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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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descargaSerge Matta will no longer be executive vice chairman of comScore, which he has held since August. Prior to this position, Matta was CEO of comScore before being replaced by company co-founder Gian Fulgoni. Matta, who joined comScore in 1999, has held a number of other executive roles at the company, including president. His resignation notice was contained in a filing with the Securities & Exchange Commission.

 

 

resizerNew American Funding, a national mortgage banker, announced the appointment of Frank Fuentes as National Vice President of Multicultural Lending. Fuentes helps lead the company’s Latino Focus Committee, to help improve lending experiences for Hispanic consumers, and will work on a national level to expand the company’s footprint and multi-cultural initiatives, while increasing homeownership in diverse markets. Fuentes will work alongside Patty Arvielo to push out initiatives through grassroots events, strategic partnerships and social media. He will also represent New American Funding on panels with organizations like The National Association of Hispanic Real Estate Professionals (NAHREP) and the Mortgage Bankers Association (MBA). Fuentes was the company’s first Spanish-speaking Loan Officer.

 

 

descarga-4Spanish Broadcasting System, Inc. has announced that Chris Carrillo has been named Vice President and General Manager, of SBS Los Angeles supervising all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), LaMusica. The appointment is effective immediately.Mr. Carrillo had previously held various managerial positions at SBS for ten years including General Sales Manager, Local Sales Manager and Senior Account Executive. Mr. Carrillo had served as Senior Account Executive at iHeart Media formerly Clear Channel Communications in Los Angeles.Mr. Chris Carrillo will immediately assume his duties and responsibilities. He will be based at the Company’s Los Angeles headquarters.

 

 

2539f0cGerry D’ Angelo has been named to the newly created position of global media director at Procter & Gamble. He was previously European director of media for Mondelez, a post he held since 2009. He also held a similar post at Samsung and worked at BSkyB.

 

 

 

 

descarga-3Rich Battista has been named CEO of Time Inc., succeeding Joe Ripp. Battista joined Time Inc. in April 2015 as executive VP and president of People and Entertainment Weekly.

 

 

 

 

 

mj7jibla6xre2syem3lf_400x400Deutsch Chairman Linda Sawyer will leave the Interpublic Group shop at the end of the year.Ms. Sawyer became chairman at the beginning of 2015. Ms. Sawyer joined the agency in 1989 as a VP-account supervisor on Ikea.

 

What: Datalogix, a consumer data collection company, has announced a strategic partnership with Comscore to measure Digital Ad exposure and In-Store sales .
Why it matters: The partnership will help brand marketers link Ad Viewability to Actual In-Store Sales.

Datalogix, a consumer data collection company, has announced a strategic partnership with Comscore.The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.This will help brands gain new insight into the offline sales performance of ads that were seen by users.

The combination of comScore’s impression-level reporting and Datalogix’s offline sales data will provide deep insights through granular data sets from millions of purchasing households. Using those analytics, advertisers can better determine the most effective channels, publishers, creatives, formats, and demographics for their campaigns and optimize future campaigns at scale.

This will help brands gain new insight into the offline sales performance of ads that were seen by users.

Although the partnership isn’t exclusive (Datalogix haslong-partnered with Facebook on conversion tracking), the key differentiator is the viewability aspect.

“Our joint solution brings together comScore’s viewability measurement with Datalogix’s household-level sales data to give advertisers a 360-degree view of the effectiveness of their campaigns. Through this solution, brand advertisers can measure the real-world sales impact of their campaigns and optimize those campaigns at scale to be more effective,” said Eric Roza, CEO of Datalogix

“We are excited to partner with Datalogix to give brands a clear picture of digital advertising ROI.By bringing an accurate quantitative feedback loop to digital ad campaigns, brands can gauge how well their ads are working and also obtain the insights needed to improve the effectiveness of their campaigns,” said Serge Matta, CEO of comScore.

According to Roza, the partnership isn’t relegated to paid media campaigns, since comScore embeds site tags across the Web.This deal isn’t comScore’s first incursion into the offline arena; it also partners with Batanga Media, Epsilon and Acxiom. And Facebook uses Nielsen Online Campaign Ratings (OCR) paired with Datalogix to track ad effectiveness.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Miguel Angel Chala is the new publisher of Miami based Latin Trade Group. Prior in his career Chala worked as a consultant in his own firm Brandlnk and at Televisa Publishing and Digital.

English-language cable channel “El Rey Network” is expanding its’ Ad Sales division:

Renee_Mizrahi_HeadshotRenée Mizrahi was named Vice President, integrated Marketing and Ad Sales team. Renée has over 15 years of experience in mobile, digital and television ad sales marketing. Recently, she served as Vice President, Integrated Marketing & Account Services at start-up Viggle. Previously, Renée worked at CBS Interactive where she was the Director of Marketing responsible for CBS Interactive corporate marketing positioning & custom solutions lead for CBS’ Entertainment and Sports brands. She has also held marketing positions at media companies including The Knot Inc., Star Magazine, and Meredith Corporation. Renée is a graduate of Pace University with a Bachelors of Business Administration.

Melissa Viele Kearney - pictureMelissa Viele Kearney has been appointed as one of El Rey Network’s Account Executive. She has previously worked for Screenvision and for MediaCom working on Warner Bros. She was promoted from Assistant Buyer to Supervisor at Wieden + Kennedy in New York working on brands including ABC Television, EA Games and Starbucks.

 

 

Chris OwenChris Owen has been appointed as the other Account executive. He joins El Rey Network with almost a decade of sales and agency experience. He recently worked for ESPN where he pitched sponsorships for the Global Expansion of ESPN X Games to blue chip companies. Prior to ESPN, Chris worked for MTV, MTV2 and mtvU at Viacom. He began his media career at Zenithmedia, progressing from an entry-level role to Sr. Buyer in just three years where he helped transition two major accounts, Nestléand 20th Century FOX to the agency.

They will all report to Senior Vice President of Sales & Marketing , Michael Finn.

Roberto Siewczynski will lead Catapult’s new multicultural business unit “CatapultVista” as its’ Executive Vice President . He will absorb the personnel and clients of PanaVista, formerly a separate multicultural agency under the Epsilon umbrella. PanaVista provided Hispanic shopper and promotions expertise for clients including The Clorox Company (Clorox, Pine-Sol, Kingsford, Hidden Valley Ranch), GlaxoSmithKline, and ConAgra. The agency was also known for ‘NVista, a qualitative and quantitative study on Hispanic Shoppers that is now in its fifth year. CatapultVista’s office will be headquartered at 1255 Corporate Drive Suite #250 in Irving TX.

m. sepulvedaMaytte Sepulveda joins Vme TV with the new program “Hola Maytte.” The show will focus on providing audiences with motivational and inspirational content for self-improvement. The motivational speaker will join the network’s lineup in March. Ms. Sepulveda has had radio and television programs in the US and South America during the past two decades, in addition to publishing books that focus on hope, change and self-improvement. She also serves as a Peace Ambassador for the United Nations “World Peace Initiative for Women.”

ComScore named company president Serge Matta as its’ new chief executive as part of an executive restructuring, swinging to a fourth-quarter profit. Mr. Matta has worked at comScore since 1999 and was appointed president last June. He was key factor in expanding the company’s telecom solutions globally.

Magid Abraham was appointed ComScore’s executive chairman , taking over the role from co-founder Gian Fulgoni. Fulgoni will serve as chairman and remain on the board.Abraham had previously served for Comscore as CEO and co-founder. All appointments are effective March 1.

Boris Gartner was named vice president and general manager of La Fabrica UCI, Univision Communicatios Inc.’s new digital venture .He will report to Isaac Lee, president Univision News and Fusion, and Mehul Nagrani, senior vice president and general manager, Digital. He will have the responsibility of developing digital brands with alternative content offerings in both English and Spanish. La Fabrica UCI will operate from production facilities in New York and Miami. The company will create content through partnerships, acquisitions and in-house content development.

timm-amundsonTimm Amundson has been appointed as Chief Strategy Officer of Gutierrez Brand Group agency .He will be in charge of serving both existing and new clients in need of total market advertising and marketing. Amundson brings more than 20-years of experience. He has helped developing marketing strategy and programming to help launch Corona Beer’s iconic beach image and drive double-digit growth for many years across all consumer markets. He has also developed breakthrough advertising creative, sponsorships and programming to foster the explosive growth of Modelo Especial beer and other beer brands in the US market among Hispanic and General Market consumers.

Read prior Changing Places weekly editions.

What: ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens.
Why it matters: The product called  comScore vCE will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.

comscoregoogleComScore and Google are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.

This partnership will be announced by Google’s vice president of Display advertising Neal Mohan during the IAB Annual Leadership Meeting in Palm Desert, California.

ComScore vCE will be available to DoubleClick marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.

However, comScore will still offer vCE independently of the DoubleClick platform, as well.

The benefits this partnership brings to the media are:

• VCE data will enable advertisers and publishers to measure campaigns with just a click.
• Cross-screen comparable audience metric  will provide clients access to neutral data.
• Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.

The effort intends to provide as accurate and complete branding data as there is available for performance.

Separately, Google recently acquired  DeepMind, an artificial intelligence startup. “We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement. We look forward to working with them to give brand buyers and media sellers better access to real-time insights, “said Neal Mohan.

“This partnership allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital,” said Serge Matta, President of comScore.

What: ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens.
Why it matters: The product called  comScore vCE will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.

comscoregoogleComScore and Google are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.

This partnership will be announced by Google’s vice president of Display advertising Neal Mohan during the IAB Annual Leadership Meeting in Palm Desert, California.

ComScore vCE will be available to DoubleClick marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.

However, comScore will still offer vCE independently of the DoubleClick platform, as well.

The benefits this partnership brings to the media are:

• VCE data will enable advertisers and publishers to measure campaigns with just a click.
• Cross-screen comparable audience metric  will provide clients access to neutral data.
• Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.

The effort intends to provide as accurate and complete branding data as there is available for performance.

Separately, Google recently acquired  DeepMind, an artificial intelligence startup. “We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement. We look forward to working with them to give brand buyers and media sellers better access to real-time insights, “said Neal Mohan.

“This partnership allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital,” said Serge Matta, President of comScore.