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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here. 

  • Pepsico

Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company’s employees as part of its commitment to celebrating diversity during Hispanic Heritage Month. The EMMY winner will hold two company wide empowerment keynote speeches at the Dallas Cowboys World Headquarters in Frisco on September 17 and at the Frito Lay Headquarters the next day, which will be telecast to field locations across the United States. The workshops will flesh out Natale’s renewed commitment to inspire Latinos to develop their potential. Natale’s deal with PepsiCo is the first in a series of collaborations that the SuperLatina will be focusing on as part of a concerted effort by her company, AGANARmedia, a marketing company with a focus on Hispanic audiences,  to develop empowerment programs with organizations that are committed -in words and action- to the advancement of gender parity, pay equity and talent diversity.

  • Macy’s

In celebration of Hispanic Heritage Month, Macy’s is hosting special events nationwide featuring influential individuals who have made contributions globally in connection with celebrating their Hispanic heritage in entertainment and fashion. The spirited in-store events, featuring a variety of celebrities of Hispanic descent, will explore different methods of storytelling featuring music, television and digital content. In addition, guests will learn about traditions like quinceañeras, and how sports play a key role in the celebration of Hispanic heritage.Joining Macy’s to celebrate Hispanic Heritage Month are celebrities including Latin Grammy-nominated Farruko; the cast and writers from Starz’s new and groundbreaking hit television show, “Vida;” Gadiel Del Orbe and Maya Murillo from Buzzfeed; Pero Like; ESPN radio and television personality, Gonzalo “Papi” Le Batard; beauty blogger and fashion expert, Elizabeth Torres; and fashion expert, Nick Verreos.Macy’s Hispanic Heritage Month events will take place at stores across the country including California, Florida, Illinois, New York and Texas.

  • Dos Equis

In connection with Dos Equis’ recently launched ‘Keep it Interesante‘ campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the ‘Mexico is the Shit’ jacket. The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to life on social media, in sponsored content, on-premise merchandising and with a special edition Dos Equis & ‘Mexico is the Shit’ can.In celebration of the partnership and Mexican Independence Day, ‘Mexico is the Shit’ and Dos Equis will host a launch event on September 15 at Remezcla House in Bushwick, Brooklyn.  At the event, people will come together to celebrate Mexican talent who are representing culture in music and art – with a special mural by LA-based artist Teddy Kelly. The launch event will feature DJ performances by electro indie electronic artist Neon Indian (Texas/Mexico), famed Mexican party DJ Marcelo Cunning (New York), and DJ Chava (Chicago).

 

  • A Place For Mom

 

A Place For Mom has appointing Mercury Media as its new AOR for media buying for the senior assisted living referral service, Mediapost has reported. The appointment  includes TV planning, buying and attribution. Founded in 2000, A Place for Mom is a privately held, for-profit senior care referral service based in Seattle, Washington. The company provides personal and professional assistance to families in the search of senior care options. A Place For Mom has spent US$11.38 million on advertising during the first six months of 2018, while its 2017 U.S. ad budget was US$24.16 million.

 

 

  • Havas Group/ Republica

Havas Group has invested in Miami-based multicultural agency Republica. As part of this investment, Republica will operate as Republica Havas and will continue to be led by founder, chairman and CEO Jorge A. Plasencia, founder, president Luis Casamayor and their executive team, under the direction of Havas Creative, North America chairman and CEO Paul Marobella.Republica will continue to be headquartered in Miami, with plans for expansions into key markets including New York, Los Angeles and Chicago. The agency will leverage Havas’ global network and parent company Vivendi’s media and entertainment properties as it continues to provide multicultural marketing solutions to clients. Republica´s client roster includes Google, Walmart, Toyota, Nielsen, Four Seasons Hotels and Resorts, NBCUniversal Telemundo, Universal Parks & Resorts, Goya Foods and Miami Super Bowl 2020.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Hennessy

Hennessy, one of the world’s best-selling Cognac, has released a series of video vignettes and still photography featuring world-champion boxer Canelo Álvarez who, like Hennessy, recognizes the importance of heritage and family in the unwavering pursuit of excellence. Now in its second year, Hennessy’s partnership with Oscar De La Hoya’s Golden Boy Promotions includes an integrated marketing campaign featuring original content, in addition to digital micro-videos, special events, and cross-channel promotions intended to entertain and inspire. Hennessy invites boxing fans across the globe to enjoy the specialty V.S.O.P Privilège cocktail while watching next weekend match.Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Unilever’s Keith Weed has been named president by The Advertising Association. Weed has spent most of his career at Unilever, first joining in 1983, and holding roles including marketing director and UK chairman.

 

 

 

 

Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International to pursue opportunities outside the marketing industry after 26 years of agency life.

 

 

 

 

 

Facebook has named Mark D’Arcy as vice president of global business marketing and chief creative officer. In this role, he will oversee all marketing functions for the global business marketing organization.

 

 

 

 

Advertising industry veteran Bunker Sessions has been hired by Extreme Reach as vice president of Sell-Side Solutions. Sessions will be spearheading the development and deployment of Extreme Reach’s new sell-side solutions, addressing the creative sourcing needs of programmers and publishers.

 

 

 

 

Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer. Before Republica, Bartolini worked at Razorfish and McCann Worldgroup.

 

 

 

 

 

Anheuser Busch In-Bev has appointed Pedro Earp as their new global CMO. Earp will now not only be the company’s global CMO but he will also be ZX Ventures officer.

 

 

 

 

 

Katharine Newby-Grant has been promoted to marketing director by Procter & Gamble. She will now oversee marketing for P&G in Northern Europe. Katharine joined the company in 2000.

 

 

 

 

Michael Murray has joined Wunderman as president and chief product officer. His mission will be to drive Wunderman’s data strategy. Murray comes from ItemMaster where he served as chief executive.

 

 

 

 

 

Mitú has laid off their CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, as well as Mitú president and co-founder, Beatriz Acevedo.

 

 

 

 

 

 

Tonia O’Connor has resigned as chief revenue officer for Univision. O’Connor joined Univision in January 2008 and she had spent 13 years at Gemstar-TV Guide before joining Univision.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Sam Renbarger was hired by DDB as group strategy director on the Symantec and Energy Upgrade California accounts. Renbarger joins DDB San Francisco from Pereira & O’Dell, where he served as director of strategy.

 

 

 

 

 

Agency veteran Anne Marie Neal was promoted to the newly-created position of global CMO by RAPP. Prior to the promotion, she served as president of RAPP San Francisco, where she was instrumental in driving business growth.

 

 

 

 

 

Caroline Pay, Grey London’s joint chief creative officer, is poised to depart the advertising industry to become the chief creative officer of Headspace in LA. Pay will report to Headspace’s co-founder and chief executive Rich Pierson from 4 September, with a remit to direct Headspace’s creative team comprising content, design, marketing and communications.

 

 

 

Laughlin Constable, a Milwaukee-based independent agency, has removed Dan Fietsam from his position as chief creative officer on May 27 following sexual harassment allegations.

 

 

 

 

Jorge Hidalgo has joined Hemisphere Media Group as SVP of Operations.  Hidalgo will be responsible for Hemisphere’s technical operations with a focus on its Latin American businesses.

 

 

 

 

 

Olivia Browne, the managing director of Grey London, is leaving the agency due to family circumstances. Browne has been at the agency for just 12 months, joining from The Martin Agency where she held the same role. She previously worked at Channel 4 and Abbott Mead Vickers BBDO.

 

 

 

 

 

Marketing industry executive Jeannette Xenodakis has been appointed as media director by Republica, one of America’s leading and fastest-growing cross-cultural marketing and communications agencies. Xenodakis will lead Republica’s media strategy, planning, buying, and analytics practice.

 

 

 

 

 

Univision just announced that Randy Falco will retire from his role as President and Chief Executive Officer. The Board of Directors has appointed Vincent Sadusky, former Chief Executive Officer of Media General, to succeed Falco as Chief Executive Officer, effective June 1, 2018.

 

 

 

 

 

ThinkNow has hired Jannet Torres to the newly-created position of Vice President, Custom Research. Torres will have national responsibility for building ThinkNow’s multicultural market research and consumer insights team.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Republica has announced the promotion of Ana Echenique to new Director of Communications. Echenique joined Republica’s communications team in 2015 as Account Manager. She was quickly promoted to Senior Account Manager, and most recently, to Account Supervisor. At Republica she has worked with several high-profile clients including Walmart, Nielsen, Toyota, Telemundo, Dyson, and Google.

 

 

 

 

Jeff Perkins has been appointed as the New Ambassador of Re-Fuel by Digipower. The brand chose him because of his amazing racing skills and capacity for testing new Jeep products.

 

 

 

 

 

Elizabeth Vargas has struck a deal with the A&E Network as a show host for their A&E Investigates format. Vargas will collaborate with A+E Networks to develop and produce new nonfiction programming for the company’s other networks, including Lifetime, HISTORY, LMN and FYI.

 

 

 

 

 

Jo Coombs will be leaving OgilvyOne only a year after being promoted to the top role in 2013. She was named UK managing director in 2012, and she is yet to announce a new leadership team as part of WPP global plans, reported campaignlive.co.uk

 

 

 

 

 

 

Telemundo Enterprises has appointed three new executives in order to boost its position as the leading hispanic authority: Amanda Calpin is the new Chief Financial Officer for Telemundo Networks, Ronald Day has been named Programming VP, and Ignacio Barrera joins the company in the newly created role of SVP of Sales and Business Development for Telemundo Global Studios.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Yolo Rum

Yolo Rum has announced a new distribution partnership with Mexcor International Wine and Spirits in Florida. The distributor will carry the three Yolo Rum signature lines—Yolo Rum Gold, Yolo Rum Silver and Yolo Rum Clear. Looking to expand its footprint in Florida and other states in 2018, Yolo Rum execs see the new partnership as a crucial next step.Since its founding in 1989, Mexcor International has grown, expanding operations on a near-annual basis. They carry over one hundred of the finest spirit brands from all over the world, and today the Company has a substantial national sales network extending to 46 states including Texas, California and Florida.Yolo Rum is the ideal synthesis of ancient crafts and modern tastes. At the heart of the operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). Yolo Rum continues to innovate creative marketing techniques and campaigns that rival much larger brands. The partnership with Mexcor will ensure an expanded presence in Florida and other states to follow in 2018.

  • San Diego Zoo

Agency Giant Spoon has been awarded media planning and buying duties for the San Diego Zoo, Mediapost has reported. The appointment follows a competitive pitch with other agencies.

 

 

 

 

 

 

  • Nestlé

The Hershey Company and The Ferrero Group have reportedly submitted final bids to acquire Nestle’s U.S. business.The bids were submitted Friday (6 January) for the confectionery business, which is expected to cost between US $2 billion and US$2.5 billion to buy, According to sources “familiar with the matter.” Back in June, Nestle revealed that the brand was exploring strategic options, including a possible sale for its U.S. chocolate and candy business. The business on the block has annual sales of 900 million Swiss francs (US$924 million). Nestle is owner of brands such as Baby Ruth, Butterfinger, Laffy Taffy and Sno-Caps.

 

 

 

 

  • United Airlines

La Casa de Don Pedro, a community-based social services organization based in Newark, will receive a US$70,000 grant from United Airlines to provide emergency assistance and connect recent arrivals with job opportunities to help sustain their households in the area in the aftermath of Hurricanes Irma and Maria.Through United’s support, La Casa de Don Pedro will be able to provide more Puerto Rican families who seek assistance with individualized action plans.

 

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

 

  • Rice’s Honey

Rice’s Honey, a 100% pure honey brand, has appointed Dallas-based Johnson & Sekin as its AOR following a formal review, Mediapost has reported. The agency will handle everything including overseeing media buying. The brand had no incumbent.Initial work from the agency will launch in early 2018 with an integrated campaign that will introduce a new label design and website as well as digital advertising and social media.

 

 

 

 

 

 

  • Azamara Club Cruises

Republica has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion® offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

ab45d8c9ccaab24b_orgTelemundo 40 Río Grande Valley / KTLM announced that Adolfo Muñíz has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4 PM, 4:30 PM, 5 PM and 10 PM. Muñíz joins a dynamic team of reporters to provide the latest local breaking news and up-to-the-minute information about the issues that affect Spanish-speaking viewers in the Río Grande Valley. Muñíz will make his on-air debut in early April.Muñíz joins Telemundo 40 after working as a reporter at KINT Univision 26 El Paso.

 

 

 

 

PYXdH08v_400x400Mazda North American Operations announced the addition of Tim Olson to its public relations team as Program Manager, Public Relations.Olson comes to MNAO from the Powersports industry, where he spent the last decade as the public relations manager for Yamaha Motor Corporation and Suzuki Motor of America. Prior to that, he spent a decade working in the editorial space as managing editor for one of the most prominent motorcycle magazines.In his new position, Olson is responsible for managing day-to-day PR activities and storytelling related to product, corporate, lifestyle and motorsports communications. He will report directly to Eric Booth, Senior Manager, Public Relations, and will be based out of MNAO’s corporate headquarters in Irvine, Calif.  Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

 

descargaRepublica, an independent marketing and communications agency, announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.

MelissaBartoliniMelissa Bartolini brings 15 years experience as a brand strategist to the firm. Prior to joining Republica, she was director of account planning at Razorfish, where she led the consumer and brand insight development for key clients including AT&T, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Bartolini was a senior brand planner for McCann Worldgroup, developing branding and communications campaigns for national and global brands including Coca-Cola, MasterCard Latin America and The Island of Aruba.

FreddaRodriguezFredda Rodriguez brings more than ten years experience in digital marketing and media. She joins Republica from OMD where she served as a digital account director, building media strategies for brands such as Intel, Cisco, Bridgestone and Activision, and managing award-winning campaigns in programmatic and first-in-market paid social media. Previously, Rodriguez managed U.S. multicultural and Latin American media strategies for several agencies, including Y&R Bravo, Alma, and Starcom, serving clients such as State Farm, The Clorox Company, ESPN, AT&T, Avon, and Payless.

Anomaly Los Angeles  announced the final additions to its leadersPaco & Beto_small.jpghip team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.  Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April. The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.Paco & Beto – an art director and a copywriter. A Brazilian and a Spaniard, began their partnership as ECDs at Ogilvy Brazil.

 

 

 

NBCUniversal Telemundo Enterprises announced it has named Beau Ferrari to Executive Vice President of NBCUniversal Telemundo Enterprises. Ferrari previously served as Executive Vice President, Corporate Strategy and Development for Univision Communications Inc. He will be based in Miami and will report to Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.In this role, Ferrari will oversee finance, operations, corporate strategy and development to manage growth and profitability for NBCUniversal Telemundo Enterprises.Ferrari held various senior leadership and operating roles during his eight years at Univision Communications. Prior to Ferrari joining Univision Communications, he was co-founder and partner at Royal Palm Capital Partners.

 

 

 

descarga (10)Dave Watson has been promoted to president and CEO of Comcast Cable. He succeeds Neil Smit, who was elevated to vice chairman of Comcast Corp. Watson has been chief operating officer of Comcast Cable since 2010 and has held several executive positions at Comcast since joining the company in 1991.

 

 

 

 

descarga (9)Jeff Jones is leaving his post as president of Uber after less than a year.  He was previously chief marketing officer at retail chain Target.

 

 

 

 

 

 

 

descarga (8)72andSunny has promoted Jenny Campbell to managing director of its Los Angeles office. Her responsibilities include overseeing the agency’s growth through new business initiatives and management of its existing client relationships. She replaces Chris Kay who was recently promoted to partner and now has an international remit at the agency.Campbell originally joined the agency in August to run HECHO EN 72, the maker lab and production studio located inside the MDC Partners-owned agency.

 

 

bobBob Rupczynski has joined McDonald’s Corp.as  Global VP-media and customer relationship management.Rupczynski joins McDonald’s from Mondelez International Inc., where he was VP-head of global media and digital.Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”

 

 

descarga (6)Marcos de Quinto is leaving his position as global chief marketing officer of Coca-Cola. He has held the post since Jan. 2015 and joined the Coke marketing department in 1982. De Quinto will not be replaced, however, Coke is restructuring by consolidating its marketing, customer and commercial leadership strategy into one function to be led by newly named chief growth officer Francisco Crespo, according to an Ad Age report. Crespo has been with Coke for 28 years and is currently president of the company’s Mexico operations.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Nordstrom

descarga (10)Nordstrom has found a new agency for its media account after a review: Mindshare. The retailer spent nearly US $40 million in media last year and more than US $15 million in the first half of 2014, according to Kantar Media. Mindshare, a unit of WPP’s GroupM, will run the account out of its office in Santa Monica, Calif. Previously, a unit of Omnicom Media Group handled media planning and buying for Nordstrom. The retailer produces ads internally and in 2013, used Mekanism for a campaign that was tagged “Youphoria.”

  • Macy’s

descarga (11)Macy’s has shifted its multicultural creative account to a new shop. New York shop Walton Isaacson has landed the business after a review. Walton Isaacson succeeds Vox Collective on the assignment, which includes marketing and events that are designed to reach blacks and Hispanics. Vox had worked for Macy’s for several years.Annual media spending is estimated at US$40 million.The win will expand a relationship that began in early 2014. Since then, Walton Isaacson has handled several projects for the retailer, including Black History Month events featuring model Beverly Johnson. The new shop’s first work for Macy’s is expected in the spring of 2015. Carat continues to be Macy’s media buying and planning agency.

  • NBCUNIVERSAL

ikYd5eRn_400x400NBCUniversal’s Hispanic Enterprises and Content has added República, a cross-cultural advertising, digital and communications agency, to its agency roster, effective immediately. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal. This new assignment expands República’s role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009.Led by its co-founders, Chairman & CEO Jorge A. Plasencia and President & CCO Luis Casamayor, República will provide a myriad of services to NBCUniversal’s Hispanic Enterprises and Content, including advertising creative, brand strategy, promotions and consumer engagement supporting its broadcast, cable and digital networks, as well as its marketing, community relations and government affairs departments.

  • Ronald McDonald

descarga (5)Ronald McDonald , the McDonald’s spokesclown, posted a video on his Instagram feed with footage of him skydiving in Dubai, part of a larger McDonald’s global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer known as “Fun makes great things happen.” Though Ronald McDonald has his own Instagram feed, he still does not have a Twitter handle. The company said that Ronald would on occasion tweet from its corporate @McDonaldsCorp account.Here is the video:

  • T-CAAN/ SJN

descarga (3)The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks.Read more.

  • Saucey

descarga (4)Saucey,the alcohol delivery app that is trying to gain a foothold in the newly competitive alcohol-delivery sector, is running a promotion with Jack Daniel’s that includes Frank Sinatra impersonators dropping off whiskey to doorfronts. The program will run in Los Angeles and San Francisco, the two cities where Saucey operates.To qualify, buyers must use a special Sinatra ordering code, or buy one of several Sinatra packages. That includes a deal called the “Rat Pack” that comes with the Sinatra Select super-premium version of Jack Daniel’s along with cigars. Mr. Sinatra, who famously referred to Jack Daniel’s as the “nectar of the gods,” turned age 99 on Friday, which is the hook for the promotion.The startups allow users to order beer, wine and liquor on smartphones and have it delivered from local retailers. brands have begun partnering with the companies as online ordering grows in popularity.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!