Seth Farbman


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Verizon Communications has named K. Guru Gowrappan as Oath’s CEO replacing Tim Armstrong. Gowrappan  previous role was president and chief operating officer (COO)






Wunderman has appointed Mel Edwards as its global chief executive. Edwards will be responsible for realising Wunderman’s vision of creating a ‘Creatively Driven. Data Inspired’ message to brands.





Sara Larsen has been appointed chief marketing officer by Brightcove. Larsen prior role was vice president, Americas marketing and communications at Dassault Systèmes.






Uber has hired Rebecca Messina as its global chief marketer. Messina joins from Beam Suntory where she held the same role. Prior to this, she spent 22 years at Coca- Cola.






Imran Khan is leaving his position as chief strategy officer at Snapchat to “pursue other opportunities”. Khan joined the company in 2015.






Vinayak Hegde has been hired by Airbnb as lead of ‘global growth marketing and traffic platform’. Hedge joins from Groupon where he was the e-commerce company’s senior vice president and global CMO.




Vevo has named Alan Price as chief executive officer (CEO). Price joined the company nine years ago as chief finance officer.






Twitter has hired Sarah Personette as its new head of global Twitter Client Solutions. Personette joins from Refinery29 and will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.






MDC Partners announced that Scott Kauffman is stepping down as chairman and CEO. Kauffman previously served as presiding director of the board, beginning in 2006.







Chief marketing officer Seth Farbman will leave Spotify at the end of this month to “pursue other opportunities”. Farbman joined from Gap in 2014.







 The IAB today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Jessenia.Enriquez.Garcia.PictureJessenia Enriquez Garcia is the new Digital Director Multicultural at Maxus, the WPP owned media buying and planning agency, in Los Angeles. The Los Angeles office was established in 2011 to service primarily the Universal Studios portion of the NBCUniversal account, which Maxus was awarded in July of that year, as well as NBCU’s Focus Features division and Video on Demand offering. In July of this year it added NBCU digital duties. Jessenia Enriquez Garcia, Director of Channel Strategy, Lopez Negrete Communications. At the recent Portada Evolving America Summit at Digital Hollywood, Enriquez Garcia noted that she expects more theatrical business clients marketing to multicultural audiences. Garcia won the 2013 Portada Top Digital Media Professional of the year award.

2a918feAugusto Valente will be overseeing Batanga Media‘s just spun off Performance Advertising Business. The new unit is called Groovit Digital. Valente is based in Buenos Aires, Argentina.



descargaAHAA: The Voice of Hispanic Marketing has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President – Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

carla-trum-mercado-300x429Mercado, a Hispanic marketing veteran with more than twenty-five years of professional experience, assumed the presidency of MGS Advertising in 2013 and now serves in a senior leadership role at CommonGroundMGS. Her previous positions at Siboney allowed her to manage international accounts, including Colgate-Palmolive, Pepsi-Cola, Got Milk?, Bristol-Myers Squibb, Clairol, Payless, Citibank, and HBO among others. She was also Vice President of Promotions & Sales Support for Telemundo Network.

MarcoLopez1Mr. Lopez currently leads the strategic vision of the elemento – L2, which aims to reach the multicultural market through Digital, Public Relations and Shopper Marketing, and counts on a strong roster of clients, such as Coca-Cola, Target, Barcel, Brown Forman, Get Covered Illinois, and Nike. Prior to elemento – L2, Mr. Lopez led Publicis Groupe’s Relay, PBJS and MSL’s multicultural departments. In addition, he was Director of Diversity Marketing for SBC Communications (now AT&T).

15336_468Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Roberto Perez as Senior Director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made today by Aymeric Genty, the new CEO of Alterna‘TV.Perez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DirecTV, Comcast and Cox Communications.As Senior Director, Marketing and Distribution for the U.S., Canada and Mexico, Perez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.Perez joins Alterna’TV after serving as a Retention Consultant for DirecTV in El Segundo, CA. Prior to this, he was Director of Marketing at Comcast, a post he held since 2010. Previously, Perez worked as a Multicultural Marketing Strategist for Cox Communications (2007 to 2010) A graduate of Universidad Católica Andrés Bello (UCAB) in Caracas, Venezuela, Perez earned a Master’s degree in Business Administration from Atlanta’s Oglethorpe University.

descargaSalvador Rodríguez has been named Silicon Valley Correspondent for the International Business Times, based in the San Francisco Bay Area. Prior to his move to Northern California, Sal spent two years as a technology staff writer at the Los Angeles Times. He is also a co-founder and Publisher of the online publication Downtown Devil.

jwJake Wheeler joins la comunidad, a part of SapientNitro, as Creative Director. Jake brings with him more than a decade of creative leadership in content and campaign development across both digital and traditional channels. Based in Miami, he will report directly to Jose Molla and Joaquin Molla, Chief Creative Officers at la comunidad. Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director. Prior to Grey, he served as Creative Director at SapientNitro.Wheeler also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

bg_profile_laboralCarlos Calancha has joined MediaCom as the new CEO for its operation in Puerto Rico. He joins after several years working for Grey, first in Puerto Rico, followed by regional roles and most recently over three years as COO of Grey Peru.Carlos has lead the digitalisation of the product portfolio for clients like Aje Group (including beverages Big Cola and Cifruit), P&G, PayPal and Derco (including Mazda and Suzuki) and strengthening other specialised areas such as BTL, Shopper and Production. His goal at MediaCom will be to continue developing the already solid operation in Puerto Rico and take it to the next level in terms of growth and new business generation, in addition to consolidating the position of leaders in Digital Media and MBA.

09af8f0Roxanne García-Bell is leaving her position as Director, South Region of NBC News after a 20-year career with the company. Her last official day is Tuesday, December 9.Based in Atlanta,roxanne says she opted to leave when NBC moved the position to Miami.Prior to her promotion to Region Director and move to Atlanta in 2012, she was Deputy Director, North Region, based in New York. She was previously NBC News Bureau Chief in NY and also spent 6 years as a producer for NBC Nightly News.Before joining NBC, she worked for Telemundo as a special projects producer.

1da94fbGap’s global chief marketing officer Seth Farbman is leaving the company in the New Year, after three-year in which he led an overhaul of the brand’s marketing strategy.Farbman, a former ad agency exec at Ogilvy, will reportedly leave his role on 31 January, although he is expected to remain in place for an extended period in a consultancy guise.Since joining, Farbman launched Gap’s first global marketing campaigns. More recently, its ‘Dress Normal’ ads starring celebrities such as actresses Anjelica Huston and Elisabeth Moss. Last month, Gap cut its full-year earnings, leading to a near-5% fall in its share price.Farbman is the latest in a series of high-profile departures at the brand: in October, CEO Glenn Murphy announced he would be leaving in February, while senior global director-marketing communications Marcela Aguilar left in September to join Apple.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)