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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands’ Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • General Motors

General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company’s retail account will continue to be handled by Publicis.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.

 

 

 

  • PHD Mexico

PHD, Omnicom Media Group’s (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

Join us at PORTADA Mexico!

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties. Ubisoft spends about US$30 million a year on U.S. measured media. The UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. UM will also handle data and analytics for the Ubisoft brand. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.The account win is the fourth for UM in 2017, already having won the media business for fashion brand Coach, streaming service Hulu and the B2B division of consultancy Accenture.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • Subway

Subway has kicked off a formal North America agency review that could include bringing creative and media together. The company hopes to have a new agency or agencies in place by early next year. “We are evaluating all options, including bringing creative and media together, to drive efficiency and effectiveness across channels in a changing landscape,” Subway said. The review includes current agency partners and other agencies and agency families. The review comes three months after Subway hired Accenture’s Karlin Linhardt to the new role of senior VP-marketing, North America. Subway noted that it has long-standing agency relationships, including 17 years with Mediacom, 14 years with MMB and 10 years with Carat.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Geloso Beverage Group

Leveraging the popularity of two popular Hispanic-inspired cocktail classics, Geloso Beverage Group’s Clubtails brand has launched two new malt based ‘Cocktails in a Can’ under the Clubtails Especial brand. Clubtails was launched in 2012 with four original malt beverage flavors and has since expanded and today features 12 cocktail-flavor favorites.The product appeals to consumers who enjoy traditional cocktail flavors with higher alcohol content that offers a spirit-like finish with the convenience of a can. Clubtails Especial extends the Clubtails portfolio, offering products specifically targeting the Hispanic market with cocktail flavors native to their culture.Clubtails Especial Cuba Libre and Paloma will be available in retail stores where Clubtails are currently sold.

  • Mazda

NBCUniversal Telemundo has created for client Mazda an eight-episode documentary series aimed at Hispanic viewers called Al Bate! (Batter Up!) that features former Major League Baseball Mexican player Ramiro Peña, who is now an infielder for the Hiroshima Carp in Japan.The Spanish-language series will appear on TelemundoDeportes.com starting July 25, accompanied with commercials introducing the new Mazda CX-5. The video’s web page will be co-branded by Telemundo and Mazda.The launch of the series is being preceded by other Mazda marketing materials. In addition to TelemundoDeportes.com, those Japanese materials appeared on Telemundo’s Novelas app and the network’s Facebook Page.NBCU is using premium content to tell Peña’s immigrant story to Hispanic consumers, who want that content wherever they go and view digital media on mobile devices. “This is a way of giving them a different story that is not going to be on television,” she said.Hispanic viewers are also very engaged with sports, and Telemundo research indicates that its viewers are more likely to talk about products they see advertised on the network.

  • UnitedHealth Group

UnitedHealth Group , one of America’s largest health insurance payer, has launched a media agency review. UnitedHealth Group recently issued an RFP calling upon agencies to handle media planning and buying for all of its brands (including UnitedHealthcare) in the United States, according to Adweek.The review remains in its early stages. Agencies from MDC Partners, Publicis Groupe and WPP’s GroupM are involved in the pitch. Omnicom, IPG Mediabrands and Dentsu Aegis cannot participate due to conflicts regarding other health care clients.Independent Minneapolis agency Periscope handled media duties on its most recent campaigns.UnitedHealth Group spending US$242 million on measured media in the U.S. in 2016 and US$44 million during the first quarter of this year, according to Kantar Media.

  • Allstate

As a visible and active supporter of the soccer community, Allstate has renewed its title of Official Insurance Sponsor of CONCACAF, and has wasted no time making a splash with Hispanic fans. Allstate is reaching and connecting with passionate fans is through the new #MalaSuertePrometo campaign, the brainchild of Ad agency Lapiz, which is built on the idea that fans will make crazy promises if it means that their team will win. Built around the 2017 Gold Cup, #MalaSuertePrometo features the sophisticated and clever, yet often mischievous, Mala Suerte character that fans have come to know and love. Through Mala Suerte, Allstate has been challenging fans from its Facebook page to make these crazy promises using the hashtag #MalaSuertePrometo for a chance to win tickets to the CONCACAF Gold Cup final in San Francisco. The campaign includes on-site activations ahead of select Gold Cup matches where fans can fulfill their promises live on camera – everything from fans shaving their heads to wearing crazy outfits – with all footage being shared on Allstate’s Facebook page. For the final match, Allstate will use Facebook Live to broadcast the fulfillment of the winning promise, and it “promises” to be an epic ending to the tournament. (Allstate’s Daniel Keats, Director Sports and Sponsorships and Consumer Marketing Allstate Insurance will be one of the key speakers at Portada’s Sports Forum on Sept. 13.

  • Houston Dynamo

MLS team’s marketing strategy is trying to stand above the crowd in a city with so many sports and entertainment choices. The Houston Dynamo was one of the first teams to join the MLS. It was also the first U.S. team to secure a place in the CONCACAF Champions League, starting in 2008. Portada interviewed Lexie Sidney, Director of Strategic Marketing for the soccer team Houston Dynamo, about the challenges the team is facing in terms of marketing strategies. We also spoke with Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Coty

descarga-5Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year. Publicis Media will work in close collaboration with Beamly, Coty’s internal digital social and programmatic agency. The combined Coty assignment will span sixteen markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brands Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.

  • Richemont

imagesSwitzerland-based luxury goods company Richemont has launched a global media agency review, according to MediaPost.The company spends around US$400 million on ads annually.Publicis Media’s Optimedia was the incumbent of the largest portion of the company’s media assignment. The firm’s brands include Cartier, Montblanc, Baume & Mercier and Piaget.

 

  • Marriott Rewards

Marriott Rewards, Marriott International’s loyalty program, has launched a new portfolio marketing initiative featuring loyalty member stories, leveraging key partnerships, and activating at events throughout the year. A key centerpiece of the initiative is a new advertising campaign starring Marriott Rewards members. Using the tagline “You Are Here” across multiple marketing channels, the campaign will debut tonight on U.S. broadcast television during NFL football, followed by placements on Facebook’s new, immersive mobile experience, Canvas, and through multi-platform sponsorship with CNN in over 126 countries. You Are Here will expand globally into markets in North America, Europe, Latin America, Middle East, Africa and Asia.In addition, all Marriott Rewards members will be invited to share their own memorable travel moments at events, on the website, and on Marriott Traveler, the company’s digital travel magazine.

  • Toyota

2016-09-19-11-21-toyotacenterbrazil_cropped_90Toyota’s Brazilian subsidiary (the first of the kind outside Japan, dating back to the 1950s) has opened its first Advanced Research Centre (acronym is CPA in Portuguese) in Latin America, conceived to integrate new products and suppliers’ research and development-related activities.The centre is in São Bernardo do Campo, in the Greater São Paulo area, where Toyota produced the Land Cruiser BJ40 utility (badged Bandeirante here) for nearly four decades.The automaker spent BRL46m/US$14m on the new structure that till now was restricted to producing parts for the Corolla and Etios sold in Brazil together with connecting rods and crankshaft forgings for US-made Camry and Corolla engines.The plant currently employs 1,400 workers.

  • Kodak

j1xetyet_400x400Kodak have enlisted a subsidiary of the CAA-GBG Global Brand Management Group to help expand the company’s branding worldwide.The CAA-GBG offshoot will create a long-term brand extension strategy for Kodak with a particular focus on audiovisual technology and communication sectors. The brand management companies say North America, Latin America and Asia are specific areas where there could be branding growth. Kodak plans to align itself with technology and lifestyle businesses as part of the plan.Through TLC, CAA-GBG has already led branding expansions for Coca-Cola, Jeep, Hershey’s and Jennifer Lopez.One Kodak official said the company looks forward to TLC maximizing the value of Kodak’s brand.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Richemont

imagesSwitzerland-based luxury goods company Richemont has launched a global media agency review, according to MediaPost.The company spends around US$400 million on ads annually, including US$135 million in the U.S.Publicis Media’s Optimedia was the incumbent of the largest portion of the company’s media assignment, including North America. The firm’s brands include Cartier, Montblanc, Baume & Mercier and Piaget.

 

  • Coty

descarga-5Coty has appointed Publicis Media as its lead media agency globally. Publicis Media’s Zenith will lead the assignment which will include the current Coty brands and P&G Specialty Beauty Business* brand portfolio being acquired by Coty, with the transition expected to be completed in October of this year. Publicis Media will work in close collaboration with Beamly, Coty’s internal digital social and programmatic agency. The combined Coty assignment will span sixteen markets, with Publicis Media responsible for strategy, trading, content and data and analytics for Coty whose brands include color cosmetics brands Rimmel and Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff, and post the merger will include leading cosmetics brands COVERGIRL and Max Factor, fragrance brands such as Hugo Boss and Gucci, and haircare brands such as Wella and Clairol.

  • el Jimador

4ryoy7cf_400x400el Jimador, #1 selling tequila in Mexico and official sponsor of the Mexican National Soccer Team, is offering soccer fanatics the chance to win a VIP trip with “The Ultimate Fan Experience” as part of the brand’s soccer platform. Now through September 30, fans are invited to enter for the chance to win an exclusive trip to Chicago to watch Mexico’s National Soccer Team take on Panama on October 11, 2016. In addition, winners will have pre-game access to observe player warm-ups on the field. Each winner will receive the trip for two, with round-trip airfare, two nights of hotel accommodation in downtown Chicago, and transportation to the stadium on game day. Fans are invited to enter by texting “Chicago” to 68405 or visiting http://ultimatetrip.eljimador.com/ to complete a submission form. The match will air on UniMás Network LIVE from the Toyota stadium in Chicago on October 11. Ed Carias, senior brand manager of El Jimador, was one of the participants at last week’s Hispanic Sports Marketing Forum (the first day of #Portada16).

 

  • Sofia Vergara & Avon

photo-4-4-512x288Award-winning actress Sofia Vergara and Avon celebrated the launch of So Very Sofia by SofiaVergara, a vivacious new fragrance. The fragrance launched exclusively through Avon. Bold and feminine, the fragrance combines succulent fruits with tropical florals and fragrant herbs for an addictive scent.The scent evolves to reveal a heart of delicate Flor de Mayo Orchid, the national flower of Colombia, Sofia’s native country.Avon fragrances are available exclusively through Avon Representatives. Avon LLC generated over us$1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. Avon features iconic brands such as Anew, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories.

  • Colgate-Palmolive

make-the-u-bannerIn celebration of Hispanic Heritage Month, Colgate-Palmolive announced its third annual partnership with the Hispanic Heritage Foundation (HHF) to launch the company’s Haz la U™educational grant program, now in its eighth year. To promote the importance of education among Latinos and help get them on the path to higher education, Colgate will support the HHF’s Youth Awards program through its community service category, which focuses on community-minded students who have demonstrated excellence in volunteerism and leadership in 10 regions across the nation, totaling up to US$100,000 in grants.Eligible students can apply for grants via Colgate.com/HazLaU through October 15, 2016. Thirty-one Hispanic high school students will be selected by the Hispanic Heritage Foundation to receive the Haz la U™ educational grants to help finance their first year of college.With versions in English and Spanish, her story can be seen on Colgate’s YouTube channel.

  • Brisk® Iced Tea

jeppbevb_400x400Brisk®, the iced tea brand known for its bold flavors, launched the #BriskMode Accelerator Program today, in celebration of Hispanic Heritage Month. #BriskMode empowers aspiring artists to creatively express what their own heritage means to them through art, music and fashion design. The program also provides an online platform with virtual inspiration from influencers in the art, music and fashion fields, and resources that stimulate creative self-expression and provide opportunities for amplified exposure of their artistic passions.The #BriskMode contest entry period opens today, September 15, and runs through Friday, October 7. During this time, budding creatives can visit the #BriskMode website, www.BriskMode.com, to submit art, music and fashion designs to enter for a chance to win a trip to Long Beach, California. The #BriskMode contest is open to U.S. residents who are 18 years of age or older (19 in Alabama or Nebraska).The contest will produce five winners.Creative Director Aerosyn Lex will design a limited-edition T-shirt inspired by his own heritage to commemorate the #BriskMode program.

  • Mary Kay Inc.

1Mary Kay Inc. is breaking ground on a new 480,000 square foot U.S.-based global manufacturing and research and development facility located on a 26.2 acre plot of land in Lewisville, Texas. The new US$125 million building will support the company’s future needs in producing skin care, color cosmetics and fragrances for more than 3.5 million Mary Kay Independent Beauty Consultants in more than 35 countries.The criteria for selecting the new site included employee and logistical considerations, as well as proximity to the company’s other North Texas facilities, including its global headquarters in Addison, a distribution center in Carrollton and a warehouse facility in Dallas.The beauty company employs more than 500 manufacturing and R&D employees and produces up to 1.1 million products per day, of which 57 percent are exported to Mary Kay’s international markets.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.