Posts Tagged ‘rivera’

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At #PORTADA13: “Local is no longer a geographic term”

“Local is no longer a geographic term,” said Monique Manso, Publisher of People en Espanol who moderated the panel, “The Local Connection” at #PORTADA13 Regarding the Hispanic market, “passion points inform content and distribution channels.” It is important that brands entertain and provide service or consumers will curate content outside of their messaging streams.” Finally, […]


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4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.


Nike Takes a Next Step With the Women of Mexico

Nike Takes a Next Step With the Women of Mexico

Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.