu border duty free complex.The opening is in partnership with Essence Corp, which has travel retail distribution rights for the brand in the USA, Canada, Latin America and Caribbean.The opening marks the first time that Rituals is able to showcase its lifestyle brand credentials spanning numerous categories to travel retail shoppers in the Americas.

 

  • Shell 

Oil giant Shell invested in German manufacturer Sonnen last May. Now the oil company wants to fully acquire the business, subject to Germany’s monopoly authorities. Sonnen said it hopes the deal will accelerate its growth by expanding its market reach and capacity.In recent months, sonnen has positioned itself well in the U.S. and Australia and the firm aims to expand into Africa, Latin America and Asia.Shell offers a global presence and had supported sonnen in auditing battery cell manufacturing. Purchasing conditions for battery cells would also be expected to improve for sonnen with a strong partner such as Shell.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

  • Formula One

Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review. Media was handled in-house prior to the review. WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media.Each part of the media business is worth about half of the US $40m budget.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says. In terms of what this means for Latin America, Netflix does not disclose regional numbers. However, for 2018, they plan to add more Latin American subscribers than ever with 50 original productions from this region. “A good story told well is a global product”, said Ted Sarandos, Chief Content Officer at Netflix.

 

 

  • Dream Hotel Group

Dream Hotel Group signed three new hotels in Mexico and Central America. The Unscripted Belize is slated to open in late 2018 while the Dream Belize and Unscripted Tulum are set to open in 2020. Unscripted Belize—the first of the two new Belize properties—will have 24 beachfront cabanas near the Caribbean Sea. Belize’s second upcoming property—Dream Belize—will have 260 rooms. These will include 100 guestrooms and suites, 120 hotel condos and 40 branded residences. Both properties are owned and developed by Luke Chadwick.   The Unscripted brand will make its first foray into Mexico with its upcoming hotel in Tulum. Dream Hotel Group’s development pipeline has more than 30 hotel and resort projects worldwide across its brands Dream, Time, The Chatwal and Unscripted scheduled to open over the next four years.

  • Radisson Blu

Carlson Rezidor Hotel Group is expanding its portfolio in Costa Rica with the country’s first Radisson Blu branded hotel. Construction on the Radisson Blu Resort & Spa Papagayo, Costa Rica is scheduled for late 2018, with an opening date set for December 2020. The upcoming Radisson Blu resort will join Carlson Rezidor’s three hotels in Cost Rica: Radisson San Jose-Costa Rica, Country Inn & Suites by Radisson, San Jose Aeropuerto, Costa Rica and Park Inn by Radisson San Jose, Costa Rica. Carlson Rezidor will add the upcoming hotel to Radisson Blu’s portfolio of 300 operating hotels in 69 countries mostly outside of the U.S., including in Europe, Africa and Asia.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • IHG

IHG announced the opening of the new-build, 179-room Holiday Inn Lima Airport hotel, just five minutes from Jorge Chavez Lima International Airport. The two-tower, eight-story property is the second brand IHG has introduced in the capital city of Lima.Lima is home to numerous multinational companies making it one of the Latin America’s most dynamic financial markets. As Peru continues to grow, travelers can count on two IHG hotels in its capital city, Crowne Plaza Lima and Holiday Inn Lima Airport, along with six hotels that will be opening across Peru over the next few years.The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

 

  • SpotSee

SpotSee, global leader in shock and vibration monitoring through low-cost connectivity and data, and parent to established brands such as ShockWatch®, SpotBot, ShockLog® and OpsWatch, has announced the opening of a brand new office in Sorocaba, located just outside of São Paulo, Brazil. The office was opened to better serve SpotSee’s clients who have operations in Latin America. The office is located at Rua Vidal de Negreiros, nº 108, Sala 17, Vila Assis, 18025-160 Sorocoba – SP and is dedicated to providing sales and technical support to Latin America. Roberto Pinheiro will be in charge of the new facility as Central and South America General Manager, giving the new facility an experienced leader from the beginning.The Brazil office will aim to provide a better overall experience to SpotSee customers and users in Latin America.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

 

 

  • TurboTax

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc., announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.   The integrated program includes TV, radio and digital advertising, community events and social media activations, in both English and Spanish, to ensure relevancy among acculturated and unacculturated consumers. The Hispanic marketing campaign kicked off with “No hay por que tener miedo” (There’s Nothing to Be Afraid Of) advertising theme.  The TV spot creative was concepted by Multicultural agency GALLEGOS United in collaboration with TurboTax’s AOR Wieden+ Kennedy. The Spanish language spot is running on Univision, Telemundo and Azteca America among others and will air through the end of tax season.Through key media integrations on the leading networks and Spanish-language programming including Univision’s “Despierta América” and Telemundo’s “Don Francisco Te Invita”, the brand will be providing insight into the benefits of filing taxes with TurboTax. These are being executed in partnership with GALLEGOS United and Hispanic public relations agency, Havas FORMULATIN.

https://youtu.be/9W-eMoislWY

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says.

 

 

 

  • Domino’s

Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Modell’s

Dennis Holt’s independent media agency USIM has been named print and broadcast media agency of apparel retailer Modell’s Sporting Goods, Mediapost has reported. USIM was selected following a formal review.Omnicom’s Zimmerman Advertising was the incumbent.USIM will be in charge of providing insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office.

 

 

 

 

  • Bacardi – Patrón Tequila

Family-owned Bacardi Limited, one of the largest privately held spirits company in the world, announced it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its PATRÓN® brand, the world’s top-selling ultra-premium tequila. According to the most recent IWSR data, this transaction will make Bacardi the number one spirits player in the super-premium segment in the U.S. and the second largest spirits company in market share by value in the critically important United States market.The Patrón leadership team, including Chief Executive Officer Edward Brown, Chief Operating Officer David R. Wilson, and Chief Marketing Officer Lee Applbaum, will continue in their roles.

 

  • San Antonio International Airport

Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS), according to a news release. The US$4 million contract covers an initial three-year term, with the option to extend for two additional one-year periods.The provided services include: advertising creative, graphic design, traditional and digital media planning and placement, public relations and interactive to promote SAT’s service offerings from new routes and in-airport concessions to the SAT “Meet Me” loyalty program and parking.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • P&G

Procter & Gamble Co., one of the world’s biggest ad spender, Procter & Gamble Co., It’s  moving more media planning and buying in-house, according to Chief Financial Officer Jon Moeller.P&G has already cut agency and production costs by US$750 million annually in recent years, and looks to cut another US$400 million in the future.The firm will automate more media planning, production and distribution, bringing more of it in-house and more likely affecting its’ North American media shops: Omnicom’s Hearts & Science and Dentsu Aegis Network’s Carat.

 

 

 

  • Tecate

Tecate, the Mexican growth engine inside the Heineken USA portfolio, announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ). The “We Are Bold” campaign is rooted in consumer insights for the beer brand’s core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion or Carne Asada, as literally translated by this group, plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.The campaign will launch on national Hispanic and English television with two 30-second spots created by Tecate with Nómades including “CHILL” and “GYM” with a third, “COMPETITION,” debuting closer to May.Tecate will increase their investment in paid media by five-fold in 2018 with the campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-of-home. Billboards will start appearing in select Sun Belt states (AZ, CA, NM, NV and TX) in the coming weeks and expanding to 30 key markets including New York, Chicago, Atlanta, Orlando and others by early Spring.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

European oil giant  Royal Dutch Shell plc has opened its first service station in Mexico. With this latest move, the company sets foot in the Mexican retail fuel market. This is a milestone event for Shell since Mexico is the second-largest economy in Latin America and its gasoline market is the fifth-largest in the world. The development is likely to offer the company multiple growth opportunities and boost its revenues. The company’s first gas station includes a convenience store and is located in the northwestern suburb of Mexico City. Shell is the largest fuel retailer in the world with over 43,000 gas stations in around 80 countries worldwide.  The company will also be expanding its network of service stations in other developing economies like India, Brazil, China and Indonesia over the next decade.  In Mexico, Shell intends to invest around US$1 billion over the next 10 years as part of its retail expansion plans.

  • Park Hyatt

Hyatt Hotels Corporation announced two new luxury hotel developments in Los Cabos and Mexico City, Mexico under the Park Hyatt brand. These two high-end properties, designed to meet the needs of the discerning global traveler, mark the anticipated debut of the Park Hyatt brand in the country, and will join the brand’s global portfolio in locations such as Bangkok, Paris, Tokyo, Vienna, Milan and Zurich, as well as two sister hotels in Latin America: Palacio Duhau-Park Hyatt Buenos Aires, and Park Hyatt Mendoza.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hoteles City Express

Hoteles City Express has announced the opening of City Express Plus Medellin and City Express Junior Tuxtepec reaching 130 hotels in operation and more than 14,600 available rooms.City Express Plus Medellin has 141 available rooms and is a 100% owned hotel. Hoteles City Express reinforces the strength of its brand in Latin America with this opening – the sixth for the Company in the region, and the fourth in Colombia. This property will serve business travelers visiting a city with significant economic growth potential.City Express Junior Tuxtepec has 105 available rooms and is a property under a franchise and administration agreement. This hotel is the third that the Company has in the state of Oaxaca and it is expected to benefit from the robust industrial and agricultural activity of the Pacific corridor.

  • Coca-Cola

The Coca-Cola Company, its Mexico and Latin Center business units, along with The Coca-Cola Company’s philanthropic arm – The Coca-Cola Foundation –pledged additional financial support to communities recovering from recent natural disasters across Mexico, Puerto Rico and the Caribbean Islands. The new pledges include: The donations build on the US$2 million The Coca-Cola Foundation previously granted to The American Red Cross for relief efforts across the Caribbean Islands and the southeastern U.S. following Hurricanes Irma and Harvey.Coca-Cola System associates have also come together to provide assistance and support through the Coca-Cola Employee Disaster Relief Fund to their fellow system co-workers who have been evacuated from their homes and are without basic necessities in affected areas. The Coca-Cola Company is matching employee contributions up to US$100,000.With the addition of today’s new pledges of support, The Coca-Cola Company and its business units in Mexico, Latin Center and the United States, along with The Coca-Cola Foundation, together have contributed US$6.4 million to support disaster relief and recovery efforts across the hardest hit areas over the past month.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

@Shell @HyattTweets @CocaColaCo  @CityExpressMX

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • GoDaddy

eH9oma1K_400x400Internet domain registrar and web hosting company GoDaddy known for its Super Bowl ads, has tapped Initiative, as its media buying agency of record. IPG Mediabrands will handle brand media strategy, video and analytics duties. Initiative’s team will be based in the agency’s Los Angeles office.Go Daddy spent US $23 million in 2014, topping its US$21.4 million figure for 2013, during the first nine months of 2014, according to Kantar Media.The company has 12 million customers worldwide and over 58 million domain names under management.

  • Haribo Gold-Bears

descarga (1)Publicis Groupe’s Spark has been selected to help Haribo raise its brand awareness and sales in the U.S. after a review process with five other agencies. Spark is responsible for all traditional, digital buying and planning for Haribo of America, Inc. The portfolio includes Gold-Bears and new Sour Gold-Bears, as well as Happy-Cola, Peaches, Twin Cherries, Raspberries, Sour S’Ghetti, and Smurfs. Haribo spent US$32 million on U.S. advertising in 2013, according to AdViews. Haribo is expected to maintain its famous slogan “Kids and grown-ups love it so, the happy world of Haribo” that is used on all TV advertising. No changes are anticipated in the brand’s positioning.

  • SC Johnson

descarga (3)SC Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • Verizon 

RBkofzQA_reasonably_smallVerizon has named Wieden + Kennedy to handle creative and brand strategy. Mcgarrybowen will remain the agency of record for its wireless business and McCann will continue as agency of record for its Fios broadband service business. Verizon is a massive advertiser, spending US$2.4 billion in 2013.

  • La Bodega Internacional

descarga (2)Hispanic-owned La Bodega Internacional, a handcrafted company based in Atlanta, has announced the launch of J.R. Revelry™, a new, 90 proof bourbon with a unique, smooth taste for new and existing craft whiskey specialists.The taste features a fresh fruit flavor, with a hint of baking spices. The finish features more spices and fresh oak, with a hint of smoke.J.R. Revelry™ was created by Jesus Ricardo, “Rick” Tapia, as a result of his passion for American Whiskey, bringing his spirits expertise and Latino heritage to this new brand. The name J.R. Revelry comes from Rick’s initials, J.R., and the Revelry comes from the atmosphere of celebration that this whiskey should engender.J.R. Revelry is the first bourbon whiskey created and owned by LBI, the first Hispanic American-owned Distilled Spirits Beverage Company and certified MBE (Minority Business Enterprise).From the bottle, to the bourbon inside it, to the label, J.R. Revelry™ is an All-American (100% Made in the U.S. – Certified) craft bourbon whiskey that is debuting in 2015.J.R. Revelry is available in New York, at a suggested retail price of $34.99 per 750 ml bottle.

  • Shell

CVAqugI6_400x400Digital agency Possible, part of WPP, has been selected as a global digital agency for the energy company Shell. The selection, effective immediately, came after a pitch that included four other competing agencies. Initially, Possible will focus on the company’s corporate branding. In the U.S. Shell spent US$52 million on display advertising in 2013 and US$28 million for the first nine months of 2014, according to Kantar. In December, the company’s website had over 309,000 unique visitors in the U.S. and 1.2 million page views, which was up 82% year over year, according to Millward Brown Digital. The account will be led out of Possible’s London office. The agency’s first work will be unveiled early this year.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

 

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