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A summary of the most exciting recent news in online video. If you’re trying to keep up, consider this your one-stop shop.

Twitter is rumored to be working on a new feature that makes it easier to share videos on the platform.

Facebook’s virtual reality division has come up with a new unit of time called Flicks, which they will use to measure the speed of digital audio and video.

YouTube announced that it will spend more than $5 million to fund creators who “counter hate and promote tolerance.”

Almost 95% of brand and retail executives say live video will be an important part of their marketing strategy in 2018, according to a study released today by Brandlive and IBM Cloud Video

According to a confirmed report, CNN is closing down YouTube star Casey Neistat’s video business, Beme.

WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel, despite having registered a 1.4 percentage point dip in 2017.

A report from an October 2017 study reveals that more than eight in 10 (81%) internet users worldwide said they watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals.

A study by cross-platform advertising solutions specialist Extreme Reach, “The Current State of Sourcing and Preparing Creative Assets for Video Campaigns” found that 70 percent of those surveyed report the industry should start over and create an entirely new workflow for creative assets management.  Also, 88 percent of those surveyed want a service that lets the media agency, creative agency, and client share and access creative assets from a central, permissions-based cloud location.

eMarketer’s forecast of subscription over-the-top (OTT) video viewership revealed that 37% of digital video viewers in China watch online content using a subscription service. The subscription market grew by more than 80% in 2017 and by 2019, eMarketer predicts more than two-fifths of digital video viewers in China will use an OTT service.

A report titled “Decreases in Psychological Well-Being Among American Adolescents” found that adolescents’ psychological well-being decreased the more hours a week they spent on screens. Teenagers that are only behind a screen for between one and five hours a week are happier than those who never use screens. The least happy ones were those who used screens for 20 or more hours a week.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

Video experience technology provider Accedo has entered into a partnership with Google Cloud to allow media and entertainment companies to access a unified cloud video platform.

Artificial intelligence is picking up to 75% of the videos you watch on YouTube.

Video ad-serving platform SpotX and Amazon Web Services are joining forces to allow for interoperability on the tech giant’s cloud platform.

JPMorgan Chase has created its own proprietary algorithm that assures that its YouTube ads will not appear next to questionable content.

Video advertising platform Yume released the results of a new study commissioned with Nielsen on U.S. consumers’ connected device ownership: Smart TV ownership nearly doubled since 2013, with an average of three CTV devices owned per household. CTV devices are now more common than tablets, and 74% of people use their CTV device daily.

Online video ads in China increased by 30.7% year-on-year in the third quarter of 2017.

Facebook‘s video chat device, named “Portal,” may be available as early as May 2018.

According to a forecast issued by market intelligence firm Magna, overall U.S. digital media sales will grow by 13 percent in 2018 to reach $237 billion.

 

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Verizon has signed a 2.5B deal with the NFL that will allow Yahoo users (Yahoo is owned by Verizon) to watch football games for free on Yahoo’s app.

More than 58% of video plays globally occurred on mobile devices in the third quarter of 2017, with that figure due to rise to 60% in mid-2018, according to Ooyala.

A new study by 16 programmatic publishers — including Business Insider, The New York Times and The Washington Post — and Google, Amobee and Quantcast found alarming figures around video and display advertising fraud, according to a press release.

According to Ooyala’s Q3 2017 Global Video Index, Connected TV (CTV) mid-rolls had a 98 percent completion rate in Q3, while PC mid-rolls had a completion rate of 97 percent. On each platform, broadcaster mid-rolls had stronger completion rates than did publisher mid-rolls. The highest rate for publisher mid-rolls was 88 percent on PCs.

Alibaba‘s video streaming service, Youku Tudou, has signed content licensing deals with NBCUniversal and Sony Pictures Television.

Redbox is going after the online video market again, launching On Demand service that offers movies and TV shows for purchase or rent.

Amazon Prime Video has begun streaming in HDR10+ on US Samsung QLED and 4K TVs.

LATAM MARKET

It seems like Apple may be about to launch ApplePay in Brazil. 

A report by Magna forecasts that digital ad spend will grow 9.9% in 2018 in Latin America, which is the fastest-growing region compared to other markets.

Digital House, a Buenos Aires, Argentina-based group of schools providing digital skills to young Latin Americans, has raised $20m in funding.

Turner International’s Digital Ventures & Innovation (DV&I) team has launched a new gaming streaming service GLOUD in Latin American countries Argentina and Chile, with plans to launch in other countries in the region soon.

Teads Brazil announced impressive results for 2017, closing out the year by growing its operations by 150%, and achieving 1.2 billion people monthly in their audience reach. This represents 91% of the Brazilian population with internet access, up from 52% of coverage in the beginning of the year.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

This article explores how Amazon is pivoting towards video. 

YouTube has updated its recommendation feature to use a measure of satisfaction derived from a massive and ongoing user survey to predict and promote videos that people would rank as among the best they have watched recently. It also unveiled a new video format called ‘Reels’ that lets users create 30-second videos.

A recent study by  S&P Global Market Intelligence reveals that around 70% of Internet households in the United States watch online video via a TV set. In 2017, US Internet households were equally likely to be using a smart TV, Blu-ray player, SMP or a pay-TV STB to watch online video on the TV. The use of smart TVs, Blu-ray players and SMPs has also increased.

Online advertising spend grew by 11.5% in the first half of 2017, driven by mobile and video formats, according to a study from IAB Europe and IHS Markit.

The  “Where are Brand Marketers Taking Their Video Strategy in 2018?” study revealed that only 6% of marketers would currently characterize themselves as “innovators” when it comes to their use of online video, and that 80% of correspondents reporting that they will increase their video advertising efforts in 2018.

LATAM MARKET

Audio.ad launched a DSP in Latin America and the US-Hispanic market for digital audio ads.

New research from IMS and comScore reveals that around 60% of advertisers were willing to pay 50% extra on top of what they currently invest to secure safer media, which guarantees more visibility.

The city of Sao Paolo, Brazil recently approved a law to tax streaming services at a rate of 2.9% of its local revenues.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Advertisers are spending more on video ads than banner ads for the first time, according to the new Internet Advertising Bureau UK/PwC Digital Adspend report.

Advertisers and brands’ budgets for special digital video ads may grow at 40% compound annual growth rate (CAGR) by 2021, according to a recent KPMG report.

Research from Magisto found that U.S. companies are investing $135 billion this year in online video to market products and services

LinkedIn is rolling out video ads, but instead of pre-roll or mid-roll ads, they will be displayed as standalone posts with a “Promoted” label.

NBCUniversal is creating a joint TV production studio with Snapchat to create scripted programs.

Verizon has announced that it is aiming to launch its much-awaited online TV service in 2018.

A study from the FreeWheel Council For Online Video found that that measurement is still perceived as the biggest challenge for cross-platform campaigns, that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, and that very few (17%) could imagine there being a single metric in the future.

Google is introducing ad tech products to help broadcasters and cable networks maximize revenue through more flexible break formats more flexible in their over-the-top and streaming video content.

Inverleigh, a world leader in the production and distribution of premium sports content, has partnered with Alchimie Dynamic Digital Distribution in enhancing its digital presence on OTT platforms. The deal is structured around 4 high potential niches: Combat Sports, Fitness, Outdoor Sports, and Sliding Sports.

Persistence Market Research (PMR) projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end.

LATAM MARKET

Roku is pushing into the Latin American video market and making its streaming platform available to consumers and content publishers in Central America, Argentina, Chile, Colombia and Peru.

Kantar IBOPE Media is launching its measurement tool for time-shift viewing and video-on-demand (VOD) platforms in Argentina, the first of its kind for the company in Latin America.

Metrological and ActiveVideo announced a new service enables global pay-TV operators to rapidly deploy integrated OTT content experiences on existing set-top boxes, which two operators in the Caribbean and Latin America region plan to launch the integrated solution in 2018.

Amazon is expanding its online retail presence in Brazil with a new electronics, appliances and video games marketplace.

Casablanca Online, the biggest video service provider for live broadcasting in Brazil, has upgraded its DSNG fleet with ATEME’s Kyrion encoders and decoders.

Spanish bank BBVA has announced the launched of an online app-based service called Tuyyo to enable payments between Latin America, the Caribbean, and the US.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

According to YouTube CEO Susan Wojcicki,  1.5 billion logged in viewers visit online video social network YouTube every single month. That’s the equivalent of one in every five people around the world. Average viewers spend over an hour a daywatching YouTube on mobile devices alone. Wojcicki also added that YouTube is working to make Virtual Reality (VR) more accessible and more affordable for viewers and creators.

Olympusat, Inc., a media company specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, announced that Consolidated Communications will roll out the VEMOX™ platform to deliver its new Spanish-language OTT TV Everywhere service.

According to the Ooyala Q1 2017 Global Video Index, for the first time long-form content represents the majority of time spent watching video on every screen.

Accenture Interactive is entering programmatic video, launching a new ad unit that will incorporate programmatic overlay product placements on streaming video content.

Adobe is introducing Adobe Advertising Cloud TV to add new capabilities to its TubeMogul platform. The goal is to accelerate the adoption of data-based automated TV buying, including linear TV, addressable TV, connected TV, VOD and over-the-top TV.

Facebook is releasing a new app for creators, the company announced at the annual online video conference VidCon Friday.

21st Century Fox Inc.‘s sports department is eliminating the writing staff to invest in more-lucrative video production.

Video ad serving platform SpotX and Immersion Corp. (NASDAQ:IMMR), the leading developer and licensor of haptic technology, have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. By teaming up, the pair will bring Immersion’s haptic technology across all media owners on SpotX’s platform, empowering advertisers with high-impact, tactile experiences.

More than $4 billion was spent on US mobile video ads in 2016, according to the latest Global Entertainment and Media Global Outlook report from PriceWaterhouseCoopers. That number is expected to nearly quadruple to $16.2 billion spent on digital video by 2021.

LATAM MARKET

OTT measurement firm Conviva closed a $40 million funding round, with investment from Future Fund, New Enterprise Associates, Foundation Capital and Time Warner, for the development of new products in Latin America and Asia.

Last month, AwesomenessTV launched a new season on its Spanish YouTube channel with 2btube. The leading Spanish language digital talent representation agency and content producer will produce and manage all the content for this channel.

Spanish media group AtresMedia announced a deal to buy Smartclip, a video ad platform that works on connecting online and TV ads, to increase operations in Latin America, with a focus on Brazil. In Latin America, the company has 164 million unique viewers, according to comScore.

Ecuadorian channel enchufe.tv, one of the most-watched comedy online video channels in LatAm, is making plans to grow across Latin America and Spain though a commercial agreement with the 2btube multi-channel network (MCN).
VidaPrimo, the premier Latin Music video network, will distribute its vast library of music-related video content onto branded channels on digital streaming platforms Roku and Amazon Fire.

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. HISPANIC MARKET

DataXu, programmatic marketing software provider, is releasing a whitepaper which analyzes a year’s worth of data on ad fraud as the first instalment of its Programmatic Quality Report Series, The 2015 Advertising Fraud Report. This issue reports that brands lost $18.5 billion to fraud in 2015, and promises that things will get worse. Other statistics include the claim that fraud rates can reach 65% on exchanges, 17% on networks and 7% on publishers’ sites. The industry averages for fraud were reported between 6 and 30%.

NBC Universal and Vox Media have announced that they voxwill sell digital ad inventory across their portfolio of brands together. This is the biggest collaboration between the two since NBCU invested in Vox last year. Their “Concert” digital inventory portfolio will combine premium inventory and audiences and concentrate on display ad inventory for the time being (although they will almost certainly incorporate digital video at some point). The collaboration will give advertisers more tools to reach targeted audiences.

The Atlantic and Univision have announced that CityLab Latino, a Spanish-language version of The Atlantic‘s CityLab, which focuses on urban and lifestyle news, has gone live. Juan Pablo Garnham, a veteran at El Diario, is managing the editorial efforts out of Miami. 

In advance of the 2016 TV Upfronts, AOL today announced the launch of self-serve programmatic TV buying to give marketers a clearer view of valuable audience buying opportunities, and to better plan, purchase, and measure their TV ad investments. This self-serve module extends AOL’s ONE by AOL: TV managed module, which launched in 2014, and is part of the company’s open, unified programmatic platform ONE by AOL™, which launched in April 2015.

zvelo, a content categorization tool, announced the launch of zveloSHIELD™, a real-time, dual-decisioning ad fraud prevention and botnet detection system tool. It offers ways to combine pre-bid blocking of fraudulent IP addresses with zvelo’s exploit and botnet detection capabilities.

Digital identity company Drawbridge is partnering with Peer39® by Sizmek, a cookie-free targeting solution, to integrate Peer39’s contextual relevance data into the Drawbridge Cross-Device Platform. This way, advertisers, agencies and trading desks will be able to make media buys according to the contextual relevance of every web page, and decide exactly what ads they want their own ad to be placed next to.

Ghostly has announced that its Trackermap tool will be available to companies online a la carte instead of only through annual subscriptions. The tool improves the understanding of tracking tech online, displaying and mapping JavaScript tags associated with any single website.

eMarketer released a study that claims that mobile is driving the growth of programmatic advertising, accounting for more than two-thirds of all programmatic digital display-ad spending this year. Facebook, Alphabet‘s Google-owned YouTube, LinkedIn are important forces behind this trend. U.S. programmatic digital display-ad spending should reach $27.4 billion by 2017, an increase of 24%.

Proctor & Gamble is reportedly seeing three to five times greater ROI on ad spending through programmatic buying than it was through traditional environments.

Vasona Networks Inc, which creates platforms to help mobile-network operators improve user services, raised $14.6 million of Series C venture capital. The money will go towards Vasona’s projects with major network operators and drive R&D, the company said.

Virool, a video distribution platform for marketers, has raised  $12 million in Series A funding to penetrate the global market, Latin America included. The funding came from Flint Capital, Menlo Ventures, Yahoo! Japan, and 500 Startups.

DON’T MISS PORTADA’S UPCOMING EVENT: PortadaLat’s two-day LatAm marketing, advertising, media and digital conference, will be held from June 8-9, 2016 in Miami, and will feature a session on the OTT revolution. Register now to hear about monetization, view ability, YouTube, Facebook and more.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

LATAM MARKET

Nielsen Mexico has announced an agreement with MediaMath to integrate Digital Ad Ratings (DAR) with its TerminalOne programmatic media buying platform. DAR will provide comprehensive and real-time analysis of audiences on desktop and mobile for digital publishing campaigns – similar to Nielsen ratings for TV.


ematkerereMarketer
‘s latest stats also reveal that digital ads represented less than 20% of Mexico‘s total advertising spending, but that this number should rise to a  third by 2020. Mobile is on the rise in Mexico as well, as $1 out of $10 that goes to advertising spending in 2016 and $1 in every $4 by 2020 will go to the mobile screen. In Brazil, the Olympics will boost advertising, and mobile is also growing. It currently accounts for 6% of ad spending, but that should rise to 19.1% by 2020. In Argentina, mobile will account for 4% of spending this year, a number that will reach 17.2% by 2020.

iFood, the largest online food delivery platform in Latin America, today announces the acquisition of SpoonRocket technology. This move is the fifteenth acquisition in two years for iFood, and will continue to bolster the company’s unchallenged dominance of the on-demand economy in Brazil. The company plans to use SpoonRocket’s robust logistics technology to optimize delivery time, enhance the restaurant-to-consumer experience, and continue its rapid expansion in LatAm and other emerging economies.

Global media network Carat released growth forecasts for ad spending in 2017, and Latin American advertising markets are predicted to stay strong and achieve up to 10.5 % YOY growth.

H.I.G. Capital, a leading global private equity investment firm with $19 billion of equity capital under management and investor in Batanga Media, announced the closing of H.I.G. Brazil & Latin America Partners at $740 million, exceeding its $600 million target. The Fund will continue H.I.G.’s successful investment strategy of focusing on private equity, buyout and growth-oriented investments in lower middle-market companies in Latin America, with a focus on Brazil.

A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.

U.S./HISPANIC MARKET:

YOUNG LATINOS ARE WORTH MILLIONS: Mitú, a digital media content provider with more than 6,000 “creators” catering to Latinos across the globe, has announced a $27 million Series C funding from investors like AwesomenessTV (a Joint Venture of Dreamworks Animation and Hearst Corporation), Verizon and WPP Digital. This means that the company has raised $43 million thus far. The impressive team at Mitú has managed to generate around two billion video views per month, so we can see what all the fuss is about.  Mitu’s early backers include the Chernin Group.

NOTHIN’ BUT NET: SendtoNews has teamed up with the NBA to syndicate their digital highlights from the NBA, WNBA and sendto newsNBA D-League, which will be distributed by SendtoNews’s online publishing partners, which includes over 1,400 online companion sites for newspapers, radio and television stations, as well as news websites and blogs across North America.  This syndication agreement is just another that the company has arranged with sports leagues such as the MLB, NASCAR, the PGA Tour and Golden Boy Promotions (for boxing video highlights). SendtoNews network of online publishing partners generates over 1 billion views per year.

DEMOCRATS GO AFTER THE HISPANIC VOTE: The Democratic National Committee has launched its first Spanish-language video in a spot attacking Republican candidates for opposing President Barack Obama‘s executive action on gun control. The spot is visible on digital channels like The Democrats’ YouTube channel.

LAUGHTER, A UNIVERSAL LANGUAGE: “Saturday Night Live” creator Lorne Michaels and SNL alumni Fred Armisen and Horatio Sanz have launched a new venture called  Más Mejor, a digital comedy channel targeting the Latino millennial audience that will feature short-form videos and editorial programming in both Spanish and English. Armisen and Sanz will be writing for the project, so get ready to laugh, whatever language you speak.  According to the press release, Más Mejor’s content will instantly reach over 100 million unique monthly viewers thanks to powerful distribution partnerships with NBCUniversal Telemundo Enterprises, POPSUGAR Latina and Batanga Media.

8-DIGIT FUNDING FOR INNOVID: New York-based startup Innovid, an interactive video advertising company that uses a SaaS business model to avoid traditional strategies like ad buying, has announced a $27.5 million Series E funding round. This follows their previous round of funding in March 2015, in which they were awarded $10 million investment. Investors include NewSpring Capital, Sequoia Capital Israel, T-Venture (Deutsche Telekom’s investment arm), Cisco Investments, and Genesis Partners.

PERISCOPE AND TWITTER, A NEW DYNAMIC DUO: Apple device owners using Twitter‘s app will soon see Periscope videos seamlessly integrated into their feed, which can either be streamed live or watched later on demand until they expire. We’d be surprised if Twitter hadn’t acquired Periscope in March 2015.

VIRTUAL REALITY: THE FUTURE OF ONLINE VIDEO? YouTube is making big moves in its effort to support high-quality virtual reality content, compatible with the company’s Google Cardboard virtual reality headset and Google Jump google cardboardcamera rig. The company is also working to make virtual reality compatible with the YouTube iOS app. While YouTube already offers virtual reality support for its app on Android, the move indicates that VR will play a big role in the future of online video.

SANTA WAS GOOD TO AMAZON PRIME:  Amazon has announced that it signed up more than 3 million new Prime members in the end of December. The Fire tablet was the top-selling device during the holiday season, and the Fire TV Stick, a $50 tablet, was the third-most sold streaming device, which includes a 30-day trial membership to Prime (which probably explains the jump in new members).

NBCUniversal, which is owned by Comcast, is releasing its first subscription video on demand (SVOD) service, which will feature 2,000 hours of original comedy content for $3.99 a month. This marks a shift in the company’s digital strategy towards OTT, on-demand video.

IBM LEAPS INTO ONLINE VIDEO: IBM has purchased the online video service provider Clearleap, which it will incorporate into its IBM Cloud platform for distribution all over the world. Clearleap’s clients include HBO, Time Warner y Verizon, for which they provide streaming services.

LATIN AMERICAN MARKET

MOST-VISITED SITES IN LATAM: Check out our latest rankings in the most-visited sites in Latam, separated by country. Some will surprise you, some won’t. Portada’s expert-in-residence, Lorena Hure, weighs in.

BITCOIN AND NETFLIX: A MATCH MADE IN HEAVEN? In a speech at the 2016 Internet, Media and Telecommunications Conference, held on January 6th and 7th, David Wellschief financial officer at Netflix, was asked about the complexity of launching payment services in Latin America, and seemed to imply that he is open to the idea of accepting Bitcoin in the region, saying: “[it] sure would be nice to have bitcoin, in terms of a global currency, that you could use globally.”

FAV, OFF TO A GOOD START: Fav, the digital content and entertainment channel for young Spanish-speaking audiences, had a great first year, with 53 channels, 205 million views and 1.3 million subscribers. Fav’s goal is to connect global content creators (in English, Spanish and Portuguese) in Latin America with the Hispanic market in the U.S., and it looks like they’ve done a good job so far.

GOOGLE IN LATAM: Google has released a new CDN (Content Delivery Network) that will allow faster uploads and downloads for non-conventional platforms like OTT, TV Everywhere and VOD in Latin America, with five servers in Mexico City, Sao Pablo and Rio de Janeiro in Brazil, Buenos Aires, Argentina and Santiago, Chile.

OTT REACHES DEEPER INTO LATAM: Nickelodeon has nogginreleased the first version of its international OTT channel, Noggin, in Latin America. The application includes SVOD content for pre-school audiences, costs $2.99 a month and works on all iOS and Android mobile devices.

ADSMOVIL LOOKS BACK AT VIDEO IN 2015: Adsmovil released a report on the year that mobile had in Latin America, and as you could have guessed, it was big. Regarding video, the report found that Brazil represented 48.7% of all video views in the region, while the most popular device for watching videos was the smartphone, the typical Latin American watching an average of 5.2 hours of video per week.

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

By Gretchen Gardner.

US/US-HISPANIC MARKET

MARKETING AND ADVERTISING TAKE A STEP TOWARDS INTEGRATION: MediaMath has teamed up with IBM’s Universal Behavior Exchange (UBX) to integrate their products and give marketing professionals the tools they need to create unique consumer experiences. The company behind the TerminalOne Marketing Operating System, MediaMath is thrilled to provide a solution for those that have been waiting patiently for the intregration of marketing and advertising technology.

CONTINUING EDUCATION: MediaMath’s educational branch, The New Marketing Institute, has launched certification courses in Spanish, first in New York City and online, with plans to expand to cities across Latin America soon. The courses will provide training in how to create a campaign, how to formulate an advertising strategy, and how to use and take advantage of advanced optimization tools. Visit the NMI website for more information.

LATIN AMERICAN AD-TECH LEADER E-planning launched AdExpert, a holistic Ad Server and RTB-enabled Ad Exchange for the US online advertising market. The product is free, and works seamlessly on Desktop, Mobile and Video to help publishers manage their campaigns and advertiser relationships.

A MIGHTY DUO: The Atlantic and Univision Digital, the digital division of Univision Communications Inc. (the the No.1 multi-platform digital property for U.S. Hispanics), have teamed up to put together a Spanish-language version of The Atlantic’s successful publication CityLab.com, which covers topics related to urban life like crime, politics, immigration, culture and the environment. It will be called CityLab Latino, will feature original journalistic coverage as well as content modified from CityLab. They are aiming to launch in early 2016 through Univision’s website.

instagram

PICTURE PERFECT ADVERTISING: Instagram has announced partnerships with a whopping 41 tech-marketing firms to help grow its advertising services. The company wants to eventually partner with over 100 vendors to better manage ad campaigns, engagement and content marketing. Some recognizable names on the partnership list are Adobe and Salesforce, along with a plethora of smaller firms.

NEVER ONES TO RUN OUT OF IDEAS, the creatives at Nike have put together a plan to begin advertising on The Weather Channel’s mobile app with suggestions on what to wear (or buy!) according to weather conditions. Since Americans are spending 60% of their online time on apps (according to Goldman Sachs), it makes sense that Nike, and many other brands, have shifted their advertising strategies to focus on applications.

BMW NORTH AMERICA has selected The Community as its Hispanic AOR. Trudy Hardy, vice president of marketing at BMW America, says that the choice was made because of The Community’s “unique understanding of our brand.” The Community, which is based out of Miami, will be in charge of developing strategy, creative, production, and custom digital and social solutions as well as brand events.

GERMAN GROUP ADDS TO U.S. VIDEO AND AD-TECH ASSETS.German Media Group RTL is leading a US $15 million Series A investment round in VideoAmp, a screen optimization platform for the TV and video ecosystem. RTL Group’s investment in VideoAmp follows its acquisition of a majority stake in Denver-based video supply-side platform SpotXchange. as well as in YouTube multichannel video network StyleHaul and BroadbandTV and a US$19.4 million investment in programmatic TV tool Clypd.

 

 

LATIN AMERICA

ARGENTINA MAKES WAVES: On November 10, Imagine Communications, a global provider of advertising and video solutions, signed a channel partner agreement with Pontis Technologies, an engineering, sales, and marketing company based on Argentina. The agreement is part of Imagine Communication’s effort to expand its presence in media and entertainment in both Central and South America.

“PROGRAMATICO LOPEZ” HAS ADVICE FOR YOU! Portada’s new character “Programático López” has put out a Guide on the Latin American Advertising Ecosystem in Spanish.  Download the Guide here!

MERGERS AND ACQUISITIONS: App Nexus announced its purchase of ad tech firm Real Media Latin America (RMLA) from Peter Gervai, a Brazilian entrepreneur who bought it 13 years ago for a million dollars from 24/7 Real Media. While no numbers were given, the company has 40 employees working on projects in Brazil, Mexico and Argentina, and lists Globo, Estadão, Walmart, MercadoLibre and El Universal Mexico among its almost 50 clients.

globad

GLOBAD has officially launched its Media Solutions concept, designed to help clients better plan their digital campaigns. It will be executed by their 34 employees spread between the usual suspects of Argentina, Colombia and Mexico, and will serve their clients in Latin America, Spain and the U.S. Media Solutions will be split between two units: Branding for ad campaigns and Performance for generating engagement between clients and consumers.