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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Barclays

Barclays, a financial services company, has moved its global media account to Omnicom Group following a review that began earlier this year, according to sources.WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker, was the incumbent.Barclays spends around US$80 million on measured media annually according to Campaign.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Radisson Red

Carlson Rezidor Hotel Group has announced the entrance of its lifestyle select brand, Radisson Red, into Latin America.Radisson Red Campinas has opened just outside of São Paulo, Brazil in partnership with Atlantica Hotels International.  Radisson Red Campinas joins Radisson Red Brussels and Radisson Red Minneapolis and Radisson Red Cape Town will open on September 12.

 

 

  • Wavemaker

WPP new media agency, formed by the in-house merger of existing shops MEC and Maxus, has been dubbed Wavemaker. The merger was announced back in June. With US$38 billion in billings, the resulting entity is being positioned as a “media, content and technology agency.” The merged agency network comprises 8,500 people serving clients in 90 countries via 139 offices around the world. According to the agency, the staff includes a mix of digital, data, content and platform/technology experts. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount. Tim Castree will be the global CEO of MEC and Wavemaker Publicis Media veteran Amanda Richman would be joining in October as CEO of Wavemaker’s U.S. operations. The full rollout is expected to be completed by January 2018.

  • Ritz-Carlton

The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand is embarking on a new venture offering high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The yachts will provide the same standard of personalised service as the Ritz-Carlton hotels on terra firma. Capacity has been deliberately kept down to 298 passengers so as to give each guest full attention. Accommodation includes 149 suites, each with its own private balcony. Two sizable duplex penthouses will accommodate the most fortunate passengers.The food onboard will be of the same high standard as served in Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to 10 days in a variety of locations including the Mediterranean, the Caribbean, northern Europe and Latin America.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.

  • Despegar

LatAm leading online travel company Despegar.com has registered an amended F-1 form with the U.S. Securities and Exchange Commission (SEC) in regards with its initial public offering (IPO). The company intends to price its 12.77 million shares in the range of US$23 to US$26 per share, with an overallotment option for an additional 1.92 million shares. At the maximum price, the entire offering is valued up to US$381.82 million. The Latin American company is known by its two brands, Despegar, the global brand, and Decolar, the Brazilian brand. The company has a comprehensive product offering, including airline tickets, packages, hotels and other travel-related products, which enables consumers to find, compare, plan and purchase travel products easily through its marketplace.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Avianca

Avianca and Inmarsat announced the signing of an agreement that will allow travelers to enjoy the most advanced broadband technology onboard its aircraft.With this project, Avianca becomes the first airline in Latin America to make its aircraft available for the provision of GX Aviation, the new solution developed by Inmarsat to offer Wi-Fi to passengers and cabin crew during flights. GX Aviation is the first in-flight broadband solution from one operator with high-speed global coverage from a single operator, allowing Avianca’s passengers to browse the internet, stream videos, check social media and more during flights.A new in-flight connectivity experience that’s in a class of its own.GX Aviation will initially be available to all Avianca passengers on approximately 125 Airbus A320, A330 and Boeing 787 aircraft, with the potential for additional aircraft to be provisioned at a later date. Avianca’s GX-equipped aircraft are currently expected to be rolled out starting at the end of the year.Avianca is the commercial brand that identifies the Latin American passenger and cargo airlines integrated into Avianca Holdings S.A.

 

 

  • General Motors

General Motors announced the commencement of regular shipment of the sedan version of Chevrolet Beat from India to Latin American Markets. The production of the Beat sedan was started at GM India’s Talegaon facility from the 5th of June 2017 and earlier today the carmaker loaded a consignment of 1,200 Chevrolet Beat sedans for shipping to Latin America.Export of the Chevrolet Beat hatchback to Latin American markets commenced only a few months back, whereas the company has been shipping cars to Mexico since 2016.

 

  • Ritz-Carlton

The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand will offer high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The food onboard will be of the same high standard as the Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to ten days in a variety of locations including the Mediterranean, the Caribbean, Northern Europe and Latin America. The aim is to visit ports which large cruise ships cannot access.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Barceló Hotel Group

Barceló Hotel Group, a global hospitality brand, began a plan in 2016 to renovate (partially or fully) 12 of its most important hotels in Latin America. Thanks to this US$110 million initiative, many of Barceló Hotel Group’s all-inclusive Latin American resorts have started the high season in the Caribbean with improved facilities. Additionally, Barceló Hotel Group introduced new, upgraded architecture to some properties, in order to better define brand standards and guest experiences. Of the 116 hotels that Barceló Hotel Group currently has in its portfolio, 41 are located in Latin America and the Caribbean. However, the importance of this division within the group is even more relevant, considering the majority of the Group’s rooms (33,905 rooms in Latin America and 15,587 rooms in the Caribbean) are in Latin American establishments.

  • Fatburger & Buffalo’s Express

Hollywood burger chain Fatburger and sister brand Buffalo’s Express are now available to Panamanian consumers as the brand has launched its first location in Latin America.The first unit is part of a master franchise development deal with Panaburger, S.A. in Panama, a food and beverage company responsible for introducing a variety of other international brands to the region. Panaburger has acquired the exclusive rights to develop Fatburger and Buffalo’s restaurants in Panama over the next few years.Committed to international expansion, Fatburger and Buffalo’s Cafe continues to bring their all-American dining experiences to new and unexplored territories throughout the world. To date, the burger and chicken brands have over 200 locations in 32 different countries.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.