Brands Start Looking Closer at Cristiano Ronaldo Legal Issues
Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.
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Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.
Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.
Brands are increasingly utilizing direct social media networking outlets as viable marketing opportunities, reflected in the fees celebrities charge for this access.
World Cup activations and partnerships have begun as the tournament kicked off last weekend. Companies are leveraging stars like Lionel Messi and Ronaldo while soccer interest is highest globally.
Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.