Thuuz Sports created an excitement metric for 2018 FIFA World Cup games and teams, with Croatia vs. Russia ranking as the top match and Spain as the No. 1 side. Measuring excitement can help marketers identify sports, teams and players who elicit strong passions in fans and can therefore be strong partners for their brands.
Posts Tagged ‘Russia 2018’
With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.
With the U.S. Men’s National Soccer Team (USMNT) exit from World Cup play, sports marketers could face some adjustments to their marketing strategies.
The agreement will be in effect for the next two World Cups.
Telemundo launches its marketing campaign for the FIFA Confederations Cup.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.