Raul Lopez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Ben SaitzIn the US, artificial intelligence-driven marketing platform Rocket Fuel has hired former Google and DoubleClick CEM exec Ben Saitz for a new role, Chief Customer Officer. Saitz (pictured) joins from customer experience management firm Medallia, where he served as VP, Customer Solutions.In his new role, Saitz will lead all post-sales functions as the company aims to put its customers at the heart of its business.



AAEAAQAAAAAAAAWHAAAAJGVkOGVjZGNjLWJhY2ItNGQyOS04YWRhLTExOWJiOWUyNDQ4YQRaul Lopez is now Principal and Chief Research Officer at New American Dimensions.Lopez will further develop the company’s growing portfolio of regional and national accounts. Prior to joining NAD, Raul spent 3 years at Geoscape establishing a market research group.




17b086cIBT Media  has appointed Alvaro Palacios as Chief Operating Officer (COO). Palacios will lead operations for all parts of the business and will report to Etienne Uzac, Co-Founder and CEO of IBT Media.Palacios joins IBT Media from Televisa Publishing + Digital where he served as Head of US Operation.



Source: Miami Herald
Source: Miami Herald

NBCUniversal Telemundo Enterprises has presented the plans for the building of its new global Headquarters in Miami-Dade County in a groundbreaking ceremony . NBCUniversal and parent company Comcast will invest more than US$250 million in the construction of the new global headquarters.Executives from Comcast and NBCUniversal Telemundo Enterprises gathered with local government officials for the announcement and to discuss the immediate impact on South Florida.NBCUniversal Telemundo Enterprises encompasses the company’s Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal’s networks and platforms.


330181Merck Manuals has announced the 116-medical resource is now available in Spanish on MerckManuals.com in the United States. The Manuals’ more than 10,000 medical resources were translated into Spanish using highly qualified native Spanish-speaking doctors and medical linguists. Since 1899, The Merck Manuals has worked to break down barriers in medical communication. The Manuals transitioned to an all-digital format in 2015, available at no cost with no registration or advertisements.




LuisHeadshot-2196e4a94b3096ac8bd7783704ef597e Luis Camaño has joined Grupo Gallegos to lead its newly formed Brand Activation Group. Camaño comes from Alcone Marketing where he was Chief Creative Officer. He began his career with BBDO in Argentina and New York.Camaño’s responsibilities with Grupo Gallegos include working alongside peers in the creative, strategic and account leadership.





image002Jack Hobbs is launching Revolver Podcasts, a multicultural-targeted, bi-lingual, audio, on-demand network that offers listeners the ability to enjoy a variety of on-demand programs. Revolver Podcasts enables people across the world to discover, share and create content: a perpetual generator of experiential, social, digital, mobile and traditional media platforms.Building on the president’s experience in Hispanic broadcasting, Hobbs, who forged the podcast market in 2005, teamed up with Jeff Hinson and Javier Saralegui, all of whom are former Univision executives, to create a digital audio network connecting consumers with custom and unique content nationwide by merging data and creativity. The company is also working with partners to concept, co-develop, create and distribute data-inspired content across a wide range of topics including.


descarga (5)Havas has promoted North America Chief Growth Officer Laura Maness to Havas Worldwide New York president, effective March 1, Adage reports.Maness comes from Havas’ Chicago office where she was U.S. chief growth officer. She will report to Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group. Maness will handle key accounts, such as Liberty Mutual, Dos Equis and TD Ameritrade,among other tasks.


descarga (4)Linda Kaplan Thaler, CEO and chief creative officer of the Kaplan Thaler Group and chairman of Publicis New York, is stepping down from her position to pursue other projects and expand her career. Kaplan Thaler Group and Publicis New York merged in 2012, and eventually,returned to its previous name. Kaplan Thaler became then chairman when the merger became official.





descarga (6)Zeno has named Nancy Ruscheinski as its first global chief operating officer, according to The Holmes Report. Ruscheinski joins Zeno after 28 years with firm Edelman, where she most recently held the vice chair of client engagement position. Ruscheinski will remain based in Chicago and report to CEO Barby Siegel.




lLpizBOt_400x400Nike has appointed Adam Sussman as first chief digital officer. He will report to Trevor Edwards, Nike brand president. He will lead a team that develops digital products and services across Nike’s platforms and drive consumer engagement.



descarga (1)Interpublic Group announced that Philippe Krakowsky has been named Chairman of IPG Mediabrands. In this role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees US$37 billion in global billings for its clients . Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer at Interpublic, as he supports Tajer and his senior Mediabrands management team.



T3KEBemO_400x400After 12 years at Google, exec Jon Kaplan has joined Pinterest to head global ad sales. Kaplan will start in San Francisco on 7 March, relocating from New York, to fill the role of Joanna Bradford, according to Re/code.He will report to general manager for monetisation Tim Kendall.





Ca7-SuyW8AE8suQCampbell Soup Company has announced the appointment of Greg Shewchuk as Senior Vice President, Chief Marketing and Commercial Officer, Americas Simple Meals & Beverages, effective March 7, 2016. Greg will report to Mark Alexander, President, Americas Simple Meals & Beverages.Greg will be responsible for all aspects of marketing and consumer connection across the division’s US$4 billion portfolio of brands, which includes Campbell’s, V8, Swanson, Pace and Prego.Shewchuk joins Campbell from Mead Johnson Nutrition Company.

144ea0bTim Spengler has joined Fuisz Video as its chief executive, WSJ reports. Spengler was most recently president of content marketing and revenue strategy at Clear Channel Communications (now iHeart Media) and prior to that spent more than a decade at IPG. At Fuisz Video Spengler replaces founder Justin Fuisz who remains chairman.



descarga (2)Oscar Gastelum, Area Manager at South Pacific Financial Corporation (SPFC), was named 2016 President of the North County San Diego Chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP).Oscar has over 20 years of experience in the mortgage banking industry in Southern California.


045025cbeIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.In his new position, Meyeringh will drive all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN SPORTS brand. Meyeringh joined beIN SPORTS USA in August of 2013 serving as Senior Director of Business Development & Strategy.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

BBC WorldwideBBC Worldwide announced a new leadership team for its Business and Operational Units in the U.S. Hispanic market and Latin America based in Miami. All new executives will be reporting to Fred Medina, Executive VP and General Manager of BBC Worldwide for Latin America and the U.S. Hispanic market. Medina reports to Paul Dempsey, president of Global Markets at BBC Worldwide. Karen Harrison is the new VP of Finance, she will be in charge of developing and managing all aspects of the financial performance  of BBC in Latin America and the U.S. Hispanic market. Harrison joins BBC Worldwide after having worked at Bilzoo Media & Broadband as CFO. Alejandra Olea, is the new VP of Integrated Sales. Olea will be leading the team responsible for channel distribution, program and format sales and will also be responsible for supervising the development of  additional revenue streams. Olea most recently worked at DIRECTV Latin America. Janel Downing is the new Director of Formats and Coproductions and will be reporting to Olea.  David Hanono is the new Director for Digital Development. In this newly created position Hanono will be leading the development of the digital business in the region. Prior to BBC Worldwide Hanono was Director of Sales Development for Mobile at Univision Communications. Rafael Álamo, is the new Human Resources Manager. Alamo will be in charge of personnel management and organizational culture.The following executives were already part of the BBC team for Latin America and the U.S. Hispanic market and will continue to do so. Gareth Williams, VP Brand Services. Sergio Leos, VP Marketing and Advertising Sales, Alessandro Stroscio, VP Consumer Products, Alexander Torres, VP Commercial and Legal Affairs, Frank Novo, Director of Operations and Viviana Rubinstein, Director of Communications and Public Relations.

Robert HoSang has been named director, business development at research firm Latinum Network. He has been tasked with expanding new business opportunities and potential revenue streams among Latinum’s current member roster. Most recently, HoSang was account director at Havas Media, handling partnership development and strategic planning and insights for clients including McDonald’s, Moët Hennessy and Philips Norelco.

Univision Communications announced that Sarah Madigan has been promoted to the newly created position of executive vice president of Content Distribution. Madigan joined the company in 2011, and most recently served as senior vice president of Business Affairs. She will continue to be based in Univision’s New York headquarters and will report to Tonia O’Connor, president of Content Distribution and Corporate Business Development. In her new position, Madigan will oversee content sales and strategy for digital and linear distribution.

Technology and Market Research firm Geoscape is launching a new unit that will provide a wide range of primary multicultural research services, leveraging the company’s existing data and technology. The division will be led by Hispanic and multicultural specialist Raul Lopez, who joins from Phoenix Marketing International where he led the Multicultural unit. He will be supported by Senior Client Advisor Jeronima Pilar, who also joins from Phoenix.

Thomas Brown has a new position as Sales Consultant at Coed Media Group, a college lifestyle blogging,  publishing, and marketing solutions company. Brown previously worked as Director Sales Northeast Region at Orange Advertising Network. He started his new job at the end of June. Prior to Orange, Brown worked at advertising agency Ad Pepper.

Alvaro PalaciosAlvaro Palacios  joined DLA in May as Chief Revenue Office (CRO) and is responsible for leading and directing the Sales and Marketing departments in the company. DLA development of entertainment products for VOD platforms in Latin America and the Caribbean.Alvaro leads the planning and development of strategies and initiatives aimed at increasing the company’s revenue. He also plays an important part in defining a corporate culture and direction, as well as implementing international strategies to stimulate affiliate and ad sales and other potential sources of revenue. Before joining DLA, Alvaro was vice president and managing director of PRISA in Miami, where he led the development of strategic alliances and digital products, as well as marketing and sales strategies for the US and Latin American digital markets. Previously, he was regional business development director at Terra Networks USA-Latin America,

Anhelo Reyes (foto) is joining Fusion, the new network for Hispanics from ABC and Univision, as the network’s first Vice President of Marketing.   Anhelo will lead all branding, marketing and promotion. She is based at our headquarters in Miami. Most recently, Anhelo was Nickelodeon’s vice president for strategic property planning and marketing, where she was responsible for the launch and long-term strategic marketing plans for three of the company’s most important properties – SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Winx Club. In addition, Fusion announced that Mark Lima is its new Vice President of News. A 25-year news veteran, Mark was most recently part of the team at “Nightline” that made the show the #1 program in late night and won a prestigious Peabody Award for coverage of Superstorm Sandy. At “Nightline” Mark was responsible for developing stories and leading digital and social media integration. His experience has been invaluable to Miguel Ferrer and the Digital team as Fusion charts a course for close collaboration between digital, social and television news coverage. Mark spent four years in Los Angeles as deputy bureau chief for ABC News.  He managed day-to-day coverage of news assignments for the western bureaus and won a pair of Emmys in 2008 for reports on the fires sweeping through Malibu.


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