Posts Tagged ‘real time bidding’

real time bidding

Editorial Staff @portada_online

DISH Moves to Automated TV Ad Sales

What: DISH Media Sales initiates industry’s first programmatic impression-by-impression linear TV marketplace that allows targeted, addressable inventory to be purchased utilizing real-time bidding technology. Why it matters: DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem. DISH Media Sales turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media […]

Editorial Staff @portada_online

A Big Opportunity to Level the Playing Field

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television. Why it matters: There’s such high […]

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

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Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

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We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.