Breaking Ads Mexico 2013, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured between 28th January and 17th February. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™.
These are the digital campaigns from Sealy Mexico, Aeromexico and Starbucks.
Advertiser: Sealy Corporation.
Campaign: “Se nota que durmió en un Sealy”
Description: New online campaign for Sealy mattresses in Mexico (tagline: “Se nota que durmió en un Sealy”). Ads resolve to Sealy Mexico website and also Sealy Mexico Facebook page.
Sites: AztecaDeportes.com, AztecaEspectaculos.com, AztecaNoticias.com.mx, EsMas.com (Mexico), TV Azteca (Mexico).
Advertiser: Aerovias de Mexico, S.A. de C.V. (Aeromexico)
Campaign: “Aparta ya tu Semana Santa!”
Description: Easter (“Semana Santa”) promotions by Aeromexico for both national and international flights.
Sites: CNNExpansion.com, Chilango.com, MedioTiempo.com (Mexico), Publimetro.com.mx, Quien.com
Server: ds.serving-sys.com (MediaMind), GoogleSyndication.com, MDN.net (Doubleclick)
Advertiser: Starbucks Coffee Company
Campaign: Starbucks “My Starbucks Rewards”
Description: Gold rewards card for Starbucks Mexico.
Sites: CNNExpansion.com, Chilango.com, ElFinanciero.com.mx, MedioTiempo.com (Mexico), Quien.com.
Server: ced.sascdn.com, img.turn.com, MDN.net (Doubleclick).