Posts Tagged ‘RPA’

RPA

DIGITAL TIDBITS: Marcos Christensen, RPA Media Place Promises, Social Media Week… and more!

The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.


Honda’s media buying and planning duties go to MediaVest

American Honda Motors has concluded its Media Review which began in December. MediaVest was selected as the media agency serving both brands, with RPA selected as the creative agency for the Honda automobile brand and Mullen as the creative agency for the Acura brand.  La Agencia de Orci & Asociados will continue to be Honda’s Hispanic creative agency. MediaVest’s role as […]


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RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.


ESPN Launched ESPNU and SEC Network in Mexico

ESPN Launched ESPNU and SEC Network in Mexico

ESPN launched ESPU and SEC Network focused on college sports lovers. Both networks will be available on Totalplay.