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What: Samsung has announced plans to invest $22 billion in artificial intelligence, automotive technology, and 5G development.
Why it matters: Innovations powered by AI technology will drive the industry’s transformation and the next-generation 5G telecommunications technology will create opportunities in autonomous vehicles, the IoT and robotics.

The Samsung conglomerate said in a statement it will invest more than US $22 billion over the next three years to target four new technology areas: artificial intelligence, auto-technology components, 5G, and biopharmaceuticals. The tech company said it will hire 1,000 AI researchers around the world and seek to become a major player in next-generation 5G networks. It said both technologies are crucial for the development of autonomous vehicles.

Even though Samsung is South Korea’s biggest conglomerate and the world’s biggest smartphone maker, its profits have suffered from disappointing sales and slowing demand for some memory chips, which is why the company is going after growth drivers beyond smartphones. Moreover, it is facing increasing competition from Chinese rivals Huawei and Xiaomi.

Samsung also announced a series of initiatives aimed at building the ecosystem of innovative businesses for the digital economy. Samsung plans to open its venture incubation program to both external and internal startup projects and provide software training.

“Samsung aims to become a leader in electronics components for future cars such as system-on-chips for autonomous driving, utilizing its leadership in semiconductors, telecommunications, and display technologies,” stated the Samsung investment announcement.

The investment includes capital expenditures and research and development. Samsung is expected to create 40,000 new jobs over the next three years. The company also will expand C-Lab, its internal venture incubation program, and work with the Korean government to establish and run software education centers across the country.

These investments are part of a larger plan to spend US $160 billion over the next three years on capital expenditures and research and development. Areas that will be targeted for investment include the company’s manufacturing hubs, as well as existing memory and display businesses.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Samsung

Samsung has appointed Leo Burnett as global creative AOR for the brand’s visual-display division (TVs), following a competitive pitch. Led by the agency’s Chicago office, the 75 market remit will include global brand positioning, integrated communications strategy and creative. Starcom will provide media planning and buying expertise, given its role as Samsung’s global media AOR.Samsung spent US$27 million on measured media for its TV division last year in the U.S., according to Kantar Media.

 

 

 

 

  • CMPC Tissue

Media agency Initiative will be in charge of CMPC Tissue‘s media strategy and planning in Latin America. The agency will be responsible for media planning, buying and strategy for CMPC Tissue’s brands La Papelera de Plata, Productos Tissue del Perú, Industria Papelera Uruguaya, Melhoramentos CMPC, Absormex CMPC Tissue, Drypers Andina and Productos Tissue del Ecuador, in markets such as Argentina, Chile, Peru, Uruguay, Brazil, Mexico, Colombia and Ecuador. The account was handled by various agencies in the different countries where CMPC Tissue has presence. The regional hub will be based in Chile and will work jointly with each of the local teams.

 

 

 

  • Enterprise Rent-A-Car

As part of its ongoing expansion in Latin America and the Caribbean, one of the world’s largest car rental company has opened four new Enterprise Rent-A-Car locations at the Dominican Republic’s largest airports: Punta Cana International Airport (PUJ), Las Américas International Airport (SDQ) in Santo Domingo;Cibao International Airport (STI) in Santiago de los Cabelleros; and Gregorio Luperón International Airport (POP) in Puerto Plata. Enterprise Holdings Inc. owns the Enterprise Rent-A-Car brand, as well as National Car Rental and Alamo Rent A Car. The National brand has been operating in the Dominican Republic since 1974.The Enterprise Rent-A-Car brand expanded into Latin America in 2015, and announced the opening of 22 new locations throughout Belize, Honduras, Mexico, Tortola, Trinidad & Tobago, Turks & Caicos and Uruguay in 2016.Today, the Enterprise, National and Alamo brands operate in more than 90 countries, including 31 in Latin America and the Caribbean.

 

 

 

  • MoneyGram

MoneyGram and Grupo Elektra, have extended their agreement to provide money transfer services inside nearly 2,000 Elektra locations in Mexico through 2021. The partnership strengthens MoneyGram’s position in the dynamically growing market – with over US$30 billion inflows in 2017, the U.S. to Mexico is the largest remittance corridor in the world.Grupo Elektra is Latin America’s leading specialty retailer and financial services company and the largest non-bank provider of cash advance services in the United States. Since 2012, MoneyGram and Grupo Elektra have worked together to make sending and receiving money around the world easy and convenient for consumers in Mexico.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Avianca Airlines

Avianca Airlines inaugurated a trio of Latin American flights from Orlando International Airport.Since 2011, the airline has provided a daily flight from Orlando to Bogota, Colombia.The three new flights are: daily to Lima, Peru; four times a week to San Salvador, El Salvador; and three times a week to Guatemala City, Guatemala.Orlando International Airport’s international business has grown from 3.3 million passengers annually in 2011 to 6.2 million currently.Airline officials expect the bulk of tickets for the Guatemala and El Salvador flights to be sold in those countries, while the Peru flight will bring a more even mix of tickets sold in the U.S. and Colombia.The airline was founded in Colombia in the early 1900s but is now based at three hubs: Bogota, San Salvador and Lima.

 

 

 

  • Johnson’s Baby

Johnson & Johnson recently re-staged an entire line of products on a global basis for its´JOHNSON’S® Baby brand. For nearly 125 years, Johnson’s Baby—shampoos, washes, lotions—grew to become one of the most popular baby brand in the world, with sales in more than 140 countries. To reach this size and scope, the brand developed regionally, leading to 470 products, 293 formulas, and 102 different types of bottles and closures.The restructuring of the brand included streamlining operations, simplifying the supply chain, paring back ingredient lists, and creating updated and globalized formulations based on cutting-edge science as well as parental preferences.The new packaging began reaching store shelves in North America in July. India and China are next, followed by Europe and then Latin America.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

 

 

  • Samsung

Samsung Electronics announced the opening of its first Samsung House in Latin America. Built in an historic mansion in Buenos Aires, Samsung House is a two-story, 400-square meter, space for experiences and specialized services for consumers.Inspired by the iconic Samsung 837 located in New York, the facade preserves the original architecture from the early 20thCentury and combines that with a modern, open interior. Visitors can try out the latest of the brand’s products and consult with experts on how to best use Samsung’s technologies. The second floor is set up as the intelligent home of the future, to allow visitors to experience the benefits of the Internet of Things (IoT). This area presents Samsung’s intelligent devices, as well as prototypes of future products.”Samsung House is a sign of our commitment to our consumers in Latin America. It brings us and our brand even closer to the Latin American society,” said Mario Laffitte, Corporate Marketing vice-president of Samsung Latin America.

 

 

  • Marriott Caribbean & Latin America

Marriott Caribbean & Latin America Resorts has launched “Portal To Paradise,” the new augmented reality app that gives user the opportunity to explore eight off its resorts. Rolled out on iOS June 19, the app allows users will to walk around Marriott resorts across the Caribbean and Mexico, receiving 360-degree views of the properties.Once the app is downloaded and opened, users will be asked to aim their phone at a flat surface. After doing so, they will be prompted to pick the resort they would like to visit. A door will then appear for users to ‘walk’ through and explore their chosen destination. Each resort offers views of the pools, restaurants, beaches, rooms and spas.The app, created with the marketing agency Nobox, opened up new opportunities for potential customers to pick a destination. Alex Fiz, Regional Vice President of Sales & Marketing for Caribbean & Latin America, Marriott International, said the app was not just about vacation-planning and daydreaming, but also eliminating prior misconceptions about destinations.

 

 

  • Walmart Brazil

The Administrative Council of Economic Defense (CADE), Brazil´s antitrust agency, has approved the purchase of  Walmart Brazilian operations by Advent Internacional.Earlier this month, Walmart agreed to sell a 80% stake of its Brazilian unit to Advent, partially withdrawing from a poorly performing business.Advent plans to convert unprofitable supermarkets into wholesale self-service stores and expand brands developed by Walmart in Brazil such as Maxxi and Todo Dia.

 

 

 

 

 

  • LaLiga

Jaime Janez, DG at Blackshark Sports Marketing & Advertising, has announced throught its´ Linkedin profile that Blackshark Sports Marketing & Advertising is LaLiga´s  new agency in Mexico and LatAm.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Yuyo

Shaftesbury-based drink brand, Yuyo, has announced it will export its innovative range of Latin American-inspired drink infusions to Brazil this year as part of its exporting growth plans.The business, which already exports to 7 countries worldwide, boosted its international orders by 42% between 2015 and 2017.Yuyo was founded in 2016 by Rosie Marteau and Charles Grummit after they travelled to Latin America and discovered yerba mate, a ‘super herb’ that is used in many traditional South American drinks. The company now stocks a range of yerba mate drink infusions across the UK through retailers like Ocado, Whole Foods and Revital. It also has its own e-commerce site.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Samsung Electronics90min announced new partnerships with Budweiser, Hyundai, Right Guard, Listerine, Caliente, Samsung and BOSS Fragrance for its World Cup content. For the deal, the soccer–specialized website will use fan reporters to write on-the-ground stories from Russia, it will also provide street-level video reporting that focuses on the fan journey, the fan culture in Russia and the “combustion moments that happen on and off-the-pitch.
  • Telemundo and Google announced a partnership to bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the US. For the first time ever, World Cup fans searching on Google for their favorite teams, matches, and scores in Spanish in the US will see close to real-time video highlights from Telemundo Deportes. In addition, the 2018 FIFA World Cup Russia games on Telemundo will be offered in markets where YouTube TV is available.
  • Amazon locked a three-year deal to broadcast live Premier League matches and weekly highlights packages on its Prime Video service in the UK, starting with the 2019-20 season. This marks the first time that Premier League TV rights have been acquired by a non-traditional broadcaster.

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  • BudweiserFIFA, partnered with Budweiser and Twitter to make it easier for fans to vote for the Man of the Match Award during the 2018 FIFA World Cup. The new Twitter voting platforms will offer an enhanced visual voting portal and will update to include active players on the pitch. When voting concludes, @FIFAWorldCup will tweet the name of the winner.
  • The National Women’s Soccer League announced that ESPN will telecast six NWSL Games of the Week on ESPNEWS throughout the remainder of the season. By doing this, the ESPN will replace the previously scheduled games on Lifetime. All six nationally televised games will be slated for evening kickoffs.
  • The Canadian Premier League has added Valour FC as one of the founding clubs set to play in Canada’s new professional men’s soccer league in the spring of 2019, plating out of Investors Group Field.
  • FIFA signed its first 2018 World Cup sponsor from Africa, agreeing to a deal with the government of Egypt. “Egypt – Experience & Invest” – a campaign which FIFA says aims to showcase the “wide spectrum of tourism experiences and investment potential Egypt has to offer” – fills the first of four African slots in a program for third-tier commercial deals. FIFA has now 20 sponsors of the 34 places in its 2018 World Cup commercial program.
  • Telemundo Deportes’s En Vivo App will include a custom emoji keyboard during the FIFA World Cup, in partnership with Sportsmania.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Campbell Soup Company

The Campbell Soup Company, also known as just Campbell’s, an American producer of canned soups and related products that are sold in 120 countries, has appointed Publicis Groupe to handle its’ creative and media business for many of its brands, following a competitive review, Ad Age first reported. Publicis will handle Campbell’s U.S. retail creative, along with that in Canada and Asia-Pacific. It will also handle Campbell’s digital, tech and consumer promotion business as well as media planning and buying for Campbell globally. Campbell’s incumbent media agency, WPP and GroupM’s MEC (now Wavemaker), which handled U.S. planning and buying since 1999, and global planning and buying since 2006, is out. Among Campbell’s brands Publicis will handle in the U.S. are Chunky soup, V8 beverages, Pace salsa, Prego sauces, Swanson broth and Spaghetti-O’s. It will also do media planning and buying for Pepperidge Farm but not creative. Campbell spends more than US$300 million on advertising in the U.S. alone.

 

  • P&G

P&G and IMS signed a commercial agreement with panregional aims to spread P&G’s marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability.
The agreement will impact ten different Latin American markets where IMS manages platforms such as Spotify, Snapchat, Vevo, EA, Twitch, Twitter, Foursquare, Yahoo, Waze, as well as its own programmatic solution.

 

  • United Airlines

United Airlines will continue to expand its cabin segmentation initiatives, with plans to bring no frills fares to Latin American and European flights later this year.The expanded fare offerings coupled with the roll out of a new premium economy cabin on select international routes in the fourth quarter are part of United’s drive to generate roughly US$1 billion in incremental revenue from segmentation by 2020.The Star Alliance carrier plans to expand its basic economy fares, which lack attributes of standard economy fares like advanced seat assignments and carry-on bags and come with additional restrictions, to the two international geographies later in 2018, says United president Scott Kirby at the JP Morgan Aviation, Transportation and Industrials conference on 13 March.

 

 

  • Hyatt Hotels Corporation 

Hyatt Hotels Corporation announced the opening of Hyatt Place Macaé in the Brazilian state of Rio de Janeiro. Hyatt Place Macaé is the first ocean-front Hyatt Place hotel in Latin America and the second Hyatt Place hotel in Brazil, joining Hyatt Place São José do Rio Preto, which opened in November 2016. The hotel is part of a larger master development agreement between Hyatt affiliates and Elandis to develop a total of nine Hyatt Place hotels across Brazil.Hyatt is currently represented in Brazil by two full-service luxury hotels Grand Hyatt São Paulo (466 rooms), Grand Hyatt Rio de Janeiro (436 rooms) and now by two select service hotels, including Hyatt Place São José do Rio Preto (152 rooms) and Hyatt Place Macaé (141 rooms).

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Starbucks

Sao Paulo investment firm SouthRock Capital has signed an agreement with Starbucks Corp that gives it the right to develop and operate branches of the Seattle-based chain in Brazil, the companies said. With the agreement, whose value was not disclosed, all of Starbucks’ retail operations in Latin America are now wholly licensed rather than directly managed, the companies said.SouthRock founder Ken Pope said in a statement the fund would eye expansion opportunities in new and existing markets. Starbucks now has 113 stores across the populous states of Sao Paulo and Rio de Janeiro.SouthRock, founded in 2015, also owns Brazil Airport Restaurants, which operates in the country’s biggest airports.

 

 

  • Blue Ribbon Orlando Vacation Homes

Blue Ribbon Orlando Vacation Homes announced a year-long partnership with CVC Brasil Operadora e Agência de Viagens S.A., the largest tour operator in Brazil and across Latin America. As part of the partnership, CVC will now offer vacation homes managed by Blue Ribbon as an alternative to hotels to its clients traveling to Orlando, FL.Since its founding in 2009, CVC Operadora has achieved sustained growth and now operates 1,156 exclusive CVC travel agencies, approximately 46 CVC exchange stores and 6,500 partner agencies in Brazil serving millions of travelers with the most competitive deals, making it the largest player for vacation rentals in a growing market segment in Brazil.

  • Samsung

In the last two years, Samsung has expanded and remodeled its official channels to better serve its customers in Brazil, whether through the call center, email, chat, Facebook and even Twitter by direct messages (DM) as well as incorporating automation and artificial intelligence. Currently, Samsung’s customers have a wide spectrum of options and channels to solve doubts and problems.The partnership between Samsung and Atento, the leading company in customer relationship services and business process outsourcing (CRM/BPO) in Latin America, has facilitated the evolution to a new level of service, allowing Samsung’s customers to have an even more personalized and excellent service. The new Samsung’s customer relationship center set up by Atento in Brazil, has more than 1.200 workstations and has permitted to extend the call center’s service hours. Located in Sao Paulo, the new customer relationship center encompasses customer care operations, after-sales services, back office and strategic digital solutions delivered through social media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Sprint

sprintSprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. According to Alberto Lorente, VP, Multicultural Marketing, Sprint, there will also be an important campaign launched by Telefonica Movistar in México and El Salvador to raise awareness for this new innovative service called “Plan Conectados”. It is a multinational advertising campaign involving the three countries at the same time.

 

  • Kia Motors Argentina

descarga Midios, the media agency led by Héctor González, has been chosen by Kia Motors Argentina to work on the development of its communication strategies and media planning, which has already began in March.

 

 

 

 

  • Samsung

maxresdefaultLeo Burnett Argentina has created Samsung’s first commercial aimed at the LatAm market, as part of a new global campaign for the brand, entitled ‘Do what you can’t’. The campaign, which revolves around the idea that the current generation of smartphone users is able to do what in the past seemed impossible, launches the S8 Galaxy. The #dowhatyoucant concept originated with Samsung’s 2016 Olympic campaign ‘The chant’ with the aim to extend the message into an overarching brand philosophy, trading on emotion as well as information. This new approach aims to counteract the negative response to Samsung S7.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Norwegian

descarga (3)Low-cost airline Norwegian Airlines’s expansion plans in Spain are now focusing on Madrid’s Barajas airport, where the low-cost airline wants to offer flights to Latin America. The announcement represents the latest move in Norwegian’s ongoing battle with Iberia. In recent months, each company has sought to chip away at the other’s market.The IAG group, which includes British Airways, Iberia, Vueling and Aer Lingus, announced a month ago that it was creating a new brand, Level, to cover flights to the Americas from Barcelona’s El Prat airport, beginning in June.

 

  •  (add)ventures

descarga (2) descarga (4)Providence-based (add)ventures, a multidisciplinary brand communications firm, and Prism Group, Inc., a public relations and special events company in Miami, have joined together in a strategic alliance to offer “more competitive end-to-end solutions” to companies that market in Latin America {LATAM) and to the U.S. Hispanic population across the country.The recently signed agreement formalizes their work in Latin America, Puerto Rico and the Caribbean for clients such as Acer, Alcatel, Lexmark, Samsung and Welch-Allyn.(add)ventures, which was founded in Providence, now has offices in Miami, FL and New York City, NY, and has partnerships with firms in Argentina and Estonia.

  • Aeromexico 

descarga (5)Aeromexico, Mexico’s global airline, celebrates ten years serving the Argentinian market as the only carrier offering direct daily flights between the two capital cities.In 2016, Mexico ranked Argentina as its fifth largest market in terms of passenger arrivals, representing the second largest market in Latin America. To meet market demand and growth, Aeromexico currently offers seven nonstop flights per week to Argentina during the regular season, with 12 flights per week on high season.The carrier operates the route with two of its Boeing models, the B777 with 277 seats.Thanks to the Aeromexico and Aerolineas Argentinas codeshare agreement signed by these two SkyTeam members, customers are able to travel between Buenos Aires, Mexico City, and Cancun on flights that are jointly sold and operated by both carriers.With 20 years and 15 destinations in South America, Aeromexico consolidates its leadership position in Argentina by offering connectivity to 44 destinations in Mexico, 19 in the United States, four in Europe, four in Canada, and three in Asia, strengthening its ties through air connectivity and promoting tourism in both nations.

  • InterContinental Hotels Group

descarga (7)InterContinental Hotels Group is opening the 102-room Candlewood Suites Celaya hotel.Located in Celaya’s eastern commercial area, the hotel is ideal for both business and leisure travellers to Guanajuato.It will be IHG’s second Candlewood Suites property in Mexico, joining the Candlewood Suites Queretaro-Juriquilla hotel which opened November 2016.The Candlewood Suites Celaya hotel opened following a US$10 million investment by its owner OVQ Celaya.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Mobile apps are at their peak. As a result, we will be seeing many ad-tech companies developing specific mobile apps and mobile app advertising for each market under one same platform. As a result, mobile app producers will have to increase the benefits and offerings that are provided by existing apps. Here are the top four mobile app predictions for 2017, by Portada’s digital media correspondent Pedro Labarta.

By Pedro Labarta

1. Smart prices will take over.

Apps focused on the sale of products will have to become smart bots. That is because buying  sensitivities vary depending on region/country. Producers of mobile applications will have to use individual user data along with location at the time of sale in order to achieve better profits. For example, people in Mexico may not be willing to pay the same amount for a particular product as do people in Spain. Companies will be able to classify purchases according to the algorithm needed to quickly adapt to each market. As a result, they will also be able to unify inventories and databases.

2. Mobile app advertising

This will be the year in which businesses such as agencies will be able to safely, quickly, and effectively monetize applications and mobile app advertising. For example, a clothing brand will be able to pay for an in-app ad when the user is searching for a specific application. Or pay for an ad even within the app itself. And brands will also be able to do it a crucial moment of the game or video where the advertiser wants its ad to appear. This will help advertising networks improve their performance. It will also boost their revenues once this feature kicks in by mid-2017. It will lead to higher satisfaction rates and more business opportunities for all.

3.”Yes” to TV on smartphones and “No” to TV on smartwatches

descarga-3Apple, Samsung, and Google specialize in mass consumer products. The smartwatch is not a great product because it does not replace the phone. That same can be said of Apple Pay. It has not replaced the credit card. Also, not everyone wears a watch, while most everyone uses a smartphone. This is another problem faced by large companies that have failed to build an adequate ecosystem and a monetization model for smartwatch developers. With development not being financially viable, developers will stop creating for it and instead focus on creating for apps for TV, etc. This will open a new source of revenue for publishers, leading to better content and a better advertising platform that makes it a win-win for everyone.

4. Apps and messaging

Messaging has tapped out, so entering this market is too complicated these days. The focus now should be on developing message extensions, where we can take advantage of the billions of people already connected on them.

We are already seeing specific developments for iMessage from Apple and Facebook Messenger. Instead of opening an application such as Skype separately, users will use a face-to-face extension within the messaging application with which they are already familiar.

This will be the year in which businesses such as agencies will be able to safely, quickly, and effectively monetize applications.

Extensions will not stop there, however. They will be used for everything, including some tools we are already used to seeing in our email. They include calendar invitations, unread text markings, current status, and functions that will be carried out within our specific message groups. Bots and AI were launched in 2016, but they still do not work very well. In 2017, we will see strong breakthroughs in bot intelligence and more implementations in our everyday technology. Many of today’s most promising video messaging and walkie-talkie apps will soon find themselves competing against and potentially missing out on a well-implemented app extension.

However, bot technology will see its strongest boom in late 2017.

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A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S.-HISPANIC MARKET

https://pbs.twimg.com/media/Clq-pFBWIAA_EeB.jpg
Dwyane Wade

George Pyne, founder of Bruin Sports Capital, announced the acquisition of deltatre, which specializes in broadcasting soccer games and other sports events. The company also provides graphics, data and live-streaming technology for sports and broadcasting clients. Terms of the acquisition have not been disclosed.

Basketball player Dwyane Wade made what he called “an extremely emotional and tough decision” and decided to leave the Miami Heat after 13 seasons and sign a two-year deal with the Chicago Bulls, for about $47 million.

Walt Disney has agreed to buy a 33% stake in the video unit of Major League Baseball’s digital arm, MLB Advanced Media. According to Bloomberg’s report, the deal values the business at about $3.5 billion.

Nike named Mark Parker as successor president and CEO, after announcing that its founder, Phil Knight, is retiring. The athletic giant also named Apple CEO Tim Cook as lead independent director of the board.

New York Cosmos and Fantástico, a Spanish-language mobile ticketing site that launched last month in the New York metro area, have signed a partnership. The Cosmos will have category exclusivity and premium placement on Fantástico’s website, while Fantástico will have promotional opportunities at games and in the Cosmos fan zone.

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LATIN AMERICAN MARKET

In celebration of the Rio 2016 Olympic Games, Samsung Electronics, a Worldwide Olympic Partner in the Wireless Communications Equipment category,  announced the launch of a Rio 2016 app, with on-the-ground activations throughout Brazil to mark the official launch of Samsung’s global Rio 2016 Olympic Games campaign.

Huawei, a Chinese multinational networking and telecommunications equipment and services company, announced a two-year sponsorship with Argentinian Boca Juniors football club. The brand will appear on the team’s new shirt sleeves.

The Club Atlético Newell’s Old Boys club was invited to be a special guest at Mexican Club Atlas’ 100th birthday this Saturday in the Jalisco stadium in Guadalajara, where both teams will meet in a friendly match.

Voit revealed that this season’s football will be named Legacy, and that it will be used during the Liga MX 2016 opening game. Accompanying the presentation was Mexican goalkeeper ‘Conejo’ Pérez, who has been sponsored by Voit for the past 23 years.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

 

  • Samsung

descarga (1)Leo Burnett Tailor Made has won Samsung regional media account. The account was being handled by Starcom, the agency network that is also part of Publicis Groupe. LBTM already worked as creative hub for the region.

 

  • Olympic Games – Rio 2016 

e_X0eFk8_400x400In the midst of a political and economic crises, Brazil is getting ready for Olympic sports. Six marketers are paying a total of US$420 million (US$70 million each) to sponsor dominant broadcaster TV Globo’s coverage of the games. About 96 million Brazilians watch Globo every day, according to Adage. The network has been bombarding its audience with content and ads for the last year with the aim of building an Olympic spirit under the slogan “Somos Todos Olimpicos” (“We’re All Olympians.”)The six sponsors, Coca-Cola, Procter & Gamble, Fiat, Nestle, Bradesco bank and wireless provider Claro, are paying for an Olympics package that includes ads and mentions on TV and Globo.com,.Globo also created the Gold Team, a group of 10 Brazilian gold medalists who have been in training for two years to be TV presenters. And Globo developed a virtual table that uses augmented reality to recreate key moments from Olympic contests so commentators can explain tactics and strategy.In adition, Dentsu-owned Rio agency NBS and Posterscopeinvented mosquito-killing billboards. The panels attract mosquitos within a 2.5 mile range by emitting the scent of human sweat and respiration and using fluorescent lights. Once trapped, the mosquitos die of dehydration.

  • LATAM Airlines

nLATAM Airlines Group revealed its new aircraft design at simultaneous launch events in countries where the group operates.In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch.  The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: São Paulo-Santiago; Santiago-Lima and São Paulo-Brasilia.More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018.  From 5 May, LATAM’s evolution will also become visible in 13 airports. Changes will range from new-look check-in counters and VIP lounges to rebranded boarding passes and screen displays.

  • Aeromexico

NMZvH2-T_400x400Aeromexico, Mexico’s global airline, was present at the 2016 edition of the Tianguis Turístico travel trade show where it announced its newest routes and flights to further enhance its domestic and international connectivity network.As a symbol of Aeromexico’s commitment to its customers in the State of Jalisco, Goytortua noted that on June 1st, the carrier will start to serve the Cancun market with nonstop flights on board its modern AM Contigo AM B737-800 aircraft with 174 passenger seats, connecting passengers to its domestic and international destinations from cities like Fresno, Los Angeles, Sacramento, and Mexicali, among others. Customers will also be able to continue on their journey to Havana in Cuba from Cancun.     He also announced that on July 1st, the carrier will start to serve the Guadalajara-Mérida route with a daily nonstop flight operated with Embraer 190 aircraft with 99 passenger seats, connecting to Chicago, Ontario, San Francisco, and Tijuana, among other destinations in Mexico and the United States.

  • Starwood

VzPFKJX8_400x400Starwood Hotels & Resorts Worldwide, Inc.®  announced that its Aloft brand will soon debut in Peru, with two new properties in Lima. Aloft Lima Miraflores and Aloft Lima Costa Verde are set to open in 2018. Both hotels are owned by and managed by Libertador, one the leading hotel groups in Peru. Grupo Libertador also owns and manages three Starwood hotels under The Luxury Collection brand in Cusco, Urubamba and Paracas and The Westin Lima Hotel & Convention Center.Aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open and the company’s second largest pipeline in hotels.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Honey Maid

Monica (1)Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture.The new integrated marketing campaign, which started on April 4,  is runing on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Droga5 NY worked on the creative and Weber Shandwick did the PR and created the wholesome button.  Carat is Honey Maid’s media agency.Read more.

 

  • Target Corp.

descarga (7)Target Corp. will consolidate its  US$686 million media and planning account with GroupM.The Minneapolis-based retailer will shift its business from Haworth Marketing & Media, which is 49% owned by Group M, where its relationship dates back to 1970 as a founding client. Target started working with WPP-owned GroupM last fall. Multicultural Marketing Analytics is one of the areas where Target already started working on with GroupM.

 

  • Walmart

walmart_logo_youtube_400x400Retail chain Walmart, until recently a StarcomMediaVest account, is said to be ‘in conversations’ with WPP Group’s M to move its massive media account.  The discussions come as Target Corp., see above, moves its media and planning business from Haworth to GroupM. Target chief marketer Michael Francis joined Walmart as marketing consultant on Jan. 1. Walmart spent over US$900 million on measured media in the U.S. in 2014, according to the Kantar Media.

 

  • ‘MOVIMIENTO’ 

descarga (6)NBCUniversal Hispanic Group announced “Movimiento,” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo. The first project of the initiative will be “Movimiento Música,” a social video series with multi-platform extensions. Samsung will power the “Movimiento Música” social-hub, highlighting The Panacea Project aimed at ‘Generation M’ (millennial, mobile, multicultural.) The campaign will make their official debut at the Latin Billboard Music Awards on Thursday, April 28, with a special Red Carpet musical moment and teasers to exclusive digital and social content using the hashtag #themvto to promote the series launch the following night.Samsung will have 100% category exclusivity for the first Música artist and will use the branded content to help introduce their new Galaxy S7 and Galaxy S7 edge smartphones. Samsung and The Panacea Project will also be featured in cross-promotional efforts on the popular Telemundo series, “Un Nuevo Dia,” “Suelta La Sopa” and “Titulares Y Mas,” and a one hour on-air special on NBC UNIVERSO. Additional digital and social elements of the campaign will be highlighted via Social Synch, a branded YouTube Channel, Samsung site takeovers on Telemundo.com, a Facebook Audience Extension and more.

 

  • Hallmark VIDA

descarga (8)To help meet the ever-evolving needs of Hispanic consumers, Hallmark is transitioning its existing Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA. VIDA, which translates to ‘life’, will include products and services that help people celebrate occasions both big and small, connect with friends and family and help cultivate traditions that are uniquely Hispanic.VIDA will address the needs of Spanish-speaking, bilingual and primarily English-speaking Hispanics in the United States by offering products in both Spanish and English. The available products will include greeting cards, ornaments, home décor and gifts and gift presentation items for both everyday occasions as well as key seasons like Valentine’s Day, Mother’s Day, and Christmas.VIDA will be found wherever Hallmark products are sold including Hallmark Gold Crown stores, mass-channel retailers such as Walmart, Walgreens and CVS and online at HallmarkVida.com.

 

  • Unilever U.S.

video-20-512X288Unilever’s U.S. Food and Refreshment brands are celebrating Latina moms with a new campaign that combines food and comedy, where the key ingredient is Latinas’ fun-loving nature and culinary creativity. The Tu Twist campaign kicks off with the premiere of an original webseries hosted on ViveMejor.com.The Tu Twist webseries stars Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by comedian and star of Comedy’s Central’s Alternatino, Arturo Castro. The series features mom’s go-to brands such as Knorr, Hellmann’s, Lipton, Fruttare, Popsicle and Breyers ice cream and how she uses them to keep mealtime fresh and full of her signaturesazón.The videos will be hosted on ViveMejor.com, the online food destination for U.S. Latinos, and the digital campaign kicks-off at the largest event for Latino trendsetters and newsmakers, Hispanicize 2016.Watch the webseries online at ViveMejor.com and use #TuTwist to share photos and your own recipe twists.

 

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

BIG CUTS AT YAHOO: Yahoo Inc. announced that it plans to lay off 15% of its employees in its $400 million cost-cutting mission, which CEO Marissa Mayer claims is part of a plan to “simplify” the company. This comes in the wake of the announcement that Yahoo’s Mexico and Argentina offices are to close. Here 4 things to take into account about Yahoo’s earnings and new strategy, as Portada’s Editorial Team sees it.

alphabetGOOGLE’S ALPHABET MOST VALUABLE PUBLIC COMPANY IN WORLD: Google‘s parent company, Alphabet, is officially the most valuable public company in the world, pushing past Apple for the first time since 2010. Alphabet has a market cap of $547.1 billion, higher than Apple’s $529.3 billion as of 9:45 a.m. ET.

FACEBOOK MAKES GAINS IN DIGITAL ADVERTISING: Facebook‘s share of the digital advertising market is up from 8% last year to 10% this year, according to eMarketer. Google‘s went from 32% to 30%.

HYPER-TARGETING IS IN: Ad tech firm Grapeshot has raised $8.5m in funding, bringing its total raised to $14.25m. Grapeshot’s technology enables advertisers to bid for space on content sites and target ads to websites with certain pre-determined keywords. Why didn’t I think of that?

THE FUTURE OF ADS IS VISUAL: Image recognition marketing startup Curalate just raised $27.5 million, bringing its total funding to $40 million. Some of Curalate’s features include Like2Buy, a gateway that enables product sales directly through Instagram posts, Fanreel, which incorporates images generated by users into brand websites, recognizes and tags them as products, and Visual Insights, which generates analytics about the products that users are sharing on platforms like Instagram, Pinterest, Tumblr so that brands know what is popular.

Independent cross-screen data management platform (DMP) Lotame announced that veteran media executive Doron Wesly will be taking on the role of SVP of Marketing and CMO. Wesly has more than 20 years of experience in the sector, with a special focus on brand and research strategy. Working on Lotame’s International Expansion will be one of his main tasks.

SKY’S THE LIMIT WITH PROGRAMMATIC: Pay TV company Sky has invested $10 million in DataXu, a programmatic advertising analytics software provider that helps advertisers and media agencies engage with consumers across devices through analyzing and optimizing buying decisions. Sky will be using this investment to push its Sky Media’s Sky AdVance product built to facilitate multi-platform ad campaigns and programmatic purchasing of addressable TV ads.

AD BLOCKERS, IF YOU CAN’T BEAT ‘EM, JOIN ‘EM: Samsung has decided that the new version of its web browser on Android phones will allow users to install ad-blocker extensions.maxresdefault

NEW ACQUISITIONS: Digital asset management and video delivery platform Adstream has acquired the AdServices division of media and entertainment production firm Deluxe, helping Adstream in its effort to expand its presence in the U.S. and worldwide. Adstream provides agencies and brands with transcoding and digital asset delivery, and also generates analytics and creative versioning for video.

SHOCKER: PEOPLE DON’T LIKE FORCED AD FORMATS: Ad-tech firm Teads released a study with data on why people use ad blockers online. Conducted by Research Now, the study claims that intrusive and forced ad formats are the biggest motivating factor behind ad-blocker adoption. Three out of four U.S. respondents say that intrusiveads were the largest motivator for installing ad blockers, and 80 percent of respondents would reconsider installing ad blockers if the ad experience provided them with the choice to skip or close the ad.

MOBILE ON THE MOVE: Mobile ad platform Widespace has  secured $17.2m in growth capital from Kreos, which provides growth debt to high-growth companies.CEO and co-founder  Patrik Fagerlund says the money will help them become leaders in Europe, as well as aid in their expansion to other parts of the globe. The company reaches 230 million unique users across Europe, the US, Brazil and the MENA region every month.

BIG MONEY FOR TAPAD: New York-based ad tech startup Tapad has been sold to Telenor Group for $360 million. The company was founded in 2010 by Are Traasdahl, and has built software that helps advertisers to identify custom audiences across mobile, television and desktop.

LATAM MARKET:

BRAZIL, ARGENTINA DON’T LIKE ANNOYING ADS EITHER: The previously-mentioned Teads study revealed some interesting data on Brazil and Argentina: 64% of Brazilians use teadsad blockers because of annoying advertising.  75% of those surveyed believed that forced or intrusive advertising is annoying, and mobile ads are perceived as more annoying than those on desktop. In Argentina, 57% of those surveyed consider pre-roll campaigns annoying. However, only 13% of Argentineans believe that native ads are intrusive.

NBC Universal has tapped Spanish content producer Mediapro to run its on-air promotions across Latin America through Mediapro’s Argentinean subsidiary, Promofilm. Mediator will be responsible for all audiovisual material and technical advertising production for LATAM.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • GlaxoSmithKline

4f04e6a303341df5bbe81beafdf29f33_400x400Pharma and consumer-health giant GlaxoSmithKline awarded its more than US$600 million combined global media agency account, including part of GSK’s recently added Novartis health and vaccine business, to incumbents PHD and Mediacom. Incumbents for GSK and Novartis were invited to pitch. Two years ago, GSK consolidated the bulk of its global media buying and planning account with WPP media agency network GroupM and Omnicom’s PHD.After last reviewing its business in 2011, Novartis selected Publicis Groupe ‘s Starcom as its agency to handle its more than US$600 million global media account. Starcom, which has been supporting the account with help from sibling shop Mediavest, pulled out of the most recent review.Novartis spent US$91 million on domestic measured media in 2014, down 31% from the us$133 million it spent in 2013. By contrast, GSK spent us$453.3 million on measured media in the U.S. in 2014 — 10% less than it spent in 2013. The company spent us$1.11 billion on total global advertising in 2014, according to the Ad Age Datacenter.

  • Doritos Rainbows

E1sDIYnd_400x400Doritos has launched a new multicolored bag of chips dubbed “Doritos Rainbows” , a limited-edition product supporting the lesbian, gay, bisexual and transgender community.It will only be available to supporters of the It Gets Better Project that donate US$10 or more through www.ItGetsBetter.org/DoritosRainbows while supplies last. All proceeds will help fund the group’s efforts.To fight bullying agains LGBT teens, the It Gets Better Project created a Youtube channel to encourage and support young people, sharing their own stories of adolescent turmoil and how they found peace as adults. Now the project is a worldwide movement that has inspired more than 60,000 user-generated videos that have been watched more than 60 million times. The brand is also sponsoring for the first time the Dallas Pride Parade, scheduled for Sunday, Sept. 20. There will be a Doritos-branded booth and a float populated by PepsiCo associates and their families.Donors and supporters will also be encouraged to share photos and videos on social media using the hashtag #bolderandbetter.

  • Toyota/Samsung

ReversionSamsung and Toyota are reaching U.S. Hispanic millennial audiences through product integrations and related promotional support for its new feature film, the sci-fi thriller “Reversion,” with NBCUniversal’s Fluency Productions help.The English-language movie will debut on October 9 in Los Angeles, New York, and Chicago, followed by a wider national release.The movie will also air on Syfy, Telemundo, and NBC Universo, with availability via mobile, Web, and video-on-demand channels.Samsung smartphones and tablets will be integrated in scenes throughout the movie and Toyota’s 2015 Camry and Highlander will feature in some of its more suspenseful situations.In addition to its product integrations, Samsung is sponsoring exclusive original video content, including digital shorts on Telemundo.com; the shorts will be targeted to audiences across NBCU’s properties by NBCU Hispanics Plus, its targeting service.Toyota has developed custom video content featuring “Reversion” star Jeanette Samano about her role in the movie, her life as an actress and her Hispanic heritage. The Toyota content will be featured on a dedicated Fandango Cine page on Telemundo.com, as well as Fandango Cine’s Facebook page.

  • “Stand Stronger”

descarga (1)Republica, an independent cross-cultural advertising, communications and digital agencies, has unveiled “Stand Stronger,” Citizenship Awareness Campaign, a comprehensive campaign designed to encourage the 8.8 million eligible lawful permanent residents to apply for and obtain U.S. citizenship.The campaign is a project of non-profit Civic Nation that will leverage the Obama Administration’s efforts to build a multi-year, nonpartisan, educational, public awareness initiative supported by the public sector (federal, state and local governments), private sector, philanthropy and media. The goal is to educate and empower the millions of eligible permanent residents to become new Americans by pursuing the naturalization process in order to access opportunities and to reach their full potential as U.S. Citizens.Republica is providing its services pro bono, including strategy, branding, creative, digital, messaging and social media platforms for the campaign, which are all focused on demystifying potential obstacles that are inhibiting eligible permanent residents from applying for citizenship.The multi-year effort will be launched in English and Spanish (“Mas Firme. Mas Fuerte.”) and will also include Chinese Mandarin and Tagalog assets, targeting regions with the greatest populations of legal permanent residents – California, New York, Texas, Florida, Illinois, New Jersey, Massachusetts, Virginia, Washington and Arizona.”Stand Stronger” is a multiplatform campaign that features a website (CommitToCitizenship.org) built by Republica, as well as public service announcements, social media platforms and engagement (@StandStrongerUS), digital advertising, and print collateral. Celebrity influencers will also be incorporated into forthcoming creative assets of the campaign.

  • Suero Oral® Inc.

Suero Oral® is expanding  is expanding its market reach by adding new beverage concentrate packaging, designed by tricorBraun. Suero Oral®  is a functional beverage containing electrolytes that replenish the body’s fluids lost either through exertion or through fever or vomiting due to illness. It is based on a traditional Latin American home remedy used by generations of mothers to treat their children losing fluids due to illness, as its name, which translates as “oral serum.”Since 1999, Suero Oral Inc. has sold this product across the United States, targeting the Hispanic market through small bodegas and grocery stores.Suero Oral products are sold in all 50 states and are also exported throughout the Caribbean and to Asia.Now, the company is expanding its market reach by adding new beverage concentrate packaging, designed by tricorBraun.The smaller packaging would also offer Suero Oral the opportunity to place its products in locations that would not accept the larger bottles, such as on store countertops and in convenience stores that were ideal locations to reach these younger, on-the-go customers. It would also let workers carry the restorative supplement more easily and let younger users individualize the amount they dispensed to meet their personal taste and need, which would appeal to that group.From the concentrate bottle designs that TricorBraun had created, Suero Oral chose a fluid, subtly asymmetrical two-ounce squeeze bottle with a flip-top closure for its convenient size and dispensing functionality. Each bottle is decorated with a full body shrink sleeve label carrying an image that reflects the image on the larger bottle of the product.The new concentrate packages were shipped to distributors in early May for placement in Suero Oral’s retail outlets.

  • New York tri-state McDonald’s

descarga (2)New York tri-state McDonald’s independent owners will pay tribute to Gloria Estefan, the most successful Latin crossover artist of all time, as part of McDonald’s “Celebrando Nuestras Leyendas” (Celebrating Our Legends) in honor of Hispanic Heritage Month. In-store materials that will be found in McDonald’s restaurants throughout the New York/New Jersey/Connecticut Tri-State area as of September 18 will highlight Gloria Estefan’s legendary achievements. Additionally, a QR code will lead guests to an exclusive video-tribute honoring Gloria. Customers can also visit https://www.mcdonaldsnytristate.com/gloria_estefan/ to take part in the various activities this program has to offer, including voting for their favorite of two original illustrations created exclusively for McDonald’s: one of Gloria at the beginning of her career and the other featuring the legendary Gloria of today.This is the fourth year of the McDonald’s “Celebrando Nuestras Leyendas” program, which pays tribute to Latin legends in the world of entertainment and sports that have made great contributions to American culture. McDonald’s “Celebrando Nuestras Leyendas” also furthers its commitment to community by donating to charities that the honoree supports. This year, McDonald’s New York tri-state area owner/operators will donate to the Gloria Estefan Foundation, which is dedicated to promoting health, education and cultural development.

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Leila Cobos- Nexos  ::: Interpublic Group – Deborah Ellinger-Henry Miller-Jonathan Miller ::: Sylvain Estibal – AFP Mexico ::: Damon Westbury – Clear Channel ::: Samsung – Lee Sang-chul ::: PHD- Liz Donaldson – Angus Bannerman – Bryony Tyler – Matt Prentis – Tom diSapia-Monika Zalaite:::

descarga (1)Leila Cobos is the new Editor of  Nexos, American Airlines’ Spanish-language publication for the Americas. The magazine had been edited until recently by Ana Cristina Reymundo. Leila Cobos is a Colombian TV host, novelist and journalist. For the past 10 years, Cobos has been director of Latin content at Billboard magazine. Nexos is being relaunched this month. American Airlines magazines, including American Way and Nexos, which for the last 48 years had been produced in-house by American Airlines Publishing, are now being published by London based publishing house Ink Global.

IPGlogo_twitter_reasonably_smallInterpublic Group will appoint three new independent that will replace two current directors, Jill Considine and Richard Goldstein, who will step down March 1:

 

 

 

0144403 (1)Deborah Ellinger, former CEO of The Princeton Review.

 

 

 

Henry Miller, chairman of Marblegate Asset Management.

 

descarga (1)Jonathan Miller, partner at Advancit Capital, former chief digital officer of News Corporation and former CEO of AOL.

 

 

descarga47-year old Sylvain Estibal has been named Director of AFP office in Mexico, effective in June. Estibal is a graduated in Political Science and Economics.He began his career in ImageForum board in Paris before being appointed photo coordinator for Latin America, based in Montevideo. Since he has returned to Paris, he has been the photos coordinator for Europe and Africa. Sylvain Estibal is the first journalist of the photography department to lead an AFP office abroad.

descarga (1)Microsoft’s global agency and accounts director Damon Westbury joins Clear Channel to lead international sales.Westbury will be responsible for building relationships and partnerships with international media agencies and advertisers in Europe, APAC and Latin America, reporting in to chief sales officer Stefan Lameire.Westbury spent eight years at Microsoft, where he initially led FMCG advertising sales from 2006, until he took the position of head of global agency and accounts director in 2009.He was previously client sales director at Handbag.com.Westbury replaces former international sales director David Roddick, following his recent move to Australia.

samsung13Samsung has appointed Lee Sang-chul as the new global marketing head for its mobile division. Sang-chul  becomes Samsung’s third CMO of its mobile business in just a matter of weeks, following the unexpected resignation of predecessor Kim Seok-pil.Lee, a former head of Samsung’s operations in Russia and Latin America, will be immediately tasked with launching the brand’s latest Galaxy S device at next month’s Mobile World Congress industry show in Barcelona.He will also need to help Samsung fight back against a resurgent Apple and rising Chinese handset makers such as Xiaomi, which are winning market share across the region.

L-oUwrr5_400x400Omnicom’s PHD has made a series of global senior promotions and hires to boost its Unilever’s global communications planning unit team:

Liz Donaldson and Angus Bannerman have both been promoted within the global strategy unit to group strategy directors, reporting into global head of strategy, Toby Roberts. Bryony Tyler, Matt Prentis and Tom diSapia join as directors. Monika Zalaite joins as business planning manager.

Donaldson will be responsible for running Unilever’s personal care brands, including Dove and Vaseline. Donaldson joined PHD in January 2013 when the global strategy unit was launched following the win of Unilever’s global communications planning business.Donaldson has worked at Zenith, Carat and Universal McCann across a number of client accounts before settling at PHD.

31ea8b1Bannerman will continue to run Unilever’s food category whilst taking on the additional remits of the laundry category and the Unilever brand.Bannerman joined PHD in 2013, moving internally from Omnicom Media Group’s OMD UK where he held the position of deputy head of planning.Prior to OMD, Bannerman worked in a communication planning role at Mindshare.

Tyler joins as strategy director working across the laundry and oral care categories. She joins from five years working at WPP’s MediaCom, most recently as global account director on the VW passenger cars account.

391dfbbPrentis has joined as one of three innovation directors and will work across food, refreshment and the Unilever account. Prentis joins from Starcom MediaVest Group London, where he most recently held the position of strategy director.

 

Zalaite has joined the business planning team as business planning manager, reporting into head of business planning Seth Ball.

 

sands-floor-sm As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts.

1. Connected Watches

They show no sign of going away, with twice as many wearable exhibits as at CES 2014. But ads on them? Really? Probably, according to Jeremy Sigel, director of mobile, North America, for digital agency Essence. “Similar to mainstream mobile ad formats, it is easy to envision a full-screen interstitial ad or even a 15-second video on a smartwatch,” Sigel says. He points out that while a watch face may seem small, the dimensions would be similar to a Facebook mobile newsfeed ad. “While smartwatch ads may start there, the bigger opportunity will be highly contextual push notifications that strive to be additive, and branded applications that are inherently helpful to keep a brand top-of-mind.”

smart-watches-sm

If you think people won’t accept ads on their smartwatches or fitness devices, just remember that in the early days of mobile, people said the same thing about their phones. In fact, some of us, ahem, are old enough to remember when advertising on the World Wide Web was frowned upon.

2. OTT TV:

Dish’s SlingTV streaming service gave another push to over-the-top video, enabling subscribers to watch live TV, video-on-demand and 12 cable channels on a variety of devices. It also could open the way for better targeting and tracking of TV ads. Sling did not immediately respond to an email about its ad plans, but third-party ad networks may start salivating now.

Pat McKenna, CEO of Strike Social, says Sling and other OTT services will help marketers get a more accurate comparison of the performance of video ads on TV and digital. Strike Social is a third-party TrueView advertising, targeting and analytics platform that tracks video-ad performance across YouTube, Twitter and Facebook. The key to achieving this, according to McKenna, is for OTT services to provide APIs and consistent data to allow ad servers and analytics platforms to consume their data. “The opportunity for us is to marry performance data across all platforms, and then provide the report to [advertisers],” he says.

David Santana, art director at global, digital marketing agency Deep Focus, says that Sling TV’s $20 monthly subscription, no-contract deal will be attractive to Hispanic consumers, who are gravitating to other companies like T-Mobile that don’t demand customers lock themselves in. He says a bigger win will be if Sling TV develops content packages for Hispanics, the way that DirectTV does. (In December DirecTV introduced OTT Video Service Yaveo targeting the Hispanic population.) “The opportunity to tailor content packages to this market is important to see it grow,” Santana concludes.

The opportunity to tailor content packages to this market is important to see it grow.

3. Connected and autonomous cars

Internet-connected cars have been around at least since BMW introduced ConnectedDrive in 2011 – and CES 2014 seemed to be the CES of the Car. This year, more than a dozen cars were on display, many of them highlighting current or concept connected-car technology. With Google powering or at least participating in several of these offerings, you have to wonder: Wouldn’t it be great if, instead of driving, you could, um, use Google Search or watch YouTube with prerolls. There’s also a strong –someday – play for ads on the so-called infotainment screens, the ever-larger digital dashboard screens that show everything from what’s playing on the sound system to your navigation route to use Facebook.

[youtube https://www.youtube.com/watch?v=SyCox6In5bg&w=560&h=315]

How about sending the driver a McDonald’s coupon when she’s approaching the restaurant? Actually, TeleNav has been doing that since 2010. The problem has always been, and continues to be for now, getting enough scale to make it worthwhile for national advertisers to bother. Maybe someday …

Wouldn’t it be great if, instead of driving, you could, um, use Google Search or watch YouTube with prerolls?

 

Nick Cannon playing virtual volleyball
Nick Cannon playing virtual volleyball

4. Virtual Reality

Volvo, Dos Equis, Marriott, HBO, Tourism Australia and a handful of movie marketers have already released branded apps. VR is cool and fun, but hampered by the need to use a headset. Joining the fray among the expensive and still-in-beta Oculus Rift and the adorably crafty – and cheap – Google Cardboard headsets, Avegant and Samsung demonstrated virtual reality at the show. In the short term, VR marketing will live at trade shows and special events, where staffers can be on hand to manage the hardware and software.

Deep Focus’ Santana gives kudos to Volvo for it’s VR campaign that sent consumers who registered a Google Cardboard viewer kit. “That make it inclusive,” he says. “You don’t need a lot of money or to be in a major market to experience virtual reality. That’s important for the Hispanic community.”

Eventually, Digital Agency Essence’s Sigel thinks, that these virtual-reality “experiences” could contain ad units, in much the same way ads have been inserted into TV broadcasts, as well as into video and console games. He gives the example of a VR experience that lets you sit court-side at an NBA game. “In addition to traditional signage, the t-shirts of patrons, concessions, chants from the crowd, a comment from a court-side celebrity and shouts from players may all be sellable units,” he says.

By tapping into someone’s Fitbit or health-tracking device, could you send him an ad for Starbucks when his energy flags?

5. Big data gets ginormous with connected-everything

The Internet of Things was one of CES 2015’s Top Tech Trends, along with wearables and autonomous cars. All these devices will generate data either all the time or a lot of the time. Location-based data combined with behavioral and contextual data could make ad targeting incredibly more complex – and possibly better. The quantified self, continuously tracked by wearables, could alone generate unprecedented amounts of usable personal data. The possibilities – futuristic as they are – are fascinating. By tapping into someone’s Fitbit or health-tracking device, could you send him an ad for Starbucks when his energy flags?  Would his anonymous personal profile include the information that he’s more likely to respond to ads 20 minutes after he’s completed a run? How about a tweet from New Belgium Brewing after that run? Now, that’s the future of advertising.

sands-floor-sm As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts.

1. Connected Watches

They show no sign of going away, with twice as many wearable exhibits as at CES 2014. But ads on them? Really? Probably, according to Jeremy Sigel, director of mobile, North America, for digital agency Essence. “Similar to mainstream mobile ad formats, it is easy to envision a full-screen interstitial ad or even a 15-second video on a smartwatch,” Sigel says. He points out that while a watch face may seem small, the dimensions would be similar to a Facebook mobile newsfeed ad. “While smartwatch ads may start there, the bigger opportunity will be highly contextual push notifications that strive to be additive, and branded applications that are inherently helpful to keep a brand top-of-mind.”

smart-watches-sm

If you think people won’t accept ads on their smartwatches or fitness devices, just remember that in the early days of mobile, people said the same thing about their phones. In fact, some of us, ahem, are old enough to remember when advertising on the World Wide Web was frowned upon.

2. OTT TV:

Dish’s SlingTV streaming service gave another push to over-the-top video, enabling subscribers to watch live TV, video-on-demand and 12 cable channels on a variety of devices. It also could open the way for better targeting and tracking of TV ads. Sling did not immediately respond to an email about its ad plans, but third-party ad networks may start salivating now.

Pat McKenna, CEO of Strike Social, says Sling and other OTT services will help marketers get a more accurate comparison of the performance of video ads on TV and digital. Strike Social is a third-party TrueView advertising, targeting and analytics platform that tracks video-ad performance across YouTube, Twitter and Facebook. The key to achieving this, according to McKenna, is for OTT services to provide APIs and consistent data to allow ad servers and analytics platforms to consume their data. “The opportunity for us is to marry performance data across all platforms, and then provide the report to [advertisers],” he says.

David Santana, art director at global, digital marketing agency Deep Focus, says that Sling TV’s $20 monthly subscription, no-contract deal will be attractive to Hispanic consumers, who are gravitating to other companies like T-Mobile that don’t demand customers lock themselves in. He says a bigger win will be if Sling TV develops content packages for Hispanics, the way that DirectTV does. (In December DirecTV introduced OTT Video Service Yaveo targeting the Hispanic population.) “The opportunity to tailor content packages to this market is important to see it grow,” Santana concludes.

The opportunity to tailor content packages to this market is important to see it grow.

3. Connected and Autonomous Cars

Internet-connected cars have been around at least since BMW introduced ConnectedDrive in 2011 – and CES 2014 seemed to be the CES of the Car. This year, more than a dozen cars were on display, many of them highlighting current or concept connected-car technology. With Google powering or at least participating in several of these offerings, you have to wonder: Wouldn’t it be great if, instead of driving, you could, um, use Google Search or watch YouTube with prerolls. There’s also a strong –someday – play for ads on the so-called infotainment screens, the ever-larger digital dashboard screens that show everything from what’s playing on the sound system to your navigation route to use Facebook.

[youtube https://www.youtube.com/watch?v=SyCox6In5bg&w=560&h=315]

How about sending the driver a McDonald’s coupon when she’s approaching the restaurant? Actually, TeleNav has been doing that since 2010. The problem has always been, and continues to be for now, getting enough scale to make it worthwhile for national advertisers to bother. Maybe someday …

Wouldn’t it be great if, instead of driving, you could, um, use Google Search or watch YouTube with prerolls?
Nick Cannon playing virtual volleyball
Nick Cannon playing virtual volleyball

4. Virtual Reality

Volvo, Dos Equis, Marriott, HBO, Tourism Australia and a handful of movie marketers have already released branded apps. VR is cool and fun, but hampered by the need to use a headset. Joining the fray among the expensive and still-in-beta Oculus Rift and the adorably crafty – and cheap – Google Cardboard headsets, Avegant and Samsung demonstrated virtual reality at the show. In the short term, VR marketing will live at trade shows and special events, where staffers can be on hand to manage the hardware and software.

Deep Focus’ Santana gives kudos to Volvo for it’s VR campaign that sent consumers who registered a Google Cardboard viewer kit. “That make it inclusive,” he says. “You don’t need a lot of money or to be in a major market to experience virtual reality. That’s important for the Hispanic community.”

Eventually, Digital Agency Essence’s Sigel thinks, that these virtual-reality “experiences” could contain ad units, in much the same way ads have been inserted into TV broadcasts, as well as into video and console games. He gives the example of a VR experience that lets you sit court-side at an NBA game. “In addition to traditional signage, the t-shirts of patrons, concessions, chants from the crowd, a comment from a court-side celebrity and shouts from players may all be sellable units,” he says.

By tapping into someone’s Fitbit or health-tracking device, could you send him an ad for Starbucks when his energy flags?

5. Big Data Gets Ginormous with Connected-Everything

The Internet of Things was one of CES 2015’s Top Tech Trends, along with wearables and autonomous cars. All these devices will generate data either all the time or a lot of the time. Location-based data combined with behavioral and contextual data could make ad targeting incredibly more complex – and possibly better. The quantified self, continuously tracked by wearables, could alone generate unprecedented amounts of usable personal data. The possibilities – futuristic as they are – are fascinating. By tapping into someone’s Fitbit or health-tracking device, could you send him an ad for Starbucks when his energy flags?  Would his anonymous personal profile include the information that he’s more likely to respond to ads 20 minutes after he’s completed a run? How about a tweet from New Belgium Brewing after that run? Now, that’s the future of advertising.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

LoSamba – Argentina ::: Lumia – México ::: LAN – Tribal Worldwide LatAm ::: Ecopetrol – Rep/Grey Colombia ::: Bimbo Argentina – Midios ::: Hospital Alemán – Usaval – Grey Argentina ::: LoJack – DiPaola Argentina ::: Samsung :::

Samba – Argentina

marcovich-Led by Paul Marcovich, Samba has established in Argentina as a consulting firms that specializes in strategic planning and brand building, in order to start operations in Peru, Colombia and Paraguay in 2015.

Marcovich previously worked at Cinco Yardas, Fischer America and Scarpato. From his position at Samba, he will operate two lines of business: Brand Value Integration, brand ecosystems where products, services and content are planned and strategically integrated with each other, looking to “surround” the consumer with the brand, and omnichannel Intelligence, the design of an integrated user experience and seamless environment between physical and digital content.

Lumia – México

lumia mx-The Argentine independent digital agency Lumia, founded in 2006 by Sebastián González and Paul Carone, has opened its’ doors in Mexico to provide answers to the specific needs of that market.

According to the agency, in this new phase they will seek to promote what they consider their element of distinction: to generate a coherent digital strategy based on the relationship between target audience, market and different level of impact communication platforms. Lumia Mexico counts with the lumia.mx website.

LAN – Latin America

LAN - Tribal-LAN has chosen Worldwide Tribal as its social networks regional agency. The network’s offices in Miami and Buenos Aires has joined forces to hold the account in a customer base that includes McDonald’s, Hasbro, Liberty Seguros and Bridgestone, among others.

Tribal Worldwide believes to have been chosen because they are a contemporary and digital network that is always ready to provide strategic , creative and production services to leading multinational brands.

Ecopetrol – Colombia

Grey_Ecopetrol -colombia-Rep / Grey has won the Ecopetrol account. This is the first account the agency wins after a competitive bidding, since the arrival of the creative vice-presidents duo of Juan Carlos Palma and Sebastian Mallarino in mid-2014.

In a pitch in which other 17 agencies participated, Rep / Grey managed to achieve a three-year contract, starting in January 2015.

Bimbo – Argentina

bimbo-argentina-Bimbo Argentina has chosen Midios, an agency headed by Hector Gonzalez, to be responsible for media strategy and community management of all its products: breads, toasts, pizzas, muffins, snacks, among others.The agency will be also responsible of handling Always On agendas, launching activations and social media actions.

LoJack – Argentina

Di Paola - LoJack-LoJack has picked Di Paola as its’ connections company in tasks involving developing activities with the customer base on special events, welcome new customers, LoApp communications, and cross-selling, among other . It will also be responsible for the LoClub launch, the renewed benefits club for clients of the firm.

Samsung

222After a global marketing services review, Samsung has let incumbent agencies such as Publicis Groupe’s Leo Burnett and Starcom MediaVest Group’s Starcom to retain their portions of the business. Leo Burnett bested shops such as Grey to retain its role as global agency network and Starcom remains the global shop for media planning and buying, according to sources. The other finalists for the media business were WPP Group’s MEC and Interpublic Group’s BPN, said sources.In addition, another Publicis Groupe agency, Rosetta, will join Samsung’s roster and take on a chunk of the global digital business, along with others, including Sid Lee and Interpublic’s R/GA, which already works on the brand.Samsung spends an estimated US $2 billion on media annually. The global review had no effect on agencies that work regionally for Samsung.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Negra Modelo

descarga (7)Negra Modelo, a Munich-Dunkel style lager from Mexico, is giving culinary fans nationwide a chance to win a food-filled weekend in Chicago inspired* by celebrity chef Chef Rick Bayless.The winner will get to bring three friends on a three-day culinary tour of Chicago in 2015 as part of a Negra Modelo promotion administered solely by the brand. Fans 21 and older can enter by visiting NegraModeloUSA.com starting Oct. 1 through Oct. 31 and follow the brand @NegraModeloUSA on Twitter, Instagram and Facebook. As part of his partnership with the brand, Bayless has created exclusive recipes that pair perfectly with Negra Modelo and are featured on the brand’s new website.The new digital presence encourages people to describe #theperfectcomplement to their beer on social media and share their own food/beer pairing ideas.

 

  • Office Depot

descarga (4)Office products brand Office Depot has selected Interpublic’s McCann and sibling media shop UM for North American creative and media chores, respectively, after a review. The company, which merged with OfficeMax last year, spent more than US $100 million on ads in the U.S. in 2013, per Kantar. Incumbents included Omnicom agency Zimmerman, which handled creative and media chores for Office Depot.When the review kicked off, OfficeMax did not have a lead agency.

 

  • Samsung

descarga (8)After a global marketing services review, Samsung has let incumbent agencies such as Publicis Groupe’s Leo Burnett and Starcom MediaVest Group’s Starcom to retain their portions of the business. Leo Burnett bested shops such as Grey to retain its role as global agency network and Starcom remains the global shop for media planning and buying, according to sources. The other finalists for the media business were WPP Group’s MEC and Interpublic Group’s BPN, said sources.In addition, another Publicis Groupe agency, Rosetta, will join Samsung’s roster and take on a chunk of the global digital business, along with others, including Sid Lee and Interpublic’s R/GA, which already works on the brand.Samsung spends an estimated US $2 billion on media annually. The global review had no effect on agencies that work regionally for Samsung.

 

  • Strongbow

descarga (5)Heineken USA is putting Strongbow hard cider on TV with a national TV campaign, by Droga5, called “Cider at its Bestest.” The campaign will be supported by “significant” spending.The message the brand is selling is that its cider is perfect as “higher energy occasions,” such as drinking by sunset as the night is getting started.The “Slow Motion Horse” spot begins airing Wednesday, followed by an extended version that will run online. Another ad, called “Three Sunsets,” will run later in fall.Total cider sales grew 84% to US $327 million in the 52 weeks ending Sept. 7, according to IRI, which excludes bar sales.
https://www.youtube.com/watch?v=25iiTJ-BjTg

 

  • J.G. Wentworth Company

descargaThe J.G. Wentworth Company has named WPP’s VML its Digital Agency of Record and Horizon Media its Media AOR. The new agency assignments are effective immediately.Kansas City-based VML will concentrate on technology innovation, experience design, data infrastructure, modeling, analytics, and reporting. Horizon will focus on media planning, activation, and analytics across channels. J.G. Wentworth reports advertising expense increased in the 4Q 2013 to US $18.6 million from US $17.1 million in the fourth quarter of 2012. For the year, advertising expense was down to US $70.3 million from US $73.3 million in 2012, due to the timing of some of its advertising initiatives.

 

  • PepsiCo

descarga (6)PepsiCo is launching its own stevia-sweetened cola called Pepsi True that will initially launch on Amazon later this month before hitting stores.The product will contain a mix of real sugar and stevia-leaf extract, giving it 30% less sugar than regular Pepsi. It will be sold in 24-packs of 7.5-ounce cans that will contain 60 calories each, according to a PepsiCo spokeswoman.The launch follows the U.S. launch of Coca-Cola Life, which is sweetened with cane sugar and stevia and began hitting stores in late August.

 

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

The Loop –  Mindshare :::  Samsung ::: JWT  Mexico – Banorte, Royal Caribbean, Puma, Coppel and Chimex :::

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Mindshare 

mindshareWPP’s Mindshare is rolling out its proprietary real-time marketing process, The Loop, to 12 countries across its global network in time for the start of the 2014 World Cup in Brazil beginning June 12.Those countries include Austria, China, France, Germany, India, Ireland, Mexico, the Netherlands, Poland, Singapore, Turkey and the UK. It is also planning to expand an existing agreement with Twitter that will enable select clients in its Loop markets with access to Twitter Live Studio services. The Loop was unveiled in the U.S. earlier this year. Since The Loop’s launch, Mindshare has struck a number of agreements with third parties like Weather Co. and BuzzFeed .

 

  • Samsung 

samsungSamsung is reviewing its creative, digital and media agencies for its US $14 Billion account according to what sources told Adweek. Samsung´s creative business is currently split among agencies including Cheil, 72andSunny, Leo Burnett and McKinney. Digital is currently handled by several agencies including R/GA. Starcom is Samsung’s global media agency. The review process is expected to last three months and involve the company’s business in 65 countries.

  • JWT  Mexico – Banorte, Royal Caribbean, Puma, Coppel and Chimex

JWT has announced new clients in Mexico: Banorte, Royal Caribbean Cruises, Puma, Coppel and Chimex (Sigma).

Verónica Pugliese will be in charge of the Banorte account, María Lezama and Jorge Ruiz will be in charge of the media planning and buying.

Karen Wohler and Pamela Aguilar will be in charge of the Royal Caribbean Cruises account. Also, Maria Aurora Sanabria and Jorge Ruiz will be working on the media planning and buying.

Puma will me managed by Karen Wohler as well and Jimena Macías. Jorge Ruiz will be in charge of the media planning and buying.

Vannya Martinez and Alfredo Espinosa will be in charge of Coppel. Aurora Sanabria, VP of planning is in charge of the media planning and buying.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441 or e-mail her at kelley@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Pitney Bowes

Pitney BowesThe Stamford, Conn.-based Pitney Bowes has selected DigitasLBi as its´digital agency. The first work from Publicis Groupe’s DigitasLBi is scheduled for the fall. Bill Borrelle, SVP of brand strategy and marketing communications at Pitney Bowes’,explained that the company would likely increase its spending again.

 

 

  • Samsung 

samsungSamsung is reviewing its creative, digital and media agencies for its US $14 Billion account according to what sources told Adweek. Samsung´s creative business is currently split among agencies including Cheil, 72andSunny, Leo Burnett and McKinney. Digital is currently handled by several agencies including R/GA. Starcom is Samsung’s global media agency. The review process is expected to last three months and involve the company’s business in 65 countries.

 

  • Heineken

lincloneHeineken and agency Wieden + Kennedy New York have premiered a 15-second film based on a fan’s tweet About an Evil Abe Lincoln ‘Linclone’, at the Tribeca Film Festival on Wednesday night. The film was produced by Eric Appel. The 115 characters Dennis Lazar wrote as his winning submission to the brewer’s #15secondpremiere contest, were then crafted by a Hollywood film crew into 15 seconds of film.Check out the mini-movie below:

https://www.youtube.com/watch?v=c-VofkrPGOE

 

 

 

  • Netflix

Netflix said it will produce its first Spanish-language original series, a comedy by highly successful Mexican director Gaz Alazraki.Produced in Mexico, the 13-episode series will be a satire on the world of professional soccer. It will feature Luis Gerardo Mendez, who starred in “Nosotros Los Nobles” (We Are the Nobles). Directed by Alazraki, “Nobles” generated $27 million at the box office, making it Mexico’s second highest-grossing film of all time, said The Hollywood Reporter. The series will premier sometime in 2015. Netflix did not announce a name for it.

  • Sensis

Sensis, a cross-cultural advertising agency with digital at its core, opened an office in Atlanta in response to the growing Latino influence in that region of the country. This is the third location for Sensis, which is based in Los Angeles with an office in Washington, D.C.
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What: Fusion, Univision-ABC’s new cable network, has announced the brands it will be partnering with.
Why is it important: The importance of English language is beginning to be recognized among advertisers who want to reach Latino millenials. That is a sign of a major cultural change.

Fusion –the news, pop culture and satire network from ABC and Univision– announced today that several of America’s most recognized brands have signed on as launch partners. Allstate, AT&T, Darden, Disney Parks, Johnson & Johnson Consumer, Kay Jewelers, Rayovac -division of Spectrum Brands-, Samsung, and Toyota are among the advertisers partnering with Fusion, which launched in millions of homes nationwide on Monday, October 28.

All of these brands are aware that marketing for Hispanics doesn’t necessarily mean “Spanish-language marketing“. In fact, Fusion is targeting second and third-generation Hispanics in the U.S., young people who do not like to be considered strictly “Latinos”, but who describe themselves as Americans and want to be addressed as such. Besides, actually, as reported by Pew Research, when it comes to news consumption, a growing share of Latinos prefer English. 90% of Latinos ages 18 to 29 who get their news from television do so in English. When it comes to other forms of entertainment, such as television and music, use of English is higher among younger Latinos.

“Fusion is going to provide quality content that is relevant for a young, digital, and diverse America,” said Catherine Sullivan, Senior Vice President of Sales for ABC News and Fusion. “We are delighted that several of America’s most recognized brands have identified Fusion’s programming as a unique opportunity to reach one of the fastest growing audiences in the country.”

“Hispanic millennial consumers are hungry for content that’s not only engaging, but that they also find contextually and culturally relevant on every screen,” said Lia Silkworth, EVP, Managing Director, Tapestry. “We believe Fusion is an innovative new way to reach this consumer.” Tapestry, a division of SMG Multicultural, specializes in connecting brands with emerging market consumers in the United States.

With a unique mix of original reporting and satire programming that is smart and irreverent, Fusion will inform, empower, and inspire viewers by creating dynamic multi-platform conversations around the most resonant issues facing millennials. Millennials are the most diverse generation in America today, with Hispanics representing one in five adults 18-34. Over the course of the next five years this group is expected to eclipse Boomers at $3.39 trillion in spending power.
About Fusion

Fusion is a news, pop culture and satire TV and digital network. It will engage and champion a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle and comedic content. Fusion launched in millions of households nationwide on October 28, 2013. Six major distributors are carrying the cable network, including Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber. For more information about Fusion visit fusion.net or follow us on Twitter, @ThisIsFusion, and facebook.com/FusionNetwork. Fusion is a joint venture between Univision Communications Inc. and the Disney/ABC Television Network.

About SMG Multicultural
SMG Multicultural is the largest brand communications organization in the U.S. specializing in Hispanic, African-American, Asian-American and emerging market consumers. Within our three brands -Chicago-based Tapestry and Spark Multicultural and New York-based 42 Degrees at MediaVest (MV42)- we offer a portfolio of strategic services that engage consumers in meaningful ways with some of the top brands across the globe. Whether its media planning and buying, communications planning, performance media, digital communications, data and analytics, branded entertainment, gaming or event marketing, our media experts consistently strive to lead and invent within the multicultural space.