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Rudy Arda

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Marylin AldirMarilyn Aldir is the new Digital  Marketing Director at Televisa Publishing based in Miami.  Aldir was appointed to this new position after Rudy Arda left Televisa Publishig earlier this year to join YuMe as Client Services Director Latin America. Before Televisa Aldir, worked as Associate VP US Sales Americas at Prisa Americas and before that as Director, International Advertising Sales at ESPN and at Terra Networks also as Director of International Sales.

Elevate and reposition Televisa’s Digital Properties

Aldir’s main task will be to elevate and reposition Televisa’s digital properties as premium compliments to advertisers campaign initiatives. Aldir tells Portada that this task will be pursued in order to obtain three objectives. “First, to impact digital revenue by creating viable partnerships with publishers and providing turn-key solutions that enhance our multi-platform offerings. Second,  Champion content development for Televisa’s digital properties utilizing our existing assets and/or developing and creating new ones. The final objective is to foster winning relationships with our teams and partners for mutual growth and success.”

Televisa Publishing and Digital announced an exclusive partnership with Univision Deportes to produce a print guide to the 2014 Soccer Word Cup. Both organizations will also cooperate for the  production and marketing of a similar print guide about the Mexican Soccer League (Liga de Mexico).
The announcement was made by Sergio Carrera, General Director for USA and Puerto Rico,  last night at Televisa Publishing and Digital’s upfront presentation in New York Cit’s Guastavino’s conference space.

Print Upfronts?

Televisa Publishing +#DC633This was the first time a Hispanic magazine publisher held an (upfront) presentation during New York’s Upfront season, which traditionally has been the domain of TV Networks. Televisa’s Carrera announced double-digit circulation increases for 2014 for three of Televisa’s U.S. Hispanic titles (Vanidades, +10% to 550,000, Cosmopolitan, +12.5% to 225,000 and TV y Novelas  +33% to 400,000) . Business magazine Poder will remain at a  monthly circulation of 400,000.  According to Carrera, Televisa has a 50% U.S. Hispanic magazine market share in circulation and a 37% share in advertising pages.
Rudy Arda, Director of Digital Marketing, noted that Televisa.com belongs to the top 10 most visited Hispanic sites with 3.7 unique monthly visitors and 58 million page views.

 

 

Ford’s new model Fusion 2013 is sponsoring a new app for the  iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most popular technology, gadgets and applications for Latinas to stay connected and simplify their life. In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign. The iPad application is available for free download in the Apple App Store since last Monday (March 4, 2013.)

Ford Fusion 2013“Latinas love technology since it empowers them to continue learning, keep connected with friends and family and strengthen their relationships and social life,” said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. “We look forward to continuing to work with Zubi Advertising and Ford to engage Hispanic consumers and convey their message in an engaging way and around what moves Latinos physically, emotionally and culturally.”

“By bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition. It makes sense to offer this to our partners as a way of merging the vast Televisa content with theirs in a seamless way that creates buzz and excitement for their brand,” said Rudy Arda, Digital Marketing Director, Televisa Publishing + Digital. (Arda replaced Paul Meyer  as Digital Marketing Director in Televisa last Fall.)

IpadWhile applications may not be substantia) ad vehicles, in terms of ad revenues, in their own right, they do add an important element of creativity to digital and print media advertising.

“The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand,” said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. “Partnering with Vanidades to create a Spanish language custom iPad application–a first-ever for Ford– presents a powerful platform to demonstrate Ford’s commitment to deliver the best digital experience for our passionate Latina consumers.”