Ronald Mendez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descargaU.S. Hispanic agency LatinWorks has promoted Christy Kranik, LatinWorks’ long-time SVP and managing director, as EVP and general manager to run the entire agency.She will replace former CEO Sergio Alcocer. LatinWorks’ creative and planning departments will report to her. Prior to Latinworks she spent five years on the client side at Dell, where she was senior advertising manager, global brand strategy.


garcia_gabriel2Gabriel Garcia, currently VP-group creative director, will take over the creative department as the new executive creative director.Mr. Garcia joined LatinWorks in 2008. Before that, he was a creative at another Omnicom Hispanic shop, Dieste.



0ebc788Ronald Mendez is the new Managing Partner, Multicultural Lead at MediaCom.Prior to Mediacom, Mendez was Managing Director of Marketing and Business Development at Starlite Media.He also worked at Havas Media and MV42.




descargaLaura Breines was named VP and director of client services  at digital agency Big Spaceship . She was most recently VP, marketing at digital agency Huge. Prior to that she was an account director at AKQA.



35920cdBig Spaceship has also appointed Duncan Snowden to VP, strategy.  Snowden was most recently group strategy director. Prior to that he was a communications planning director at MediaCom.



descarga (1)Joe Saracino has been promoted to president of Erwin Penland, effective Jan. 1. He succeeds Joe Erwin, who is stepping down from his post at the agency he co-founded some 30 years ago. Saracino was most recently chief client officer and CMO at the agency. Prior to joining Erwin Penland in 2011, Saracino spent 15 years at Verizon, rising to VP, marketing communications.


dave2-750xx515-685-67-0Pizza Hut has named David Timm as chief marketing officer of its U.S. unit.Mr. Timm started in the role last week.Mr. Timm most recently served as CMO of KFC in the United Kingdom and Ireland.

Sizmek Inc., a global open ad management company that delivers multiscreen campaigns, has announced changes to its organizational structure.The sales organization will be separated and Sizmek will have separate teams focused on two major global regions, one for the Americas and another servicing everything outside the Americas, or Rest of World.  The head of each region will report directly to Neil Nguyen, CEO and President of Sizmek.

descarga (12)Liz Ritzcovan, Chief Revenue Officer, will be leaving the company to pursue other opportunities effective November 30, 2015.



Canaan Schalde-Zink, currently VP of the Americas, will assume leadership of that group.



descarga (13)Andrew Bloom, currently Global VP Product Sales will assume the role of interim VP, International Sales while the Company conducts a search to identify a highly experienced executive to fill the position for the Rest of World.



descarga (14)Ken Saunders will assume responsibility for Administration, HR and Legal as part of the change to further streamline the reporting structure and  achieve cost management goals.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ronald MendezRonald Mendez is the new Managing Director of Marketing and Business Development at Out of Home Company Starlite Media. He is based in New York. Until last week Mendez worked as VP Group Account Director at Havas Media in New York City, managing several accounts including Philips.


Daniel Rosas Ocejo, until  recently Multicultural Marketing Director at Kellogg’s, launched his own company Bebenook.com based in Panama City. Bebenook.com is a e-commerce site offering all mothers need for their babies (diapers, shampoo etc). The goods are delivered to the home via a private distribution network.

Steve MillermanSteve Millerman has joined Prime Access as the agency’s CEO.  He previously worked at  Novartis Pharmaceuticals Corporation, where most recently he led the cross-cultural marketing capability.As head of cross-cultural at Novartis, Millerman, a speaker at last year’s Portada’s 6th Annual Hispanic Advertising and Media Conference last year,  oversaw corporate and brand-specific strategy across key US ethnic groups.


TerraDigital Media company Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO). In her new role, Luciane Aquino will lead Editorial, Terra TV, Content Alliances & Negotiation and Mobile & Social Media, as well as Portal Products.

Univision Communications announced that Jorge Viera, “Noticiero Univision” (Univision News) correspondent, will join WXTV Univision 41’s primetime newscasts as a reporter effective Monday, September 2, 2013. Beginning Monday, September 16, 2013, he will co-anchor the 11 p.m. newscast alongside EMMY award-winning Adriana Vargas. Veteran news anchor Rafael Pineda will continue to co-anchor the 6 p.m. newscast and work on special assignments.

Angelica Balderas has been named senior vice president of integrated marketing solutions at Entravision Communications in Sacramento.

Univision Communications also  announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

Miguel Angel Chala has been appointed  Partner  at BrandInk Media Puerto Rico.

Fusion announced that David Javerbaum – 12-time Emmy-Award Winner and Former Executive Producer and Head Writer for “The Daily Show” – is joining Fusion, the new network of ABC and Univision.

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