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Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.

By Lorena Hure

Hairdressers’ Night – L’Oréal

On June 15, from 6-11 pm, we had our hair done courtesy of L’Oréal, who organized Hairdressers’ Night with the goal of giving greater visibility to stylists from all over the world (the event was held in several countries simultaneously). The idea is a good one. Let’s hope they repeat it.

Don’t call me “ma’am”

Speaking of hairdressers, Issue (a hair color and hair care product company) knew how to zero in on its target audience very well in this commercial, which has caused a furor not only among my Argentine girlfriends, but also among those scattered around the Spanish-speaking world. I have viewed it several times, and I’m still laughing.

USMC has a new partner

Shazam, the application that helps me recognize music (sometimes while I dash around like a human antenna, bringing my cell phone closer to the speaker of the taxi or the bar where I am), has chosen US Media Consulting as its representative in LatAm. It seems serious: According to the report I received in June, this initial agreement would last three years. It’s good to see how the digital industry is moving in the region.

Social Media Day Buenos Aires

On July 4th, I was at the Social Media Day Buenos Aires event, where various exhibitors (advertisers, agencies, and media) shared their experiences. The place was full to the rafters with people—and croissants.

AMDIA at full throttle

In late June, I attended the Social Media Summit organized by AMDIA—a great way to keep up-to-date with colleagues, who generously shared their daily learning experiences. This event was just one of various marketing training opportunities organized by this Argentine association, which offers options for all interests and opportunities. Click on the program to explore the various options (some of which are offered remotely, for those far from Buenos Aires or living outside Argentina).

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Shazam, one of the world’s most popular apps, recently closed an exclusive partnership with US Media Consulting to be the company’s advertising reseller in Latin America. Portada interviewed Bruno Almeida, CEO US Media Consulting.

Portada: How many Shazam  users are there in Latin America?
B.A: “Shazam has almost 13 million monthly active users in Latam. Mexico and Brazil account for more than 3 million MAUs in each market, while Chile, Colombia and Argentina have about 1 million MAUs each. Then there’s Peru and Costa Rica, with almost half million MAUs apiece.”

According to eMarketer, the total ad spend in Latam will grow by 7.3% in 2017: 38.3% in digital media and 63.3% in mobile marketing.

Portada: What is the current volume of the Latin American in-app advertising market and its growth prospect?
B.A: “According to eMarketer, the total ad spend in Latam will grow by 7.3% in 2017: 38.3% in digital media and 63.3% in mobile marketing. The challenge for media companies is to reinvent their products and be very creative in order to compete for a percentage of the pie that is concentrated mainly on few companies. In that respect, Shazam has developed the technology to engage and interact with users in the digital world through in-app media solutions. On the most innovative side, Shazam’s Connect feature uses its “identification” technology to identify TV commercials, print ads, OOH ads, and more – bringing consumers to their phones to deliver an augmented reality, 360 or interactive experience, such as #thenewshazam. These are really powerful measurement and engagement tools and over 50% of our advertisers are already using them.”

Portada: What ad categories is the Shazam product particularly well suited for?
B.A: “Shazam had over 60 advertisers in Latam during 2016. Most of them are in the CPG, auto and luxury categories. Shazam is an audio and visual recognition app that has been downloaded more than 1 billion times. It helps users to discover music and the most innovative brands experiences. Our main categories are Auto, Travel, Beverages, Health and Beauty.”

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What: Shazam has partnered with US Media Consulting (USMC).  The Miami headquartered media placement firm will be Shazam’s exclusive advertising reseller in Latam. The three year agreement started on June 1st.
Why it matters: USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.

Shazam, one of the world’s most popular apps, announced a partnership with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam.

US Media Consulting (USMC) will be in charge of positioning Shazam in the Latin American advertising market and offering the portfolio of engagement solutions to connect and interact with Shazam users. Specializing in reaching Latin America and US Hispanic audiences and focused on improving the efficiencies of media agencies in Latin America, USMC will have a team dedicated to Shazam to offer the best service possible to agencies and brands in the region. The firm has a pan-regional hub in Miami, and offices in Brazil, Mexico, Colombia, Argentina, Guatemala and Venezuela.

“US Media Consulting is one of the leading representation companies in the region. We like the company’s new creative and conceptual direction, their expertise in online and offline media, their strategic position and teams running in the main Latam countries, and their developed relationships in the market,” said Rodrigo Belmonte, Latam Commercial Manager Shazam. “We are very confident that this partnership, coupled with our portfolio of innovative and scaled ad solutions, will be very fruitful for Shazam in Latin America.”

“We are very excited to represent Shazam in Latam. The app is such an iconic brand and one of the most downloaded of all time,” said Bruno Almeida, CEO of USMC. “With this agreement, advertisers will have the opportunity to run in-app campaigns and offer offline engagement technology to the millions of Shazam users in Latam.”

The three-year agreement started on June 1st 2017.

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What: Technology company AppNexus has announced a new partnership with mobile leader Shazam and the evolution of its partnership with Millennial Media.
Why it matters: As Its mobile business has grown more than 500 percent in the last year, based on ad spendAppNexus aims to consolidate its programmatic mobile inventory. To make this happen it needs the help from supply partners like Millenial Media and now Shazam, to deliver that inventory.

descargaAppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile. The company has announced a new partnership with mobile leader Shazam and the new developments in its partnership with Millennial Media during its second European Summit.

“AppNexus is a mobile company,” said AppNexus Chief Executive, Brian O’Kelley.”We have a long history in desktop and are still deeply committed to that medium, but mobile is where the industry is heading and we’ve placed a huge bet on that opportunity. Partnering with Millennial Media and Shazam validates us as the clear frontrunner in programmatic mobile, and the incredible increase in mobile volume and ad spend on our platform are further proof points.”

Today AppNexus is one of the largest source of programmatic mobile inventory.  Its mobile business has grown more than 500 percent in the last year, based on ad spend. 
 

The number of mobile-sized ads and campaigns targeted to mobile supply in the system has grown 10 times over in the last year, with 65,000 campaigns currently running through AppNexus, Magna Global reports. According to this study , 68% of mobile display was traded programmatically and it is estimated to rise to 88% by 2017.

To deliver premium high-quality mobile inventory to buyers Appnexus needs to work with supply partners such as Millenial Media and Shazam.

Millennial Media Exchange, a mobile exchange powered by the AppNexus platform, was launched in 2013.Its’ Executive Vice President, Global Sales & Operations, Mollie Spillman said: “We are very optimistic about the growth opportunity of the programmatic mobile market in EMEA. Our market research shows that EMEA provides a massive opportunity for our two companies to unlock demand in the region at an automated scale that no one can provide in the market today.”

Shazam, one of the world’s most-downloaded apps and a mobile-first premium publisher, is now leveraging AppNexus’s yield management and ad quality tools for monetization, brand protection and preventing channel conflict. This App is also purchasing through the AppNexus platform using first and third-party data segments for targeting.

“AppNexus has given Shazam the flexibility to manage our existing preferred partnerships with its industry-leading inventory controls and seamless integration with data providers, as well as work with new buyers who want to take advantage of our premium supply, ” said Shazam Senior Vice President, International Advertising Sales, Miles Lewis.

What: Technology company AppNexus has announced a new partnership with mobile leader Shazam and the evolution of its partnership with Millennial Media.
Why it matters: As Its mobile business has grown more than 500 percent in the last year, based on ad spendAppNexus aims to consolidate its programmatic mobile inventory. To make this happen it needs the help from supply partners like Millenial Media and now Shazam, to deliver that inventory.

descargaAppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile. The company has announced a new partnership with mobile leader Shazam and the new developments in its partnership with Millennial Media during its second European Summit.

“AppNexus is a mobile company,” said AppNexus Chief Executive, Brian O’Kelley.”We have a long history in desktop and are still deeply committed to that medium, but mobile is where the industry is heading and we’ve placed a huge bet on that opportunity. Partnering with Millennial Media and Shazam validates us as the clear frontrunner in programmatic mobile, and the incredible increase in mobile volume and ad spend on our platform are further proof points.”

Today AppNexus is one of the largest source of programmatic mobile inventory.  Its mobile business has grown more than 500 percent in the last year, based on ad spend. 
 

The number of mobile-sized ads and campaigns targeted to mobile supply in the system has grown 10 times over in the last year, with 65,000 campaigns currently running through AppNexus, Magna Global reports. According to this study , 68% of mobile display was traded programmatically and it is estimated to rise to 88% by 2017.

To deliver premium high-quality mobile inventory to buyers Appnexus needs to work with supply partners such as Millenial Media and Shazam.

Millennial Media Exchange, a mobile exchange powered by the AppNexus platform, was launched in 2013.Its’ Executive Vice President, Global Sales & Operations, Mollie Spillman said: “We are very optimistic about the growth opportunity of the programmatic mobile market in EMEA. Our market research shows that EMEA provides a massive opportunity for our two companies to unlock demand in the region at an automated scale that no one can provide in the market today.”

Shazam, one of the world’s most-downloaded apps and a mobile-first premium publisher, is now leveraging AppNexus’s yield management and ad quality tools for monetization, brand protection and preventing channel conflict. This App is also purchasing through the AppNexus platform using first and third-party data segments for targeting.

“AppNexus has given Shazam the flexibility to manage our existing preferred partnerships with its industry-leading inventory controls and seamless integration with data providers, as well as work with new buyers who want to take advantage of our premium supply, ” said Shazam Senior Vice President, International Advertising Sales, Miles Lewis.

shazamShazam, a media engagement company, announced that America Movil, Carlos Slim’s telecommunications carrier in the Americas has invested $40 million in Shazam.

The companies have formalized a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. Carlos Slim said:

Shazam is defining a new category of media engagement which combines the power of mobile with traditional broadcast media and advertising to create compelling value added experiences for consumers, content providers and brands.

“We are delighted to welcome America Movil as an investor in Shazam as we execute on our mission to enable people to engage with content and brands in the easiest way possible whether they are interacting with television, music or in retail environments.” said Shazam Executive Chairman, Andrew Fisher.  “This investment will help support our continued expansion as we seek to become an increasingly important part of people’s everyday lives. With over 350 million users we are excited to be partnering with America Movil to further accelerate our growth throughout the Americas.”

Since its last round of funding in 2011, Shazam has achieved growth and expanded its service from music into television and advertising with the following results:

  • The user base has more than doubled to 350 million people around the globe
  • The number of monthly active users has tripled to over 70 million as people increasingly use Shazam on their mobile device to have a deeper experience of music, TV and advertising
  • Sustained growth of more than two million new users each week.
  • Sales of digital goods are now over $300 million a year through affiliate partners like iTunes, a figure that is doubling annually.

Shazam-Infographic-February-2013_final
“Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently.”  said Shazam CEO Rich Riley.  “We look forward to working with America Movil to launch these services in the region as we seek to increase our ubiquity throughout the world.”

In the last year, Shazam has updated the design and increased the speed of its app for iOS and Android.  Plus, earlier this month, Shazam launched a new app for iPad which included a new feature, Auto-Tagging, which helps people constantly recognize and engage with any media playing around them, automatically.

Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently. Music and TV play a very important role in the U.S. Hispanic and Latin American markets. The America Movil funding and partnership will enable Shazam to expand into both these markets.

shazamShazam, a media engagement company, announced that America Movil, Carlos Slim’s telecommunications carrier in the Americas has invested $40 million in Shazam.

The companies have formalized a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. Carlos Slim said:

Shazam is defining a new category of media engagement which combines the power of mobile with traditional broadcast media and advertising to create compelling value added experiences for consumers, content providers and brands.

“We are delighted to welcome America Movil as an investor in Shazam as we execute on our mission to enable people to engage with content and brands in the easiest way possible whether they are interacting with television, music or in retail environments.” said Shazam Executive Chairman, Andrew Fisher. “This investment will help support our continued expansion as we seek to become an increasingly important part of people’s everyday lives. With over 350 million users we are excited to be partnering with America Movil to further accelerate our growth throughout the Americas.”

Since its last round of funding in 2011, Shazam has achieved growth and expanded its service from music into television and advertising with the following results:

  • The user base has more than doubled to 350 million people around the globe
  • The number of monthly active users has tripled to over 70 million as people increasingly use Shazam on their mobile device to have a deeper experience of music, TV and advertising
  • Sustained growth of more than two million new users each week.
  • Sales of digital goods are now over $300 million a year through affiliate partners like iTunes, a figure that is doubling annually.

Shazam-Infographic-February-2013_final
“Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently.” said Shazam CEO Rich Riley. “We look forward to working with America Movil to launch these services in the region as we seek to increase our ubiquity throughout the world.”

In the last year, Shazam has updated the design and increased the speed of its app for iOS and Android. Plus, earlier this month, Shazam launched a new app for iPad which included a new feature, Auto-Tagging, which helps people constantly recognize and engage with any media playing around them, automatically.

Join us at PORTADA Mexico!