A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- U.S. Army
Omnicom’s DDB has been assigned U.S. Army US$4 billion ad account, according to the Department of Defense.The DOD statement said the new contract could extend to 2028. The scope of work includes media, creative, digital, PR and direct marketing.McCann has been the incumbent on the account for more than a decade.DDB will create a dedicated unit for the army account that will include staffers from OMD, Rapp, Critical Mass, Annalect, The Marketing Arm and other specialist Omnicom agencies.
Dunkin’, long recognized for keeping on-the-go guests energized with its signature hot and iced coffees, is now determined to be known for great-tasting espresso beverages. Nearly one month after unveiling its new rebranding designed to emphasize its beverage-focused strategy, Dunkin’ revealed one of the most significant product initiatives in the brand’s recent history, with the goal of offering an entirely new espresso experience for customers in its U.S. restaurants by the holiday season. The donut chain has unveiled it’s newest campaign from BBDO, “Sipping is Believing,” which iincludes TV spots and digital ads featuring quirky, edging-on-satiric humor. The campaign also includes social media, radio and digital display ads, and promotions and events through the end of the year. Dunkin’ is offering medium-sized lattes and cappuccinos for US$2 all day from Nov. 19-25, and during afternoons from Nov. 26-Dec. 30.The espresso line reboot is a crucial initiative within Dunkin´s newly announced, beverage-focused strategy.
Revlon has put its global brand PR account up for review, according to an individual familiar with the process. Lippe Taylor had been the brand AOR for several years, but it declined to participate in this process. Revlon reported net sales of US$655.4 million in Q3, down 2% year-over-year. Its net loss of US$11.1 million in the quarter was an improvement from the loss of US$32.4 million in the prior year. Last June, Revlon picked Initiative for global media duties.
2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
In partnership with Universal Pictures and Illumination’s Dr. Seuss’ The Grinch, Honda has discovered that their Happy Honda Days event was stolen by the Grinch during Sunday television programming, leaving an empty Honda dealership and spreading unhappiness across the automaker’s annual holiday campaign. The Grinch canceled Honda’s annual sales event because it was simply too happy and today, he has taken over the brand’s Twitter channel, where he shares unhappy and unmerry holiday comments, featuring the hashtag #GrinchTakeover. Fans will want to follow along to see what else the Grinch may be scheming — or if Happy Honda Days can be saved.The Grinch is also using Honda’s Instagram, Facebook, Snapchat and YouTube channels to spread word about his Twitter takeover. As a marketing partner of the film, Honda’s campaign includes two TV commercials, digital media, social media posts and NBCUniversal custom content featuring the Grinch.
- Mazda North America
Mazda North American Operations (MNAO) announced that Apple CarPlay™ integration for your iPhone® and Android Auto™ are now available as a dealer-installed update for applicable Mazda vehicles, model year 2014 or newer and equipped with MAZDA CONNECT™ infotainment system.This dealer-installed update includes both hardware and software components. his integration helps keep the driver’s hand and eyes away from their smartphone. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.