Posts Tagged ‘RPA’

RPA

DIGITAL TIDBITS: Marcos Christensen, RPA Media Place Promises, Social Media Week… and more!

The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.


Honda’s media buying and planning duties go to MediaVest

American Honda Motors has concluded its Media Review which began in December. MediaVest was selected as the media agency serving both brands, with RPA selected as the creative agency for the Honda automobile brand and Mullen as the creative agency for the Acura brand.  La Agencia de Orci & Asociados will continue to be Honda’s Hispanic creative agency. MediaVest’s role as […]


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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.


FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona decided to eliminate its communications department.