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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Unilever

Unilever plans to buy a range of personal and home care brands from Latin American company Quala.The purchase includes the haircare brands Savital, eGo and Bio-Expert as well as Fortident toothpaste and Aromatel fabric softener – businesses that have combined annual turnover of US$400 million in Latin American countries including Colombia, Ecuador and Mexico.The deal’s purchase price was not disclosed.

 

  • Avianca

Following a review that began in October last year, in which various agencies from LatAm, Spain and the United States participated, Avianca has chosen DDB Latina as its new global agency. The appointment also includes the Avianca Cargo and Deprisa businesses. Fahrenheit DDB, the network office in Lima, will lead the Peruvian, Brazilian and the rest of South America markets, while DDB Colombia will handle the global business and focus on the markets of Colombia and Europe. Avianca’s global communication will be handled from Bogota by a team led by Joanna Safi, VP of innovation and data, and Leo Macías, CCO, who together with CEO Borja de la Plaza and VP of brand and business strategy Jorge Becerra will head the DDB Colombia group.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Viva Air

Viva Air became the first low-cost airline to enter Peru‘s domestic market, posing a challenge to Santiago-based LATAM Airlines, which has long dominated the market.Viva – a unit of Irelandia Aviation, which is led by Ryanair founder Declan Ryan – will operate 11 domestic routes with a fleet of two Airbus A320 aircraft.The company said the move was part of its plan to expand in Latin America, where it is currently active in Colombia.Viva aims to transport 700,000 passengers in its first year of operations in the Andean country.

 

 

 

  • Sabre

Sabre Corporation has opened a new regional headquarters in Montevideo, Uruguay, for Travel Network, its global travel marketplace.The organisation processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers.The technology support the company provides on a large scale to hundreds of travel agencies and corporate travel buyers in Latin America and the Caribbean requires a pan-regional network of strategically located offices, connected to a headquarters that centralizes resources and optimizes business and consulting processes.This office is fully dedicated to companies within the region.The company has a global network of offices dedicated to business functions, software development, and global services.

 

  • Radisson 

Radisson® announced the opening of Radisson Hotel Quinta Rubelinas Cuernavaca. Located in Cuernavaca, which is nicknamed the “City of Eternal Spring”, the hotel features contemporary Mexican architecture and is surrounded by vibrant gardens and palm trees. The hotel also adds convenience to guests being only nine kilometers from the Cuernavaca Airport.

 

 

  • Airbnb

The home and apartment-rental company Airbnb Inc. said it will collect and remit taxes in Mexico City, the first such arrangement in Latin America. Airbnb will provide 3 percent of revenue generated from bookings in Mexico City to the city’s government. Hotels there also pay a 3 percent lodging tax to local officials. Airbnb said it intends to replicate the tax model throughout the region.Latin America is now Airbnb’s fastest-growing market, surpassing Japan. The company has 250,000 properties listed in the region, which encompasses Mexico, South America and parts of the Caribbean, including Cuba. Airbnb said bookings in Latin America have increased 148 percent in the past year. The privately held company declined to disclose revenue.Airbnb has big plans for Latin America. It expects to double staff there by the end of the year and open offices in Argentina, Brazil and Mexico. Headcount will likely quadruple to 120 people within the next two years, Airbnb said. The plans echo those of Uber Technologies Inc., the only technology startup in the U.S. more richly valued than Airbnb. Also like Uber, Airbnb faces competition everywhere it goes, including Latin America. Many Brazilians rely on local upstart Hotel Urbano, which is backed by at least $130 million from travel-booking giant Priceline Group Inc. and others, according to research firm CB Insights. Expedia Inc. owns AlugueTemporada, which operates a similar service but lists only 30,000 homes in Latin America.To win over locals, Airbnb is experimenting with ways to accommodate other payment systems unique to Latin American countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott

descarga-3Marriott International, Inc. is planning the debut of its independent hotels and resorts brand, Tribute Portfolio, in Latin America. By December, the brand will add two independent hotels to its portfolio in Argentinean regions. Arelauquen Lodge, A Tribute Portfolio Hotel, will debut in Patagonia, while Auberge du Vin, A Tribute Portfolio Hotel, will be located in the heart of Argentina’s wine country.The signing of these properties is a significant step in Marriott’s expansion, not only reflecting the growing global traveler demand for independent travel experiences around the world, but also serving as a direct response to its loyalty reward members’ desires for more hotel options in both adventure travel and wine country destinations, according to the brand.

  • MediaMonks

descarga-4Global production powerhouse MediaMonks opens its tenth international office in Buenos Aires. The office launches with a team of 60 and is led by industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis. MediaMonks Buenos Aires operates from a transformed warehouse in the heart of Palermo. MediaMonks Buenos Aires is the company’s second office in South America after opening MediaMonks São Paulo in April. Latin America is the world’s fastest-growing advertising market in terms of ad spend and media investment. MediaMonks Buenos Aires was set up under direction of MediaMonks veteran and Director of Operations, Richard Nieuwenhuis. Together with managing partners Alejandro Lazos and Sebastian Caramés, MediaMonks spent close to a year building its BA team and operations. The office has assembled an international team of the top digital talent in Latin America and a group of long-time Monks from MediaMonks’ Amsterdam HQ.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting LatAm consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • Sabre

igackidy_400x400Sabre announced plans for a new regional headquarter in Montevideo, Uruguay, which will be “fully established in early 2017” and expands on Sabre’s global customer service center there. The global facility will unify and standardize Sabre’s support and software implementation consulting in the region.Sabre also operates regional offices in Mexico City; São Paulo; Bogota, Colombia; Buenos Aires, Argentina; Lima, Peru; and Santiago, Chile.

 

 

  • JetBlue

descarga-18JetBlue expanded its service to Cuba, operating the airline’s first flight to Camagüey’s Ignacio Agramonte Airport (CMW). With daily nonstop flights from Fort Lauderdale-Hollywood International Airport (FLL), Camagüey becomes the second city served by JetBlue on the island nation since operating the first commercial flights in more than 50 years between the US and Cuba in August. Camagüey expands JetBlue’s Caribbean presence and the airline’s overall reach to 98 cities in 22 countries across the US, Caribbean and Latin America.

 

  • Hyatt

vmc1vbc2_400x400Hyatt Hotels Corp. has announced the opening of Hyatt Place São José do Rio Preto, marking the brand’s debut in Brazil. Hyatt intends to develop several more destinations in Brazil through a joint venture with Elandis. Recently, the corporation’s global portfolio extended with openings in Australia and Croatia. Luciano Julio is the regional director of Latin American operations for Hyatt Place and Hyatt House.Hyatt Place has more than 255 Hyatt Place locations in the United States, Armenia, Chile, China, Costa Rica, Honduras, India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The Netherlands, United Arab Emirates, and United Kingdom.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Unilever ::: Encompass/Whirlpool ::: Viajes Falabella – Sabre Corporation ::: Dr. Lemon :::

Click here for previous Latam Sales leads editions

  • Unilever

anW5fha__400x400Consumer goods giant Unilever completed its global media agency review, a process it began in January.The company spent approximately US$7.7 billion worldwide on advertising and promotion last year, according to the company’s 2014 annual report — down from about US$7.9 billion in 2013. In the U.S., Unilever spent more than US$800 million last year, according to Kantar media.Latin America, handled by Initiative, was not part of this assessment. Mindshare will continue to handle media chores in the U.S. and Africa.PHD retained its Asia Assignment and added Australia, previously handled by Mindshare. Mindshare was also awarded global data and programmatic buying duties. Global Search duties were awarded to  PHD and sibling agency Resolution Media global search responsibilities. earlier this year.

  • Encompass/Whirlpool

2cd0aefb31d84d903e8ff66ffc22894a_400x400Encompass Supply Chain Solutions, Inc., provider of forward and reverse logistics for a diverse range of finished goods and replacement parts, is joining the Whirlpool Latin America appliance parts distribution network in Latin America and the Caribbean.Encompass will supply repair parts to servicers for Whirlpool appliance products manufactured in Mexico. Orders will be fulfilled from Encompass’ Ft. Lauderdale, Fla. distribution center and transferred to area freight forwarders for shipping consolidation with other customer parts orders. As Encompass supplies parts for nearly 200 world-leading manufacturers, servicers will have the option to combine multi-brand parts orders from a single source.Encompass’ South Florida is significantly expanding its Florida facility to accommodate new business in both Latin America and the U.S. The facility supplements Encompass’ headquarters and main distribution center based in Atlanta.Whirlpool Latin America is part of Whirlpool SA, a subsidiary of Whirlpool Corporation, a century-old company and the largest manufacturer of home appliances in the world, present in virtually all countries.

  • Viajes Falabella

4Z67G2tu_400x400Sabre Corporation,  technology provider to the global travel industry, has announced that Viajes Falabella, an international travel brand part of Grupo Falabella, is extending its technology agreement to support expansion plans and deliver personalized customer service. Under the new agreement, all Viajes Falabella’s network of regional branches and points of service will benefit from seamless access to the Sabre GDS. The Sabre GDS is an industry-digital travel marketplace used widely across Latin America and the United States to provide agencies, tour operators and corporations access to air fares in more than 400 airlines, and room availability in 175,000 hotel properties worldwide.Viajes Falabella will continue working with Sabre to help drive business expansion in four countries across Latin America. It also enables the travel agency to offer dynamic travel service bundles and personalized pricing across all its retailing channels, including 85 branches, corporate services, and “on-distance” channels such as its call center and website,www.viajesfalabella.com. Sabre’s software portfolio implemented by Viajes Falabella spans innovative capabilities for bookings and e-ticketing through the system most commonly used by their agents while serving more than 450,000 travelers annually.

  •  Dr. Lemon

SIWWyahS_400x400With the overall creative direction of Ramiro Rodriguez Cohen, BBDO presents its new campaign for Dr. Lemon. The new campaign presents two new flavors: Dr. Daiquiri and Dr. Tonic, which joined the previously launched Dr. Mojito and Dr. Caipi. The new campaign consists of three spots produced by Poster and complemented with digital and OOH: Barra, Mago and Pirámide.

 

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