The Cost of Coming to America: La Liga’s Gamble
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.
Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT’s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.