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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • LaLigaLaLiga North America launched its #BringUStheGame campaign, addressing the growth of soccer in America and “the desire from American fans to bring the greatest soccer league in the world to the US to play the first ever European club regular season match held outside of Europe.” The game between FC Barcelona and Girona FC will be played at the Hard Rock Stadium on Jan 26 in Miami, Florida.

 

  • New US-based OTT Vidgo had a nationwide debut with the Barcelona vs Real Madrid streaming. This represented a ‘soft launch’ of its Latino package in anticipation for Sunday’s El Clásico clash, which was streamed via BeIN Sports. CEO Shane Cannon told Light Reading that the opening week was a success.

 

  • The Conmebol has signed a new four-and-a-half years sponsorship deal with Qatar Airways. The deal sees the Qatari company become the organization’s official airline. Conmebol president Alejandro Dominguez said: “The Conmebol competitions have a great legacy and are among the most exciting and competitive in the world, and thanks to recent reforms to raise their standards, they are also among the fastest growing sports competitions.”

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • Lavazza USAEnglish soccer teams Liverpool and Arsenal have both announced regional three-years deals with Italian coffee brand Lavazza. Limited to UK-territory, Lavazza will become the official coffee partner of the two clubs. The Italian company will also become the exclusive coffee supplier at both Arsenal’s Emirates Stadium and Anfield, Liverpool’s historic home ground.

 

  • As part of its presence expansion in Latin America, Bayern Munich has launched a Spanish language online shop. The site maintains a similar form to its German and English equivalents, featuring more than 1,200 products, including replica shirts and household accessories.

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  • Real Madrid is close to signing a record ten-year, €1.1 billion (US$1.25 billion) sponsorship renewal with Adidas, according to Marca. If confirmed, this would represent the most expensive kit deal in soccer. Under its current contract, Adidas pays the club annually €52 million.

What: At SportBusiness Summit in Miami, La Liga President Javier Tebas spoke up for the Girona-Real Madrid matchup in January, against some opposition from other organizations, including FIFA and MLS.
Why it matters: Tebas believes the match will lead to greater awareness for everyone and support for the sport overall.

“FIFA has no say in this match, and I can say with 90 percent certainty that La Liga clubs will be playing in Miami at the end of January.”

And so there it was on Tuesday in Miami that La Liga President Javier Tebas pushed back on FIFA’s Gianni Infantino and everyone else trying to stop the elite league from bringing its first-ever regular season match to the United States, and further proclaimed that La Liga (@LaLiga), and its partner Relevent Sports, are more open for business on this side of the Atlantic than ever before.

Tebas and Relevent’s Charlie Stillitano (@C_Stillitanowere the afternoon keynote speakers at SportBusiness International’s inaugural SportBusiness Summit (@SportBusinessbeing held at the W Hotel in Miami Beach. Tebas was clear in the intentions of the league and was very bullish on what the match will do not just for La Liga in the United States, but for the growth of soccer overall.

…[T]his is really the start of a 15 year joint venture between La Liga and Relevent in the U.S., [and] it will open the doors with new brands to engage, as well as potentially new media partnerships to grow.
Girona vs. Real Madrid (Wikimedia Commons/Politges13)

“This match has been many years in the making despite that people may think it just happened in the last few months,” Tabas said during a 30 minute conversation. “It is good not just for La Liga and the brand but for all soccer growth in North America. Are there obstacles to overcome? Yes and they were expected, but they will be and I can say with certainty the match (between Girona and Real Madrid) will be played on the 26th of January at 2:00 in the afternoon.”

The President also showed surprise at the rumors that Major League Soccer (@MLS) would oppose this one match, and even through the door open for a more reciprocal agreement to bring an elite MLS match…to Spain. “How could this one match hurt MLS? It will lead to more awareness for everyone. As a matter of fact, if MLS wanted to play a match in Spain we would not only encourage it, but we would help promote it because it’s good business for everyone.”

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From a business standpoint, Stillitano pointed out that many of the existing La Liga partners will be activating in Miami, and that since this is really the start of a 15 year joint venture between La Liga and Relevent in the U.S., that it will open the doors even new brands to engage, as well as potentially new media partnerships to grow.

“Because The Premier League has done such a good job of promotion to the U.S. audience, many casual fans do not fully yet understand the size and scope of what La Liga can bring,” he added. “We know that this match and all we have planned going forward can change that, and with that change will grow soccer not just in this country, but globally as well.”

Tebas added that the match will not take place just as a one off. Rather it will be the culmination of two months of engagement which will include youth events, the potential of a women’s match (another big La Liga priority) and much more that will have a “Super Bowl-like” culmination at the end of January. “Fans will get to engage with the players and the brands,” he added. “It will be a great event not just for La Liga, but for our game.”

And that, is good for all soccer business.

What: La Liga’s deal to play regular-season games in the US and Canada is a huge risk for the league.
Why it matters: La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.

Growing Soccer in America

In August, Relevent Sports and La Liga announced their plans to have regular season La Liga games played overseas in the United States and Canada. The move has been made in an attempt to raise the awareness of La Liga soccer and grow the sport in America. However, is this enough reason to bring Spanish domestic league soccer games across the Atlantic? Soccer is already one of the fastest growing sports in America. The number of boys and girls participating in high school has been on a steady rise since 2009 (https://bit.ly/2PCVDcj). The average attendance for MLS games currently stands at around 22,000, which is more than the NBA and NHL average attendances (https://bit.ly/2NgJgVL). The US, Canada and Mexico have just won a joint bid to host World Cup 2026 (@united2026) and Relevent’s ICC preseason tournament continues to set record numbers despite clubs rarely fielding star players on the tour. So does La Liga really need to have its games take place in North America to grow the sport?

Breaking Down La Liga’s Attempt to Reach North America

Speaking to the COO of Collegiate Sports Management Group and an adjunct professor with Columbia University’s Sports Management Program, Ray Katz (@realraykatz) believes that this is the kind of deal that could hurt the league. In his opinion, player relations could suffer greatly from staging games across North American. Additionally, he points out that there are better ways for Spain’s top-tier soccer league to reach new audiences. “If La Liga want to get their product out there, then the key is availability globally from a media perspective. Make the league available to people on any screen, and ideally free or as part of existing a solid OTT or cable subscriptions.”

At the moment, La Liga games are shown on Bein Sports Network, a network that has recently been dropped by one of America’s top cable providers, Comcast. To Katz’s point on availability, a lesson is there to be learned from NBC Sports. In 2013, NBC Sports captured the rights to show the English Premier League (EPL), perhaps Europe’s most popular soccer league. The network made all games available, free of charge, provided viewers had a cable subscription. It wasn’t until last year the network put up a paywall for games not televised on cable. But by then, NBC Sports’ brilliant coverage had made hundreds, possibly thousands, of Americans into fans of one team or another in the EPL. More importantly, it made fans out of people willing to pay to see their team play if they weren’t being televised on one of the network’s major channels.

Make the league available to people on any screen…

If NBC Sports had made a pay streaming service for games at the outset of their deal with the EPL, there is serious doubt as to whether the EPL would be as prominent as it is in the US. In contrasts to La Liga, it’s current spot on a TV network, not readily available to most is extremely damaging to the product in America. On this issue, Katz said, “…La Liga needs to centralize their TV strategy and negotiations instead of having individual teams make these deals. The NFL did this in the 1960’s and it yielded epic results.”

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It’s clear from this deal, La Liga wants to do what the National Football League (NFL) has done with their sport. The NFL has exported regular season games to Europe and Mexico for some time now and it has been met with huge success. However, Katz points out La Liga won’t experience that same success with this new venture. “There isn’t any other high-level American football played outside of the U.S so NFL games abroad, serve essentially as an “ambassador” for the sport itself. For La Liga, every country has their own reasonably strong soccer league so La Liga soccer won’t necessarily attract that many new fans unless there are games with Barcelona or Real Madrid.”

Barcelona FC and Real Madrid CF have a massive global following already and don’t need to hold games across the Atlantic to increase their presence. Ticket pricing has already been earmarked as a possible problem. Last year’s ICC tournament featured the first “El Clasico” to be played outside of Spain, when Barça and Real met in Miami. Tickets to that match started at a whopping $300. This figure would get you into all home games alone at most Spanish clubs. But this is what ticket prices will look like if Americans want to watch regular season La Liga games in their own backyard. On the issue of ticket pricing Katz explained “…the only people who will pay the exorbitant ticket prices, are people who are fans of La Liga already.

You have to find a well thought out, balance between generating revenue and selling tickets. It can’t be one or the other.

A Mountain To Climb

The deal lacks support from the La Liga Players Association (LLPA), who are willing to strike in an effort to keep La Liga games in Spain. Many are not surprised by this stance, given the number of matches and cup competitions soccer players are involved in. One game could make all the difference in a season. La Liga will also have steep competition with established American sports, given the NFL, NHL, and NBA could all be in full force when it seeks to stage its games.

LLPA President, David Aganzo, speaks to the press after La Liga’s Captain emergency meeting.

Additionally, the deal has to be approved by FIFA, UEFA, CONCACF, The United States Soccer Federation (USSF), the Spanish FA, Spain’s National Sports Council and its foreign ministry. FIFA will have the final say on the matter, but precedent doesn’t favor the deal either. The governing body’s former president Sepp Blatter condemned the EPL’s previous proposals to play matches overseas as “unacceptable” and an “abuse of football.” Despite all of this, La Liga recently announced that Barcelona against Girona will be the first game to be played overseas, with the Miami Dolphins Hard Rock Stadium the destination.

 

What: Cristiano Ronaldo tries his hand at American football in a new Super Bowl ad.
Why it matters: Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.

First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot that ran in select markets during the Super Bowl. There is no doubt that Cristiano Ronaldo is a high priced, and highly visible, figure that is trying to get Altice USA some great and humorous exposure in markets where the media company is looking to continue to grow brand.

Wikimedia Commons/Soccer.ru

However, there is a question with both spots, one in which the star is locked out of his room and gets photographed by a maid who then splashes the photo on social media, and the other in which he is using his soccer skills in American football garb. Does the general public actually know who he is through the spots? It’s a pretty big question, and an assumption that is still TBD.

Ronaldo’s global brand and his place on the world stage as a World Cup and Real Madrid star does make him a household name in the United States IF you follow global soccer and IF you are paying attention to the sports marketing business. It is an audience that is surely growing as soccer takes even more hold in the U.S., and with the coming World Cup, it will grow even more. But he does not play in the States, and La Liga’s deal with beIN SPORTS as their main rights holder in the United States limits the weekly exposure to an English speaking audience that can see Premier League matches on NBC and Bundesliga on FOX.

Soccer is growing, the World Cup is coming, and the growing Latino demo in the U.S. has a much better affinity toward image recognition of a star than fans of the NFL or even MLB or the NBA.

Is the assumption in the spot that the mainstream audience does not know who he is? A quick poll of non-soccer fans thought he was everything from a pop star to a model to a baseball player, with those with an interest in “The Beautiful Game” knowing immediately who he was. Still, that may be a fraction of an audience, while the bigger group can probably be grasped with a little better brand identification during the spots, which run very regularly in areas where Altice is available.

Ronaldo is as big as it gets

“There is no doubt that Cristiano Ronaldo has perhaps one of the greatest followings of any athlete on the planet today. Altice USA is smart to be able to take advantage of his star power, especially as they market towards millennials and a Latino audience,” said Ray Katz, co-founder of ROI Sports Group and professor at Columbia University. “However Ronaldo is a superstar in a sport that is still emerging at least in the U.S. Consequently assuming that the television viewing audience, particularly in non-soccer programming, knows who he is and what he is doing is still a pretty broad leap. That can easily be addressed in a little more identification in either or both of these highly visible spots. The best practice here would be total integration with respect to planning and execution between brand managers, the sports agency, the media buying agency, and the creative agency.”

Now going forward is Altice USA making a strong gamble with Cristiano Ronaldo? For sure. Soccer is growing, the World Cup is coming, and the growing Latino demo in the U.S. has a much better affinity toward image recognition of a star than fans of the NFL or even MLB or the NBA. The spots are also humorous, which highlight another part of the elite star’s personality and give the images a viral play that will go beyond the regular spot run. They also set Altice USA apart from the other potential providers doing the same old, so there is a good amount of recall.

It is certainly different to see a global star engaged in promotion, and more will surely be coming. Seeing Ronaldo discover American football also plays well, what might be a little better is if everyone knew who he was, and a little better ID could do the trick.

https://youtu.be/oxbIaT690F0

Image at top: Wikimedia Commons/Ruben Ortega

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  • Mary Kay

Mary Kay Inc., a multibillion-dollar beauty company with thousands of independent sales force members worldwide, announces the opening of its newest market – Mary Kay Peru. With a 53-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s already solid foundation in Latin America, while providing a flexible business opportunity to Peruvian entrepreneurs.Mary Kay Peru headquarters will be in Lima, covering operations for the entire country. The grand opening is slated for September of this year. The in-country social media and web presence will be announced shortly.The opening of Mary Kay Peru follows the company’s recent launch in neighboring Colombia. In 2015, Mary Kay Colombia entered the Latin America region with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.Mary Kay executives from the United States, Argentina, Brazil, Mexico and Colombia have collaborated with Mary Kay Peru in all aspects of this expansion, from market research to tailoring the Mary Kay opportunity for optimal success in the Peruvian marketplace.

  • Mediavest | Spark

Mediavest | Spark, a full-service media agency under Publicis Media, announced that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution, and reflects the agency’s offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more. Since coming together as Mediavest | Spark in March 2016, the agency has welcomed numerous new clients including BEL Groupe (Global), MTV, KFC, Mattel, H&R Block (USA), Expedia (SEA), EuroLoan (Poland), Virgin Mobile (MENA), OnePlus (UK) and Diageo (Australia). It also recently lost Sprint. Spark Foundry aims to aggressively roll out its winning proposition to its 3,500 employees across the world, while amplifying its best-in-class capabilities for clients.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  •  Subaru

Subaru Argentina has selected agency Trade as its new media center. The agency is already working in the All New Outback launch, the new version of one of the most emblematic models of the brand. José Eskenazi is in charge of the account.

 

 

 

  • Nivea Mexico

In 2015, NIVEA closed an international sponsorship deal with Real Madrid, for the following three seasons (until 17-18). NIVEA Men has been supporting the team since the end of 2012. In addition to the sponsorship deal, NIVEA decided to take advantage of some of the Real Madrid’s soccer stars as influencers to boost the brand investment in the Spanish soccer team. The German cosmetics company pushed the brand global presence, including the Mexican market, with the help of well-known players like Gareth Bale, Marcelo, Isco and Dani Carvajal. To date, NIVEA has no plans to make new investment in any other sport.

 

 

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By Edgar Alejandro Jiménez @edgar85jimenez

What: We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in partnership with Real Madrid, and why the brand chose soccer as its main way to connect with consumers via sports content.
Why it matters: In 2015, NIVEA signed on as an international sponsor of Real Madrid for three seasons (through 2017-2018). Although NIVEA Men has been supporting the team since late 2012, its previous sponsorship had been only at the local level in Spain.

Along with the signing of its international sponsorship agreement, NIVEA decided to capitalize on Real Madrid’s star power by using players Gareth Bale, Marcelo, Isco, and Dani Carvajal as influencers to enhance their investment in the Spanish soccer team. With this move, the German cosmetics company boosted the brand’s global presence, including the Mexican market.

“NIVEA sought to take advantage of Real Madrid’s global popularity, as well as its popularity among the Mexican public, to become a leading brand for men,” said Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico.

Among the huge range of sports available, Sánchez explained that soccer has remained the ideal sport for sports marketing. “In Mexico, soccer attracts millions of fans of all ages, and as a result, there is a great passion for soccer. All the men have had contact with this sport and also have values in common with the NIVEA brand,” he said.

In Mexico, soccer attracts millions of fans of all ages, and as a result, there is a great passion for soccer.

As the most important sport in the Mexican market, as well as Latin America, NIVEA saw its alliance as a way of reaching potential customers in a massive way and through different means, “creating an opportunity to be on their minds and attract them to the brand.”

According to Sánchez, sports marketing helps to associate brand values with sport in order to create strategies between them.

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Soccer thus became the perfect pretext for the cosmetics brand to approach the male audience on a common ground. Soccer is so strong, that NIVEA has no plans to invest in any another sport at the moment.

Real Madrid C.F.When NIVEA decided to work with influencers, its existing sponsorship deal allowed it to enhance its investment without needing to find external actors. When choosing a sports influencer, Sánchez explained that what the brand is looking for is a “globally recognized player whose values are in line with the brand and is recognized as a good player by the fans.”

Brands seek to generate empathy with their consumers, and they achieve this through players that become part of their image.

“Brands seek to generate empathy with their consumers, and they achieve this through players that become part of their image. In this way, consumers identify with them and, at the same time, with the brand.”

Even so, with the company’s current agreement with Real Madrid drawing to a close soon, Sánchez admits that NIVEA has lacked a strategy to really boost its sponsorship, at least in Mexico. “As a brand, we have not exploited the full potential of the Real Madrid platform. We still have a lot to learn, also insofar as creating the synergy that will have a much greater impact on all of our consumers.”

As a brand, we have not exploited the full potential of the Real Madrid platform. We still have a lot to learn, also insofar as creating the synergy that will have a much greater impact on all of our consumers.

To date, NIVEA continues its efforts to reach every corner of the world in which Real Madrid has a presence. Among these places, Mexico is one of the countries where sponsorship efforts have shown the best results. “Mexico is where we have had the greatest success; [sponsorship] has been used to enhance communication at many points of contact, from television to point of sale,” said Sánchez.

What: FOX Sports will be offering the UEFA Champions League final live in virtual reality through
the broadcaster’s VR app. The match will take place this  Saturday match between Italian soccer club Juventus and Spain’s Real Madrid. FOX holds the English-language rights to the UEFA Champions League until 2018, when the rights will be taken over by Turner.
Why it matters: FOX Sports has been making an effort to stay up-to-date with consumer technology, which is why the channel has broadcast major events in VR, such as Super Bowl LI, the 2017 Big East Men’s Basketball Tournaments, the 2016 MLS Cup, and the 2016 Bundesliga season opener.

FOX Sports announced it will be broadcasting the UEFA Champions League final live in virtual reality, as well as statistics and pre-game VOD features through the Fox Sports VR app. Together with its technology partner, LiveLike, FOX will broadcast the game using three cameras positioned around the pitch, including one wide-frame shot and two behind each goal. This will let the broadcaster

According to Michael Davies, Senior VP, Field & Technical Operations at FOX Sports Media Group, there are still some quality details to be improved. But, he stated this won’t matter because virtual reality is more of a “companion experience”, where fans aren’t actually watching the whole game on their devices.

“We still think that that is really valuable and a really cool way to experience sports on the side,” he said. “That’s why we’re trying to give VR a helping hand through the interactive elements.”

Juventus and Real Madrid will play the Champions’ final next Saturday, June 3.

What: The two Spanish soccer clubs surpassed the 100-million-fan mark on Facebook within hours of each other.
Why it matters: The rivalry between Real Madrid and FC Barcelona has extended from the soccer pitch into social media, and although the Colchoneros were the first to break the 100 million followers mark, a couple of days later the Blaugrana showed that they were up to the challenge, matching their follower record.

Real Madrid and FC Barcelona surpassed the 100-million-fans mark on Facebook within just a few hours of each other, making them the first brands to achieve that record.

In so doing, Real Madrid demonstrated its extraordinary social dimension and its leadership in the digital field, thanks to a global strategy to position itself that focuses on social networks, mobile, and audiovisual content.

The Madrid club was the fastest growing sports brand, not only on Facebook, but also on all social networking platforms in 2016.

Real Madrid generated more than 1.6 billion video views last year, more than any sports organization in the world. In addition, it had 9 of the 10 best postings on Facebook in 2016, establishing its leadership on the platform.

“The extraordinary global audience of Real Madrid is reflected in this historic milestone and encourages us to continue working to consolidate our leadership on social networks,” said club general manager José Ángel Sánchez.

We have a fantastic relationship with Facebook and its strategic direction, which has allowed us to build a powerful and highly committed audience.

Meanwhile, FC Barcelona reinforces its position as the most admired and beloved global sports club, as reflected in its 2015-2021 Strategic Plan.

With this record FB fan following, the azulgrana club maintains its leadership above all the other soccer football clubs and professional sport franchises in the United States.

The follower figure achieved is the equivalent of filling the team’s 98,000-seat Camp Nou 1,000 times over.

Images: @RealMadrid and @fcbarcelona official Facebook pages.

What: Real Madrid is about to close the sale of its internet image rights to U.S. private equity firm Providence Equity Partners in a ten year deal.
Why it matters: Internet rights of Real Madrid are valued at 500 million euros (approximately US $537 million). Real Madrid is one of the world’s strongest soccer brands. According to the Spanish soccer club, its website is the most visited digital property among soccer club sites worldwide.

Florentino perez.jpg
Florentino Pérez, president of Real Madrid.

Real Madrid  president Florentino Pérez is about to sign a deal with U.S. private equity firm Providence Equity Partners to sell the soccer team’s image rights on the internet during the next ten years. This agreement will generate nearly 500 million euros (US$ 537 million) for Real Madrid.

In the past few months, Providence Equity Partners has acquired a significant participation in the marketing agency Chime, and also owns a 25% stake in Major League Soccer’s commercial department (Soccer United Marketing).

The investment company Key Capital Partners led this new agreement with Real Madrid.

According to the Spanish soccer team’s official site, the club’s web site was the most visited among soccer clubs worldwide, during 2016. According to ComScore it had 1.35 million monthly uniques.

Although Real Madrid lost its Champions leadership, and FC Barcelona has taken the lead in Spain, Madrid’s soccer team has an outstanding online business which it is now intending to monetize even better through a deal with Providence Equity Partners. 

What:  Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live. Sports teams and players, particularly soccer, are among the highest paid.
Why it matters: Streaming rights  for top sports and soccer properties are among the most coveted by Facebook and other social media companies like Twitter. Broadcast advertising dollars are starting to siphon over to online video advertising and the trends is likely to accelerate.

PkyX6ctOf the roughly US$50 million Facebook has agreed to invest, athletes, sports teams and sports media companies are set to collect about US$4.4 million in payments, according to a document reviewed by the Wall Street Journal. Soccer, in particular, figures prominently on Facebook’s list of contracts, demonstrating the company’s ambitions to give Facebook Live a global appeal. However, in the United States soccer, particularly for the Hispanic population, soccer has a very high appeal.

The highest-paid sports company, FC Barcelona, will receive approcimately US$1.03 million from May through March of next year, making the Spanish soccer team the 18th highest-paid on Facebook’s list of media companies, athletes and celebrities.

Barcelona’s rival, Real Madrid, is to receive about US$917,000 to produce live video. Arsenal Broadband Ltd., which operates Arsenal’s media and digital rights, has a contract for about US$349,000. Manchester City, another English soccer team, is to receive US$221,000.

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Barcelona drew in more than 500,000 views for a live video press conference with new player André Gomes and about 340,000 views for a recent training session.

Individual soccer players are receiving payments, too. Spanish goalkeeper Iker Casillas is set to collect about US$211,000, while American star Alex Morgan is slated to bring in about US$115,000. Ricardo Kaká, a Brazilian player with Major League Soccer’s Orlando City SC, is set to receive about US$49,000.

Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live, The Wall Street Journal reported last month. It’s a game plan meant to ensure Facebook remains fully-stocked with quality live-streamed videos as the company decides how to compensate creators through more traditional means, like an agreement to share advertising revenue.

CHECK OUT: How Much Do Mexican Soccer Clubs Get Paid for U.S. Broadcasting Rights?