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A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T has announced the launch of an online streaming video service, DirecTV Now, with more than 100 premium channels.


AppsFlyer has upgraded its Active Fraud Suite, a brand new technology called DeviceRank, which it describes as “the world’s first solution to identify mobile fraud at the device-level” that will deliver “3x to 12x stronger performance than industry standard anti-fraud solutions such as IP filtering and distribution modeling.” It is now enabled for all AppsFlyer customers.

Ooyala has published its Q2 2016 Global Video Index featuring insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world.This quarter, the report focused on ‘power users’: “customers who visited on more days each month — at least seven days per month but typically many more — and made more frequent visits each day than an average customer.” Among other insight, the report claims that on an AVoD news site users visit 37 per cent more during the workweek than on weekends and use computers to consume content for longer periods, compared to the average user who uses a mobile phone.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Apple Inc. and Google made changes to their mobile web browsers to enable video content to play automatically in web pages, provided audio is muted. The adjustment may result in more mobile video consumption, driving new revenue.

Click here to watch Tubular Insight‘s new webinar: “The State of Online Video 2016.”

Josh McFarland, Twitter’s vice president of product, spoke at DMEXCO marketing conference in Cologne, Germany, and presented the following stats on Twitter and video: 93 percent of Twitter videos are watched on a mobile device. In Europe, almost half of people use Twitter while watching TV. He also said that tweets with video are 6x more likely to go viral, and tweets with a photo are 3x more likely than tweets with an animated GIF to go viral.

anatomyAnatomy Media released a report about millennials claiming that two-thirds of millennials use an ad blocker on a desktop or mobile device, and that about 36% block pre-roll ads on short-form videos; and 28% do so for long-form content such as a TV series.
Furthermore, 61% of millennials who stream content used a shared password or cable log-in.
CNET en Español, CNET’s Spanish-language sister site, has announced its annual list of the top 20 most influential Latinos in technology for 2016.  The list, which marks its fourth consecutive year and includes 18 new executives as well as a record number of women (9), is made up of Latinos with a broad range of experience and skills, that are leading teams in high-profile tech companies in the U.S.
VTR, an international telecommunications firm announced that it has reached an agreement with Netflix to offer the streaming platform’s content to its clients through its cable programming. This is the second agreement of its kind for Netflix: in July, Comcast announced that it would include Netflix’s services on its X1 video system.
Legendary Mexican singer Vicente Fernandez released a video announcing his support for Democratic presidential candidate Hillary Clinton in an effort to rally Latino voters. The video was paid for by the Latino Victory Project, and apparently Fernandez volunteered to do it.

LATAM MARKET

Mexico’s Internet Advertising Bureau (IAB) claims that more than eight in ten Mexican teenagers (between 13-17) come across advertising while watching or downloading videos, films or TV programs, as well as while using mobiles apps. 52% say that brands are important. Music videos are the preferred content to consume online (64% of teenagers do this), followed by concerts (46%), films (44%) and TV series (35%).

The Mexico City Tourism Trust (Fondo Mixto de Promoción Turística del Distrito Federal) has partnered with Marko and Alex Ayling, known online as The Vagabrothers, to develop a four-part video series, launching today, to introduce their millennial audience to Mexico City’s charm in ways that appeal directly to their interests.

Brazil’s Ministério Público Federal (MPF) has initiated a civil lawsuit against Google because it believes that YouTube has broken legislation regarding advertising to children: the MPF wants YouTube to warn advertisers that child-related products cannot be advertised in the country.

In Peru, TV consumption habits are changing as online video surges. A study by Nielsen claims that 72% of Peruvians are watching online video through subscription platforms. 72% have cable, 13% have satellite cable, and 13% have an account with an online video provider. But only 24% implied that they would exchange their current provider for a VOD platform.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Latin Everywhere has announced a partnership with Telefónica to offer the mobile carrier’s LatAm customers Pongalo, a content streaming service with a library of more than 50,000 hours of telenovelas and other content.

tipalti_logo_final-nobackgroundAutomized payment provider Tipalti has announced that it is expanding its services to better aid companies in validating tax ID numbers of its providers in Argentina and Brazil. This way, companies can work with providers and partners in these countries to guarantee tax compliance through registering the beneficiaries’ tax information and reduce fraud.

Endemol has sold its Argentine affiliate to its local partner, Martín Kweller, who has been a minority shareholder until now. The company’s name will be changed to Kuarzo Endemic Argentina. 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Time Inc. has launched PEN, a free online video network that will feature content from People and Entertainment Weekly. The network will be supported by advertising and will broadcast more than 300 hours of original programming in the first 12 months of operation.  Time Inc’s library of shows from its properties like Time and Sports Illustrated will also be included in the programming.

Defy Media Inc., the company behind web video channels like Smosh and Clevver, has raised $70 million in a funding round led by Wellington Management in its attempt to fuel its growth in the online video market.

Hubspot‘s 2016 State of Inbound report revealed interesting insight regarding online video today: 49% of 18-24 year olds say that they’re watching at least 3 hours of video on YouTube a week, and 48% of marketers say they have plans to add YouTube to their content strategy in the next year. Facebook’s efforts in the online video department are also paying off: 39% of marketers said they’d be increasing their Facebook Video content during the next year.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has announced a new application for Apple TV, Amazon Fire TV and Microsoft’s Xbox One that will offer free content on major streaming TV services. Content will include Twitter content, and access to the Vine and Periscope apps, as well as 10 National Football League games, Bloomberg News. Users do not need a pay-TV subscription or Twitter account to access it.

Lions Gate Entertainment Corp. has announced a deal with Vimeo to offer online services to its customers, making Lions Gate the first Hollywood Studio to license its television content to the online video platform. Vimeo will be allowed to run Lions Gate’s complete set of television series, including hits Orange is the New Black, Weeds, Nurse Jackie, and Mad Men .

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In celebration of Hispanic Heritage Month (9/15/16 – 10/15/16), huluHulu is premiering a lineup of programs, including Univision programs and novelas like Despertar Contigo, El Color de la Pasión, and A Que No Me Dejas, as well as season two of La Banda, the hit singing competition series created by Simon Cowell (The X Factor, America’s Got Talent) and produced by Ricky Martin.

This week marked the launch of Puros Autos Network, an online editorial platform that will cover the automobile market for  the 30 largest markets with a Hispanic population of 30% and higher.

CafeMedia has announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas serves the culturally unique interests and needs of Latina moms.

Outstream video platform Teads has acquired Brainient, a company that specializes in advanced dynamic creative technologies for video and mobile. The acquisition will help Teads form the only global solution for creating and distributing interactive videos at scale and will help bridge the disconnect in the video market between data, creative and the media.

LATAM MARKET

Discovery Communications has launched DNews en dnewsEspañol, marking its first Spanish-language digital native YouTube channel. Presented by Discovery’s online brand Seeker, the online network is available worldwide, but is targeting online viewers in Latin America, the US Hispanics and Spain.

A report released by Carat claims that global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23 billion) increase compared to 2015, and that Latin America will experience the highest yoy growth, with a projected increase of 10%.

SES S.A. has announced that Arqiva, a communications infrastructure and media services company, has contracted a C-Band transponder on SES’s NSS-806 satellite for the distribution of premium HD sports content in English across Latin America and the Caribbean.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Sling TV has debuted a new multimedia marketing campaign, “Who’s Bad?!,” featuring award-winning Hollywood actor Danny Trejo. The national campaign spans across television, digital, mobile, social, print and new media platforms, and positions Sling TV as a solution to traditional pay-TV pain points. The campaign, produced in both English and Spanish, targets both general market and Latino audiences.

VEVO started to publish videos of the MTV Video Music Awards early this week, available for streaming on its own website, apps and YouTube, as well as VEVO’s distribution partner sites and services. This is the first time MTV and its parent company Viacom has partnered with VEVO.

WesternUnion.com – #BeFutbol Sweepstakes Virtual Reality Short Film, d expósito & Partners for Tajín and We’re going to Walt Disney World with Jeannette Kaplun are the three finalists of the Top Online Video Category of the #Portada16 Awards to be announced at the Award Ceremony during #Portada16, co-produced with MediaPost,  in New York City on Sept. 14-15.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Follow this link for Tubular Insight‘s list of Top Online Video Creators of July 2016, which highlights the most watched video creators across YouTube, Facebook, Vine, and Instagram. UNILAD, The Lad Bible and Tasty rounded out the top three.

Mux, Inc., a performance analytics provider for video developers and media publishers, has secured $2.8 million in seed funding. The funds will further Mux’s mission to use data to improve on-demand and live video performance.

goodcatchEndemol Shine Group has announced the launch of Good Catch, a video game studio through which games will be branded by Endemol’s creative partners and online video personalities.

Virgin Media is launching a new broadband tier, “VIVID 200 Gamer,” an optional upgrade for its VIVID 200 tariff. For around $5 a month, you can see your upload speeds increased from 12 to 20Mbps. This is targeted at gamers, but can be used by anyone who uploads large files to the internet or use demanding services.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Australian streaming service Guvera had to pay its creditors almost $1 million by last Wednesday August 31. Ever since the Australian Securities Exchange rejected the company’s proposal to list its shares, Guvera has been racing to raise capital to pay off debt. If it cannot make the payment, the company will be placed into liquidation.

Flipboard has launched a private premium ad network thanks to its new alliance with Rubicon Project, the operator one of the largest ad networks in the world. The company is now allowing the purchase of its inventory in real time by invitation only, giving advertisers access to Flipboard’s 90 million active users with high participation levels from all demographics.

LATAM MARKET

 DynAdmic announced a deal with Latin Interactive (LIG) to expand their business to Central America, Colombia, and Ecuador with the support of Latin Interactive. “These new offers will allow us to effectively segment video and sync offline TV ads with online video ads”, said Gustavo Ortiz, CEO and co-founder, Latin Interactive.

huffpostThe Huffington Post has launched HuffPost Mexico, the 15th edition outside of the U.S. The news aggregator and blog pointed to the fact that “Mexico’s population is one of the most connected in the world, with 80 percent of its online audience on social media and 75 percent consuming video online.”

The Brazilian Association of Online to Offline (ABO2O) and Spanish company Netquest published a study through which they analysed data from 1.500 mobile apps and found that Brazilians are not loyal to mobile apps brands, and that they are always on the lookout for new and better ones.

An article about local telecom companies Claro and Movistar battling Netflix for the OTT market in Colombia revealed that the country’s National Television Authority has indicated that advertising budgets could reach $11.7 billion in the next decade, thanks to factors like online video.

LatAm-based DMP platform DataXpand and MediaMath launched its new Pokemon audience profile, meant to inform brands about how to reach different segments and audiences through the game. Among other interesting insight, the profile found that it is the most downloaded game in the history of the App Store; that it is the mobile app with the largest profit accumulated in its first month, with a total of $206.5 million; and that it is currently at the top of the list of most used apps in 70 countries.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Flurry from Yahoo just released a new report that shows the substantial impact mobile apps had on this year’s Olympic games. Comparing mobile app usage during the games to an average day in July, Brazil saw an 24x increase in sessions compared to the increase in the rest of LATAM. Brazil’s mobile app usage grew by 8 million sessions a day on average during the Olympics.

Another indication of the rise of online video, video communications platform-as-a-service, Video PaaS (Platforms-as-a-Service), which builds real-time video communications applications to make it easy for developers to embed real-time video into mobile apps, web sites, or business processes, claims that it will grow revenues from $60 million in 2016 to $1.7 billion in 2020. This represents a 130% compound annual growth rate.

gfkA new GfK study claims that the majority of consumers has never rented or bought a digital copy of a movie or TV show, and that the average digital media collection is much smaller than physical disc collections or VHS collections, on average.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

A new Nielsen Media Lab Study, commissioned by HIRO Media, makes predictions on how to get the best visibility out of your online video ads, and introduces a few new factors that are “more influential than traditional KPIs.” Download the report following this link.

The recently-released Live Streaming Video Report claims that 2016 will be the year of live streaming. Among other insights, the report refers to a Trusted Media Brands survey in which 88% of agency respondents stated that they “might” or “definitely will” invest in live stream video advertising over the next six months.

LATAM MARKET

DataXpand, an international data and audience management platform, announced the launch of its new digital audience profile for Pokemon, available in pre-launch on Aug 25 on MediaMath, and on a later date on more than 40 programmatic buying and DSP platforms.

mobrainHeadway’s in-house mobile marketing platform, MoBrain, was ranked 5th on AppsFlyer‘s 2016 Performance Index for mobile app promotion. Also on the list were Facebook, Google, Twitter and ChartBoost.

Headway Digital, a demand-side platforms (DSPs) in Latin America, has also opened new international offices in San Francisco and Tel Aviv.

Paraguay announced at the Center for the Study of Development of Telecommunications in Latin America that it is preparing a new law to regulate the country’s growing Internet-based TV services, specifically targeting the taxation of over-the-top (OTT) operators. It won’t be a traditional media regulation, but will try to level the playing field between pay-TV operators and online service providers.

More on Rio 2016: global programmatic media company Digilant released new on-line behavior data analysis on US sports fans of the Rio Olympics, revealing some unique and interesting insight. For example, that consumers who are rugby fans and skiers are 154.23% more likely to be fans of targeted and less mainstream Olympic sports.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

lotameLotame, a data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this high-quality data with their existing first-party data for a more complete profile of their consumers.

Ooyala, a Telstra subsidiary that focuses on premium video publishing, production workflow, analytics and monetization, introduced Ooyala AppStudio, its new turnkey over-the- top (OTT) solution for innovative video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Pinterest has launched video ads on its platform in the form of Promoted Videos for the United States and Britain. Pinterest has apparently experienced a 60 percent increase in videos on the platform.

Research firm Tubular Insights is running a webinar on online video, and reports that there were 6.1 trillion cross-platform video views between April 2015 and April 2016, which represents an increase of 71% year-on-year. The study also revealed that 68% of marketers believe that original digital video content will be as important as original TV programming in the next 3 years.

 According to the Department of Commerce’s National Telecommunications & Information Association‘s new report, rural dwellers use the Internet less than those that live in urban areas. Based on data collected in July 2015, 75% of urban Americans say they use the Internet, while 69% of rural Americans say they do so. Just 86% of online rural residents reported that they use email, compared to 92% of city dwellers who are online.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

LATAM MARKET

Headway’s mobile marketing platform, MoBrain, obtained the fifth-place ranking in the list of “AppsFlyer Performance Index 2016” in the category of “Non-Gaming LatAm for iOS,” competing with Facebook, Google, Twitter and Chartboost.

adsmovilVideo content distributer Zoomin.TV is covering the Rio Olympic Games on its own channels and through TV partners, offering an exclusive look at the athletes’ competitions and activities as well as the headquarters of the Olympic competitions.

Online video adtech DynAdmic, along with Moat, announced that it used of the metric AVOC (audible and viewable on completion), which was developed by Moat and certified by MRC (Media Rating Council), in Brazil for the first time.

Adsmovil has announced a deal with Brazilian startup In Loco Media, which builds mobile apps, claiming to have more than 600 applications and 50 million active users in the countries where they operate. The deal will allow Adsmovil’s clients to buy inventory in In Loco Media’s operations, covering both local and international apps. The platform emphasises its capabilities of geolocation for better targeting.

Facebook released the first hint of user impressions data during key events in the Rio Olympic Games. Facebook and Instagram had more than 161 million interactions during the Opening Ceremony on 73 million of accounts. When it comes to Brazil alone, 15 million users generated 40 million interactions. Argentina, Mexico, the United States, and Peru, followed for the most interactions.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

VidaPrimo, a multi-platform music network, will begin distributing its music videos and related content onto online video platform Dailymotion. Dailymotion is the latest syndication platform for VidaPrimo’s #3 comScore rated network. The announcement was made by VidaPrimo Chairman Jason Peterson. Peterson’s GoDigital Media Group purchased VidaPrimo last year in a US $$3.5 million deal and integrated it into its AdShare monetization unit and is now rebranding it in the U.S. Hispanic market and Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson.

The Walt Disney Company has revealed that it will pay US $1 billion for a one-third stake in BAMTech Inc., a technology and streaming business formed by the Major League Baseball, to launch a new online  platform this year. ESPN offerings will not be included in it.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Hulu’s advertising-supported, free TV programming platform is shutting down. Users can still access Hulu’s library of TV shows for free.

Procter & Gamble Co., which spends more on advertising than any company in the world, has announced that it will decrease its investment in Facebook ads targeting specific consumers due to poor effectiveness. It will increase its allocation in mass media such as TV.
turner turnerTurner Broadcasting is investing in millennial women, leading a US $ 45 million funding round for publisher Refinery29Turner’s Christina Miller, president and GM of Cartoon Network, Adult Swim and Boomerang, will join the board at Refinery29.

Brightcove, Inc., a leading global provider of cloud services for video, announced today that Frost & Sullivan has awarded Brightcove with its 2016 Market Leadership Award for Global Online Video Platforms (OVP). Brightcove, which was selected for the Award in 2011, 2012, and 2014, was again recognized for its ongoing dominance in market share, brand strength, and growth, including both product and global expansion.

LATAM MARKET

Samsung Pay entered Brazil before the Olympics: it’s foray into the Latin American market.

samsungA study by Mexico’s Instituto Federal de Telecomunicaciones (IFT) claims that despite the growth of online video platforms, almost six in ten Mexicans only use free-to-air (FTA) and linear TV for watching content.

Over the last 90 days, videos related to the Rio Olympics have generated 1.1 billion views across platforms, according to online video analytics firm Tubular LabsFacebook got 5558M views, 20K uploads), followed by YouTube (516M views, 31.2K uploads) and Instagram (28M views, 9562 uploads).

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

A study by Planning Quant revealed that over one in four Mexicans (25.8 percent) watch audiovisual content on the internet, mostly on smartphones. The most popular online platform is YouTube with 92% of users, followed by Netflix with 20% and ClaroVideo with 6%.
Over 80% of Latin American viewers check mobile platforms while watching live sports, so Argentina’s Internet Advertising Bureau (IAB) has advised that advertisers focus on second screens during Rio 2016. IAB’s analysis of CensusWide’s Teads‘s survey shows that over eight in ten Latin American football fans consumed online content through their smartphones while watching live games of the Copa América in June.

SportsProMedia.com has published an interesting piece on how Grupo Globo, Brazil’s most powerful media conglomerate, is covering the Rio Olympics.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. HISPANIC MARKET

Time Warner announced on Wednesday that had acquired a 10% stake in the streaming television service Hulu.

A new study from Advertiser Perceptions and Trusted Media Brands claims that marketing executives believe social media platforms like Facebook and Twitter are more successful online video platforms than those that focus specifically on video, like YouTube and Vevo.

Google has announced Smart Bidding on DoubleClick Search, which covers all automated bidding and allows clients to manage bids and bid adjustments automatically, further refining its “machine learning” capabilities.

tumblrTumblr announced a new advertising program that will allow its regular users to earn money with their blogs and make all bloggers eligible for ad space, regardless of the blogger’s following or site traffic.

Rubicon Project is teaming up with SuperAwesome, a digital marketing platform for kids, to launch REX, a COPPA and GDPR-compliant advertising private exchange aimed at kids advertising. Rubicon is managing SuperAwesome’s private exchange, which will give marketers access to Rubicon’s automated tools to buy advertising that is targeted at children under the age of 13 online.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

UK-based native advertising platform Adyoulike has been busy in the past year. After launching a programmatic native exchange with AppNexus and integrating solutions with MediaMath and AOL, the London startup has now recorded 200% growth for their UK native advertising revenue in H1 2016. The European group as a whole is currently at a $20m (£15m) run rate for 2016.

Integral Ad Science and Flashtalking have announced a partnership expanding the scope of Flashtalking’s attribution offering ‘Encore’ to include viewability measurement. The ad serving, tracking and technology provider is incorporating data by Integral Ad Science – which may improve attribution forecasts used by advertisers as a basis for campaign planning.

Invodo, the visual commerce experts, today announced the release of 2016 Omnichannel Outlook: Why Online Shoppers Want Video. This in-depth report, based on research conducted by the e-tailing group, details how and why video has become an integral part of omni-channel shopping.

VideoAmp, a screen optimization platform for TV and video, has announced a partnership with programmatic advertising agency Varick Media Management through which it will use VideoAmp’s video demand-side platform, Screen Optimization Platform, for cross-screen campaigns.

The eSports Advertising Bureau has been formed by a group of organizers including Turner, Twitch, and Major League Gaming to develop an advertising marketplace and trade practices around a popular new genre of competitive video gaming.

Snapchat announced a partnership on Tuesday with customizable emoji creation tool Bitmoji.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

Totalplay, a Mexican pay TV operator, will be entering the online totalplaygaming market through an innovative video game system available to all pay TV subscribers.

A new survey commissioned by Teads that analyzes the media consumption habits of soccer fans in Mexico, Brazil, Colombia and Argentina using the Argentina vs. Chile Copa America Final Game that took place this past June 26. 85% of the respondents saying they were looking forward to the soccer matches at the Olympics. 96% of regional soccer fans watched the Argentina vs. Chile game live. 80% of the respondents claimed to have consumed online content on their phones while watching the Copa America final on TV.
The New York Times has launched  a free Spanish-language app targeted at Latin America. The site, which features original articles as well as 10 to 15 translated articles from the English edition, also includes crónicas (narrative journalism), investigations, opinion columns, reviews, videos and more. Check out here our feature on the New York Times launch of a Spanish-language edition earlier this year.
According to an October 2015 study from GlobalWebIndex, 93% of Latin Americans surveyed used YouTube in the month leading up to Q3 2015 polling.
AppNexus reports that the Rio Olympics 2016 will be the most watched and spoken about in history thanks to second screens. It is expected that 33.9 million followers on social media will use multiple devices to watch the games, for a total of more than two billion impressions on Facebook, Twitter, and Instagram.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video and adtech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

YouTube Spaces and Telemundo, the #1 producer of Spanish-language content in the U.S., partnered up to bring a YouTube Pop-Up Space to Miami at the Wynwood Warehouse Project from July 26-28, 2016. Telemundo is the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content. YouTube creators will then have the chance to enter their original content in a competition sponsored by Telemundo with the chance to win the “Best Novela Scene by YouTube Creators” award at Telemundo’s Premios Tu Mundo 2016 awards in August.

Taboola is acquiring native video advertising company ConvertMedia, a native video provider with a US $50 million annual revenue run rate. The company offers Spanish-language videos for the U.S. Hispanic market, Latin America and Spain. With the acquisition, Taboola is trying to acquire critical mass to rival Google (YouTube) and Facebook, who dominate the video ad market.

SITO Mobile announced the addition of video ad formats to its Real-Time Verified Walk-In (Real-time VWI) products, providing real-time targeting, and data on video advertising campaigns. While the product does not track actual in-store transactions, the one-to-one device-matching technology is able to track whether a device that was served a particular ad ended up at the store being advertised.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

On July 27, Today Verizon and award-winning actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles. For today’s consumers, access to the people and passions that matter most is essential to staying culturally-connected and inspired.

European firm mobile marketing solutions firm Obvious is entering the U.S. with the support of HiMedia Group and Latam Digital Ventures.  Located in Miami, Mobvious’ new office will be led by Isabel Rafferty.  Mobvious will also have offices in Los Angeles. The firm already has offices in Germany, Belgium, Spain, France, Holland, and Italy.

flashtalkingFlashtalking, the leading global independent ad server and full-service provider of dynamic creative solutions, announced a partnership with Integral Ad Science, the leader in quantifying digital media quality. The partnership allows Encore by Flashtalking to incorporate IAS data in its algorithmic attribution platform. By leveraging IAS’s unparalleled verification data, Encore’s attribution models will achieve even higher clarity and predictive accuracy in delivering actionable insights to advertisers across the globe.

Google has released a report on the state of programmatic video. Among the highlights are that advertisement on mobile is surging, as DoubleClick Bid Manager video impressions for mobile devices grew 30x in 2015. Larger screens lead to better metrics for brand lift, viewability, and engagement: in Q1 2016, the growth in large players’ ed spending on its DoubleClick Bid Manager beat the growth of all of the other player sizes combined by 17%. Viewability in general is also on the rise: the study claims that 66 percent of all video ads on browsers and apps are viewable.

Out stream video advertising specialists Teads has unveiled inRead 360, the latest addition to its inRead advertising suite. The product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment.

AOL has spent a half a billion dollars so far on investing in programmatic TV advertising solutions, demonstrating that digital strategies may work for the small screen as well. AOL has seen incredible increases in revenue from programmatic advertising: from $43.8 million three years ago to $1.264 billion this year.

The very big news is that Verizon announced on Monday that it would be acquiring Yahoo‘s operating business for $4.83 billion in cash. Yahoo will be integrated with AOL under Marni Walden, executive vice president and president of product innovation and new businesses at Verizon.

On Thursday, Scripps Networks permanently closed it syndicated video division, Scripps Lifestyle Network, leading to layoffs in its New York and San Francisco offices.

Global media company Matomy Media Group Ltd. announced the launch of mtmy – a mobile advertising agency offering a fully-managed service in the US and Asian markets. Charged with Matomy’s own Data Management Platform (DMP), mtmy couples targeting of global media with cross-channel optimization to maximize returns on advertising budgets. There are no current plans to expand mtmy to Latin America.

On July 25 Fox Networks Group and Mondelēz International announced they have finalized a partnership which will see Mondelēz International leverage Fox Advanced Ad Formats on streaming and Video On Demand (VOD) platforms. The partnership is centered around ad format innovation and content co-creation, and reflects how advertisers can work with entertainment properties to define new consumer brand experiences through storytelling. Mondelēz International will collaborate with Fox to roll out new ad formats on new screens, all aimed at creating content and ad experiences that work at scale in streaming and VOD environments.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

 

LATAM MARKET

According to the OTT Video in Latin America report, OTT video markets in Latin America are diverse in terms of both demographic and socio-economic lines and adoption of telecom and video services When  Netflix arrived to Latin America in 2011, various SVoD platforms emerged regionally and in each country. While SVoD is more common, there is a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content among service offerings.

Research and Markets released the “Global OTT TV and  netflixVideo Forecasts”report, and reveals that global OTT TV and video revenues [for 100 countries – up from 64 in the previous edition] will reach $64.78 billion in 2021; an increase from $4.47 billion in 2010 and $29.41 billion in 2015. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple.

Netflix CCO Ted Sarandos told the Television Critics Association that the company’s Latin American expansion was not so smooth, revealing: “Latin America was a really difficult process for us,” he said, acknowledging the struggles to set up payments and provide adequate bandwidth in some communities. “Now it’s such an important part of our global business, and it’s some of our fastest-growing territories. It was about four years before we turned the corner on it.”

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, made known that  they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.

Netflix and CBS Studios International announced a landmark international licensing agreement for the new “Star Trek” television series. Netflix will be the exclusive premiere home of “Star Trek” in 188 countries (excluding the US and Canada). Each episode of the new series will be available globally within 24 hours of its U.S. premiere.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

clickdealerClickDealer and MobAir announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world’s leading brands and agencies seeking to more effectively engage global audiences, GDM Group’s offerings include a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.

Spotify has officially enabled programmatic buying across their audio ads globally. Partnering with three of the largest and most established platforms in the programmatic space – AppNexus, Rubicon Project and The Trade Desk— Spotify will give buyers access to over 70 million music fans on Spotify Free. Spotify has also launched Private Marketplaces for their audio advertising platform on mobile, allowing programmatic access to :15 and :30 second audio spots.

Social-media marketing firm Sprinklr has raised $105 million, to bring its valuation to a total of $1.8 billion. The round was led by Singapore-based investment firm Temasek.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

A recent report by AppsFlyer on Pokémon Go use in Latin America has been released by AppsFlyer. Among other things, the report found that in Latin America, the average spending on the app is US $4.61 per month, but that only 2.4% of users buy a product or service at all.

thqyouTV everywhere company The QYOU is partnering with Mexican-based triple-play TotalPlay to open its content subscribers in Mexico through an IPTV service.

Netflix has revealed that 17 out of 20 countries with the largest catalogue are from Latin America. Panama, Mexico, Nicaragua and Costa Rica are in the lead in Latin America, followed by El Salvador, Honduras, Guatemala, Paraguay and Argentina.

A new Reuters study revealed that users are more interested in short, emotional clips than news. Brazilian users came in third on the list of 26 countries when asked how many watched online news video over the past week.

A Brazilian judge blocked Facebook’s WhatsApp messaging service briefly on Tuesday for failing to co-operate in a criminal investigation. The Supreme Court quickly overturned the decision.

A summary of the most exciting recent news in online video in the U.S, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./US-HISPANIC MARKET

Linear streaming service FilmOn TV Networks is adding a Spanish-language video and audio channel to its broadcasting in a partnership with Oi2 Media Corp. The move puts FilmOn in competition with other players in the Multicultural/Hispanic online video space like Mitu and YipTV.  This new partnership is just the latest addition to FilmOn’s Hispanic-focused content offerings. In January, the provider teamed with Oscar de la Hoya to offer two of his boxing-themed channels, The Ring Channel and The Golden Boy Channel, for free. FilmOn partner  Oi2 Media distributes Spanish-language radio programming from a number of major providers including Univision, CNN, ESPN and the Associated Press, as well as web television content.Hispanic market competitors like YipTV, mitu, and others.

A new report by Portada estimates that the Hispanic Online Video Ad market volume will climb to US$ 425 million by 2020. Particulaly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Twitter has been testing its live streaming platform, first during Wimbledon last week, and now it has announced that it will livestream the Democratic and Republican National Conventions in a partnership with CBS.

Stands, which makes Fair AdBlock, announced that its Chrome browser extension has been downloaded more than 1 million times since launching in October 2015 in completely organic growth.

Google has announced its acquisition of Mountain View, California-based video platform Anvato, which automates encoding, editing, publishing and secure distribution of video across different platforms. It will join Google’s Cloud Platform, and allow video program producers to use this cloud for most post-production and distribution tasks.

BuzzMyVideos has added the BuzzBroadcast tooBuzzMyVideos-Logol to its creator dashboard, allowing video-makers to publish their work to Facebook and Twitter with a click and reach wider audiences through multiple video platforms.

Amazon is testing personalised video ads with images and text about products that users indicate interest in as a way to create more eye-catching ads instead of the typical static ads on third-party sites.

Crackle, Sony’s streaming network, today announced the premiere date for “StartUp,” a scripted drama starring Martin Freeman (“Fargo,” “Sherlock”), Adam Brody (“CHiPS,” “The League”),Edi Gathegi (“The Blacklist,” The Blacklist: Redemption) and Otmara Marrero(“Graceland”). It launches Tuesday, September 6, 2016.

Amazon has announced the launch of its first Amazon Original series available in Spanish: All or Nothing: A Season with the Arizona Cardinals (Todo o Nada). The series, produced by NFL Films, follows the 2015 Arizona Cardinals from the draft through the NFC Championship game and is the first series to take viewers inside the locker room, on the sidelines, and off the field for an unprecedented look inside an NFL franchise’s complete season.

According to tech agency Mixpo, video advertising to grow to nearly $10 billion this year. The survey of 250 US advertising professionals found that video pre-roll, interactive video pre-roll, and rich media in-banner video ads are thought to have the strongest return on investment (ROI). Viewed as less effective are rich media without video, banner display ads, and social platform ads.

The US Spanish Broadcasting System has signed an agreement with Banijay’s Bunim/Murray Productions to develop and produce online video and digital content for LaMusica, SBS’ online destination and mobile app targeting young Latino smartphone users.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

ESPN’s pay-TV has only been airing de Tour de France in Colombia, Ecuador and Venezuela, but the network has announced that it will also be streamed across the region on ESPN Play, and broadcast live on ESPN3 and ESPN2.

espnESPN has also announced its multi-network, online and mobile broadcasting plans for the Rio Olympic Games in Latin America.
The plan includes over 1,400 hours of live HD programming on ESPN, ESPN2, ESPN3, ESPN+, and the streaming platform ESPN Play, as well as other digital platforms. ESPN2 will be following Latin American athletes, in particular.
New research from Business Bureau’s New Media Essentials shows that Latin Americans are giving up their pay-TV subscriptions due to high prices (20%). 19% say they stopped because they don’t use it enough, and 12% say they find similar content online for free. Also, almost four in ten cord-cutters end up using a subscription video-on-demand (SVOD) service like Netflix or Claro video.
Brazil’s internet has gotten slower: According to the State of the Internet, a trimestrial report published by Akamai, Brazilian internet is 28% slower than normal. And another study conducted by Netflix claimed that between January and May, the average speed offered to Brazilian users dropped from 2.7 to 2.6 Megabytes per second (Mbps).

Argentinean fibre operator Cablevisión Fibertel is launching a new IPTV platform with over-the-top (OTT) access for mobile and connected devices called Flow. With a subscription, users will be able to watch both live and VOD content.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, “Global Mobile Video Forecast: 2010-2021,” also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).

Spanish Broadcasting System, the largest publicly traded Hispanic-controlled media and entertainment company in the United States, announced on June 6 that it has entered into a bunimstrategic content development agreement with Bunim/Murray Productions, a Banijay Group Company, to develop and produce digital content optimized for LaMusica, SBS’ online destination and mobile app for young Latino smartphone users.

Online video house LatinOn has launched “Video InCONTENT,” a new ad format that offers brands the opportunity to generate more revenue through videos that open automatically, and fill the entire screen, when a reader clicks on a link.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles.

According to a new consumer survey from Verizon Digital Media Services (VDMS), online video service providers can increase video viewership by 25% if they provide a high-quality viewing, and 85% of those surveyed said that it was important to get a TV-like quality experience for every video, on every screen they use.

According to the Reuters Institute for the Study of Journalism, people spend, on average, 2.5 per cent of their time on news sites watching video.

Here are some of the highlights from those wondering how VidCon touched on online video.

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, “Global Mobile Video Forecast: 2010-2021,” also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Entravision today announced that they will host the their annual live-streamed, “La Lucha Más Chafa,” (The Cheapest Fight) event this Friday, July 7 at 5:00 p.m. Oswaldo Diaz, star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and his co-host Daniel Perez, “El Garbanzo,” will compete for victory.

LATAM MARKET

DynAdmic, a private marketplace specialized in online video ads, began operations in Miami last June to reinforce presence in Latin America. The new office, the second in the USA, is responsible to support regional clients and increase the company’s participation in global contracts negotiated throughout the Latin America region. Under coordination of Lara Krumholz, General Manager of LATAM, and the newly hired Sales Manager Kara Bogard, the new operation supports all of the Latin America region.

Samba Tech, an independent distributor of online video in Latin America, has launched Kast, a free mobile video app for the US that helps businesses  achieve more immediate and interactive team communication and collaboration through audio and video posts that can be sent directly to select teams and channels.

Hughes Network Systems, an EchoStar company and leader in broadband satellite solutions and services, announced the launch of HughesNet high-speed satellite Internet service in Brazil, the company’s first international deployment of its award-winning consumer service outside of North America.

Native advertising platform Adyoulike announced a partnership Headway_logo_violet
with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market.

A June 2016 study from BB-Business Bureau reveals that from 2010 to June 2016, more than 190 OTT platforms were installed in Latin America, and that there are over 280,000 pieces of content and 300 live streaming signals in the market.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Facebook announced four new solutions that make it easier for advertisers to share their messages across mobile platforms, including enhancements to slideshow ads, that make it easy for businesses to create videos from photos.

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.

ipsosA report from Yahoo Advertising and Ipsos found that Hispanics watch more online video and less traditional TV than the general American population. The study reports that the time Hispanics spent on mobile video increased by 53% between 2014 and 2015, and that 94% of Spanish-dominant Hispanics use mobile devices to watch online video. 64% of Hispanics didn’t mind video ads if they get access to free content in return.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has  announced new tools for posting videos that will stretch the limit for posting videos within a tweet from 30 to 140 seconds. Users of Twitter app Vine will be able to post 140 second-videos as well.

Verizon has announced changes to its mobile streaming service, Go90: users will not have to register to watch, and they can “cast” Go90 to a larger screen through Google Chromecast or Apple TV. These changes are thought to be part of the company’s effort to increase the amount of time users spend on the app, which is important for OTT metrics.

Jumping on the live streaming train with Periscope, Switch and Facebook Live, Tumblr is releasing its own live video streaming feature. For more on the interesting way that the site made the announcement, see this link. 

FAV! Network has begun a new production cycle based entirely in Los Angeles to start offering content to Latino audiences living in the United States through new channel “Asumo Dementia,” which will be hosted by Argentine actress Estefania Iglesias. 

LATAM MARKET

Social site and application Versy, an interest-based social networking platform, has launched in Brazil and Mexico, in addition to the United States. Versy has tapped Complex, a media platform and online community that publishes a diverse set of the most relevant voices in culture, as its principal partner and will deliver exclusive content focused on generating conversations across multiple passion points.

shazamShazam, an app that allows users to identify the song he or she is listening to, has renovated an agreement with commercial partner CMI Digital in Latin America. The agency will commercialize Shazam in the region and expand its activity in Brazil.

A study by Zenith revealed that Argentina, Brazil, Ecuador and Venezuela are forecasted to shrink advertising expenditures by 2.4% due to economic and political woes. This is down from 6.3% growth in 2015.

Brazilian online video distributer Samba Tech has raised $3m in funding in a round led by CEO Gustavo Caetano. Investors include José Augusto Schincariol.

Yahoo has chosen IMS Internet Media Services (IMS) to assist the company in its efforts to increase advertising sales in Spanish-speaking Latin America. IMS will take advantage of Yahoo’s data and targeting strategies to reach audiences through video on sites, apps and third-party inventory.

BBC Worldwide, the commercial branch of the British  Broadcasting  Corporation (BBC), has announced a content-licensing agreement with Qubit.tv, a Latin American VOD provider. The content will be offered to clients and subscribers in Argentina, Colombia, Ecuador, Guatemala, Paraguay and Uruguay.

 

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Microsoft has entered into an agreement to acquire LinkedIn, the social network for professionals , for US$196 per share in an all-cash transaction valued at US$26.2 billion. LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft.

According to a study released by Comcast, advertising agencies are using Instagram more frequently than Twitter for social media ad campaigns, fueling Twitter’s advertising technology woes.

Digital marketing firm Impact Radius is buying fraud prevention service Forensic, to create the “first trusted system of record” for marketers running digital campaigns.

snapchatSnapchat is launching ads between stories, and has launched a new advertising API (application programming interface) that is key  to monetization.

The Association of National Advertisers’ (ANA) media transparency transport is intensifying the debate over how advertisers and trading desks function, highlighting not-so-transparent practices at agencies.

Mike Villalobos has joined FuelX, a video distribution platform that runs DR video campaigns delivered in 2-4x ROI, as their VP of Sales. FuelX has raised 2.5MM from Angel investors and has worked with companies like HP, and Sun Basket.

Unruly, an ad tech company owned by News Corp, is partnering with AppNexus so that advertisers and publishers can generate premium outstream video campaigns at scale in a “fair and open market.” Clients on AppNexus’s open exchange and private marketplace will be able to access Unruly’s ad placements and UnrulyX, Unruly’s viewable video SSP.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Beijing-based Spearhead Integrated Marketing Communication Group is aiming to acquire San Francisco-based Smaato, a real-time advertising platform for mobile publishers and app developers, for $148 million, through an M&A fund.

The browser Opera, has launched built-in ad-blocking technology on mobile platforms iOs and Windows Phone.

LATAM MARKET

Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Grupo Estado, one of the largest communication companies in Brazil. The collaboration will see Estadão utilize Taboola Native, a white-labeled native advertising solution that empowers sales teams to directly sell and promote both on-site and off-site sponsored content campaigns.

Sizmek, the open ad management company for multiscreen campaigns, today announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region.

Ad-tech firm Adform has hired two former Rubicon Project executives to help expand the company’s global reach. Jay Stevens is the company’s first chief revenue officer, and Oliver Whitten will fill the role of chief operating officer, focusing on Latin America and Asia-Pacific.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US HISPANIC MARKET

Online video veteran Peter Csathy has launched an advisory and investment company called Creatv based out of Los Angeles. The firm brought executives from online video, venture capital and social media together to find investment opportunities, provide video consulting services and advise clients on digital strategy. Clients like Coca-Cola, Walt Disney Co. and NBCUniversal are already lining up for Creatv’s expertise.

The Joint Industry Committee for Web Standards (JICWEB) released its guidelines for advertisers regarding viewability. Data and insight is gathered from independent bodies like the Media Ratings Council and the Internet Advising Bureau. The group also awarded 36 organizations like Yahoo and AOL for meeting industry standards for reducing the delivery of ads near inappropriate or illegal online content.

playboyPlayboy is launching an online video platform with its own content to “usher in a new era of Playboy” as the company recently announced that it would no longer be publishing full nudes on the cover. The content will cover lifestyle, food, technology, gaming, and will feature documentaries and comedy.

The World Federation of Advertisers (WFA) has declared that 30% of online marketing budgets are going towards fraudulent material, coming to a total of $45 billion wasted per year. The organization warned that that number would reach $150 billion by 2025.

ComScore also released data on fraud in its 2016 Q1 Advertising Benchmarks report, stating that 80 percent of global invalid traffic (IVT) is sophisticated in nature, and tend to target high-value ads that give scammers more bang for their buck. This means that 6% of American desktop display traffic and 8% of video traffic come from IVT, respectively. Programmatic ad sales, ComScore claims, make it more difficult to address IVT because of decreased transparency – 2% of direct sale traffic is IVT, compared to 9% of programmatic traffic. The report also found that in the U.S., the viewability rate for desktop video ads is 41%. (and 48% for display ads).

Unruly, an ad tech company owned by News Corp, is partnering with AppNexus so that advertisers and publishers can generate premium outstream video campaigns at scale in a “fair and open market.” Clients on AppNexus’s open exchange and private marketplace will be able to access Unruly’s ad placements and UnrulyX, Unruly’s viewable video SSP.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Teads announced it has established a brand new accreditation program to equip media buyers with the latest turnkey knowledge and training in outstream video advertising. According to a recent Teads survey, nearly 70% of brand professionals agree outstream will grow significantly over the next two years.

According to Digital TV Research’s latest data, OTT TV and video revenue in Canada and the United States will reach $24.39 by 2021, up from $2.67 billion in 2010 and $15.39 billion in 2015. The report also states that North America had 81.81million SVOD subscribers by the end of 2015.

HispanoPost, a media group that produces, packages and distributes video content for television and digital media across the world, and the American affiliate EFE News, ranked as number one news agency in Spanish-speaking language, have signed a partnership in which the agency reporters will be able to produce stories on video as part of HispanoPost’s B2B content service provision.

Univision Deportes delivered impressive ratings during the opening weekend of Copa America Centenario which kicked off on June 3rd with a match between USA and Colombia. Tournament to date, Copa America Centenario has reached 21.2 million Total Viewers 2+ and is averaging 2.9 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. Compared to the 2014 World Cup tournament group stage, Copa America Centenario to date is up +14% among Total Viewers 2+ and +16% among Adults 18-49.

RC Group, the marketer and producer of Hispanic soccer programs in the U.S., and owner of Alianza de Futbol, the country’s largest amateur, Hispanic soccer program announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.

LATAM MARKET

rubicon-iconThe advertising marketplace Rubicon Project is creating special, accessible ad packages for the 2016 Summer Olympics in Rio so that brands that don’t have huge budgets for official sponsorships or TV spots can still reach their target audiences online.

Online music video platform Vevo and the OTT service Mubi announced their new mobile application for PlayStation 4. The app will only be available in Mexico, Chile and Brazil, and was developed using the European and North American versions, which are already available.

Online video is going to triple in Latin America by 2020, according to Cisco. Its Visual Networking Index forecasts claims that IP video traffic will grow three-fold from 2015 to 2020, and that 82% of all IP traffic in Latin America by 2020 will be IP video, compare to 64%, currently.

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US HISPANIC MARKET

YuMe is partnering with private exchange software provider StickyADS.tv to help publishers get a handle on programmatic video. YuMe’s DSP, YuMe for Advertisers, and StickyADS.tv’s SSP are set to ease access to premium online inventory.

A new survey by video app provider Magisto indicates that small and medium businesses are, indeed shifting ad budgets to social media and online video. Millennial marketers were 84% more likely to promote their businesses through social media than print, and 136% more likely than baby boomers to create videos for social media.

Google Maps will be offering ad space that allows users look through products and menus for nearby businesses. The ads will be featured on both Google Maps and Google.com, and drivers will see them along their driving route.

Confirming rumors that swirled since November, Facebook has announced that it is closing down its ad exchange, FBX, which allows third-party ad technology companies to buy ads on the social network.

YuMe has new capabilities that improve brand safety and viewability for its programmatic video ad platform, YuMe for Advertisers, through integration with Integral Ad Science’s Bid Expert and SDK-driven technology to maximize efficiency and fight bad traffic.

Data from Standard Media Index shows that broadcast TV spending went up 6% in April, while cable spending went up 7%. Top networks were FOX, ESPN, AMC, HGTV and Bravo, all with double-digit gains.washpost

The Washington Post has launched “Fuse,” a new proprietary technology that allows the ad to instantly load within the content being viewed.

Univision Communication Inc. has launched Mosaico Trading, a programmatic ad and analytics solution to provide business partners with data and insights for targeting diverse audiences.

A survey by analytical firm PageFair found that ad blocking software on mobile devices has increased by 90% in the past year, and almost all ad blocking users use browsers with automatic ad blocking.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more.

LATAM MARKET

German mobile marketing firm glispa announced the acquisition of Mobils, a 10-person mobile agency based in Sao Paulo. Mobils’s employees will continue with the company, as will CEO Paulo Maia. Mobils will also bring its Brazilian clients, like Webmotors, Netshoes and iFood.

appsflyer-logo-prAccording to a report by Cheetah Ad Platform, Brazil, Mexico and the United States have the most competitive app markets in the world. The study looked at data from 52 million Android smartphone users and found that users use an average of 27 apps and engage with an average of 39 per month. Brazil has the highest user engagement and app competition, as users use an average of 29.23 apps and engage with an average of 53.62 per month.

AppsFlyer, the global marketing analytics company, is opening an office in Buenos Aires, Argentina. Daniel Junowics, who led the company’s efforts in China, will be in charge as managing director.

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

According to a new study by the Interactive Advertising Bureau (IAB), video is more memorable online than it is television for males between 18-34 years-old. 50% of the group said original digital video ads were memorable, while only 29% said ads shown on online TV were memorable. Among all people surveyed in general, 38% said ads on original online video were memorable in 2016, while only 29% had said the same in 2015.

The National Basketball Association (NBA) and BroadbandTV launched an online video network, NBA Playmakers, that gives content creators access to game footage and photos for their own videos. The content will be shared across YouTube, NBA’s digital assets and other platforms.

bittorrentBitTorrent announced that it has created a new app for online video streaming called BitTorrent Live, which runs with a P2P video sharing protocol so that content is shared among users in order to avoid implementing a costly content delivery network (CDN). The app is available on Apple TV, and will be launched for Android, iOS, and any OSX device in June.

FilmOn TV Media Networks (FOTV) has announced the acquisition of OVGuide for at least $10 million. OVGuide specializes in helping users find content on different platforms to bring them “one click away” from what they are looking for.

Research and Markets has announced the addition of the “Video Streaming Market – Global Forecast to 2021” report to their offering. The video streaming market is estimated to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021. The market is expected to grow at an impressive CAGR of 18.3% because of the rising usage of online streaming. The users have started adopting pay TV and OTT solutions for streaming videos. The online video streaming has also increased the viewership up to 60%, which includes young individuals.

Ooyala has released a white paper on the latest trends in the media industry, and made note of the closing gap between mobile consumer usage and ad spending due to mobile-first online video streaming. The study also noted that native video ads aligned with owned editorial content are an effect way to avoid ad blockers while keeping brands and viewers happy. Additionally, mobile video programmatic advertising is expected to increase, from around $1.14 billion in 2015 to $3.79 billion by 2017.

Samsung is supposedly planning on launching an online TV service with live channels. Planning is supposedly still in the early stages.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!

LATAM MARKET

piperA new Piper Jaffray survey found that almost a quarter of consumers in Brazil and Mexico intend to join Netflix in the next year. Only 8% of those surveyed had not heard of the company. The findings align with indications that Netflix’s growth will come from abroad, as 35% of its total revenue is  forecasted to come from outside the United States in 2016.

Israeli company LiveU announced that it will be providing IP-based live video transmission for broadcasters and online streaming customers during the Rio Olympics. The company’s technology will deploy over 300 IP-bonding units for global broadcasters to transit coverage on an estimated 15,000+ live video sessions.

IMS Chile announced stats on video consumption in the country and found that the regional video audience is 119 million, and that 83% of those surveyed watch digital video. 60% of the online video audience falls into the “Millennials” category. Chileans watch a total of 13 hours per week watching online video – 7.6 hours more than the time spent watching TV.

New stats on Pay TV in Mexico from the country’s Federal Communications Institute reveal that 18 million homes were subscribed to at least one service, a 13% increase from 2014. The study revealed that Televisa, Sky/DirecTV, Cablemas, Cablevision, Cablecom, TVI and Cablevision Red are the regional leaders in the sector.

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Open ad management company Sizmek announced a partnership with sponsored data experts Datami to expand the spend reach of emerging and low-spend markets through Sizmek’s open ad management platform, MDX-NXT. Datami helps brands and agencies engage consumers on mobile video through subsidizing users’ mobile data usage and consequently lower use of ad blockers.

Comcast has acquired French ad video tech company StickyAds.tv, a SSP, for an undisclosed amount that is said to be more than $100 million. StickyAds specializes in helping publishers and broadcasters sell video advertising inventory for digital and television.

Technology Business Research conducted a study of ad tech buyers in France, Germany, North America and the UK, and found that in North America, 36% of respondents manage their DMPs internally, and that more than a quarter use a tech vendor’s app. More findings can be found in this link.

Cadent Technology, which was formed by last year’s merger between BlackArrow and Cadent Network, is going to be presenting its addressable linear platform at the INTX Conference currently being held in Boston. The company recently added its live linear targeting capacity to its VOD solutions for QAM set-tops, IP-based devices and OTT apps.

Adobe presented its new advertising capabilities for its marketing cloud at the Adobe Summit EMEA. The tools make it easier to create more personalized ads for multiple platforms and includes analytics to form a better understanding of ads’ effectiveness.

YuMe has announced its improved capabilities for brand safety and view ability standards on its programmatic video ad platform, YuMe for Advertisers (YFA). The technology is integrated with Integral Ad Science’s Bid Expert, and can use YuMe’s native SDK-driven brand safety technology to create efficient ads and block suspicious traffic.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

LATAM MARKET

The Brazilian government’s shutdown of WhatsApp, the second time a digital service was shut down by a court in the country, has sparked debate about how to appropriately intervene in digital communication services to prevent similar events in the future. Brazilian congressmen want to pass a law to regulate the blockage of website and apps that disseminate illegal content.

European mobile attributes and analytics firm Adjust announced adjustthe opening of a Brazilian office in Sao Paulo, following its global expansion into Latin America. Apparently, they already have clients like Microsoft, Rovio and Loovo.

Mexican data company Mundoejecutivo conducted a study of Twitter use in the region and found that Brazilians use the social network most, reaching 40.7 million users in the country Q4 2015. Mexican use came in second in the region with 35.3 million users, and Argentina came in third with 11.8 million.

But eMarketer showed lower estimates: for the same period, its results showed 24.6 million users in Brazil, 21.3 million in Mexico and 7.1 million in Argentina. Argentina was found to have the highest increase in its user base, with 20.9% growth last year and an expected 12.8% growth rate for 2016.

On Tuesday, German mobile performance marketing firm glispa announced that it is acquiring Mobils, a mobile digital agency based in Sao Paulo. All of Mobils’s 10 employees will stay with glispa, and will bring their publishing partners and Brazilian clients like online car sales portal Webmotors, sporting goods company Netshoes and iFood (Brazilian, similar to Grubhub).

 

 

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Amazon is ready to compete with YouTube: The e-commerce giant has launched a service that allows users to post videos and earn royalties from them, called Amazon Video Direct. The videos will be free to watch and will not have ads, but viewers can also opt to rent or buy videos they like.


Time Warner Cable
claims that online video companies are lying about how much more effective in reaching audiences they are than linear TV. The company made the interesting decision to hold an event at the Newfronts, which are usually set up by digital media companies doing their best to time warner
make television irrelevant. Fred Bucher, chief marketing officer at Time Warner, pointed out that cable is digital as well, and  that its video ad delivery is much more effective than other online video platforms.

According to the Digital Content NewFronts’ Video Ad Spend Study, there has been a 114% increase in investment in original digital video programming over the past two years. Details on other interesting findings in the report here. 

Yahoo conducted a video report with Nielsen and Hunter Qualitative, and revealed that on the one hand, horizontal landscape ads are more effective than vertical landscape ads in terms of increasing affinity for brands, but on the other hand, portrait ads are far more effective vertically. Auto-start video ads in native environments were also found to be particularly effective, generating 51% better aided recall, 10% higher brand familiarity, and 4% higher brand affinity compared to user-initiated ads.

As a part of its efforts to expand its presence in online video, Twitter has paid $10 million for the rights to stream 10 Thursday night NFL games without authentication, with 15 ad slots for each game. The digital platform will also introduced advanced targeting tools for video ads in the fall.

Magna Global, whose clients include Johnson & Johnson, Coca-Cola, and Fiatannounced at NewFront that they have agreed to buy $250 million in video ads from YouTube. David Cohen, president of Magna Global North America commented, “We have negotiated a meaningful share shift from linear television to digital video.”

AdWorks, AT&T‘s advanced advertising services unit, claims that they saw a boost in sales for advertisers between 19 and 87% in a recent trial of multi-screen, multi-device addressable advertising conducted with Opera Mediaworks. TV advertising increased sales by 19 percent, and 27 percent when a consumer received the same ad on both their TV and mobile device.

Condé Nast Entertainment announced plans to expand its premium digital video network with three new incubator programs designed to discover and develop the next generation of storytelling talent, more video content, increased data capabilities, a distribution partnership with Comcast further adding to the company’s comprehensive distribution across more than 50 platforms, and industry-first measurement for branded content video performance.

Virool, the video distribution platform for marketing professionals, and Rubicon Project, which operates a giant open advertising marketplace, have created a new vertical video unit for advertisers and editors. The product, called Vertical Reveal, will help scale programmatic advertising to bring video ads to buyers and sellers on mobile devices.

Revelist.com, the recently launched millennial women website from CafeMedia, is reporting record digital video performance and traffic growth, exceeding 1 million monthly visitors and 76 million video views in its 3 months in market.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

LATAM MARKET

According to a report from the Interactive Advertising Bureau (IAB), online ad investments grew by 24% in Chile during 2015. Over the last five years, Chile’s online advertising grew from less than $50 million yearly business to current $160 million. Chile’s Internet penetration is also impressive – there are 76 connections for every 100 inhabitants – and the country has one of the highest broadband penetration rates in the region.

Telefónica has announced that it spent $100 million to update its LatAm satellite hub in Peru in order to support online video
growth in the region and expand its Movistar Play SVOD service, which it claims will be available in 12 coutries by the end of 2016.

According to the Global Programmatic Advertising Spending Market 2016-2020 report, global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as programmatic advertising picks up speed in LatAm and the APAC region.

lanacionArgentinean newspaper La Nación has launched a daily live online video newsfeed to target mobile audiences.

HBO has announced that basic pay-TV subscribers in Chile with HD encoders and TVs will be upgraded to premium HD HBO package in order to improve the user experience.

It’s official: Argentines now watch more content online than they do on TV. A study by IMS reports that Argentines
watch 11.1 hours of content per week digitally, versus 5.2 hours on TV.
NBC Olympics and Buzzfeed are teaming up to produce the NBC Rio Olympic Discover channel for the Olympic Games in Rio de Janeiro, Brazil. NBC is also partnering with Snapchat to create “Live Stories” from attendees at competitions in the form of videos and photos.

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

Instagram is expanding its Carousel ad format to let marketers publish videos, photos or a combination of both as the compainstagramny brainstorms ways to increase user engagement with the ads.

eMarketer is claiming that Americans will spend just one
minute more on Facebook by 2018, as other platforms like Instagram and Snapchat take up more and more of our time. This year, American adults will spend an average of 22 minutes a day on Facebook and 43 minutes a day on social media services. Most of this time will be on mobile devices, not desktops or laptops. Due to this, Facebook is set to earn 35 cents per hour spent by an adult on mobile devices, compared  to 19 cents on desktops and laptops.

The New York Times’s operating profit fell 13 percent in the first quarter as ad sales dropped and the costs of their digital operations increased. Shares of the publisher, which is spending heavily to strengthen its advertising technology, fell 4.4 percent to $12.32 in afternoon trading on Tuesday.

Twitter is forecasting a less-than-impressive revenue performance in the second quarter, as the company has struggled to generate ad sales. Shares declined by 17% on Wednesday.

Alphabet, (Google’s parent company) on the other hand, announced a 17% rise in quarterly revenue thanks to mobile advertising sales. Revenues rose from 17.26 billion to 20.26 billion between January and March. It’s ad revenue jumped by 16.2% in the first quarter, and the number of paid clicks jumped 29%.

Pinterest has acquired the team from mobile ad-tech company URX, which specializes in selling technology that can be used to identify trends in content consumption to target mobile ads. Interestingly, Pinterest will be shutting down the product as it acquires only the staff.

Snapchat has commenced its experimentation with e-commerce ads, as Target and Lancôme ran formats of 10-second call-to-action spots to swipe for more info or to go straight to the mobile shopping page.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!

LATAM MARKET

eMarketer and Rock Content’s latest research claims that when it comes to techniques used for marketing and advertising in the tech sector in Brazil, nine out of ten staff members are using data analytics tools. Landing page creation (70%), SEO analysis (63%), marketing automation (58%)and A-B testing (32%) were also popular tools and techniques.

Brazilian publisher Editora Abril has established a abrilpartnership with MOAT to use the latter’s digital marketing intelligence for online campaigns. Abril hopes to be able to generate better insights on view ability and engagement with ads contents to improve the transparency it provides its clients.

ZoomIn.TV is opening operations in Mexico, where it will offer its online video content, advertising and technology expertise to the region of Latin America. ZoomIn.TV also has offices in the United States and Canada.

Kantar IBOPE Media, the Latin American media research firm, and comScore, the multiplatform measurement company, announced a strategic alliance through which solutions will be launched in Latin America. One of those solutions is the integration of TGI Clickstream, which integrates the data from Kantar IBOPE’s Target Group Index and offers a complete analysis of consumer behavior, with comScore’s MMX platform, which gives a complete vision of online audiences. It is to be launched in Brazil this year, followed by Colombia, Argentina, Peru and Chile in 2017.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Michael Villalobos until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America. The new company helps its clients build, segment, and retarget to an audience based on viewer interest and attention. “At it’s simplest form, AmpLive, is out stream video for live stream content in real time, with a targeted audience, and with the ability to dynamically retarget based on attention,” Villalobos notes. AmpLive is a self-funded company and is looking to close a round of financing over the next few quarters.

Comcast is buying Dreamworks Animation for $3.8 billion at $41 a share. Dreamworks CEO Jeffrey Katzenberg is pushing to dreamworksexpand the business into TV and online video, and, it is suspected, compete with Disney.

The FCC has approved Charter Communications’s purchase of Time Warner Cable and Bright House Networks, which will make the medium-size company the second-largest home Internet provider in the United States, and #3 in video. The Justice Department is forbidding Charter (and sending a message to Time Warner) from restricting what media companies make online to maintain competition in online video services.

YouTube and AdWeek Europe have released a study claiming that online video units deliver 50% more ROI when compared to those of TV. They worked with Data2Decisions (owned by the Dentsu Aegis Network) to apply complex modeling techniques  to look at how YouTube performs, and released findings on how to optimize spending claiming that media budgets should invest between five and 25% of total AV budgets.

Google is also claiming that advertising invested in YouTube is more effective than that spent on television 80% of the time.

Fullscreen has launched an online video subscription service with content starring YouTube influencers like Grace Helbig and Shane Dawson. The service will be ad-free, free for the first month and then $4.99 per month for those that subscribe.

Ad platform Videology has announced that it will be using Nielsen data to inform its TV ad buying to complement its same approach for online ads. This suggests that more platforms will be integrating data from online users and TV viewers to better target their audiences.

Turner Networks looks like it is set to launch a few online video services very soon. It will be partnering with Criterion Collection for a SVOD platform, FilmStruck, and recently signed with Canvs to analyze its engagement on social media.

Audience measurement tool Video Pulse, which is owned by Microsoft, has been opened to preview. Existing Pulse customers will be able to collect data on reactions to recorded videos, paired with the video’s time code. The tool was originally presented at the SXSX Festival in Austin, Texas.

Comcast Wholesale and its online video publishing form thePlatform have announced the VideoPlatform, which will serve as a unified system of broadcast and digital video for multiple screens. This development will help the company compete with platforms like MLB Advanced Media and Verizon Digital Media Services.

The Univision Creator Network (UCN) has signed new talent expanding its network to more than 180 creators across multiple genres. Recent additions to the network include makeup maven Rosy McMichael, style expert Alejandra “Ale” Rodriguez, beauty influencer Nicole Guerriero and singer-turned-nail-art-enthusiast Sandra Cires. A curated network of leading content producers from YouTube, Vine, Snapchat and other platforms, UCN garners hundreds of millions of views across platforms each month. These four creators have amassed large followings, with YouTube subscribers ranging from 400,000 to more than two million.

BitTorrent Incis launching a video streaming service with linear programming sports, news, political and entertainment channels, having reached licensing agreements with different branded content channels.

LATAM MARKET

E-commerce firm YuuZoo has signed a franchise agreement with Mexican digital entertainment agency Media Rock. This deal will give YuuZoo access to 33.4 million Mexican gamers through Media Rock’s client, Busca Corp, which owns the online video game site www.levelup.com.

Global content creator, producer and distributor, Endemol Shine Group, announced that AwesomenessTV is now officially launched in the UK, Spain, France, Germany, and Brazil. Endemic Shine Beyond is unveiling local language versions of the leading Gen Z brand with new and original content in each country.

The telecommunications company Claro is offering a one-year free trial of its Video On Demand app Claro Video for postpaid dataxissubscribers. The app costs US$4.80 per month, and offers Pay-Per-View content for around a dollar per item.

Dataxis TV tracker, an online database tool, claims that the top 25 TV networks reach 70% of Pay-TV subscribers in LatAm through analog, digital and HD signals, as well as TV Everywhere platforms.

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