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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • https://pbs.twimg.com/profile_images/975880330044325888/RuJuopul_400x400.jpgAdidas extended its partnership with UEFA and will continue representing the Champions League, Super Cup, Youth League and Futsal Champions League until 2021. “As the number one football brand in the world, we have built up a longstanding partnership with UEFA that has seen a great deal achieved in European football,” said Claus-Peter Mayer, VP of sports marketing football at Adidas.
  • Telemundo Deportes will live stream the 2018 FIFA World Cup Russia games in Spanish-language on the NBC Sports app, and feature Telemundo Deportes content on desktop computers via a link on NBCSports.com. “Now anyone can enjoy soccer in Spanish-language no matter what app they use, whether they choose to watch through NBC Sports or Telemundo’s own En Vivo App or our local stations’ apps,” said Ray Warren, President of Telemundo Deportes.
  • The Confederation of North, Central America, and Caribbean Association Football has confirmed the 15 venues, including 13 US cities, that will host the 2019 edition of the expanded Concacaf Gold Cup. 2019 Gold Cup matches will also be played in Central America and the Caribbean for the first time.

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  • AFAThe Argentine Football Association (AFA) has agreed on three new partnerships with Chinese firms. Hexindai will become a regional sponsor of Argentina’s national men’s soccer team and will enjoy brand exposure via the AFA website and the federation’s social media channels. Interior design company Der and home appliances manufacturer Vanward will also become AFA’s partners.
  • According to Nielsen, NBC Sports reports a record of 39.3 million Americans watching its presentation of the Premier League on its platforms in 2017-18. This represents a rise of 14%, in comparison with last season’s numbers.
  • The Canadian Premier League announced that Cavalry FC would be one of the founding clubs to play in the upcoming professional men’s soccer league, which will debut in Spring 2019.
  • ESPN signed a multimedia rights agreement with UEFA to continue carrying the UEFA Champions League, the UEFA Super Cup and the UEFA Europa League in Spanish-speaking Latin America, effective 2018/19 to 2020/21. ESPN will carry a total of 71 UEFA Champions League matches each season.

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  • The Brasileiro, Brazil’s top league, will become the first domestic soccer league to stream games live on YouTube. The agreement was brokered by third-party Spanish producer Mediapro
  • LAFCSan Manuel Casino announced a new partnership with Los Angeles Football Club, for the 2018 MLS season. San Manuel Casino will take part in pre-match Fan Fest activation experiences at Banc of California Stadium, and sponsor the City View Club in addition to presenting post-game highlights via in-stadium “Thrill of the Match” broadcasts.
  • French soccer club Paris Saint-Germain is creating an overseas office in New York. This is the club’s third office outside of France, following the one in Doha and Singapore. The team hopes to increase brand visibility, cultivate new partnerships and nurture its growing fan base. Jerome de Chaunac, as Managing Director of the Americas, will manage the office.
  • Nashville MLS announced Ian Ayre as its new Chief Executive Officer. The 55-year-old will be tasked with building and leading the Nashville MLS club. “We are committed to bringing world-class soccer to Nashville, as evidence by the appointment of Ian as our CEO,” said Nashville MLS lead owner John Ingram, in a statement.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Streaming service fuboTV added SNY, the official television home of the New York Mets, Jets, and all things New York sports, to its channels, making it available to new and existing “Fubo Premier” subscribers at no additional cost.  With this, fuboTV has become the only OTT provider to offer all three NY regional sports networks in its base package.
  • Major League Baseball renewed alliances with HBO to create customized “Game of Thrones” events, giveaways, ticket specials and experiences to participating MLB ballparks this Summer. 31% of MLB players are Latino, according to ESPN.
  • Ricardo Zúñiga
    Ricardo Zúñiga, Deputy Coordinating Editor for ESPN’s global digital content team.

    Ricardo Zúñiga has become Deputy Coordinating Editor for ESPN’s global digital content team. He’ll be covering content in Mexico, the Caribbean, Central and South America and other territories. He will also work closely with the ESPN Deportes team on editorial integration of the U.S. Hispanic content.

  • beIN Sports signed a TV deal with Major League Wrestling, starting April 20. According to a Washington Post poll, 38% of mixed martial arts fans are African-American, and 31% are Hispanics.
  • Peter Hutton, former Eurosport CEO, will become Facebook’s Director of Global Live Sports Partnerships and Programming, leading the live sports broadcast strategy. According to The Nativa, in 2016 there were 28.03 million US Hispanics on Facebook.

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  • Heineken had to remove a Heineken Light ad, after being accused of using a “terribly racist” tagline, by Chance the Rapper in a tweet, which quickly generated controversy. “Sometimes Lighter Is Better,” was the campaign’s slogan.
    Heineken USA issued a statement within hours: “For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us. While we feel the ad is referencing our Heineken Light beer — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”
  • Hankook USAHankook Tire and Major League Baseball entered into a new multi-year sponsorship that names Hankook Tire the Official Tire of MLB in the United States and Korea. The new partnership aims to showcase Hankook Tire across Baseball’s media assets including MLB Network, digital platforms such as MLB.com & social media, and MLB ballparks.
  • Los Angeles Dodgers have extended their partnership with San Manuel Casino for the eleventh consecutive season. In addition to joint hospitality and marketing opportunities, San Manuel and the Dodgers will collaborate with the Los Angeles Dodgers Foundation.
  • The NFL and Nike extended their on-field rights partnership. Nike will continue to provide all 32 NFL Clubs with uniforms and sideline apparel bearing the Nike brand for use during all games. “Nike has been a long-time and trusted partner of NFL and we’re thrilled to extend our relationship with them,” said Brian Rolapp, Chief Media and Business Officer for the NFL.

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