Sounding Off: R. Geskey: “Media Planning Vs Media Buying: Which Is More Important?”
Ronald Geskey is CEO of Marketing Communications LLC and author of “Media Planning & Buying in the 21st Century.” Geskey has over 30 years of experience
Ronald Geskey is CEO of Marketing Communications LLC and author of “Media Planning & Buying in the 21st Century.” Geskey has over 30 years of experience
A media planner is like a writer who creates the screen play for a film. A media buyer is like the actor who brings the film to life. A politician with a good message who fails to get out the vote loses the election. And a good media idea, poorly executed, might as well have been a bad idea. Sometimes execution is everything.