Rebecca Messina


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Jose Bello is moving from Hearts & Science, where he served as Senior Director of Total Market for the last 3 years, to a new role as Director, Multicultural and Latam at another Omnicom company: Icon International. Jose will be based out of the newly-opened satellite office in Fort Lauderdale.








After reporting a US $1.01 billion loss on its first quarterly financial report, Uber has announced that Barney Harford, the Chief Operating Officer, and Rebecca Messina, the Chief Marketing Officer, are both leaving the company. Jill Hazelbaker, who runs policy and communications, will add the marketing department to her portfolio. Messina’s tenure at Uber lasted just nine months.






NBCUniversal Owned Television Stations has appointed Jeffrey Stone as Chief Financial Officer. In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.






GroupM announced a series of U.S. leadership changes implemented by Tim Castree, who was appointed North American CEO last December. Matt Sweeney has been appointed Chief Investment Officer, GroupM U.S. Lyle Schwartz has been promoted to Chief Integration Officer, GroupM U.S. Beth LeTendre has been named CEO of GroupM Performance U.S., where she will lead Xaxis and other performance marketing functions. Jill Kelly joins GroupM as U.S. CMO.





Alejandro Ortega is now SVP at Flimper. In his role, he will drive the company’s growth from its Miami offices.







Being Latino and HLC Media Group have announced a joint venture with the launch of BELatina, a new digital publication for the English-dominant, bicultural Latina. BELatina brings together two industry veterans—Lance Rios, Founder and President of Being Latino and Co-Founder of Supreme Digital, and Lisa Cavalli, Founder of HLC Media Group and HipLatina.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Verizon Communications has named K. Guru Gowrappan as Oath’s CEO replacing Tim Armstrong. Gowrappan  previous role was president and chief operating officer (COO)






Wunderman has appointed Mel Edwards as its global chief executive. Edwards will be responsible for realising Wunderman’s vision of creating a ‘Creatively Driven. Data Inspired’ message to brands.





Sara Larsen has been appointed chief marketing officer by Brightcove. Larsen prior role was vice president, Americas marketing and communications at Dassault Systèmes.






Uber has hired Rebecca Messina as its global chief marketer. Messina joins from Beam Suntory where she held the same role. Prior to this, she spent 22 years at Coca- Cola.






Imran Khan is leaving his position as chief strategy officer at Snapchat to “pursue other opportunities”. Khan joined the company in 2015.






Vinayak Hegde has been hired by Airbnb as lead of ‘global growth marketing and traffic platform’. Hedge joins from Groupon where he was the e-commerce company’s senior vice president and global CMO.




Vevo has named Alan Price as chief executive officer (CEO). Price joined the company nine years ago as chief finance officer.






Twitter has hired Sarah Personette as its new head of global Twitter Client Solutions. Personette joins from Refinery29 and will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.






MDC Partners announced that Scott Kauffman is stepping down as chairman and CEO. Kauffman previously served as presiding director of the board, beginning in 2006.







Chief marketing officer Seth Farbman will leave Spotify at the end of this month to “pursue other opportunities”. Farbman joined from Gap in 2014.







 The IAB today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Publicis ONE – Monica Gadsby, Joseph Piazza, Karen Lim ::: Agency Dynadmic  ::: La Voz Media Group – Michael Jones ::: Rebecca Messina – Beam Suntory ::: Magdalena Fernández Villa – agency Marlon :::

Click here for previous Latam Changing Places editions
descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One.With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America

Joseph Piazza is the new Chief Financial Officer, Latin America. Joseph began his finance career in advertising with IPG agencies including McCann-Erickson and Initiative Media. Over the last eleven years, he has been at Publicis Groupe agencies including ZenithOptimedia, SMG and Vivaki, where he worked extensively with markets in Latin America..

Karen Lim is the new Global Communications Director. With 14 years of experience in marketing and communications, Karen has spent the bulk of her career specialising in communications for advertising agency networks including Ogilvy & Mather, McCann Worldgroup and Leo Burnett.
ZJosF24m_400x400Dynadmic is opening a new office in Mexico, as part of their expansion plans in the region. The company already had a commercial staff in the country, where it works with 645 million impressions. They expect to grow their Mexican operations by 120% with the new office structure, which will also cover operations in Colombia, Chile, and Argentina.



AAEAAQAAAAAAAAJAAAAAJDg1MjhjYTE3LWM4MDItNDYzYS1hNGZlLTA2MGZjMzA5YWZjZA Krumholz Lara continues as CEO for Latin America.


Valérie Behr will be the new LatAm Sales Manager.AAEAAQAAAAAAAANHAAAAJDA4NDkwYWE0LTRjNmItNGNhOS05NzFmLTNjMmQyY2E4ZDYwMQ





unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.




descarga (8)Coca-Cola Company senior vice president, marketing and innovation, venturing and emerging brands Rebecca Messina is officially joining Beam Suntory as senior vice president and global chief marketing officer on April 25th. Messina will serve on the company’s executive leadership team and report to chairman and chief executive officer Matt Shattock.At Coca-Cola, she was responsible for leading brand strategy and growth for the company’s portfolio of emerging brands.Coca-Cola created a new USA Operations division to oversee Messina’s role.




descarga (7)Magdalena Fernández Villa has joined  agency Marlon in Argentina as Account Director. Fernández Villa comes from Leo Burnett, where she served as  Account Supervisor for Banco Hipotecario and Samsung.