DISH Moves to Automated TV Ad Sales
What: DISH Media Sales initiates industry’s first programmatic impression-by-impression linear TV marketplace that allows targeted, addressable inventory to be purchased utilizing real-time bidding technology. Why it matters: DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem. DISH Media Sales turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media […]