With its purchase of Whole Foods for $13.7 billion, Amazon strengthens its position in the race for the retail industry and opens the door to direct contact with the Hispanic community.
Posts Tagged ‘retail’
Hispanics as a whole represent $1.5 trillion in annual spending power, but few companies have proactively targeted them in the e-commerce realm.
Walgreens Boots Alliance, Inc. has awarded WPP its US$600 million global businesses after a 1 year review.Team WBA’ will provide services including traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications.
What are the most notable habits of Latin American Internet users? What are their priorities when it comes to consuming different media? What categories do they prefer? The answers to these questions and more, according to comScore’s December 2015 rankings. Source: comScore MMX, Latin America, December 2015, Home and Work, Top Categories, PC/Laptop Only Total Unique […]
What are the most-visted retail sites by U.S. Hispanics? How do they behave when it comes to making consumption decisions? The answers to this and other questions below. The fact that the users visit retail sites doesn’t mean that they will actually make a transaction: sometimes, the inquiry isn’t directly related to an online purchase, but a […]
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.