Senior Marketing Manager


Fernando Marionene 3x4 (547x640)Fernando Maroniene heads Adobe Systems’marketing team in Latin America. His responsibilities include planning, implementation, and monitoring of go-to-market communications and activities as needed by company sales teams, to increase brand awareness and drive demand generation.

Maroniene brings over 15 years of experience in marketing and business development, having held various management positions in multinational companies. He has strong analytical and strategic planning skills, as well as extensive experience in leading multinational teams.  He previously worked at Hewlett Packard for 10 years, where he held various positions in Latin America, including head of Multi-Country Area Marketing, LATAM Consumer Notebooks product manager, and Brazil Consumer and SMB Marketing manager.

Interview with Fernando Maroniene

Portada:  Tells us about your professional background and why you like to work in and with Latin America?

Fernando Maroniene: My professional background is unique. I’m actually graduated in Industrial Design, and started my career as an office furniture designer. Soon I have incorporated some activities such as trade shows organization, collaterals production, packaging, advertising, Point of Sales ambience, and expanded my role to product management and marketing. Design actually gave me the base for marketing, and I still use some fundamentals of Design such as project management, strategic thinking and creative approach to a specific need or situation. I complemented my professional journey with a 15+ years marketing career in different companies such as Steelcase (office furniture), Hewlett Packard and, since July 2011, at Adobe. Funny is that Adobe is a company that currently target Creative designers and Marketers, so I’m in the perfect company for my background!
Latin America came as a natural development as a professional since my first job in my home country, Brazil. What I enjoy the most is the opportunity to meet the differences and nuances from each country, and recognize that we are not as much as different from one country to another… as much as Argentinians and Brazilians want to say that they are different, I find more similarities than differences in both countries.

Portada: What do you like about Miami as a place to do business

Fernando Maroniene: Miami is a great place to live and do business, especially if you have Latin America responsibilities. Most of Latin America multinationals HQ is based in Miami… so we are often in touch with our peers. Also, Miami is the US gateway for LATAM… we are not much far from countries like Mexico and Colombia, and at the same time we are closer to our US based Corporate Headquarters. That’s important as 50% of my travel is field related (Countries) and 50% is Corporate related (US, San Jose-CA in the case of Adobe), not to mention trainings and events all over the US, such as Los Angeles, Las Vegas, Salt Lake City and New York.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
Batanga Media
Alcance Media
Televisa Publishing and Digital

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

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