Tag

SC Johnson

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Pepsi

Pepsi’s new global tag line “For the Love of It” will replace “Live For Now” in 100 countries (not including the U.S.).Throughout 2019, the new “For the love of it” visual identity and jingle will be brought to life through design-led packaging, out-of-home artwork, and commercials and digital content distinct to each of the brand’s offerings. According to Roberto Rios, senior vice president, marketing, global beverage group, PepsiCo, the campaign is a move at “celebrating” what the brand stands for – an icon rooted in entertainment. The soda brand launched a series of videos this week focusing on the drink’s bubbles, taste and refreshment and is working with Now United, a pop group put together by music veteran Simon Fuller, on a new jingle.New ads using the tagline are likely to air first in Latin America and Eastern Europe, Pepsi said.

 

  • Santander Chile & LATAM Airlines 

Banco Santander Chile has agreed with LATAM Airlines to renew and extend for 7 years the commercial and strategic alliance that they have maintained for 24 years and that will benefit more than one million customers included in the SANTANDER LATAM Pass program.Banco Santander Chile, the country’s largest bank, strengthens its commercial alliance with LATAM Airlines, the largest airline in Chile and Latin America, forming the fourth largest loyalty program in the world. The agreement will continue to contribute to the consolidation of the Bank’s leadership in the Chilean market.For 2019, it is estimated that Banco Santander clients will take over one million trips free of charge thanks to the SANTANDER LATAM Pass Program.

 

  • SC Johnson

SC Johnson is fulfilling a worldwide commitment made nearly 10 years ago by expanding its industry-leading global ingredient transparency program to Latin America and delivering transparency to consumers everywhere around the world who use its products. SC Johnson has led the industry toward greater transparency and continues to disclose beyond industry standards. The company has also led the charge with governmental bodies for positive reform of chemical management and disclosure. When the company first announced its ingredient transparency plan, regulations requiring ingredient disclosure did not exist. SC Johnson’s pioneering approach began in earnest in 2009, with ingredient disclosure programs launched in the U.S. and Canada. In 2016, the company’s European ingredient transparency program was unveiled at WhatsInsideSCJohnson.com. One year later, the Asia Pacific market was added to SC Johnson’s global ingredient transparency program. Latin America is the final piece of the puzzle.The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Canopy LATAM

Canopy Growth Corporation, through its Latin American-focused subsidiary, Canopy LATAM Corporation, is proud to introduce Spectrum Cannabis Peru S.A.C. (“Spectrum Cannabis Peru”), the newest member of the growing global Spectrum Cannabis family. Spectrum Cannabis Peru will operate as part of the Canopy LATAM network and with Peru poised to introduce new regulations for the use of medical cannabis, this new in-market entity is uniquely positioned to support the opening of the Peruvian market while leveraging Canopy Growth’s global expertise in patient and physician education, as well as in medical cannabis production.This announcement directly supports Canopy Growth’s strategy of securing first mover advantage to realize the opportunities generated by evolving cannabis regulations across the region and the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Javier M. Delgado is now Senior Director of Marketing at Walmart. Previously, he had been filling the role of Group Director, Multicultural Marketing at Coca-Cola.

 

 

 

 

 

 

AppsFlyer has appointed Guy Flechter as its Data Protection Officer. In this new role, he will lead the company’s data security and privacy. The appointment follows the recent hiring of Flechter as Chief Information Security Officer.

 

 

 

 

 

Jeff Lucas, former global head of sales at Snapchat’s parent company Snap, is joining Oath as vice president-head of Americas sales. In this newly-created role, Lucas will manage Oath’s national and mid-market sales teams in the U.S., Canada and Latin America.

 

 

 

 

 

Pam Hamlin is stepping out from her role as CEO of Arnold Worldwide. Hamlin said in an emailed statement that she has decided to explore “what’s next” for her, and said it was the right time for new leadership to take the agency forward.

 

 

 

 

Nike’s Converse brand has appointed Sophie Bambuck as new chief marketing officer, filling a void created by the departure of Julien Cahn in February.

 

 

 

 

 

SC Johnson has named Christian Gradlmuller new head of global media, Shelf Commercialization, as reported by AdLatina.

 

 

 

 

 

Marketing communications agency Campbell Ewald announced that it has promoted Laura Rogers to Executive Creative Director. Previously Group Creative Director, Rogers will continue to oversee creative for OnStar, Cadillac Magazine and Chevrolet New Roads Magazine, plus content specific programs for clients including Valero and Meritage Homes.

 

 

 

 

Cross-cultural agency The Community has promoted Denise Soberon and Jackie Guerra to the position of idea director.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: SC Johnson – PDH ::: FCB México – Sal de Uvas Picot ::: IHOP/Mexico ::: Renault – Publicis Chile ::: Don Conect :::

Click here for prior Latam Sales Leads issues

  • SC Johnson

descargaOmnicom’s PHD has won SC Johnson US$600 million Buying Assignment following a review.Maxus, part of WPP’s GroupM was the incumbent.PHD will handle  global media-buying duties. The planning assignment covers approximately US$300 million in brand expenditures and is managed out of PHD’s Chicago office.The broader buying assignment is significantly bigger. Estimates for the company’s global spend have been as high as $1 billion in recent years, although sources indicated that going forward it will about $600 million globally with about $300 million allocated to the U.S.The household products giant said that PHD will work with both of the company’s creative agencies, including sibling shop BBDO and Ogilvy, part of WPP. The company continues to work with both creative agencies globally.SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • FCB México/Sal de Uvas Picot

Screen Shot 2015-05-12 at 4.20.23 PMThe new Sal de Uvas Picot Locos por la comida”communication campaign has been on air since March. The new campaign shows all these crazy stuff Mexicans do, almost without realizing about it, for food.Sal Uvas Picot wants Mexicans to share their own “crazy”histories or others about food on its digital platform, as the new campaign will have a strong presence in digital media.The spots were made by directors and Gabilú Lara and Norman Christianson, with Salvador Parra assistance, an Art Director that best portray the beauty of Mexican reality. Sal de Uvas Picot’s team was made up of Enrique Baranda, Grouper OTC, and Miguel Angel Lambarri, brand Manager.

  • IHOP/Mexico

image001IHOPuebla1290x1600(preview)IHOP, a successful restaurants chain in the US and Mexico, has announced the opening of its first branch in Puebla, in Angelópolis Mega Mall on Niño in poblano Blvd 2501, on May 12. It is estimated that the chain will bring major economic benefits for the town and the state, generating direct and indirect jobs for residents, plus investment of just over one million dollars to build Puebla’s first restaurant. IHOP, is a new concept of breakfast, lunch and American style dinners that combines a wide variety of dishes ranging from his famous “pancakes” menus to full meals. The new building has been designed and divided into separate spaces to suit different tastes and needs of its customers.

  • Renault / Chile

4gKDWJ9e_400x400Renault has been added to Publicis Chile portfolio of brands. Diego Reyes Naranjo will be the DC responsible for the account and will report, along with his team, to Rodrigo Figueroa Puratic, DGC of the agency. The agency will only handle ATL communications for the  brand. Publicis Chile brand portfolio includes Nescafe, Movistar, Polo Ralph Lauren, McDonald’s and Sodimac, among others.

  • Don Connect / Argentina

descargaDon Connect is Don’s new business unit of Don. It will be led by Mariano Ricciarelli and will provide project services for well-known brands.This new business unit has a multidisciplinary team of specialists in innovation, technology, creativity and strategic planning and will work independently from Don.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

      • SC Johnson

descargaOmnicom’s PHD has won SC Johnson US$600 million buying assignment following a review.Maxus, part of WPP’s GroupM was the incumbent.PHD will handle  global media-buying duties. The planning assignment covers approximately US 300 million in brand expenditures and is managed out of PHD’s Chicago office.The broader buying assignment is significantly bigger. Estimates for the company’s global spend have been as high as $1 billion in recent years, although sources indicated that going forward it will about $600 million globally with about $300 million allocated to the U.S.The household products giant said that PHD will work with both of the company’s creative agencies, including sibling shop BBDO and Ogilvy, part of WPP. The company continues to work with both creative agencies globally.SC Johnson brands include Pledge, Ziploc and Shout, among many others.

      • Whirlpool 

descargaWhirlpool has released the “Every day, care” campaign, an agency DigitasLBi effort,  speaking to families that don’t fit the traditional stereotype. A 60-second spot titled “Dad & Andy” highlights the challenges and rewards of being a single father. Another spot titled “Finding Time” illustrates the challenges of being a single parent and how using Whirlpool’s Frozen Bake technology can save them time.These ads run on TV, online, Whirlpool.com and social channels.Whirlpool and DigitasLBi originally launched the Every day, care campaign in October 2014 to connect Whirlpool’s portfolio of products to the “value of the everyday care we give our families.”  Since then, the brand has seen lifts in preference, purchase intent, and market share.DigitasLBi is responsible for all above-the-line creative, digital creative, media planning and technology. The Publicis Groupe-owned agency is also responsible for KitchenAid, Maytag, Jenn-Air and Amana brands.

https://youtu.be/ZiV6L7d8CY4

      • Delta Air Lines

Supergraphic_reasonably_smallDelta Air Lines has named AKQA digital agency of record , following a review. This partnership build on an already exiting relationship between AKQA and Delta as AKQA has served as Delta’s mobile agency of record since 2010. In its expanded role, AKQA will help create and manage digital experiences for Delta customers, including the flagship delta.com. Delta spent US$54.3 million on measured media in 2014, according to Kantar Media.

      • H&M 

NIu3ISoY_400x400Fashion retailer H&M has launched its first-ever national recruiting campaign “Place of Possible” , which aims to attract talent interested in entering the fashion industry to support the company’s rapid expansion worldwide. The national advertising campaign boasts its benefits in online media, outdoor billboards, and in-store display ads, as well as a college tour featuring an H&M Airstream.The ads will spread awareness of what the company calls “competitive compensation, benefits and advancement opportunities that make H&M a viable and attractive launching pad for careers in fashion.”The advertising spots focus on individuality, allowing employees to express themselves in a variety of clothing and hair colors and styles.It’s not clear whether a creative agency or H&M spearheaded the campaign. H&M calls its marketing department a global advertising agency, where the team creates multichannel campaigns and produces marketing materials, but it does work with traditional creative agencies. It has also worked with Ogilvy & Mather Advertising, Shanghai.

      • Dentsu Aegis Network 

v78zTl8z_400x400Dentsu Aegis Network has acquired agency John Brown Media, a content agency with over 200 employees globally. Its clients include  John Lewis, banking brand RBS and healthcare firm Bupa.The John Brown Media brand will be retained, with chief executive Andrew Hirsch reporting to Dentsu Aegis Network UK and Ireland CEO Tracy De Groose.Hirsch will also collaborate with iProspect’s global president Ben Wood to integrate John Brown Media’s content publishing capabilities with the agency’s global solutions.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: SC Johnson ::: Sony Mobile ::: Wieden & Kennedy – Yoplait  ::: Tecate – Nómades  :::

Click here for prior Latam Sales Leads issues

  • SC Johnson

CBsvXcdXIAAMKSWSC Johnson has put its global media-buying duties up for review. This follows the company’s January decision to award Omnicom Media Group’s PHD global communications planning duties after a review that also included the media-buying incumbent Maxus, part of WPP.  The planning assignment covers approximately US$300 million in brand expenditures and is managed out of PHD’s Chicago office.The company’s global spend have been as high as an estimated US$1 billion in recent years.Both PHD and Maxus are believed to be in the latest review. A decision is expected later this month. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • Sony Mobile

924a39bc5208258d8fa3bb5253a01127_400x400Sony Mobile has released a new global brand campaign, which will have an equivalent marketing spend to the launch of its Z3 handset.It comes just weeks after Sony’s chief executive Kazuo Hirai told the BBC there was “no guarantee” for its mobile or other divisions.  In its most recent quarter, operating profit was 182 billion yen (US$1.5 billion), up 2.2% on its previous forecast, as it was boosted by its PlayStation division and its cost-cutting exercise.To help achieve that growth, a new global marketing campaign created by advertising agency Adam&EveDDB launches on Thursday. Cherry said the Z3 is fast becoming its “best selling smartphone ever” but that is not enough to achieve its goals.

  • Yoplait

UDGc3ecf_400x400Wieden & Kennedy has been chosen agency of record of the  the General Mills’ Yoplait brand. Saatchi & Saatchi, part of Publicis Groupe, that was in charge advertising of the product, will continue working with other General Mills brands such as Cheerios, Progresso, Green Giant and Fiber One.

  • Tecate

ABNxBQDp_400x400With the overall creative direction of Pablo Batlle, Nómades presents its new campaign for Tecate Fútbol. It consists of four fragments: “Yerno”, “Amigos”, “Obsesivo” y “Optimista”. The campaign is aimed to shows that differences between men are resolved in the soccer field.

https://youtu.be/PV1Zvk6CApk

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Major League Baseball

MLB spot stillMLB has released its first Hispanic ad campaign. The campaign is called Aquí, with 30 and 60-second spots running on ESPN Deportes.Television commercials are backed with a full digital and social media campaign. Consumers are asked to post their own “aquí” moments to social media Latinworks is the agency behind the campaign. Read more.

 

  • SC Johnson

CBsvXcdXIAAMKSWSC Johnson has put its global media-buying duties up for review.This follows the company’s January decision to award Omnicom Media Group’s PHD global communications planning duties after a review that also included the media-buying incumbent Maxus, part of WPP.  The planning assignment covers approximately US$300 million in brand expenditures and is managed out of PHD’s Chicago office.The company’s global spend have been as high as an estimated US$1 billion in recent years.Both PHD and Maxus are believed to be in the latest review. A decision is expected later this month. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • L’Oreal USA

61400b311f93bad6951aa8e261048256_400x400L’Oreal USA has launched a review of planning and buying for all media, including search, social and programmatic, with a decision that is expected to be reached by the end of the year end. The review comes less than 18 months after the company awarded digital media buying to DigitasLBi from Publicis Groupe sibling Moxie in November 2013.L’Oreal is the seventh biggest U.S. advertiser, with more than US$2.3 billion in spending according to the Ad Age Datacenter. Interpublic’s UM currently handles TV and print buying.WPP’s GroupM has been making gains with L’Oreal Group globally on the media side, with the holding company having already picked up business with the beauty giant in the Nordic region, U.K., Ireland, Southeast Asia, Canada, China, Germany and Latin America in recent years.

  •  GNC

HDzgPzCS_400x400Pittsburgh nutrition company GNC is replacing Carmichael Lynch as the agency of record on its US$30 million account. Taking over for the Minneapolis shop is creative lead Consigliere in Brooklyn, N.Y.; the media planning and buying shop Crossmedia, New York; and digital agency 22squared in Atlanta.The last agency review, which led to Carmichael Lynch’s hire in January 2014. GNC said its new agencies were selected after “a multiple-month review” with undisclosed contenders.

  •  Cheetos

cheetosThe Cheetos brand has announced the return of its Los Cheetahs trick soccer team for a nationwide tour and action-packed 2015. In partnership with the Mexican National Team’s annual U.S. Tour, Los Cheetahs looks to up its game this year in the soccer arena. The tour kicked off on March 28 in Los Angeles at the Los Angeles Memorial Coliseum with global fútbol icon Pável Pardo. This year, in addition to the Los Angeles event, Los Cheetahs will take on Los Jefes in exhibition matches prior to Mexican National Team tour matches in Kansas City on March 31; Orlando on June 27; with additional markets to be announced at a later date. Throughout the season, Los Cheetahs and Pardo will be calling on fans from across the country to share their Los Cheetahs-worthy moves. Fans are invited to capture their most outrageous footwork on video and share with the world on Twitter, Instagram or Vine using both #CheetosFutbol and #entry for the chance to win a trip to a future Mexican National Team U.S. Tour game, complete with the full-throttle Los Cheetahs VIP experience. As an added bonus, the winning video may even debut on the jumbotron at halftime during the game.

  • Acura

imagesCar company Acura, along with Razorfish,  has teamed up with 8 musicians to create a custom soundtrack to introduce the new 2016 ILX to millennials.The eight artists are Kisses, Bear in Heaven, Spazzkid, Starro, Plastic Plates, Bit Funk, Walla and Amtrac.Currently, the tracks are available for download on a campaign-specific Tumblr page and from a SoundCloud playlist page.The Tumblr page also houses a curated selection of social media activity around the campaign hashtag, #ILX2016.The brand has also been promoting the campaign on Facebook and Twitter. The program, which launched last week and runs through March 31, will culminate with the release of a short video with a remix of all eight tracks along with footage of the ILX. In addition, the eight artists involved in the campaign will post on their own social channels to promote the songs and the launch of the car.Here is the new song for the 2016 #Acura ILX.

  • Neutrogena

q_2ixYJX_reasonably_smallJohnson & Johnson’s Neutrogena Naturals is switching up its approach this year for its annual Earth Month campaign by going all-in on digital. This year, the brand is trying something new: a digital-only campaign that promotes water conservation and a new line of environmentally friendly makeup wipes. It will get a lot of help from Kristen Bell’s 1.75 million Twitter followers—as well as its own 34,700 followers. In addition to Bell, Neutrogena has tapped beauty blogger Dulce Candy and bloggers El Diario de la Mode and Honestly Jamie to help spread the word.The crux of the campaign centers around the #WipeforWater hashtag on Twitter and Instagram. Today, Bell will tweet out a video explaining the campaign that the brand will then share on its own channels. This is also the first year Neutrogena is using social media to trigger charitable financial contributions for Earth Month. For every person who pledges to the cause, Neutrogena will donate US$1 to the Nature Conservatory, up toUS $50,000. Paid media will run on Twitter, YouTube and digital video advertising company YuMe’s network to support the campaign.

https://youtu.be/X4ScVY-hZJ4

  • Fetch

fetchMobile specialist agency Fetch, part of Dentsu Aegis Network, has just opened a New York office.For that reason, the agency has hired Melissa Greenberg, a former vice president at social advertising platform SHIFT, to manage the new office. Dentsu Aegis acquired an 80% stake in Fetch last fall with an option to acquire the rest later. Fetch reported 2013 gross profits of approximately US$7.6 million. The London-headquartered shop also has offices in San Francisco, Germany and Hong Kong.Since the acquisition Fetch has signed a number of high-profile new clients including Uber and Expedia. Other clients include eBay and Hotels.com.

https://youtu.be/R3FB6T4wOgc

  • Juan Valdez

CiVUeRUA_400x400Juan Valdez® Café has selected Newlink America, the South Florida based consulting and international communications firm, to position the brand in the US market. This decision comes at an important time of growth for the Colombian coffee grower, given its aggressive international expansion that kicked off with the opening of two destination cafés in Downtown Miami last year and another 60 stores planned to open in the Florida market alone over the next five years.The international presence of Juan Valdez® currently includes more than 300 cafés in 14 different countries including Aruba, Bolivia, Chile, Colombia, Ecuador, El Salvador, Kuwait, Malaysia, Mexico, Panama, Peru, South Korea, Spain and the US. Miami’s recent openings are an important part of the company’s strategy to gain additional markets for its premium coffees. Capitalizing on the US$18 billion coffee industry in the US, Juan Valdez, with Newlink’s support, also plans to expand across major cities in the US as it appeals to a more discerning coffee consumer.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: SC Johnson – PHD::: WTF? Agency – Efyderma ::: Circus Grey Peru – BCP  ::: Sprite – Roommate ::: Level 3 Communications – Tw Telecom  ::: Paypal – Latin3  :::

  • SC Johnson

SC descarga (3)Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  •  Efyderma

-GDIxsAO_reasonably_smallWTF? Agency has won Efyderma digital account. Starting this month, the agency will be in charge of social networking, web and mobile applications communication for the dermocosmetic company. The agency will manage image and brand positioning in the digital world with a clear focus on the development and content creation.

  • “Adán & Eva”

descarga (3)Under Juan Carlos Gómez de la Torre creative direction, Circus Grey Peru presents his latest work for BCP dubbed “Adán & Eva.” The effort was in charge of Productora Sangre, directed by Toño Sarria; the audio was handled by Victor Villavicencio from Ruidos Amaestrados and postproduction was handled by Makaco. Below the spot:

 

  • Sprite-Argentina

descarga (2)Sprite has unveiled its new campaign “Verdades” (“Truths”) with which continues to present “Las cosas como son” (“the way things are”.) Only this time, telling teens all Sprite truths. The effort was led by the agency Roommate, under the famous claim “The way things are,” which in its 10 years of existence won numerous national and international awards. Unlike previous campaigns, in which Sprite verbalized the particular strains of teens, this time the focus will be on the brand, unveiling its truths through various forms. The integrated campaign includes television commercials, graphic, OOH, radio spots, digital and others.

  • Telecom

2x2piaOi_400x400Level 3 Communications has acquired Tw Telecom, positioning the company as a global leader in the development of the communications business market and providing customers, governments and operators, one of the industry broadest portfolios. This  combination allows the highest quality and reliable on-net experience for clients doing business in North America or expanding to North America from regions such as Europe, the Middle East, Africa (EMEA) and Latin America. The company has fiber networks that  reach North America, Latin America, EMEA and Asia-Pacific, over 200,000 miles global routes, including 33,000 miles of underwater routes, approximately 30,000 buildings connected to the network in the United States, more 50,000 customers and 13,000 employees worldwide.

  • PayPal

yy3lVE1y_reasonably_smallInternational e-commerce company Paypal has chosen Latin3 to develop its 2015 digital brand strategy and handle all social media channels in Central America, the Caribbean and Latin America to boost activity and growth PayPal business in those regions. The aim of PayPal is to consolidate the growth the company has had in the region. The relationship between the agency and the e-commerce company began in May 2014.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • GoDaddy

eH9oma1K_400x400Internet domain registrar and web hosting company GoDaddy known for its Super Bowl ads, has tapped Initiative, as its media buying agency of record. IPG Mediabrands will handle brand media strategy, video and analytics duties. Initiative’s team will be based in the agency’s Los Angeles office.Go Daddy spent US $23 million in 2014, topping its US$21.4 million figure for 2013, during the first nine months of 2014, according to Kantar Media.The company has 12 million customers worldwide and over 58 million domain names under management.

  • Haribo Gold-Bears

descarga (1)Publicis Groupe’s Spark has been selected to help Haribo raise its brand awareness and sales in the U.S. after a review process with five other agencies. Spark is responsible for all traditional, digital buying and planning for Haribo of America, Inc. The portfolio includes Gold-Bears and new Sour Gold-Bears, as well as Happy-Cola, Peaches, Twin Cherries, Raspberries, Sour S’Ghetti, and Smurfs. Haribo spent US$32 million on U.S. advertising in 2013, according to AdViews. Haribo is expected to maintain its famous slogan “Kids and grown-ups love it so, the happy world of Haribo” that is used on all TV advertising. No changes are anticipated in the brand’s positioning.

  • SC Johnson

descarga (3)SC Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • Verizon 

RBkofzQA_reasonably_smallVerizon has named Wieden + Kennedy to handle creative and brand strategy. Mcgarrybowen will remain the agency of record for its wireless business and McCann will continue as agency of record for its Fios broadband service business. Verizon is a massive advertiser, spending US$2.4 billion in 2013.

  • La Bodega Internacional

descarga (2)Hispanic-owned La Bodega Internacional, a handcrafted company based in Atlanta, has announced the launch of J.R. Revelry™, a new, 90 proof bourbon with a unique, smooth taste for new and existing craft whiskey specialists.The taste features a fresh fruit flavor, with a hint of baking spices. The finish features more spices and fresh oak, with a hint of smoke.J.R. Revelry™ was created by Jesus Ricardo, “Rick” Tapia, as a result of his passion for American Whiskey, bringing his spirits expertise and Latino heritage to this new brand. The name J.R. Revelry comes from Rick’s initials, J.R., and the Revelry comes from the atmosphere of celebration that this whiskey should engender.J.R. Revelry is the first bourbon whiskey created and owned by LBI, the first Hispanic American-owned Distilled Spirits Beverage Company and certified MBE (Minority Business Enterprise).From the bottle, to the bourbon inside it, to the label, J.R. Revelry™ is an All-American (100% Made in the U.S. – Certified) craft bourbon whiskey that is debuting in 2015.J.R. Revelry is available in New York, at a suggested retail price of $34.99 per 750 ml bottle.

  • Shell

CVAqugI6_400x400Digital agency Possible, part of WPP, has been selected as a global digital agency for the energy company Shell. The selection, effective immediately, came after a pitch that included four other competing agencies. Initially, Possible will focus on the company’s corporate branding. In the U.S. Shell spent US$52 million on display advertising in 2013 and US$28 million for the first nine months of 2014, according to Kantar. In December, the company’s website had over 309,000 unique visitors in the U.S. and 1.2 million page views, which was up 82% year over year, according to Millward Brown Digital. The account will be led out of Possible’s London office. The agency’s first work will be unveiled early this year.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Salman Amin – SC Johnson ::: Tim Mahoney – Chevrolet ::: Diego Caamaño – MEC Argentina ::: Diego Villanueva – iCrossing
salman.aminSalman Amin has left PepsiCo to start as COO for SC Johnson USA. Amin has worked for PepsiCo as CMO for the last 18 years. He was in charge of the global marketing strategies, and recruiting and developing marketing talent.

Amin’s successor is due to be named shortly according to PepsiCo.

 

 

tim.mahoneyGeneral Motors has named Tim Mahoney as its global CMO for Chevrolet. Mahoney will also be in charge of the marketing operations. He will report to Alan Batey, Sales VP.

 

 

 

Diego Villanueva has been appointed as Creative VP of iCrossing Latin America and Spain.

diego.caamañoDiego Caamaño has been named Customer Experience Director for MEC Argentina. He will handle the accounts of Toyota, Colgate Palmolive, Citibank, Visa, Sony and Energizer.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.