The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
At SportBusiness Summit in Miami, La Liga President Javier Tabas spoke up for the Girona-Real Madrid matchup in January, against some opposition from other organizations, including FIFA and MLS.
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
FOX Sports will be offering the UEFA Champions League final live in virtual reality through
the broadcaster’s VR app. The match will take place this Saturday match between Italian soccer club Juventus and Spain’s Real Madrid.
The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
Real Madrid is about to close the sale of its internet image rights to U.S. private equity firm Providence Equity Partners in a ten year deal.
Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live. Sports teams and players, particularly soccer, are among the highest paid.