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Telemundo-owned WNJU New York has named John Gonzalez vice president of technology and operations. In his new role, Gonzalez will implement digital upgrades to station operational infrastructure and further expansion of the station’s online platforms.

 

 

 

 

Jeffrey Duque is the new Vice President at H Code Media. He’s leading the launch of a newly formed division at H Code Media named H Code Studio – a full-service content studio that combines the identity of a brand, the storytelling of a production house, and the scale of a digital platform. Previously Duque, worked at impreMedia’s Studio ñ.

 

 

 

 

ROI Influencer Media has appointed former IPG Mediabrands strategist Mary Hill as director, brand & content strategy. In the new role, Hill is tasked with growing the firm’s multicultural division by both expanding the company’s media offerings and its influencer talent roster.

 

 

 

 

Wal-Mart Stores Inc. has announced Judith McKenna‘s promotion to President and Chief Executive Officer (CEO) of Walmart International, the company’s second-largest operating segment. She will be succeeding David Cheesewright, who has been in the role since 2014 and recently shared his desire to retire from a full-time role.

 

 

 

Veritas Technologies, a leader in multi-cloud data management, has appointed Greg Hughes as chief executive officer, part of a planned succession strategy to lead the next phase of the company’s evolution.

 

 

 

 

Bobby Hershfield was named VP and executive creative director at multicultural agency The Community.

 

 

 

 

 

GALLEGOS United has announced it has hired Dino Spadavecchia as executive creative director. Spadavecchia will oversee development and execution of creative concepts for all clients. He reports directly to Harvey Marco, co-president and chief creative officer.

 

 

 

 

NIKE, Inc. has promoted Dirk-Jan “DJ” van Hameren to VP, Chief Marketing Officer. In this role, van Hameren will lead Nike’s Global Marketing organization to authentically connect with every consumer who interacts with the NIKE brand and deepen relationships with them.

 

 

 

 

 

Facebook has appointed Eurosport CEO Peter Hutton to lead the firm’s multibillion-dollar drive to secure  rights for live sports streaming. He will start his partnership with the social network after the winter Olympic Games in South Korea.

 

 

 

 

Rubén Correa is now copyeditor and writer for CNN Español at CNN.

 

 

 

 

 

ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.

ROI Influencer Media, a firm dedicated to offering influencer marketing options to brands, has show interest in expanding their multicultural reach. This points out to general marketing providers’ efforts to broaden their knowledge of multicultural consumers’ needs, a trend that has already begun and will likely continue.

In her new role, Hill will be responsible for expanding both the company’s media offerings and its influencer talent roster, tasks which will allow the multicultural division to grow.

Hill had been previously working at Mediabrands’ UM agency. During her 4 years of work, she focused on multicultural insights and media programs for Fortune 1000 brands, such as Sony Pictures Entertainment and The Coca-Cola Company.

She has experience in management of custom media programs made strategically for multicultural content, creative ideation, and planning. She has also cultivated relationships with top multicultural influencers.

 

 

What: MediaMath has partnered with ROI Influencer Media, which connects brands with influencers and their followers. Through the partnership marketers will have the ability to purchase influencer social media endorsements programmatically.
Why it matters:  Influencer marketing dollars are growing, particularly in Latin markets. Now DSP MediaMath is enabling media buyers to bid on influencer marketing programmatically and in real time. Marketers will plan and buy influencers’ native social content in much the same way they buy other forms of digital media (programmatically).

 

aaeaaqaaaaaaaampaaaajdhlytm5mzhklwflotktngfhnc05zju0lwi2ztdlmtexyze0ng mm_facebookv3_400x400MediaMath will partner with ROI Influencer Media, Mediapost reports. ROI Influencer Media connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. An array of  relatively new ad-tech companies (e.g. Fanbytes recently launched Programmatic Snapchat Influencer Marketing platform) are offering media buyers dashboards through which they can select and programmatically buy influencers’ social media impressions that endorse their brands.

Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time. In addition marketers can include influencer media packages for campaigns related to specific events like holiday shopping, the Super Bowl, Mother’s Day, and Father’s Day.

ROI Influencer Media is initially providing MediaMath partners a mix of celebrities, along with up to 425 digital media stars in fashion, style, and shopping. The partnership is for the U.S.  and is not available yet for Latin America.

Companies like Google’s DoubleClick, Rubicon Project, PubMatic and OpenX have already made this service available to buyers.

Under the partnership,  celebrities and their agents can accept or customize offers to integrate content for their respective audiences. ROI Influencer Media will also use so-called “micro-influencers” to guarantee specific audience reach for brands.

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