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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Hilton has appointed WPP’s MediaCom as its media agency of record for Global cross-channel planning and traditional media buying following a review. Publicis Media’s Digitas was the incumbent.Hilton will continue working with iProspect, its digital agency of record.With more than 5,300 hotels in 106 countries and territories, Hilton spent US$60.4 million on measured media in the U.S., according to Kantar Media. Hilton’s global media spend stands at US$90 million.

 

 

 

  • Visa

Visa announced the launch of Visa Loyalty Solutions (VLS), an omnichannel digital points redemption platform available to all issuing banks in Latin America and the Caribbean (LAC) and offering consumers more than a quarter of a million redemption options. Visa Loyalty Solutions was co-created by Visa LAC in collaboration with global FinTech and InsurTech company novae.This white-label solution, developed for Visa’s bank partners, enables issuing member banks of any size to offer top-of-the-line rewards and customer care programs they can adapt to their loyalty strategies and brand as their own. Visa Loyalty Solutions features a user-friendly mobile app and web portal, as well as chat and voice, to make points redemption and customer service faster and easier for cardholders and financial institutions around the region.This new digital platform offers cardholders the option to redeem points and get preferential deals at more than 285,000 hotels, hundreds of airlines and a wide network of car rental companies–not to mention tours, amusement parks and other entertainment options–around the world.

 

  • Laboratorio SyS

Laboratorio SyS starts selling online abroad. The Spanish company now reaches the USACanada and LATAM according to an international branding strategy.Laboratorio SyS changes its branding and marketing strategy, opening a new market for a customer (B2C). The Spanish company was a business-to-business (B2B) seller for the last 27 years. From now on, Laboratorio SyS will offer its products all over the world thanks to its official website. Currently, the online platform of Laboratorio SyS is accessible from over 43 countries, including Europe and North and South America. The website will be available in Spanish, English and Portuguese.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dentsu Aegis Network/Global Mind

Global Mind, the largest independent agency headquartered in Argentina, has been acquired by Dentsu Aegis Network. Global Mind will triple the headcount of iProspect in Argentina, which already includes M8 and White Label, both acquired earlier this year. This action will strengthen Dentsu Aegis Network’s pan-regional reach, allowing for a broader service to Latin American clients.Global Mind was founded in 2001 to offer online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Mediacom, part of WPP and GroupM agency, has won the Adidas US$300 million media account. The appointment puts an end to agency Carat’s nearly 20-year relationship with the brand. Carat had handled media planning and buying for Adidas in the U.S. and U.K. for 19 years. This is a huge win for MediaCom and its holding company WPP.

 

 

 

 

 

  • Hilton

Hampton by Hilton, Hilton’s upper-midscale brand and leader in the category, announced the signing of its second Hampton by Hilton hotelin Argentina – Hampton by Hilton Buenos Aires Parque Leloir. Owned and developed by Romay Desarrollos Inmobiliarios, the 72-room hotel is set to open in 2021 and will form part of the Thays Parque Leloir mixed-use building, featuring two swimming pools, a fitness center, spa, convention center, retail, residences and a variety of dining outlets.Hilton currently has a portfolio of more than 130 hotels and resorts open and welcoming travelers in the Caribbean and Latin America, including three hotels in Argentina. The company has a robust development pipeline of more than 80 hotels throughout the region, including five hotels under construction in Argentina.Hampton by Hilton Buenos Aires Parque Leloir hotel will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. In addition, Hilton has opened its second dual-branded hotel in Mexico under the Hampton by Hilton and Homewood Suites brands.Inversión y Desarrollo de hotels en Mexico developed and owns the dual-branded Hampton by Hilton Monterrey Apodaca and Homewood Suites by Hilton Monterrey Apodaca.The new dual-branded hotel is part of Hilton’s expansion across Latin America and the Caribbean with a focus in Mexico. It follows the opening of the 190-room Hilton Garden Inn Mexico City Santa Fe and the 172-room DoubleTree by Hilton Mexico City Santa Fe in February 2018.

 

 

  • Avis Budget

Avis Budget Group, Inc. has selected its Avis and Budget Licensees of the Year for Latin America/the Caribbean. This year’s recipients for the region are Avis Peru and Budget Mexico. Each honoree accepted the accolade at a celebratory event held in Hollywood, Fla.The annual Licensee Awards recognize licensee partners that have demonstrated growth in annual financial performance, measured against their respective country’s economic conditions, excellence in customer service and alignment with the brand’s initiatives.”In Latin America and the Caribbean, we primarily operate through licensees so it’s imperative that we have best-in-class stewards of our brands,” said Joe Ferraro, president, Americas, Avis Budget Group. Avis has been independently owned and operated in Peru for more than 35 years. The honoree also operates the Avis brand in Colombia and Ecuador.Budget has been operating in Mexico for more than 50 years. The honoree also owns and operates several Payless locations in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Zamora Company & Monarq Group

Zamora Company and Monarq Group have extended and expanded their three-year distribution partnership in Central America.From the beginning of this month, Monarq is also managing the distribution, sales and marketing of all Zamora brands in the Caribbean.Zamora is a Spain-based wine and spirits producer with core brands including Licor 43, Ramón Bilbao, Martin Miller’s, Lolea, Villa Massa, Mar de Frades and Yellow Rose.Monarq Group was founded in 2006 and is regarded as a leading independent regional import, distribution and marketing company focused on developing alcoholic beverage brands in Latin America, the Caribbean domestic and duty free markets and US duty free.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Bayern Munich

German soccer side Bayern Munich have announced a “unique content and sales” partnership with Perform Group, focusing on Latin America (LATAM).The deal will allow brands to use the UK-based digital sports media company’s platforms, as well as providing them with the opportunity to engage with the Bundesliga outfit.Bayern Munich opened their first international office in 2014 in New York to service the Americas, with a primary focus on building the infrastructure in North America in order to replicate the model in Latin America.The club said their aims are to “build presence and increase the fan base in LATAM through local language digital platforms and mutually beneficial partnerships.”Bayern have supporter clubs in Mexico, Brazil, Colombia, Argentina, Chile, Peru, Paraguay, Costa Rica, Cuba, Panama, Honduras, El Salvador, Guatemala and Venezuela.

  • PUMA

Puma, designer and manufacturer of athletic and casual footwear, apparel and accessories, has kicked off a global media pitch, according to people familiar with the matter.Until May, Puma was part of Kering, a Paris-based marketer of luxury goods including leather goods, fashion, shoes, jewelry and watches under such brands as Gucci, Saint Laurent and Bottega Veneta. Kering last month spun off Puma as a standalone public company, reducing Kering’s stake to about 16 percent from 86 percent. Publicis´ Blue 449 is the incumbent on the account.Puma’s global media spending is around US$120 million.

 

  • Turkish Airlines

Colombian authorities have requested Turkish Airlines (THY) to increase the number of direct flights between Istanbul and Bogota, according to THY America Sales Marketing Vice President Mustafa Doğan.In response to the request, Doğan said that THY was pleased with the demand in Istanbul-Bogota flight and will take a more active role in the region.The national flag carrier will examine Colombia’s demand on technical and commercial terms. The only reason the company is not so active in Latin America is distance and the limitations of current aircraft technology.Flying to 303 destinations in 120 countries, THY holds the title of the airline flying to the most destinations in the world.

 

  • Dream Hotel Group

Hotel and brand management company Dream Hotel Group and Mexico-based Tamayo Desarrollos have set plans to open the next Chatwal hotel in San Miguel de Allende, Mexico, in 2020.Dream has chosen architecture, planning and design firm CallisonRTKL to design the new hotel. The signing of The Chatwal San Miguel de Allende follows Dream Hotel Group’s latest announcement to develop three new hotels in Latin America: Unscripted Tulum in Mexico, Unscripted Belize and Dream Belize. The 24-room Unscripted Belize is slated to open in late 2018 while the 100-room Dream Belize and the 97-room Unscripted Tulum are both scheduled to open in 2020. Dream Hotel plans to sign another 50 hotels and resorts worldwide across its brands Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels over the next five years.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • The Ritz-Carlton Yacht Collection

The Ritz-Carlton Hotel Company announced the opening of reservations for The Ritz-Carlton Yacht Collection. With a leisurely cruising style, the legendary service of The Ritz-Carlton, and ports at sought after destinations around the world, The Ritz-Carlton Yacht Collection will deliver one-of-a-kind experiences to its guests onboard and transform the luxury cruising industry.Reservations are now open for the inaugural season of The Ritz-Carlton Yacht Collection, set to take the seas in February 2020.The first yacht will cruise a wide variety of destinations, including the Mediterranean, Northern Europe, the Caribbean, Latin America, Canada and Northeastern United States. Voyages will range from seven to ten nights with ports including Barbados, Cartagena, Bordeaux, Copenhagen, Mykonos, Portofino and many more.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Visa

Visa announced a strategic investment in YellowPepper, a US-based mobile payments provider in an effort to provide its digital service in Latin America. This investment will be the first of its kind in the region and reinforces a shared vision for increasing usage of mobile payments throughout Latin American and the Caribbean.With this agreement, Visa will focus on growing opportunities for tokenized payments, increasing access to Visa APIs, and expanding the usage of push payments via Visa Direct.Additionally, YellowPepper will become a Visa Token Service Provider, allowing it to offer Visa’s secure, digital payment token services, via any Internet-connected device.Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.

 

 

  • Yuyo

Shaftesbury-based drink brand Yuyo will export its range of Latin American-inspired drink infusions to Brazil this year.The company stocks a range of yerba mate drink infusions across the UK through retailers such as Ocado, Whole Foods and Revital as well as selling online.The business already exports to seven countries including US, Sweden and France, and boosted its international orders by 42% between 2015 and 2017.Exports make up 40% of the company’s £100,000 annual turnover and founders Rosie Marteau and Charles Grummit plan to increase this further by exporting to Brazil in the next three months and to target Australia in 2019.

 

 

  • IHG

InterContinental Hotels Group (IHG) has unveiled plans to open a new midscale hotel in Mexico with the recent signing of the first avid hotels property, which will be located in Fresnillo, Zacatecas. Executives from both companies celebrated the signing in a private ceremony in Mexico City. The first avid hotels location in Mexico will be strategically located at the Paseo del Mineral Avenue at the city’s main entrance in an area known for its commercial and business activity. The hotel will be a four storey, new-build hotel with 95 guest rooms and is expected to open in mid-2019.Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean, IHG, said: “The first signing in Mexico of IHG’s new high-quality midscale brand demonstrates further momentum for avid hotels. New hotel signings continue to exceed expectations, and total more than 100 avid hotels across the US, Canada and now Mexico, almost one every other day since launch last year. This latest development demonstrates that owners believe in the strength of the avid hotels brand and the power of IHG.”

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • FCA

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne revealed the FCA group’s product plans for the coming years, which included a strong focus on its ‘global brands’ like Alfa Romeo, Jeep, Maserati and Ram. Marchionne confirmed those brands will continue, though will be limited in terms of their budget.Chrysler will “continue to be relevant in the United States”, though will become a “people carrier brand” .Meanwhile, Fiat will focus primarily on the Latin American market, due to that region’s high uptake of cheaper and less sophisticated vehicles, though it will occupy a “more exclusive area” of the European market, namely city cars and electrified vehicles.

 

  • Aeroméxico

When Donald Trump was running for president, as a strategy to get more votes, he threatened to build a wall on the US-Mexico border if elected. He won, and became president of the United States of America and announced through his social media, that the construction of the first sections of the border wall had already begun. Aeroméxico, a proudly Mexican airline, showed its disapproval with a direct and very clear message: it does not matter how high the wall is, how long it takes to build it or the money spent on it; we can always fly over it. The message is reflected in OGILVY Mexico latest campaign for Aeroméxico called Sobrevuelos. IPG´s UM is Aeromexico´s media agency of record.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work.

 

 

 

 

  • Heineken

Holland-based brewing company Heineken has acquired a minority stake in Belize Brewing Company Limited (BBC). The partnership provides BBC, a subsidiary of Bowen and Bowen Limited, with a strong international partner. BBC has been importing and distributing Heineken’s brands including Amstel and Red Stripe in Belize since 2016.Heineken has recently made huge investments in Latin America, including opening a new brewery in Meoqui, Mexico in February of this year. This is the seventh brewery Heineken opens in Mexico and it has the capacity of producing six million hectalitres per year. The brewery will produce brands that include Tecate, Dos Equis, and Heineken for the Mexican and international markets. This investment amounts to US$500 million and is considered to be the largest project in the company’s history. As part of their environmental sustainability, this brewery will operate on 100% renewable electricity through a combination of solar and wind power supplies.Heineken also reported that its beer volumes increased by 6.8% in Latin America, especially in Mexico.

 

 

  • Viceroy Hotel Group  

Los Angeles-based Viceroy Hotel Group is expaning in Latin America with the highly anticipated opening of Viceroy Los Cabos. The latest addition to The Viceroy Icon Collection,  Viceroy Los Cabos is located in the heart of San José del Cabo on the picturesque coast of Baja California. This opening marks a proud collaboration with Rodina Group, one of the top investment firms in Mexico specializing in hospitality, real estate, transportation and infrastructure. Expanding their global footprint into San José del Cabo, Viceroy has grown its Mexico presence where it currently operates Viceroy Riviera Maya, a luxury resort in Playa del Carmen. The opening of Viceroy Los Cabos is a vital part of the brand’s bold and expansive growth strategy with forthcoming openings in Serbia, Argentina, Panama, Portugal, and Vietnam.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Plus Ultra

Spanish airline Plus Ultra will develop a project with Venezuela after the first Madrid-Caracas flight, with which this route between both countries was inaugurated.The project which will be able to develop with the assistance of the Venezuelan authorities. Not only will the airline take passengers from Madrid to Caracas, or from Tenerife to Caracas, but what the company will do is develop a basic project for Venezuela that meets all the expectations they have of a new airlineThe vice president of Plus Ultra, Julio Martinez, notified that on June 30th they will activate the route to Tenerife.Martinez explained that the company, in addition to providing conventional flight services, wants to dedicate itself to encouraging tourist activity in destinations such as Los Roques, Margarita and Canaima. In alliance with the National Government, by 2019 the airline plans to make flights to link five European cities with five Latin American cities through Caracas.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Gatorade

Gatorade has launched a new international campaign titled, “Everything Changes,” and the brand’s first sport-specific product, Gatorade Football Energy. The Gatorade “Everything Changes” campaign focuses on the shift that takes place when football club teammates become rivals. The TV advertisement features the storyline of FC Barcelona players, Lionel Messi and Luis Suárez, who are best friends and train together until it’s time to play against each other. While their respective objectives change, fueling with Gatorade does not.The integrated campaign also features Brazilian National Team superstar and Manchester City striker, Gabriel Jesus. The campaign will run in several Latin American countries, Western Europe, Asia, Mexico, and the U.S. It will extend beyond TV to print, digital and social media, point-of-sale and more. Leveraging the GSSI research on football players such as Messi and Suárez, Gatorade has developed their first ever sport-specific product, Gatorade Football Energy. Gatorade Football Energy was developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players. The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. The new product comes in three great flavors: Lemon, Mango and Orange.Gatorade is also providing a stage for amateur players to showcase their skills at a global level. For the third consecutive year, Gatorade is sponsoring and organizing their annual Gatorade 5v5 Football Tournament, which will introduce a women’s bracket for the first time this year. Over 2,000 teams from more than 19 countries across Latin America, Europe and North America will compete for a chance to play in the Gatorade 5v5 Global Championship in May in Barcelona, Spain.

  • Corona

Mexican beer Corona is the most valuable brand in Latin America, overtaking Brazil’s Skol, which has held the title for the past two years, according to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands announced by WPP with data prepared by Kantar.Corona took the top spot in the ranking after seeing an 8% brand value growth to US$8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona’s ability to generate an affiliation with the “fun-loving” attributes associated with Mexican and Latin culture. This year’s BrandZ Latin American ranking shows the four beer brands in the Top 10 – Corona, Skol, Brahma and Aguila – all controlled by global giant AB InBev, have maintained and invested in their local characteristics enabling them to boost brand value.

 

 

  • Perry Ellis International, Inc.

Perry Ellis International, Inc. has entered into a license agreement with Rosega S.A. to design and distribute men’s dress shirts under the Manhattan trademark in Argentina. Perry Ellis is a leading designer of a broad line of high quality apparel and accessories. Rosega is a leading retailer of fashion apparel brands in Argentina.The new collection will be distributed in department and specialty stores with a product launch planned in the Fall 2018. Oscar Feldenkreis, CEO and president of Perry Ellis International, Inc. said, “Working with Rosega will leverage the equity of this lifestyle brand to further our Latin American reach.”

 

 

  • United Airlines

Azul Linhas Aéreas has announced that current shareholder United Airlines has just concluded a private preferred share transaction with Hainan Airlines. The transaction increased United’s economic stake in Azul from 3.7% to 8.0%.Azul and United connect via their gateways in Sao Paulo – Guarulhos (GRU), Fort Lauderdale, Florida (FLL) and Orlando, Florida (MCO). In Brazil connecting customers have access to the largest domestic network in the country, serving more than 100 cities, while flying Azul’s award winning domestic experience. In the United States, customers have access to United’s industry leading global network. In addition to unparalleled connectivity, Azul and United customers can earn elite status miles as well as enjoy benefits such as priority boarding, lounge access and priority baggage when flying the two airlines.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Subway

Fast food sandwich chain Subway is said to be closing 500 of its stores this year in the United States to open more than 1,000 stores around the world, including Mexico, the United Kingdom, China and India.The chain has more than 40,000 locations around the world, outpacing McDonald’s and Starbucks.

 

 

 

 

  • Aeromexico & Jet Airways

Aeromexico, Mexico’s global airline and Jet Airways, India’s premier international airline, will enable their codeshare sales, which will allow passengers to travel to and from both countries by connecting via London to Mexico City, Delhi or Mumbai, as of May 1 this year.This agreement will provide passengers better connectivity options and access to both airlines’ route networks, which will help strengthen trade and tourism between both countries, that have experienced a 15% annual growth rate over the last three years.Aeromexico will put its “AM” code on the direct flights offered by Jet Airways from London to cities in India. In turn, Jet Airways will put its “9W” code on flights operated by Aeromexico from London to Mexico’s capital city.

 

  • Estrella Jalisco

Anheuser-Busch’s Mexican Import brew, Estrella Jalisco has released its’ latest TV commercial “Estrella Toast”, the first ad from the brand since the signing on of agency DAVID.Estrella Jalisco’s media planning and buying agency is Dentsu Aegis Network. The spot embodies the fun, festive spirit of Estrella Jalisco, the official sponsor of the Mexican Men’s National Team, just in time for World Cup in June. Portada spoke with Lara Krug, Vice-President – Mexican Imports and Regional Brands, Ahneuser-Busch on the campaign.

As the official beer of the Mexican National Team, we wanted to tap into the passion that the Mexican National Team fans have for their team – win or lose – during the World Cup as they go from the star this year.We felt it was important to show the passion and comradery among MNT fans that support El Tri as they go from the star, no matter what – which is what our tagline for this campaign “Vamos Por La Estrella” is all about.Estrella Jalisco is a brand that was born in Jalisco Mexico, so we obviously have an eye toward the Hispanic and Ambicultural consumer. As the brand continues to grow and evolve, we are also looking to expand our audience a bit to a bi-cultural consumer who is looking to discovery a new light but flavorful beer.We’re proud of our heritage and will continue to highlight that . Estrella Jalisco has a great flavor profile that consumer’s love and we are getting the media and sponsorship investment from Anheuser-Busch to grow this brand. With this new campaign and the ability to use the beautiful MNT and World Cup marks in both our creative, trade materials and packaging, we believe Estrella Jalisco is the Mexican Import brand to watch in 2018.“According to Krug, Estrella Jalisco’s main goal is to continue to gain awareness as the brand grows and enters new geographic areas. There are certain elements of Estrella Jalisco creative and media buys that target the Bi-Cultural Hispanic audience. Additionally, the brand knows the FIFA World Cup and Mexican National Team marks will help in that regard as well. The FIFA World Cup is going to be a huge pillar of Estrella Jalisco’s  marketing strategy in 2018 – having started in March all the way through July. “Engaging with the Hispanic and Ambicultural consumer is a place where some marketers can slip up. We must really understand who our consumer is, what they are passionate about and where they spend their time to make sure we design communication, experiences and use media in a way that they will best engage with. We also are really trying to diversify our media spend and shift our money into digital and social, while also balancing that with TV, especially during the FIFA World Cup and the Mexican National Team games since we know our consumers will be watching passionately. Consumer media consumption is ever-evolving, so we try to stay as looped in as possible”.

https://youtu.be/JQKGNkvi2J0

  • Dentsu Aegis

Dentsu Aegis Network has acquired Chilean performance agency, White Label. Following the acquisition, White Label will rebrand to iProspect, the global digital marketing and business performance agency, marking its official launch in Chile. This acquisition provides greater scale for iProspect in Latin America, one of the fastest growing media markets in the world with 110% digital ad spend growth in the last three years (source: eMarketer).Founded in 2012, White Label brings its team of 30 performance marketing specialists to iProspect.iProspect Chile will continue to operate under the leadership of White Label’s founder and Managing Director, Alejandro García, who will report to Iván Pozarski, CEO, Dentsu Aegis Network Chile and Philippe Seignol, President of iProspect in Latin America. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Chilean team to more than 100 professionals serving more than 70 clients.Financial terms of the transaction were not disclosed.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • LATAM Airlines

LATAM Airlines, the largest air transport group in Latin America, would be looking to create a new low-cost airline, amid the boom in flights in that segment.LATAM has been pressured by the entry into the market of “low cost” firms but had ruled out joining the model, despite applying certain of its rules on domestic flights.The newspaper El Mercurio said that LATAM entered on March 23 a letter of intent to create an aviation company before the General Directorate of Civil Aviation (DGAC), without providing details of the content.When asked about it, the airline told the newspaper that they are always “evaluating alternatives for the development of air transport in the region.”With this, LATAM -which is currently undergoing a strike by the union of crew members of a subsidiary- would enter to compete with the local Sky Airline and Jetsmart, of the American fund Indigo Partners.The group, with headquarters in Santiago, has operating units in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, and Peru.

 

  • Molinos Río de la Plata

Molinos Río de la Plata has expanded its agreement with Havas Group by designating Arena Media its’ media agency of record, Adlatina has reported. As of this month, Arena Media will be in charge of the strategy , media planning and buying for the company’s entire portfolio of brands including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.

 

 

 

 

  • P&G

The Procter & Gamble Company announced it has signed an agreement to acquire the Consumer Health business of Merck KGaA, Darmstadt, Germany, for a purchase price of approximately 3.4 billion euro(US$4.2 billion), giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.This acquisition enables P&G to expand its successful consumer health care business by adding a fast-growing portfolio of differentiated, physician-supported brands across a broad geographic footprint. It also provides P&G with strong health care commercial and supply capabilities, deep technical mastery and proven consumer health care leadership that will complement P&G’s existing consumer Health Care capabilities and brands such as Vicks, Metamucil, Pepto-Bismol, Crest and Oral-B.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Avianca

Avianca, the flag carrier of Colombia, has announced that it will be landing in Germany on November 17.The company will operate five times per week from Munich to Bogota, Colombia’s capital city, and it will offer the opportunity to connect the Bavarian city with more than 20 destinations in Colombia and more than 60 in Latin America.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Azul

Azul announces that it will bring Paris – one of the most visited destinations in the world – closer to Brazilians. In partnership with the French carrier Aigle Azur, Azul will market nonstop flights from Sao Paulo – Viracopos (Brazil) to Paris (France) starting in July this year. With unparalleled connectivity at Viracopos airport, the largest domestic hub in Latin America by number of direct destinations, Azul customers from all over Brazil will benefit from a seamless travel experience to Paris and beyond.Azul and Aigle Azur are waiting for regulatory approvals to sign a codeshare agreement, which will allow both airlines to sell tickets jointly. The agreement will provide several benefits to customers, including the ability to issue a single boarding pass and to check baggage to the final destination. Aigle Azur flights are based at Orly Airport in Paris, the closest to city center, and will be operated with Airbus A330 aircraft with lay flat business class seats. With this agreement, Azul’s customers from all over the country that already fly from Viracopos to Fort Lauderdale, Orlando and Lisbon, will be able to fly to Paris.

  • OneClick

 

InfoSonics Corporation, which closed its merger with Cooltech Holding Corp. on March 12, 2018, announced the recent opening of its newest OneClick store located in the El Solar Shopping district in Buenos Aires, Argentina.  This represents OneClick’s sixth store in the country, and the Company plans to open seven more new stores in the coming year in different cities across Argentina.The Company’s OneClick stores offer not only the latest Apple products and approved accessories, but they also offer hardware and software technical service centers where customers can take their Apple equipment for repair and maintenance.

 

  • Hyatt Place

Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into a franchise agreement for the 144-key Hyatt Place Aguascalientes with affiliates of Promotora Comercial Abadan, S.A. de C.V. The hotel will be managed by Grupo Hotelero Santa Fe, one of the most respected hospitality companies in the Mexican hotel industry. Upon its expected opening in 2019, Hyatt Place Aguascalientes will be Mexico’s sixth Hyatt Place hotel.Hyatt Place hotels offer casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment. Hyatt Place Aguascalientes will be located in the southern area of the city in close proximity to industrial parks, automotive manufacturing plants and downtown Aguascalientes, where all municipal and central government offices are located.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hotel City Express

Hoteles City Express announced the opening of City Express Atlixco. The hotel, based in Atlixco, Puebla marks the Company’s 137th hotel in operation. Hoteles City now has more than 15,400 available rooms in 68 cities and 30 states in México, as well as Colombia, Costa Rica and Chile.City Express Atlixco has 108 available rooms and was developed under a franchise contract. This new property will serve travelers with business activities in the Atlixco Valley area and is expected to benefit from commercial activity in the city.

 

  • United & Mesa Airlines

The U.S. Department of Transportation (DOT) tentatively awarded United Airlines and Mesa Airlines authority to begin offering daily nonstop service between Houston’s George Bush Intercontinental Airport and Havana’s José Martí International Airport. Subject to final government approval, United will expand from Saturday-only service to daily service.Launched in December 2016, United’s successful Saturday-only service between Houston and Havana has provided thousands of customers with greater choice and convenience when planning travel to Havana.Houston, United’s gateway to Latin America, is geographically well situated to connect flights from the central and western United States to Havana.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Natura

Brazil’s Natura Cosméticos wants to double earnings at The Body Shop, the UK-based retailer it acquired last year, as part of a wider global push to expand its sustainable and ethically-orientated brands globally, Financial Times has reported. The South American cosmetics group will unveil the new corporate brand Natura &Co that will pull together its various businesses, including The Body Shop as well as Australia’s Aesop.Mr Marques, a Natura board member and former executive at Johnson & Johnson and Mondelez, was put in charge to lead the group and build the synergies of the brands. Natura was founded in São Paulo in 1969 by Luiz Seabra, and now ranks as the world’s 28th most valuable cosmetics brand, according to consultancy Brand Finance. With the acquisition of The Body Shop for an enterprise value of €1bn, which was finalised last September, and that of Aesop in 2013, Natura &Co will generate 54 per cent of sales outside of Brazil, mainly in Latin America, the UK and the US.

  • eBay

PideloRapido, the premier all-inclusive online shopping solution that allows the door-to-door delivery of inventory from the United States to homes and offices throughout Latin America and the Caribbean, has announced a partnership to increase Latin American consumer access to more than 160 million eBay.com listings.According to Worldpay’s 2017 Global Payments Report, the Latin American e-commerce market is set to grow at a CAGR of 19 percent over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region prompting US retailers to invest heavily in building out their e-commerce businesses in the region.PideloRapido will provide Latin American consumers access to eBay.com inventory across its platforms, while further extending eBay’s reach to the Latin American market.Latin Americans will have access to inventory from US sellers at their fingertips, without the need of a US shipping address or PayPal account to execute purchases, thanks to its unique integration with the e-commerce giant’s API and technology enabling localized payments and reliable last mile delivery.Currently PideloRapido serves consumers in Guatemala, El Salvador, Panama and Colombia with plans to expand to the Dominican Republic, Nicaragua, Costa Rica, Chile and Peru in 2018.

  • Hainan Airlines

Hainan Airlines, China’s largest private airline, will launch direct flights between China and Mexico from March 21. It will also become the first Chinese carrier to operate nonstop flights between China and Latin America.The flight, which will stop at Tijuana, Mexico and arrive at Mexico City, will fly three times a week and be operated with the Boeing 787 Dreamliner.Tijuana International Airport is located on the border of the United States and Mexico, and it is minutes away from the downtown of San Diego. Through Cross Border Xpress, a new convenient crossing bridge built exclusively for air passengers, visitors can enter the US from Tijuana with its own Customs clearance process.Annual bilateral traffic between China and Mexico is 200,000 passengers at present and the latter is one of the top destinations among Latin American countries.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Honda Motor

Quiroga Medios, the agency led by Gustavo Quiroga, has been appointed by Honda Motor Argentina for the integral management of the account. Quiroga Medios will be responsible for strategy, planning and media buying covering all its business units.  Quiroga Medios has offices in Argentina, Chile, Uruguay, Paraguay, Colombia, Peru, Mexico and the United States.

 

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s Argentina

Arcos Dorados kicked off a review of its communication agencies in most of its’ Latin American markets. TBWA network has been awarded McDonald’s Argentinian market and platform at a regional level (through its Buenos Aires office), as well as Uruguayan, Venezuelan and Puerto Rican markets. In Uruguay, TBWA has also added digital duties.  Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. However, last October, the fast-food chain said it will conduct a review of its US$2 billion global media buying account.

 

 

 

  • Tito’s Handmade Vodka

Tito’s Handmade Vodka is set to expand its South American travel retail business in 2018.Tito’s, in collaboration with regional duty-free distributor Edrington Travel Retail Americas, will launch in Brazil, Argentina, Chile, Peru and Uruguay through Dufry. The partnership builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta. The craft vodka brand has also confirmed new business in Chile and Peru domestic markets.

 

 

 

 

 

 

  • Glovo  

Spanish start-up Glovo has landed in Buenos Aires with its “multi-delivery on-demand” format. Glovo is an on-demand service that purchases, picks-up and delivers anything that is ordered through the app. The app, which is available on Google Play and Apple Store, continues expanding its operations in Latin America and is already working in Argentina, Chile, Peru, and Bolivia. The company’s goal is to reach more than 30 cities throughout Latin America. The company, created by the young Spaniard Oscar Pierre, was inspired by the American business model and applications such as Airbnb or Uber.

 

  • Cathay Pacific Airways

Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador. This marks the 14th country in Latin America where Discover the World represents Cathay Pacific and its regional subsidiary, Cathay Dragon.Discover the World has also launched a portfolio of holidays to Chile, which signals a gradual expansion into Latin America since March 2017, when Discover the World started representing Cathay in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia will launch a new route from London to Managua, Nicaragua, via Madrid in October, with three return flights per week.The new Iberia flight will be the sole direct link between Europe and Nicaragua, which is becoming a popular adventure and cultural tourist destination, offering great beaches for sun and surfing, climbing in the country’s volcanoes and hills, as well as charming colonial cities like Granada, founded in 1524.The Spanish airline is a market leader for flights between Europe and Latin America and is part of the IAG Group along with British Airways, Vueling, Aer Lingus and LEVEL.

 

 

 

  • Radisson Blu

Mexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, celebrated the groundbreaking of the Radisson Blu Resort & Spa Ajijic, a luxury hotel at Lake Chapala, a popular destination located within 50 kilometers of Guadalajara, Mexico’s second-largest city.The resort is slated to open during the fourth quarter of 2019 and is estimated to create 200 construction and 80 full-time jobs.The Radisson Blu Resort & Spa Ajijic is the Sun-Star Group’s first property as part of its multi-unit agreement with Carlson Rezidor Hotel Group.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mars

Mars Inc., an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, has kicked off a global media agency review. Mars Inc. spends an estimated US$1.5 billion on measured media annually. Currently, Mars Inc.’s media planning is handled globally by MediaCom. Media buying is locally contracted, with Publicis Media’s Starcom, handling the majority of local markets, and Mediacom and OMD handling the rest. The three agencies will continue to be contracted to Mars throughout the period of the review and have been invited to participate in it. Mars review is aimed at integrating planning and buying with a single global partner. Media and marketing consultant ID Comms will assist the company with the review process.

  • Pizza Hut

Pizza Hut has appointed McCann Worldgroup as its’ new creative agency for Latin America and the Caribbean, following a formal review among seven agencies. McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas. In 2017, Initiative won Pizza Hut media account.

 

  • Air Canada

The arrival of flight AC1942 at Lima’s Jorge Chávez International Airport marked the successful launch of Air Canada’s non-stop service between Montreal and Lima, Peru. The twice-weekly flights will be operated by Air Canada Rouge with 282-seat Boeing 767-300ER aircraft featuring Premium Rouge and Economy class service.Over the past five years Air Canada has increased capacity from Montreal by 83% and added 29 new destinations.This new route also leverages Montreal as a pivotal connection point for cargo. This new route will facilitate the flow of air freight between Lima and other key markets in Air Canada’s network, including Shanghai, Tokyo, Tel Aviv, London, Frankfurt, Paris, Brussels and other major trade points.  The schedule provides for one of the best transit times available.Flights are time timed to optimize connectivity at Air Canada’s Montreal hub to and from the airline’s extensive network across North America and globally.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Bose

Bose has appointed WPP as its global agency to handle creative, media, localization, production and digital marketing, following a review. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency.  The WPP team consists of creative shop Grey Group, digital agency Wunderman, marketing implementation unit Hogarth Worldwide and media agency MediaCom, Adweek has reported. Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment.

 

 

  • Mitsubishi Electric Corp

Ingersoll-Rand plc, a world leader in creating sustainable and efficient environments, and Mitsubishi Electric Corporation, a leading manufacturer of technologically advanced ductless and variable refrigerant flow (VRF) heating and air conditioning systems, are pleased to announce they have entered into an agreement to establish a 50 percent-50 percent joint venture (JV) pending global antitrust review.The new joint venture will include marketing, sales and distribution of ductless and VRF heating and air conditioning systems through Ingersoll Rand’s Trane and American Standard commercial and residential channels, and existing Mitsubishi Electric distributors and representatives in the United States and select countries in Latin America.The joint venture will be a leading provider of ductless and VRF systems in the United States and select countries in Latin America. Pending favorable global antitrust reviews and customary closing conditions, the new joint venture is expected to be operational in the first half of 2018. A chief executive officer will be named from Mitsubishi Electric, a chief financial officer will be named from Ingersoll Rand, and the business will operate from headquarters in Suwanee, Georgia. The financial terms of the deal were not disclosed and are not material.

  • Marriott International

Marriott International, Inc. announced that 2017 represented its most successful year for signing development contracts outside North America.Globally, at year end 2017, the company operated or franchised more than 6,500 hotels and over 1.25 million rooms, with a third of the rooms located outside North America. Marriott International and its franchisees opened more than 470 hotels with over 76,000 rooms around the world during the year, amplifying the company’s brand recognition among guests, owners and franchisees.In 2017, the company signed more than 750 contracts for new hotels representing nearly 125,000 rooms under long‐term management and franchise agreements. Its global pipeline grew to a record 460,000 rooms, with over half located outside of North America.Interest grew in the Caribbean and Latin American region with 19 hotel openings with a record 37 signed deals in 2017.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Diageo/ Ypióca

Drinks giant Diageo intends to use its marketing expertise to boost the image of cachaça, the Brazilian sugarcane spirit, and to increase sales of the Ypióca brand it bought five years ago.It is, however, taking longer than anticipated, partly because of economic recession, partly because of 2015 changes to Brazil’s alcohol taxation regime that pushed spirits prices up sharply, a combination that has driven many lower income drinkers to the bootleg market.Ypióca’s net sales only grew 5% in the year to June, but those of luxury “gold” darker blends grew significantly faster: sales of Ypióca Ouro, its main “gold” cachaça, were up 34% in the same period.Interest in cachaça is growing internationally as bartenders acclaim its versatility. It can be used in more than caipirinhas, Brazil’s national cocktail: a three-time International Bartender of the Year award winner points out it makes a good martini, for example. As well as supporting calls for more countries to recognise cachaça in their registries of geographical indications as a product of Brazilian origin, recruiting bartenders as advocates could be a useful strategy for Diageo to adopt.

 

  •  Aerolíneas Argentinas

Havas Media has been awarded Aerolineas Argentinas’ media budget after a long tender. The agency will help the airline to consolidate its leadership and growth to match the progress it has made in terms of new aircraft, number of passengers, punctuality and services.

 

 

 

  • Santander / Formula One

Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season, after seven years and €280m (£250m) backing the sport’s most illustrious team.Juan Manuel Cendoya, head of marketing and communication at Santander, believes Ferrari’s investment in Ferrari has been fruitful, claiming the return was higher than the marketing spend. Formula One has a global audience of about 400 million.Santander has an annual marketing budget of €450m, much of it going to the Spanish football league and Latin American football’s Copa Libertadores.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • +Visión

Optical chain+Visión has chosen to work with business performance agency iProspecty and media agency Carat, both part of Dentsu Aegis Network Group, led by Juan Pedro McCormack. Carat will develop media planning with the aim of deepening the brand’s strategy, while iProspect’s intelligent content and paid media areas will work to achieve successful business results through digital channels. + Vision has multiple branches in Argentina and is committed to expanding its business.

 

 

 

 

  • AccorHotels

AccorHotels, a global leader in hotel operation, announced that from November 16, 2017 Ariadna Communication Group, under its RP (with MileniumGroup) and Digital divisions, will be its PR and Social Media agency. AccorHotels operates in more than 95 countries.The hotel group has a range of luxury brands such as: Raffles, Fairmont, Sofitel, Swissotel, Pullman, among others.

 

 

 

 

  • Mídios

Media agency Mídios has arrived in Mexico City with the opening of a new office. The subsidiary will be lead by Fabián Menendez, who previously served as regional account director and director of Research & Insights at Mídios Argentina. This is Mídios’ first regional office and the first step in the regional development of the agency.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Amazon

Amazon has consolidated its global media planning and buying business with IPG Mediabrands network following a review that began in July. The agency will be in charge of promoting Amazon’s e-commerce hub, assorted tech products and Prime subscription service globally. Mediabrands will create a dedicated team to service the account. Amazon spent more than US$950 million on measured media in the U.S. in 2016, according to Kantar Media. Analysts estimate the company’s annual global budget exceeds US$1 billion.

 

  • Instituto Tecnológico Monterrey

Instituto Tecnológico y de Estudios Superiores de Monterrey (Monterrey Technology and Higher Education Institute) announced that UM is its new media agency. The agency will work on both on and off media and digital production. The account will be led by Francisco García, head of IPG MediaBrands Monterrey.

 

  • Pepsi

As part of Pepsi’s latest campaign for the launch of “Pepsi Black,” Pepsi zero-sugar cola, the brand has unveiled a new experience dubbed “Shazamear” through its creative pieces. The campaign, which will extend until December 21st, will allow the VP pieces of the brand in subway stations to be”Shazamables”. Under #ProbaSinPrejuicios concept, users who do Shazam on the pieces will experience an action of augmented reality where they can create their own melody, interact with the image of the brand and also be redirected to an exclusive microsite where they can share their experience in the different RRSS. The action was developed by US Media Consulting, Shazam’s exclusive partner in Latin America since June 1, and its media agency, Zenith Optimedia and Performics.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Pegamil

Media agency Mídios, led by Héctor González, has been chosen to work on the communication strategy and media planning of Argentinian company Anaeróbicos’ brand Pegamil.

 

 

 

 

 

  • Southwest Airlines 

Furthering its reach, Southwest Airlines Co. began operating new international service daily from Ft. Lauderdale-Hollywood International Airport (FLL) to Providenciales International Airport (PLS) in the Turks and Caicos Islands, the carrier’s 11th country served. In addition, Southwest® initiated new service between its South Florida gateway at FLL and both San Jose, Costa Rica(SJO), and Punta Cana, Dominican Republic(PUJ), giving Customers nonstop access from Fort Lauderdale to 10 destinations in Latin America and the Caribbean.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Bic

Initiative, an agency of Interpublic Group’s IPG Mediabrands Holding, has welcomed BIC, a  global supplier of stationery, lighters and razors, to its regional customer base. Prior to this appointment,  Bic worked with local agencies in LatAm. Now, Initiative will be in charge of media buying for BIC at a regional level.With more than 60 years in the market, BIC is characterized by offering simple solutions to daily needs of consumers, providing confidence and innovation to carry out common tasks.

 

 

  • Despegar

Travel and tourism site Despegar.com has appointed Vizeum Argentina as its’ new media agency of record. Vizeum is already working with the brand in the planning and execution of offline media campaigns.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Pernod Ricard

Pernod Ricard has chosen Mindshare, among five local agencies, to handle its media account in Colombia. The French multinational brands include Chivas Regal, Absolut Vodka, Something Special and Havana Club.

 

 

 

 

  • Fandango

Fandango, a digital network for all things movies, has signed a definitive agreement to acquire MovieTickets.com, an online movie ticketer serving moviegoers in the United States, Canada, the United Kingdom, and Latin America. MovieTickets.com will join brands Fandango, Flixster, Ingresso and Fandango Latin America to create a suite of movie ticketing properties, serving hundreds of millions of moviegoers worldwide. The deal is subject to customary closing conditions and is anticipated to close in Q4 2017. Once completed, the acquisition will bring to Fandango’s ticketing network new exhibitors including National Amusements, Cineplex, Landmark Theatres and Marquee Cinemas, as well as many independent theater chains.It will also expand the company’s footprint in Latin America, and establish a ticketing presence in Canada and the United Kingdom for the first time. After the acquisition is complete, MovieTickets.com will continue to operate from its headquarters in Boca Raton, Florida. In addition to building its domestic business, Fandango announced earlier this year a new global brand strategy for Latin America, launching innovative new online and mobile ticketing destinations at Ingresso.com in Brazil and Fandango Latin America (www.Fandango.lat, formerly Cinepapaya) in multiple Latin American countries, including Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

European oil giant  Royal Dutch Shell plc has opened its first service station in Mexico. With this latest move, the company sets foot in the Mexican retail fuel market. This is a milestone event for Shell since Mexico is the second-largest economy in Latin America and its gasoline market is the fifth-largest in the world. The development is likely to offer the company multiple growth opportunities and boost its revenues. The company’s first gas station includes a convenience store and is located in the northwestern suburb of Mexico City. Shell is the largest fuel retailer in the world with over 43,000 gas stations in around 80 countries worldwide.  The company will also be expanding its network of service stations in other developing economies like India, Brazil, China and Indonesia over the next decade.  In Mexico, Shell intends to invest around US$1 billion over the next 10 years as part of its retail expansion plans.

  • Park Hyatt

Hyatt Hotels Corporation announced two new luxury hotel developments in Los Cabos and Mexico City, Mexico under the Park Hyatt brand. These two high-end properties, designed to meet the needs of the discerning global traveler, mark the anticipated debut of the Park Hyatt brand in the country, and will join the brand’s global portfolio in locations such as Bangkok, Paris, Tokyo, Vienna, Milan and Zurich, as well as two sister hotels in Latin America: Palacio Duhau-Park Hyatt Buenos Aires, and Park Hyatt Mendoza.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hoteles City Express

Hoteles City Express has announced the opening of City Express Plus Medellin and City Express Junior Tuxtepec reaching 130 hotels in operation and more than 14,600 available rooms.City Express Plus Medellin has 141 available rooms and is a 100% owned hotel. Hoteles City Express reinforces the strength of its brand in Latin America with this opening – the sixth for the Company in the region, and the fourth in Colombia. This property will serve business travelers visiting a city with significant economic growth potential.City Express Junior Tuxtepec has 105 available rooms and is a property under a franchise and administration agreement. This hotel is the third that the Company has in the state of Oaxaca and it is expected to benefit from the robust industrial and agricultural activity of the Pacific corridor.

  • Coca-Cola

The Coca-Cola Company, its Mexico and Latin Center business units, along with The Coca-Cola Company’s philanthropic arm – The Coca-Cola Foundation –pledged additional financial support to communities recovering from recent natural disasters across Mexico, Puerto Rico and the Caribbean Islands. The new pledges include: The donations build on the US$2 million The Coca-Cola Foundation previously granted to The American Red Cross for relief efforts across the Caribbean Islands and the southeastern U.S. following Hurricanes Irma and Harvey.Coca-Cola System associates have also come together to provide assistance and support through the Coca-Cola Employee Disaster Relief Fund to their fellow system co-workers who have been evacuated from their homes and are without basic necessities in affected areas. The Coca-Cola Company is matching employee contributions up to US$100,000.With the addition of today’s new pledges of support, The Coca-Cola Company and its business units in Mexico, Latin Center and the United States, along with The Coca-Cola Foundation, together have contributed US$6.4 million to support disaster relief and recovery efforts across the hardest hit areas over the past month.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

@Shell @HyattTweets @CocaColaCo  @CityExpressMX

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Barclays

Barclays, a financial services company, has moved its global media account to Omnicom Group following a review that began earlier this year, according to sources.WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker, was the incumbent.Barclays spends around US$80 million on measured media annually according to Campaign.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Radisson Red

Carlson Rezidor Hotel Group has announced the entrance of its lifestyle select brand, Radisson Red, into Latin America.Radisson Red Campinas has opened just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.  Radisson Red Campinas joins Radisson Red Brussels and Radisson Red Minneapolis and Radisson Red Cape Town will open on September 12.

 

 

  • Wavemaker

WPP new media agency, formed by the in-house merger of existing shops MEC and Maxus, has been dubbed Wavemaker. The merger was announced back in June. With US$38 billion in billings, the resulting entity is being positioned as a “media, content and technology agency.” The merged agency network comprises 8,500 people serving clients in 90 countries via 139 offices around the world. According to the agency, the staff includes a mix of digital, data, content and platform/technology experts. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount. Tim Castree will be the global CEO of MEC and Wavemaker Publicis Media veteran Amanda Richman would be joining in October as CEO of Wavemaker’s U.S. operations. The full rollout is expected to be completed by January 2018.

  • Ritz-Carlton

The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand is embarking on a new venture offering high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The yachts will provide the same standard of personalised service as the Ritz-Carlton hotels on terra firma. Capacity has been deliberately kept down to 298 passengers so as to give each guest full attention. Accommodation includes 149 suites, each with its own private balcony. Two sizable duplex penthouses will accommodate the most fortunate passengers.The food onboard will be of the same high standard as served in Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to 10 days in a variety of locations including the Mediterranean, the Caribbean, northern Europe and Latin America.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.

  • Despegar

LatAm leading online travel company Despegar.com has registered an amended F-1 form with the U.S. Securities and Exchange Commission (SEC) in regards with its initial public offering (IPO). The company intends to price its 12.77 million shares in the range of US$23 to US$26 per share, with an overallotment option for an additional 1.92 million shares. At the maximum price, the entire offering is valued up to US$381.82 million. The Latin American company is known by its two brands, Despegar, the global brand, and Decolar, the Brazilian brand. The company has a comprehensive product offering, including airline tickets, packages, hotels and other travel-related products, which enables consumers to find, compare, plan and purchase travel products easily through its marketplace.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands’ Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • General Motors

General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company’s retail account will continue to be handled by Publicis.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.

 

 

 

  • PHD Mexico

PHD, Omnicom Media Group’s (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

 

 

 

 

 

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

 

  • Grupo Axo

Grupo Axo, a leading multi-brand retailer in Mexico, announced that General Atlantic, a leading global growth equity firm, has agreed to make a strategic investment in the Company. As part of this transaction, Alsea, a leading Mexican multi-brand restaurant operator, will be fully exiting its position in the Company. The transaction is subject to customary closing conditions and authorization by the Mexican Antitrust Commission.Grupo Axo is one of the largest and fastest growing retailers in Mexico, operating over 500 retail points of sale and more than 3,100 wholesale points of sale in department stores. The Company owns the exclusive rights to commercialize more than 20 leading international brands in Mexico, under licensing agreements and joint ventures. Grupo Axo owns and operate Promoda, the leading off-price retailer in Mexico with 140 stores.Grupo Axo intends to drive its next phase of growth by enhancing its retail footprint through its licensed brands, bringing more internationally prominent brands to the region, and continuing to expand its off-price business’s, Promoda’s, reach to consumers. In conjunction with General Atlantic’s investment, Luis Cervantes, Martin Escobari and Andrew Ferrer will be joining Grupo Axo’s Board of Directors. General Atlantic has deep regional expertise across Latin America, with current regional investments in Clip, Despagar.com, Ourofino, Pague Menos, SAS, Sanfer, and XP Investimentos.

 

  • Nestle

Swiss-based food company Nestle SA is creating thousands of jobs and investing in new factories in Latin America as it looks to tackle social issues and shore up its position in one of its strongest marketsThe initiative follows a similar project carried out by Nestle in Europe in recent years, where some countries are just beginning to recover from a youth unemployment crisis.The company employs some 60,000 people in roles ranging from factory operatives to veterinarians in Latin America.

 

 

 

  • Cargill

Cargill Inc. has acquired a leading chicken company in Colombia, marking its foray into that nation’s protein market.The Minnetonka-based agribusiness giant announced Thursday the purchase of Pollos El Bucanero S.A. — or Bucanero Chicken — for an undisclosed sum. The company is a consumer brand, selling packaged chicken and processed meats in retail stores and through food service ­channels.Bucanero has been in the chicken business for more than 30 years and has grown quickly. Cargill appointed Jorge Ivan Duque, who has spent 12 years working in the poultry sector in Central America and Colombia, as general manager of its Pollos Bucanero business.It will operate under Cargill Protein Latin America, which has businesses in Costa Rica, Guatemala, Honduras and Nicaragua.Bucanero, which sources from more than 170 farms across Colombia, employs about 5,000 people in the country. These employees bring Cargill’s total workforce in Latin America to 35,000 across 14 countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Burger King Argentina

descarga-6Following a pitch involving several media outlets, Havas Group Argentina has won the Burger King account again. The media group, which has been working with the fast food chain for the last seven years, will continue to provide integral media assistance including strategy, planning, negotiation and buying.

 

 

 

  • Farmacity Argentina

descarga-5Drugstores chain Farmacity has chosen Havas agencies’ Forward and Socialyse to handle its media and social networks strategies in Argentina. The agencies will work on brand strategy through media and content generation.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Puerto Rico Tourism Company/Southwest Airlines

ts3ee5sq_400x400Puerto Rico Tourism Company (PRTC announced Southwest Airlines will extend its itinerary of flights to Puerto Rico beginning June 4, 2017. These flights will increase options for travelers looking to enjoy the best of the Caribbean, as Southwest offers service in more than 100 destinations in North America, Latin America and the Caribbean.Southwest Airlines extended its flight itinerary for bookings until Aug. 14, 2017.

 

 

  • Hyatt

vmc1vbc2_400x400Hyatt is planning to open a Hyatt Place hotel within the Aruba Airport Business Centre in Oranjestad, Aruba. With construction expected to begin in early 2017, Hyatt Place Aruba Airport is projected to open in late 2018, and will join the already open Hyatt Regency Aruba Resort Spa and Casino.Additionally, this hotel will mark the fourth Hyatt Place hotel in the Caribbean, joining Hyatt Place Manatí, Hyatt Place San Juan/Bayamón and Hyatt Place San Juan/City Center in Puerto Rico.

  • Karisma Hotels & Resorts

Karisma Hotels & Resorts and Margaritaville announced a landmark partnership to develop a collection of all-inclusive Margaritaville resorts. The agreement introduces Margaritaville, an All-Inclusive Experience, by Karisma, which will include new resorts built in beachfront destinations throughout the Caribbean. Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages properties in Mexico, Latin America, the Caribbean and Europe. Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development.

  • Carsales

descargaCarsales, the online automotive, motorcycle and marine classifieds business in Australia,  is continuing its push into Latin America with the US$6.7 million acquisition of DeMotores which runs auto-classifieds websites in Argentina, Colombia and Chile.The purchase solidifies Carsales’ position in Latin America after it took majority stakes in Mexico-based auto-classifieds businesses SoloAutos and Chile’s largest online auto advertisements website, Chileautos in the 2016 financial year.The sale is for 100 per cent of Demotores businesses which were owned by an entity controlled by S.A. La Nacion, a news media group based in Argentina.Carsales will fund the purchase via exist cash reserves and debt facilities.Carsales said Argentina was an attractive place to invest because it had a high gross domestic product per capita and population relative to the region.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

logopaneco-mxbaPaneco.mx, the online beverage and liquor store with presence in Israel, Panama, Singapore and soon in Colombia, announced the extension of its’ logistics for deliveries throughout the Mexican territory. Paneco.mx will be available in Mexico’s 32 states with free shipping. Paneco.mx counts with different payment systems through credit and debit cards, bank payments, pharmacies, Oxxo and 7Eleven, PayPal or cash payment. Paneco.mx will be available nationwide from January 2017.

  • Tim Hortons

mmmRestaurant Brands International Inc. said it is working with a group of investors to bring Tim Hortons coffee-and-doughnut chain to Mexico, which would be its first foray into Latin America. The company is planning to create a franchise joint venture with the investor group, which would be responsible for growing the Tim Hortons brand in Mexico. Locations and opening date were not disclosed.The Tim Hortons coffee, bakery and sandwich business has more than 4,400 restaurants, mostly in Canada and the United States.Restaurant Brands also owns Burger King.The move into Latin America comes after Tim Hortons, which has outlets in Canada, the United States and the Middle East, recently announced expansion plans in the Philippines and Great Britain.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Miami Grill

nnnnMiami Grill announced its partnership with Grupo Nexo Franquicia, a Latin America firm in franchise consulting and international brokerage. Headquartered in Lima, Perú with offices throughout the Latin American Region, Grupo Nexo Franquicia will lead the development of the Miami Grill brand in Peru, Chile and Colombia.Miami Grill operates primarily in South Florida, with restaurants open or under construction in Central & North Florida, North Carolina, Texas, Guyana, Malaysia, Panama, Myanmar and Ecuador. And, recently, a new area developer committed to five new locations in Karachi, Pakistan.

 

 

  • Sandals Resorts International /Marriott International, Inc.

descarga-2Sandals Resorts International (SRI) announced a new partnership with Marriott International, Inc. to bring AC Hotels by Marriott®  to the Caribbean.  This is the first partnership between the hospitality companies and the first time SRI will manage a brand it did not create.  Construction for the new AC Hotel in Kingston, the partnership’s debut project, gets underway this month and is slated to open winter 2019. Sandals Resorts International (SRI) is the parent company of Luxury Included® Sandals Resorts and Beaches Resorts.

 

 

  • Hotel 6 and Estudio 6

descargaG6 Hospitality announced that it is extending its footprint to Central America. The hospitality group signed a new area development agreement with InterAmerican Development Group, Inc. (IADG), to bring its newly designed brands, Hotel 6 and Estudio 6, to Belize, Costa Rica, Panama and more.InterAmerican Development Group (IADG) is a new entity formed by Grupo Portalis, Leisure Partners, and Calvet & Asociados with the goal of developing and operating a budget hotel platform in all of Central America under the Hotel 6 and Estudio 6 brands. This development agreement is part of G6 Hospitality’s efforts to bring its unique brands to several countries in the region including Belize, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. With this new partnership, the company plans to expand its portfolio opening G6 Hospitality continues to establish itself as the leader of the economy lodging segment in the U.S., Canada and soon to be in Latin America.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.