Posts Tagged ‘rio 2016’

rio 2016

The 10 Most Visited Sports Sites in Latin America

What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.


Sales Leads LatAm: Lancôme, Río 2016, Tremblay, Schweppes…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Lancôme – Lupita Nyong´o ::: Comité Olímpico de Brasil – Ogilvy & Mather ::: Lácteos Tremblay – Hermida Publicidad ::: Schweppes – Fred & Farid París ::: ABESO – WMcCan :::  DDBtl […]


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

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A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.