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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

 

  • Tempur Sealy

descarga-4Bedding and mattress maker Tempur Sealy is conducting a media agency review, according to Mediapost. GroupM’s WPP’s MediaCom has been the incumbent since last media agency review in 2013.The company spent nearly US$63 million on ads in 2015 according to Kantar Media.

 

 

 

  • National Vision and MTV Networks

5owbdsjs_400x400 descarga-1Mediavest/Spark has won media planning and buying for both National Vision and MTV Networks. Mediavest/Spark will handle local buying for Eyeglass World and planning and local and national buying for America’s Best Contacts & Eyeglasses. The agency won the account following a review that included four other agencies. The Richards Group was the incumbent, but chose not to participate in the review. Mediavest/Spark also won the MTV review and is replacing Fallon.The two new accounts each spend about US$50 million annually.

 

  • Safelite AutoGlass

descarga-5Safelite AutoGlass has appointed Horizon Media as its U.S. media AOR following a formal review, Mediapost has reported.Incumbent agency Havas Media had won the account back in 2015. Horizon will be responsible for media planning and activation across all channels, including online and offline media, search engine optimization, and search engine marketing. Safelite’s advertising budget is around US$30 million a year, according to Kantar Media.

 

  • McDonald’s

s3-news-tmp-108565-unlimited-2x1-940Omnicom Group has launched its new full-service advertising agency for McDonald’s in the US, to be called ‘We are Unlimited’.The group was award McDonald’s US ad account in August after the fast food giant ended a 35-year relationship with Leo Burnett, part of Publicis Groupe.The new agency – which Omnicom said will be referred to as ‘Unlimited’ – claims to integrate strategic, creative and analytical capabilities to deliver across “all communications touch points”.BBDO New York’s Brian Nienhaus joins as chief executive to  lead a senior team. Nienhaus will report to DDB North America chief executive Wendy Clark, who led the pitch to win the business.Unlimited will also feature embedded teams from The Marketing Store, Facebook, Google, Twitter, Adobe, The New York Time’ content division T Brand Studio.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • MillerCoors

descarga-6MillerCoors has appointed Chicago-based Arc, a subsidiary of Publicis Communications agency Leo Burnett, as lead agency for all of its U.S. retail business. Arc will remain the incumbent shopper marketing agency on Highlife and will handle retail duties for MillerCoors’ other brands marketed in the U.S., including the Miller and Coors brands, Blue Moon, Grolsch, Foster’s and others. Media is handled thought both an internal MillerCoors Media & Digital Marketing Team head up by Brad Feinberg, Sr. Director Media & Digital Marketing as well as an external Media Agency:  Initiative (Chicago & NYC,) where Spencer Bahler is the Managing Director on the business.

 

  • Toyota

The Toyota brand is sitting out the Super Bowl for the first time since 2011.The automaker said the game doesn’t line up with the launch schedules of the new Camry sedan and C-HR compact crossover. Launch activities for these vehicles likely won’t begin until late spring and summer.Super Bowl decision was made over the summer, so it had nothing to do with the NFL’s declining ratings this season. Lexus, meanwhile, hasn’t announced its Super Bowl plans.Toyota’s decision not to run a Super Bowl ad in 2017 doesn’t mean the brand is drawing back from the NFL, or sports marketing in general. The company will continue to advertise during high-visibility NFL broadcasts such as “Sunday Night Football” and “Monday Night Football” going forward.The brand is a sponsor of the Philadelphia Eagles, New York Jets, New York Giants, San Francisco 49ers, Indianapolis Colts and Seattle Seahawks.

 

  • Crystal Cruises

Crystal CruiseCrystal Cruisess is making an effort to highlight its ocean voyages by showing luring images of the worldwide destinations visited by their ships: Crystal Symphony, Crystal Serenity and Crystal Mozart.The two ads have been running on cable news channels CNN and Fox News.Apart from the TV campaign, Crystal has been working with what they call a very successful direct mail campaign and a social media and digital strategy.Crystal brought in a whole new team, and rebuilt its whole department, from the president down to its creative. The new team is now based in Miami, from where they started creating new strategies, which now include social media and digital.Today, thanks to its new marketing team, Crystal has one of the largest fan bases on Facebook of any luxury cruise line, with almost 260,000 followers and we will keep seeing Crystal ads on TV.

  • Tidal Realty

tidalrealty_stackedTidal Realty, a Southern Californian real estate broker present in La Mesa, Spring Valley, El Cajon, San Diego, Chula Vista and surrounding cities, is looking to advertise its services in San Diego county through digital and print media properties including sponsored content.

 

 

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We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
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Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Smirnoff

i7qkU692_400x400Live Nation Entertainment company has announced a global partnership with Smirnoff, which thanks to this strategic deal, will become the official vodka sponsor of 26 music festivals around the world. In partnership with Live Nation, the brand will create experiences that bring artists and fans even more closer through the excitement of being part of one festival. In addition, Smirnoff will develop unique content to share with fans worldwide through social channels related with the brand and festivals including its “Smirnoff Sound Collective”. Taking advantage of this sponsorship, the brand will promote among consumers both inside and outside events, so fans have more opportunities to be part of the Live Nations festivals. Live Nation produces more than 25 festivals in the US and more than 50 worldwide, with exciting artists and diverse audiences in countless musical genres, from electronic dance music (EDM) to alternative, independent, rock and country.

      • Harley-Davidson

1casUGa3_400x400Harley-Davidson has relased its new campaign featuring real riders hanging out in drainage viaducts, doing donuts and wheelies, jumps, ice racing, and dirt racing on Street 750 motorcycles.The new effort includes TV, print ads, online ads, and social media. The broad theme, evoked by the #RollYourOwn social link, is that not only are H-D riders different, but what they do on their bikes is not what you think. The 60-second launch ad shows, among other things, footage of Street 750 dirt and ice racing during the winter and summer ESPN X Games. The ad has double-entendre headlines and Twitter links for each piece of footage: “Man Cave” for the guys in the viaducts; “Fast Tracker” for a racing-tuned Street; “Ice Carving” for the footage of the X Games ice racer; “Hang Over” for a guy doing jumps; and “Morning Donut” for a guy doing donut spins; and black market for what he spelled out on the pavement, US$99, the monthly nut for a Street 750. The ads were co-developed and shot by Minneapolis-based Wolfes LLC. The two TV spots broke March 4 and will continue to air on NCAA Men’s Basketball, as well as on theCHIVE and Heavy.com. Also as part of the campaign, fans and riders are encouraged to share their “Roll Your Own” experiences across Harley-Davidson’s social channels using the #RollYourOwn tag-line.Harley-Davidson also is readying another campaign with partner Marvel, around the forthcoming “Avengers, Age Of Ultron,” which kicks off March 6.

      • Modelo Especial

LOGO_MODELO_2__400x400Modelo Especial, one of the fast-growing beer brand in America, will soon break its first national English-language campaign as it seeks to grow beyond its loyal base of Hispanic drinkers.The campaign, which includes two TV ads, continues a tagline the brand has had in place for a while that encourages consumers to “discover the Especial.” One TV spot describes the brew as a “high-quality, honest beer,” while touting its clear bottle that “shows off its character.”The goal is to introduce the brand to a wider audience. Modelo Especial edged out Heineken, which posted US$739 million in sales after 3% growth during the period.The move comes after Constellation late last year shifted creative ad duties on Modelo from Omnicom’s Goodby Silverstein & Partners to WPP’s Ogilvy & Mather, Chicago. But for the new TV ads, Constellation used a production company that made the ads based on a brand “manifesto” developed by Goodby and La Comunidad, which remains Modelo’s Hispanic agency. Horizon is Modelo’s Media Buying Agency.

 

      • Safelite AutoGlass

97d4ddcd3138c9d40878df3231ad41a9_400x400Safelite AutoGlass, a unit of Belron that operates in all 50 states, has broken off its media planning and buying account and awarded it to Havas Media after a review. Previously, the business had been handled by Ron Foth Advertising, which also creates ads for Safelite, including social media marketing. Foth continues as lead creative agency.Safelite’s media spending totaled nearly US$30 million in 2013 and about US$23 million in the first nine months of last year, according to Kantar Media. The assignment spans traditional and digital media, including social media.

      • Johnnie Walker

imagesJohnnie Walker’s premier Blue Label blend has unveiled a prototype “smart bottle” that enables the brand to send targeted, personalized marketing messages to consumers.Printed sensor tags in the bottle’s label have technology called OpenSense, which uses smartphones’ near field communication (NFC) capabilities.Whether they’ve invested in a bottle, or are simply lingering near one in a store, consumers can read the tags with any NFC-enabled smartphone to see promotional offers, cocktail recipes or branded content.The technology, created by Norwegian printed electronics company Thinfilm with Diageo Technology Ventures, was introduced at the Mobile World Congress in Barcelona.The technology also lets Diageo track bottles’ movements across the supply chain, in stores and wherever it’s being consumed, and detect whether a bottle is open or still sealed.The prototype bottle is the first initiative to come out of Diageo Technology Ventures.

      • Pfizer

ceca9b6e9b2c3af656aad2448e034455_400x400Pfizer has shifted US$100M planning account to Carat. Planning for the company’s brands such as Advil and ChapStick, which are part of its consumer healthcare division, will shift from MDC’s Assembly to Dentsu Aegis’ Carat. Read more.

 

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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