BBVA – Global ::: SHOP2GO – Mexico ::: Samsung Electronics – Latin America
- SHOP2GO – Mexico
- Samsung Electronics – Latin America
Samsung Electronics has announced that will sponsor the “Copa Bridgestone Libertadores 2013”, 54th edition. The “Copa Bridgestone Libertadores 2013” is the most important soccer event in Latin America. The brand will be present in banners and tickets. Samsung also will be sponsoring the “Samsung Fair Play” trophy and has announced that will be present as well in the Olympic Games 2016 in Rio de Janeiro.
- BBVA – Global
The bank is also reviewing its creative duties. BBVA is looking to appoint a single group to handle its business across all channels. The bank currently works with Havas Worldwide and some local agencies on its creative work across the world. The agency will work with BBVA in more than 11 markets across Europe (including Spain and Portugal), North America and Latin America (including Argentina, Chile and Mexico). BBVA’s review began last year with five major networks and, following the first round of presentations, Interpublic’s McCann Worldgroup, Omnicom’s DDB, and WPP’s Grey and Wunderman have been shortlisted.
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