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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

Interpublic Group – Millennial Media ::: Epura – BBDO México ::: ICBC Argentina – Starcom ::: Oddka – Room23 :::

Interpublic Group – Global 

ipg-Interpublic Group and Millennial Media, an independent company that operates a mobile advertising platform, have announced a 1-year worldwide strategic alliance, which includes all digital, marketing, creative services and media agencies .

Cadreon, the automated buying central platform of IPG Mediabrands, will be integrated into Millennial Media’s programmatic offering.

Epura – México

BBDO-BBDO has won Epura account, following a competitive pitch. From now on, the company will be responsible for the communication strategy of the brand that is part of GEPP Group, which also owns Pepsi.

To handle the account the agency has grouped a team led by Leticia Garcia in the customer service group; Ricardo Lopez, account supervisor and Marco Davila, in strategic planning. Creativity will be led by Luis Ribó, Creative VP, Ariel Soto, group Creative Director.

ICBC – Argentina

icbc-Following an agency pitch, ICBC bank in Argentina has chosen Starcom to handle media. ICBC Argentina was born in 2012, after from the merger of Standard Bank Group with ICBC.

The pitch, which lasted several months, brought together leading media agencies.

 

Oddka– Argentina

vodka-Pernod Ricard has released Oddka, the new line of Polish vodka brand Wyborowa, including a classic vodka and three varieties: Electricity, Apple Pie and Twisted Melon.

Agency Room23 was chosen for the strategic management of social networks of this new brand, which seeks to convey its essence on Facebook, Twitter and Instagram.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

LAN – Selnet ::: Ryanair – Mediacom ::: McDonald’s – DM9DDB ::: Sony Electronics América Latina – Global Mind ::: Cif – Room23 ::: L’Oreal de Luxe – MRM/McCann :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

LAN – Argentina

LAN_Selnet-The Argentinean digital agency Selnet has won the LAN account in the country after a pitch.

Selnet presented the new campaign “Amigos para Siempre – #AmigosLAN” with the actors Pablo Rago and Carlín Calvo.

Ryanair – Spain

ryanair-MediaCom will work for the airline in England, Spain and Italy. The agency will be in charge of the media planning and buying of the campaign “Always Getting Better”.

 

McDonald’s – Brazil

mcdonalds-MCDonald´s will work with DDB as its digital agency in Brazil. DDB already handles Facebook, Twitter and Instagram for the brand. DM9 will work on the planning and creative strategy for the company as well as the digital media buying and planning.

Sony Electronics – Latin America

Sony_GlobalMind-

Global Mind is now in charge of the regional social network account of Sony. Global Mind is already working with Sony in charge of the digital media planning and buying in Latin America. According to the agency, they will manage the account from the offices in USA, Colombia, Costa Rica, Chile and Argentina.

Cif – Argentina

cif-Room 23 has won the Unilever´s Cif account in Argentina. The agency will be in charge of the digital media strategy.

 

L’Oreal de Luxe – Spain

mrmLoreal-After a pitch, MRM/McCann has won the L’Oréal Luxe account in the country. The agency will be in charge of the digital communication of the brand as well as the CRM program.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhard at 1-347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!