A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Interpublic Group – Millennial Media ::: Epura – BBDO México ::: ICBC Argentina – Starcom ::: Oddka – Room23 :::
Interpublic Group – Global
Interpublic Group and Millennial Media, an independent company that operates a mobile advertising platform, have announced a 1-year worldwide strategic alliance, which includes all digital, marketing, creative services and media agencies .
Cadreon, the automated buying central platform of IPG Mediabrands, will be integrated into Millennial Media’s programmatic offering.
Epura – México
BBDO has won Epura account, following a competitive pitch. From now on, the company will be responsible for the communication strategy of the brand that is part of GEPP Group, which also owns Pepsi.
To handle the account the agency has grouped a team led by Leticia Garcia in the customer service group; Ricardo Lopez, account supervisor and Marco Davila, in strategic planning. Creativity will be led by Luis Ribó, Creative VP, Ariel Soto, group Creative Director.
ICBC – Argentina
Following an agency pitch, ICBC bank in Argentina has chosen Starcom to handle media. ICBC Argentina was born in 2012, after from the merger of Standard Bank Group with ICBC.
The pitch, which lasted several months, brought together leading media agencies.
Pernod Ricard has released Oddka, the new line of Polish vodka brand Wyborowa, including a classic vodka and three varieties: Electricity, Apple Pie and Twisted Melon.
Agency Room23 was chosen for the strategic management of social networks of this new brand, which seeks to convey its essence on Facebook, Twitter and Instagram.