Breaking Ads Mexico 2013, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured between 28th January and 17th February. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™.

These are the digital campaigns from Sealy Mexico, Aeromexico and Starbucks.

Sealy Mexico


Advertiser:  Sealy Corporation.

Campaign: “Se nota que durmió en un Sealy”

Language: Spanish

Description: New online campaign for Sealy mattresses in Mexico (tagline: “Se nota que durmió en un Sealy”).  Ads resolve to Sealy Mexico website and also Sealy Mexico Facebook page.

Sites:  AztecaDeportes.com, AztecaEspectaculos.com, AztecaNoticias.com.mx, EsMas.com (Mexico), TV Azteca (Mexico).

Server: ced.sascdn.com



Advertiser: Aerovias de Mexico, S.A. de C.V. (Aeromexico)

Campaign: “Aparta ya tu Semana Santa!”

Language: Spanish

Description: Easter (“Semana Santa”) promotions by Aeromexico for both national and international flights.

Sites: CNNExpansion.com, Chilango.com, MedioTiempo.com (Mexico), Publimetro.com.mx, Quien.com

Server: ds.serving-sys.com (MediaMind), GoogleSyndication.com, MDN.net (Doubleclick)




Advertiser: Starbucks Coffee Company

Campaign: Starbucks “My Starbucks Rewards”

Language: Spanish

DescriptionGold rewards card for Starbucks Mexico.

Sites:  CNNExpansion.com, Chilango.com, ElFinanciero.com.mx, MedioTiempo.com (Mexico), Quien.com.

Server: ced.sascdn.com, img.turn.com, MDN.net (Doubleclick).


Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

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