Posts Tagged ‘real time bidding’

real time bidding

DISH Moves to Automated TV Ad Sales

What: DISH Media Sales initiates industry’s first programmatic impression-by-impression linear TV marketplace that allows targeted, addressable inventory to be purchased utilizing real-time bidding technology. Why it matters: DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem. DISH Media Sales turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media […]


A Big Opportunity to Level the Playing Field

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television. Why it matters: There’s such high […]


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Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.