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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Alcatel OneTouch/Initiative ::: Hill+Knowlton / Ideal ::: Headway Digital / Peru ::: Krispy Kreme/ Peru ::: “Perdón”/ Schneider/ Argentina :::

Click here for previous Latam Sales leads editions

  • Alcatel OneTouch/Initiative

4uMh6TYK_biggerLeading mobile and Internet provider, Alcatel OneTouch,has selected agency Initiative to expand  its pan-regional client roster in Latin America.The regional Mediabrands team in Miami, led by Yamilet Bermudez, will work hand in hand with Alcatel’s marketing team in developing strategies and planning in Argentina, Bolivia, Brazil, Central America and the Caribbean, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Paraguay, Peru, Uruguay, and Venezuela. Initiative will handle all analysis of traditional media planning and strategy, negotiation and media buying, programmatic, and digital services.Alcatel OneTouch designs, develops and markets a growing range of mobile and Internet products. At the beginning of 2015, the company was named number one in sales of smartphones in Latin America and the Caribbean, holding the record in the first three quarters of 2014, according to IDC figures.

 

  • Krispy Kreme/ Peru

descarga (3)Krispy Kreme Doughnuts, Inc. has announced its signature sweet treats will soon be available in Peru through a development agreement it has signed with Agape Coral, SAC, to open 24 Krispy Kreme® shops throughout the country over the next five years.The principal owner of Agape Coral is Fontana Holdings Business, Ltd., in which Manuel Corripio Alonso owns a majority interest.Krispy Kreme Doughnuts is a global retailer of sweet treats, including its signature Original Glazed® doughnut. The Company has more than 1,000 retail shops in 24 countries.

  •  “Perdón”/ Schneider/ Argentina

foto-cerveza-798x350With the overall creative direction of Javier Mentasti and Maximiliano Maddalena , produced by Landia and directed by Luciano Podcaminsky, Ogilvy & Mather presents its new campaign “Perdón” (“Sorry”) for the beer brand Schneider. “Perdón” (“Sorry”) is the first commercial for women’s category. Ogilvy & Mather Argentina new spot for Schneider is based on the concept that quality and taste of Schneider could be summarized in one big secret: the ripening time.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 :::  P&G ::: Schneider ::: British Airways (BA) – SapientNitro ::: Mercado Libre – Ponce  ::: DirectTV – Carlos and Dario  :::

Click here for prior Latam Sales Leads issues

  • P&G

kYrPoJnL_400x400Procter & Gamble Co. is planning to cut at least US$500 million from agency fees under a new drive to reduce the number of agencies it works with. P&G total spending on agency fees is estimated at around US$1 billion. The move comes as P&G’s top-line results disappointed Wall Street, with organic revenue growth rising 1% last quarter, below the 2% projected by many analysts, and as P&G plans to step up its headcount reductions. By the end of the current fiscal year in June, P&G would hit the high end of its current plan to have reduced non-manufacturing headcount by 22% over two years. Now, it’s stepping up planned job cuts to a 25% to 30% reduction by the end of next fiscal year, exclusive of the impact of divestitures.The firm has already announced divestitures include Iams, Duracell, DDF, the Ace bleach business overseas and a number of small fragrance brands, such as the Avril Lavigne license.

 

  • Schneider/ Argentina

descarga (5)Ogilvy & Mather Argentina has developed a new campaign for the beer brand Schneider.The new campaign is aligned with the brand message: “Growing takes time and making a great beer too”. The spot shows different sittuations in which today’s world does not help men on the slightest to grow.

  • imagesBritish Airways (BA) has appointed SapientNitro to manage the airline’s creative technology and social media business.SapientNitro won the account in a final-two way pitch against incumbent OgilvyOne.Sapient will be responsible for running the airline’s digital platforms including the main BA.com website and its social media accounts.
  •  Mercado Libre/Argentina

95250957ca13505b8668022fcc830da5_reasonably_smallMercado Libre has chosen agency Ponce to work on the brand’s communications. The  online sales company has presence in several countries in Latin America and the agency will be responsible for reaching them.

 

 

  • DirecTV / Argentina

dPNMvBKi_400x400For the second time, DirectTV has chosen agency Carlos and Dario to continue working in their regional communication strategy. The assignment came after a pitch. Apart from DirecTV, the agency works for brands like Avenida.com, El Gran DT, Pepsico, Catena Zapata, V EnergyDrink and News.

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