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Rene Alegria

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What: Cox Media Group (CMG) announced the sale of Mundo Hispánico to Mundo Hispano Digital Network (MHDN). MHDN is led by by former Georgia State Senator Sam Zamarripa. Entrepreneurs Rene Alegria and Marcos Gonzalez are also MHDN investors.
Why it matters: In May of this year CMG announced plans to sell Mundo Hispánico, Atlanta’s largest Spanish-language newspaper. The transaction reflects a wider trend through which Cox Media Group is selling many of its non-strategic newspaper and digital media holdings.

Four months ago, Cox Media Group revealed plans to sell Mundo Hispánico, a Spanish-language newspaper founded in 1979 to serve the Hispanic community in Atlanta. Today, CMG announced the new home of the newspaper: Mundo Hispano Digital Network (MHDN), a tech-focused media company intended to tackle the needs of the U.S. Latino community through digital content, will take over the management of Mundo Hispánico. MHDN is led by former Georgia State Senator Sam Zamarripa, now CEO of Intent Solutions of Atlanta, the Atlanta Business Chronicle reports. Zamarripa is buying the newspaper and its website along with two partners: Marcos Gonzalez, founder of Vamos Ventures, which invests in early-stage tech companies led by Hispanic and other diverse founders, and digital media entrepreneur Rene Alegria.

“We are excited that Mundo Hispánico has found a new home with owners who are committed to continue offering quality news coverage to the growing Latino community in Atlanta and across the country,” said CMG president Kim Guthrie. “The new owners have deep ties to and demonstrated involvement in the Hispanic community and are a perfect match with our talented and passionate group of Mundo employees.”
MundoHispanico.com made its debut in the 2018 Hispanic Fact Pack as one of the largest Hispanic multi-platform digital media properties in the U.S. The social presence of Mundo Hispánico includes more than 4.5 million Facebook followers.

“Mundo Hispánico has long served as a dynamic and trustworthy news source for the Latino community in Atlanta. That solid foundation, coupled with our mission to strengthen Atlanta’s position as a center for Hispanic media in the country, really solidifies this acquisition. It makes perfect sense for us and we’re excited to get started,” said MHDN president and CEO Rene Alegria (photo) who has recently been appointed to that position.

Mundo Hispánico is the third most popular Spanish-language news website in the U.S., serving cities like Los Angeles, New York, Atlanta, Houston, Dallas, San Antonio, Chicago, Washington D.C., and Miami.  In 2014, it partnered with local search provider YaSabe to form Mundo Local.

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10ad059Beatriz Mallory has a new job.She will be the new Vice President, Strategic Planning at Sensis.

 

 

 

 

descargaEllo, the ad-free social network, has announced the hire of former MAMIVERSE CEO Rene Alegria to spearhead all company marketing efforts as CMO. Named as one of the Top 100 Most Influential Latinos by Hispanic Magazine among other honors.Prior to Ello, Rene founded and served as CEO for MAMIVERSE.com, a digital community devoted to entertaining, informing and empowering Hispanics across the U.S.A. Alegria will remain Executive Chairman of the board for MAMIVERSE.This appointment comes on the heels of Ello’s declaration as a Public Benefit Corporation, which makes it legally impossible under US law for investors to require Ello to ever show ads, sell user data, or sell the company to any buyer who would violate any of the listed conditions.The social network allows people to use real or anonymous identities while, at the same time, protecting users by requiring them to follow commonsense rules of conduct.

a01b64b47894cea16ebbc71dd68cadda_400x400Grupo Gallegos has announced two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza:

Sharon joins Grupo Gallegos after a 15-year career in Europe. Most recently, she spent time at Tribal DDB Amsterdam, where she played a key role on the team that won the Heineken global digital business.Prior to Tribal DDB, Sharon worked on range of local and international clients at DDB, including Philips and KLM Royal Dutch Airlines. Sharon also spent four years at Villar-Rosàs in Barcelona, where she worked on projects for Nike and Dewar’s, among other brands.

Franz began his 20+ year career in Mexico, gaining experience at top international agencies, such as Leo Burnett, JWT, and Ogilvy & Mather, before continuing his career in the U.S. at both Hispanic and General Market agencies. His diverse portfolio includes brands such as Budweiser, Verizon, ESPN, Jaguar, P&G, and Subway, among others.

descarga (1)Telemundo Denver / KDEN has announced that Pamela Padilla has been named Multimedia Journalist for Noticiero Telemundo Denver at 4:30 PM and 10 PM. Padilla joins news anchor Guillermo Martínez, sports anchor Carlos Rausseo, weather anchor Javier Castro and an enterprising news team to deliver local news and up-to-the-minute information affecting Spanish-language viewers throughout Denver and the state of Colorado.Padilla joins Telemundo Denver from Telemundo 39 Dallas-Fort Worth / KXTX, where she served as a web editor from 2013 to 2015. Prior to this, Padilla worked at Univision 33 Phoenix / KTVW from 2012 to 2013. She holds a bachelor’s degree in Journalism from the Walter Cronkite School of Journalism and Mass Communication at the University of Arizona.

descarga (2)República, a cross-cultural advertising, digital and communications agencies, has announced the appointment of Tony Arner, CPA, to the post of chief financial officer. Arner is a proven leader with more than 15 years experience in finance and operations, working for Fortune 500 companies, privately-held organizations, and in public accounting.Prior to República, Arner was with The J.M. Smucker Company where he was corporate controller for its espresso coffee (Rowland Coffee Roasters, Inc.) operations, including flagship brands Café Bustelo, Café Pilon and Medaglia D’Oro.Before The J.M. Smucker Company, Arner served as a manager in audit services for Fortune 500 company AutoNation, America’s largest automotive retailer. Earlier in his career, he was an auditor at public accounting firm Morrison, Brown, Argiz & Farra, LLP.Arner received both his B.S. in Business Administration with a concentration in Accounting and Management Information Systems and Masters of Accounting from Florida International University.

20101108_Raidt_Bob_138_clr_Full_reasonably_smallBob Raidt has been named Global President at Leo Burnett-owned brand activation agency Arc. Raidt is a 20-year veteran of Leo Burnett, and most recently oversaw the Samsung account.

 

 

2yGRC12d_reasonably_smallDeanie Elsner is leaving her post as group chief marketing officer at Kraft Foods at the end of this month. The move is part of a management restructuring of staff under new CEO John Cahill.

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