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What: PERFORM Group,a digital sports content group,will work with Cisneros Interactive in Latin America.
Why it matters: Cisneros Interactive will market PERFORM’s advertising inventory in the region,Through its’ Interactive’s mobile and online ad networks RedMas and AdsMovil.

CISNEROSCisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.

This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru markets where PERFORM does not have a direct sales force. Through this partnership brands in these countries will be offered their first opportunity to advertise on this digital sports platform, effectively targeting the fanatical communities that access PERFORM’s assets.

PERFORM, attracts over 44 million unique users per month through Goal.com, one of its most important properties. The group, also syndicates video highlights across multiple major media sites such as Mediotiempo in Mexico and Gazeta Esportiva in Brazil.It counts as well with rights for Copa Libertadores, Copa Suramericana, Ligue 1 Francesa, Serie A Italiana, Liga Argentina, Liga Mexicana, ATP, UFC and NBA.

“PERFORM offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America. This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets,” emphasized Victor Kong, President of Cisneros Interactive.

“Partnering with RedMas and Adsmovil in Latin America, will bring tremendous value to sports fans, leagues and advertisers in the region. We will enable brands to execute cohesive, content-driven campaigns using a variety of digital advertising solutions,” stated Federico Polak, GM, PERFORM Latin America.

What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors.
Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand Media and Cisneros Interactive are important players in the digital media market. However, Demand Media’s specialty is content production and Search Engine Optimization, while Redmas is mostly focused on sales.

cirsneros mediaDM_Reg_RGB_DarkblueContent company Demand Media announced a digital advertising partnership with Cisneros Interactive’s RedMas. Under the agreement, RedMas will be awarded exclusive representation for branded digital advertising solutions available on Demand Media’s site, eHow en Español, in the following Latin American  countries:Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.

VICTOR-KONGVictor Kong, president of Cisneros Interactive, tells Portada that “RedMas, a company of Cisneros Interactive, will sell exclusively into these markets since Demand Media has no local sales force in these countries.”

eHow en español has over 1.5 million  U.S. Hispanics on its site.

Latin Interactive WorldKong adds that the U.S. Hispanic market is not covered through the agreement, “but with our presence in the U.S. Hispanic market, we will work closely with Demand Media’s saleforce to make sure we both tap into this growing market. eHow en español has over 1.5 million  U.S. Hispanics on its site.”

 

Customized packages

RedMas will sell traditional advertising, but also specialized and customized packages for each advertiser. “With so much content for each very specific topic, we can create special eHow sections for advertisers.”

“Our international sites are experiencing explosive growth, particularly eHow en español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques[1]. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages,” said Stewart Marlborough, executive vice president of media at Demand Media.

Demand Media will provide training to RedMas’ sales force across the territory to assist them in offering eHow en Español’s array of digital advertising solutions – custom content, branded sponsorships and high impact, rich media units – to brands in the region that want to connect with consumers who are looking for practical, actionable content for real life.

 

What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors.
Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand Media and Cisneros Interactive are important players in the digital media market. However, Demand Media’s specialty is content production and Search Engine Optimization, while Redmas is mostly focused on sales.

cirsneros mediaDM_Reg_RGB_DarkblueContent company Demand Media announced a digital advertising partnership with Cisneros Interactive’s RedMas. Under the agreement, RedMas will be awarded exclusive representation for branded digital advertising solutions available on Demand Media’s site, eHow en Español, in the following Latin American  countries:Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.

 

VICTOR-KONGVictor Kong, president of Cisneros Interactive, tells Portada that “RedMas, a company of Cisneros Interactive, will sell exclusively into these markets since Demand Media has no local sales force in these countries.”

eHow en español has over 1.5 million  U.S. Hispanics on its site.

Latin Interactive WorldKong adds that the U.S. Hispanic market is not covered through the agreement, “but with our presence in the U.S. Hispanic market, we will work closely with Demand Media’s saleforce to make sure we both tap into this growing market. eHow en español has over 1.5 million  U.S. Hispanics on its site.”

 

Customized packages

RedMas will sell traditional advertising, but also specialized and customized packages for each advertiser. “With so much content for each very specific topic, we can create special eHow sections for advertisers.”

“Our international sites are experiencing explosive growth, particularly eHow en español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques[1]. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages,” said Stewart Marlborough, executive vice president of media at Demand Media.

Demand Media will provide training to RedMas’ sales force across the territory to assist them in offering eHow en Español’s array of digital advertising solutions – custom content, branded sponsorships and high impact, rich media units – to brands in the region that want to connect with consumers who are looking for practical, actionable content for real life.

 

What? Victor Kong is the new president of the interactive unit of Cisneros Group.
Why it matters: The appointment formalizes the establishment of a corporate division encompassing all of the organization’s ventures and businesses in the digital world. Kong will be in charge of the operations of RedMas and Adsmovil.

victor.kongCisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida.

“In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer, a position he has excelled at during the past two years, boosting the company’s digital capabilities, while establishing thought leadership positioning in the digital space and greatly contributing to the Cisneros’s digital business development,” emphasized Adriana Cisneros.

“In just a couple of years we significantly grew our digital advertising business, and both RedMas and Adsmovil have become leading brands in our territories; in addition, our YouTube business has also grown to the tune of 30 million views a month. Besides digital advertising, we made some targeted investments in E-commerce, such as Cuponidad, a daily deals business, and Mobly, the leading furniture retailer in Brazil,” pointed out Victor Kong.

“I am proud to have led this development for Cisneros, and I’m looking forward to working with Adriana in expanding our overall interactive business. These businesses and the entrepreneurs we have partnered with are a great fit with Cisneros’s strategic focus.”

Victor Kong began his professional career in 1991, working for several renowned organizations, among them: Global Director of E-commerce for Terra Networks; Vice President, Growth Strategy/Vice President, New Media Sales and Business Development of MTV Networks Latin America. Subsequently, Victor became Vice President & Managing Director of MySpace Latin America, and later, he joined Time Warner as Vice President & General Manager of CNN Radio. Victor also has experience in management consulting, having worked for McKinsey & Company and Booz Allen. Victor obtained a Master in Business Administration (MBA) at the University of Chicago (1997), and a Bachelors of Arts (BA) degree in Economics and International Relations at Stanford University (1991).

The Cisneros Group of Companies announced the creation of one of the largest  ad network serving the Americas by merging the mobile business of Redmas, Cisneros’ digital media unit, with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

 Impressions

A Cisneros spokesperson tells Portada that AdsMovil  currently has 4 billion monthly impressions. Other Latin based mobile ad-networks like StartmeApp (claims to have 10 billion monthly impressions) and HuntsMobile (8 billion monthly impressions) serve more impressions. It has to be noted that impressions grow exponentially in the rapidly expanding Latin mobile market. In addition, contrary to most mobile ad networks Cisneros Group owns and operates many of its affiliated properties.

“RedMas’ mobile business has been providing cutting edge advertising solutions to the U.S. Hispanic and Latin American markets providing its partners a mix of interactivity, targeting solutions, and custom mobile alternatives to better communicate their company’s core values to Latino consumers,” says Mr. Pardo. “The combined companies will be able to offer a broader mobile network and open up the mobile advertising experience across 15 countries in places that receive high traffic and strong relevance for the Spanish and Portuguese speaking consumer, resulting in more exposure and higher sales conversions for our partners.”

“We started RedMas focusing on the U.S. Hispanic market for online and mobile advertising. Now with Adsmovil, we will also focus on the fast growing Latin American mobile marketing market. With advertising growth close to 65% annually, according to eMarketer, and smartphone penetration going from 15% to 47% by 2015, the Latin American market provides huge growth potential,” adds Mr. Rincon. “From an operational angle, this union provides brands access to many more premium publishers, and gives us the scale to invest in technological improvements.”

Adsmovil’s business strategy will focus on expanding its reach and increasing its revenue potential through technology investments. Adsmovil’s network now includes the mobile inventory of a number of major publishers in the region, as well as some of the most popular mobile applications in Latin America and the United States, such as Univision, Grupos de Diarios America, Grupo OPSA, Telemundo, impreMedia and Azteca America, to name a few.

The new Adsmovil counts with commercial presence in the United States (Miami, Los Angeles and New York), Mexico, Colombia, Brazil, Peru, Venezuela, Argentina and Chile; strengthen its sales team in major markets throughout Latin America and the U.S.; and build on its combined client base as both companies have separately provided result-driven solutions to many global enterprises, including a number of the Fortune 500 companies, such as Disney, Toyota, Sprint, McDonalds, Comcast, P&G, and many more.

The Cisneros Group of Companies announced the creation of the largest  ad network serving the Americas by merging the mobile business of Redmas, Cisneros’ digital media unit, with Adsmovil, the leading mobile advertising network in Latin America. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as its CEO and Jorge Rincon, RedMas’ CEO, becoming the new company’s COO.

 Impressions

A Cisneros spokesperson tells Portada that AdsMovil  currently has 4 billion monthly impressions. Other Latin based mobile ad-networks like StartmeApp (claims to have 10 billion monthly impressions) and HuntsMobile (8 billion monthly impressions) serve more impressions. It has to be noted that impressions grow exponentially in the rapidly expanding Latin mobile market. In addition, contrary to most mobile ad networks Cisneros Group owns and operates many of its affiliated properties.

“RedMas’ mobile business has been providing cutting edge advertising solutions to the U.S. Hispanic and Latin American markets providing its partners a mix of interactivity, targeting solutions, and custom mobile alternatives to better communicate their company’s core values to Latino consumers,” says Mr. Pardo. “The combined companies will be able to offer a broader mobile network and open up the mobile advertising experience across 15 countries in places that receive high traffic and strong relevance for the Spanish and Portuguese speaking consumer, resulting in more exposure and higher sales conversions for our partners.”

“We started RedMas focusing on the U.S. Hispanic market for online and mobile advertising. Now with Adsmovil, we will also focus on the fast growing Latin American mobile marketing market. With advertising growth close to 65% annually, according to eMarketer, and smartphone penetration going from 15% to 47% by 2015, the Latin American market provides huge growth potential,” adds Mr. Rincon. “From an operational angle, this union provides brands access to many more premium publishers, and gives us the scale to invest in technological improvements.”

Adsmovil’s business strategy will focus on expanding its reach and increasing its revenue potential through technology investments. Adsmovil’s network now includes the mobile inventory of a number of major publishers in the region, as well as some of the most popular mobile applications in Latin America and the United States, such as Univision, Grupos de Diarios America, Grupo OPSA, Telemundo, impreMedia and Azteca America, to name a few.

The new Adsmovil counts with commercial presence in the United States (Miami, Los Angeles and New York), Mexico, Colombia, Brazil, Peru, Venezuela, Argentina and Chile; strengthen its sales team in major markets throughout Latin America and the U.S.; and build on its combined client base as both companies have separately provided result-driven solutions to many global enterprises, including a number of the Fortune 500 companies, such as Disney, Toyota, Sprint, McDonalds, Comcast, P&G, and many more.