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Javier Sánchez has been appointed CEO at Familyes. Familyes leads the largest family content community through leveraging digital technology to discover, produce and distribute the most suitable content about kids, education and home. Prior to this appointment, Sánchez worked at GroupM Miami as Director of Business Development and Director of strategy, Innovation & Programmatic for Mediacom.
Time Inc. has added the general manager title to four execs.Patty Hirsch, Bruce Gersh, Regina Buckley and Edouard Portelette will now serve as GMs. Those four join Meredith Long, who was named GM of the news and luxury group in July. Long’s group includes Time, Fortune, Money, Time for Kids, InStyle, StyleWatch, xoJane, Food & Wine, Travel + Leisure and Wallpaper. Hirsch will serve as senior vp of digital and GM of the sports group, which includes Sports Illustrated, SI Kids, Golf and Fansided. Gersh will serve as senior vp of strategy and business development and GM of the celebrity and entertainment group, which includes Essence, EW, People and People en Español.
Buckley will serve as of senior vp of digital business development and business operations and GM of the lifestyle group, which includes Real Simple, Southern Living, Health, Cooking Light, MyRecipes, Coast Living and Sunset.
Portelette will serve as senior vp and GM of The Foundry, which includes TheDrive, Extra Crispy and Life VR.
(add)ventures has appointed María Eugenia Ginés as director, strategy/branding. Headquartered in Providence, R.I., (add)ventures has expanded its portfolio of multicultural brand communications since establishing its Miami office in 2008. Ginés will lead the strategic development of various campaigns including marketing, public relations and social media projects in the Latin American and U.S. Hispanic markets. Ginés most recently served as an account supervisor for a global digital agency, in which she implemented creative and social media strategies for Panasonic, Nielsen and PayPal.
GroupM announced a simplified management structure in the U.S. and Canada to deliver consistent resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.
As part of the simplified structure, Lyle Schwartz is named President of Investment, North America.Schwartz has more than 30 years of experience at WPP inclusive of his early positions at Y&R prior to its acquisition by WPP.
Phil Cowdell is appointed President of Platform Services, a new organization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics.
Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America.
Rino Scanzoni, GroupM’s Chief Investment Officer in North America, is transitioning to Executive Chairman and CEO of both Midas Exchange, a WPP company focused on corporate trade, and Modi Media, GroupM’s advanced television division in the U.S. Scanzoni will continue to build and expand new trading products as well as contribute to market strategy for the group.
Mary Kay Inc., a top beauty brand and direct seller in more than 35 markets around the world, announced the appointment of Nathan Moore as President of the Mary Kay North America Region at the company’s global headquarters in Addison, Texas.In his new role, Moore will help Mary Kay Inc. guide strategically and confidently into the future while working to create growth in the United States and Canadian markets. He began his career at Mary Kay Inc. as a staff attorney in 1995. Moore replaces Darrell Overcash who has served as President of Mary Kay North America for the past 10 years.
Kingstar Media has announced the launch of its new digital media division, L49 Digital. The media shop also welcomes to its team the efforts of Kristy Pinand, a well known 15 year DRTV veteran and established sales professional, who will continue to expand new opportunities as VP of U.S. business development.In her new role at Kingstar Media, Kristy will help lead the way in delivering efficient Canadian media opportunities and targeted omni-channel ROI-based video content across multiple platforms.
Lori Yeager Davis has been promoted to president of Omnicom’s Minneapolis-based agency Martin Williams.She was elevated from senior VP and director of engagement. Davis has been with the agency for less than a year, joining from Publicis Seattle where she was executive VP and executive business director. She previously spent four years from 2008-2011 at Martin Williams, served as VP of marketing at Activision and held assorted roles at Campbell Mithun.
Angela Zepeda has been named senior VP, business development at Innocean. She was most recently CEO of Quigley-Simpson in Los Angeles and prior to that was president and chief marketing officer at Lowe Campbell Ewald.