RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative
Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
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Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.
With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?
American Honda Motors has concluded its Media Review which began in December. MediaVest was selected as the media agency serving both brands, with RPA selected as the