Randy Falco


What: Univision Communications Inc. has announced that Vincent Sadusky will succeed Randy Falco as CEO of the media company.
Why it matters: Randy Falco was President and Chief Executive Officer for 8 years. He is seen as the responsible for UCI becoming a modern media organization with a significantly improved balance sheet. This CEO transition is a big step for the company.

U.S.-Hispanic-focused media company Univision Communications Inc. has announced that Randy Falco, whose retirement as President and CEO was communicated a few weeks ago, will step down from the role on June 1st. He will remain an advisor to the Company through the end of 2018 to ensure a smooth transition. Vincent Sadusky, former Chief Executive Officer of Media General, will succeed Falco as CEO and will also become a member of the Univision Board of Directors.

“Over the last eight years, Randy has led the transformation of UCI into a modern media organization with a diverse portfolio of assets, sterling brands and content that audiences and marketers want, backed by strong earnings growth, a significantly improved balance sheet and a team of motivated and purpose-driven employees,” said Haim Saban, Chairman of the Board of Directors of UCI. “Randy has always recognized and embraced Univision as an incredibly unique company with a mission and vision that goes well beyond traditional media.”

Randy Falco by Allison Michael Orenstein

“Leading UCI has been one of the most personally and professionally rewarding experiences of my life. So much has changed –and will continue to change– in the media landscape but through it all one thing remains true: no other media company serves and supports Hispanic America like UCI, something that is more important than ever in our world today,” commented Falco. “I believe wholeheartedly in UCI’s mission and vision and am confident that the Company will remain on a path for continued success with Vince leading the way.”

Sadusky has been an active participant in the media industry throughout his career, serving as a board member of Hemisphere Media Group, the National Association of Broadcasters and NBC Affiliates. Sadusky currently serves on the board of directors of International Game Technology. He received a Master of Business Administration from New York Institute of Technology and a Bachelor of Science in accounting from Pennsylvania State University, where he was a University Scholar.

Sadusky commented, “It’s an honor and privilege to have the opportunity to serve as CEO of UCI, a company I have long admired for its important mission to serve as a lifeline and advocate for its community, and the strong bonds it has built with its audience. I am eager to work with UCI’s talented team to enhance the Company’s leadership position and underscore its crucial role as a source of news and information. Over the last few months, UCI has taken a number of steps to evolve and thrive in today’s rapidly changing media environment and I am committed to ensuring the Company is in the best position possible to serve its audiences for decades to come.”



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Randy Falco, president and CEO at Univision since 2011, is stepping down at the end of the year. Reportedly, he has decided to retire as this year is his 65th birthday. The announcement comes a day after the Wall Street Journal first reported on Tuesday that the Univision board had been considering replacing Falco, and just months after the executive signed a two-year extension to his contract in November. According to The Wall Street Journal, Univision’s “board is girding to search for new leadership and is undertaking a business review that could lead to large cost cuts, people familiar with the matter said, on the heels of the Spanish-language broadcaster canceling its initial public offering.”



Univision has promoted Peter Lori to CFO. He had been a deputy under Francisco Lopez-Balboa and has served in a variety of roles since joining the company in 2005, including as an interim CFO.





Dentsu Aegis Network’s McGarryBowen has announced that Patrick Lafferty is its new U.S. president, replacing Simon Pearce who recently left to join J. Walter Thompson as CEO of North America.





Amy Morris has been named VP of news at WNBC New York. Morris will lead all day-to-day news operations at NBC’s flagship station, including weather, investigative and consumer teams.





Alistair Macrow, formerly senior VP, CMO at McDonald’s UK, has been promoted to a global marketing role based in London. Macrow started this week as CMO for high growth markets, covering China, Hong Kong, Italy, Poland, Russia, South Korea, Spain, Switzerland and the Netherlands.





The Estée Lauder Companies Inc. has brought on two industry leaders to fill key roles in brand and retail. April K. Anslinger has joined the organization as Senior Vice President/General Manager, Aveda–North America.






Andrea Dorigo has joined Estée Lauder as Senior Vice President, General Manager, Global Retail.






VCCP has looked within its own ranks to restructure its leadership team with the announcement of a new management line-up. Michael Sugden has been promoted from chief executive of the VCCP agency to chief executive of VCCP Partnership. VCCP managing director Andrew Peake will step up to take his role as agency chief. They will be joined by Julian Douglas, vice chairman of VCCP Partnership, who takes on additional responsibility for “identifying and realizing future revenue streams” for the business. And Hannah Fitz-Gerald who will assume the role of managing director of VCCP respectively.


Mitsubishi has appointed Fred Díaz as new CEO for the North America region. He joins the company with over 10 years of experience in the car industry.





Nancy Dubuc has decided to step down from her role as A+E Networks’ president and CEO. Effective April 16, Abbe Raven, chairman emeritus and former CEO of A+E Networks, takes over as acting chair. Dubuc is reportedly set to become the CEO of VICE Media, taking over from co-founder Shane Smith.





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Univision Communications Inc. (UCI), the media company serving Hispanic America, announced that it has extended the Company’s employment agreement with President and Chief Executive Officer Randy Falco for an additional two years, through January 31, 2020.With Falco as President and CEO, UCI has expanded its reach to an estimated 108 million average monthly unduplicated viewers.




Univision Communications Inc. (UCI) has also named Carolina Santamarina vice president of client solutions & experiential marketing for Local Media Sales. Santamarina will focus on connecting brands with Hispanic communities through integrated, client-focused marketing solutions, experiential events, field and mobile digital and social marketing services.She will be based in Miami, Florida and will report to John Buergler, senior vice president of growth initiatives for UCI Local Media. Most recently Santamarina served as senior vice president of SBS Portafolio, a cross-platform content development division for Spanish Broadcasting System.







Andrew Donin is leaving his position as chief marketing officer of Under Armour. He has been with the company for 15 months, joining from Amazon, where he was head of worldwide mass and brand marketing. 







The advertising community has received a new player in the DFW metroplex, Augustine Agency. The Sacramento-based advertising company is now calling Dallas, Texas their second home. Expanding their new office & acquiring new talents:







Elba Intriago has been named President of Augustine Agency, tapped to lead the agency’s expansion along with Jeff Roberts, VP of Client Services, and recently-appointed VP of Growth Strategies Toby Adams who will spearhead the Digital and Strategy & Planning disciplines. With over 15 years overseeing creative teams and developing winning marketing strategies, Elba will be in charged with ensuring the growth and development of Augustine in Texas and beyond.Roberts has held leadership positions at prestigious agencies such as Rally Marketing Group, Encircle Marketing, TracyLocke, Publicis Groupe and Ryan Partnership, as well as client-side with The Coca-Cola Company.



Adams brings 20 years of agency and client-side integrated marketing expertise working in a variety of industries including travel and tourism, consumer packaged goods, retail, healthcare, insurance, financial services, energy, and direct sales. He’s worked with the Omnicom family of agencies (TracyLocke, DDB, Focus, and Targetbase) and later with TM Advertising (McCann) and The Richards Group.




Joanne Zaiac has been named chief client officer, Americas, at Dentsu Aegis Network’s performance marketing agency Merkle. She was most recently chief operating officer at DigitasLBi North America. She spent more than 18 years at Digitas in assorted roles, including as president of the agency’s New York office for more than a decade.

What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer.
Why it matters: O’Connor will be in charge of naming a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, and to lead a seamless transition for the advertising sales & marketing team.


Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately. O’Connor will continue to report to Randy Falco, President and Chief Executive Officer, and remain based in New York.

Under O’Connor’s leadership, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.

O’Connor commented, “In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners.  UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience.  That makes us some of the best storytellers on the planet with an incredibly loyal audience – from Univision News to La Doble Vida de Estela Carrillo to Liga MX.  I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.

Since joining the company as executive vice president of Distribution Sales and Marketing in January 2008, O’Connor has been repeatedly promoted to roles of increasing seniority and has led the Company’s strategy to drive UCI’s content distribution efforts across all screens, including online and mobile.  During her tenure with UCI, O’Connor led the creation of the Company’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW.

Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution.  O’Connor is a Director on the Board of El Rey Network, and fuboTV, a live streaming TV service. She is active in industry organizations and currently serves as the Chairman on the Dean’s Advisory Board at the S.I. Newhouse School of Public Communications at Syracuse University.

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds.  Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”

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(Looking for your next Career move? Check out Portada’s Career Board!)

Click here for previous Changing Places editions

FOTO-NestorPerinotNestor Perinot has been appointed Cross Platform Ad Executive at CNN en Espanol. Perinot previously worked at Audio.Ad.






image1Marie Chalita is joining the editorial team of Hola USA as beauty and community editor based in New York City. Previously Chalita was responsible for Social Media and Community for the U.S. Hispanic market at Televisa Publishing. Among other titles, she managed the social media presence of Cosmopolitan en espanol in the United States.






Jeff Ihaza
is the managinScreen-Shot-2016-07-08-at-9.02.13-AMg editor of Fusion Media Group (FMG) new English-language music vertical TrackRecord. TrackRecord is a digital project overseen by Univision’s new Music division that will publish daily news stories, in-depth features, profiles of diverse artists, video series, events and documentary projects. Previously Ihaza served as a host for Vice’s cable news channel Viceland and as a contributor to magazines like Fader, GQ and Gawker.



7aj-nezn_400x400Jordi Oliveres, senior director of music at Univision, will oversee TrackRecord.







LynettePintoTelemundo 47 / WNJU has named Lynette Pinto Vice President of Marketing and Promotions, effective immediately. In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding. She will report to Cristina Schwarz, President and General Manager, Telemundo 47.Pinto is a seasoned marketing executive who has more than three decades of experience leading Hispanic market-focused advertising, branding and digital campaigns. She joins Telemundo 47 from the Latin American Multichannel Advertising Council (LAMAC), where she served as Vice President for Business Development. Pinto will oversee the station’s creative services including advertising, marketing and branding, and will also work closely with the newsroom.  Pinto earned a bachelor’s degree from the University of Redlands and a Masters in Management (MiM) degree from the American Graduate School of International Management. She resides in Manhattan.


descarga (2)GroupM has promoted Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S. She will be responsible for all digital implementation across GroupM agencies, reporting to Rino Scanzoni, Chief Investment Officer of GroupM U.S. Her appointment is effective immediately.Schiekofer will succeed advertising pioneer Ari Bluman, who passed away in May.



isaacleeUnivision Communications Inc. (UCI) has appointed Isaac Lee to the newly created position of Chief News, Entertainment & Digital Officer. Lee will continue to report to Randy Falco, president and chief executive officer of UCI. Lee will be responsible for UCI’s News, Entertainment, and Digital content across platforms, as well as the Company’s Music efforts. He will continue to oversee FMG, which includes UCI’s interests in FUSION and El Rey as well as The Root, The Onion, A.V. Club, Clickhole, Flama, Univision Digital and Univision Music. Additionally, he is leading the search that is underway for UCI’s new president of Entertainment.  Lee has been leading journalistic teams for nearly 20 years at prominent publications serving Spanish-speaking audiences in the U.S. and Latin. He joined UCI in December 2010.




descarga (1)Nancy Hill is stepping down from her position as president and CEO of the American Association of Advertising Agencies from June 2017. She has been with the ad agency trade association since 2008.






paul-franklin-armando-nunez-cbsPaul Franklin is CBS Television Distribution’s new president. Armando Nunez, who has overseen both CBS TD and CBS Studios International for the past four years, will now focus solely on his role as president and CEO of Studios International. Franklin was most recently executive VP and general sales manager at 20th Television and MyNetworkTV, where he spent 10 years.




AAEAAQAAAAAAAAVvAAAAJGQ1MTQ1MTE5LWNiYmEtNGVlMi05MDY2LWQyNjY4ZDczMmFkNgFlorida-based Schwartz Media Strategies, a public relations and digital media firm, has promoted Yudi Fernandez to Vice President, according to HispanicAd. Fernandez is active in the Miami community, serving as a member of the PRSA Miami Chapter and on the Greater Miami Chamber of Commerce Real Estate committee.


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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Leila Cobos is the new Editor of  Nexos, American Airlines’ Spanish-language publication for the Americas. The magazine had been edited until recently by Ana Cristina Reymundo. Leila Cobos is a Colombian TV host, novelist and journalist. For the past 10 years, Cobos has been director of Latin content at Billboard magazine. Nexos is being relaunched this month. American Airlines magazines, including American Way and Nexos, which for the last 48 years had been produced in-house by American Airlines Publishing, are now being published by London based publishing house Ink Global.

e714dc9c1abec8e57f7fa6c9bda4dc64_400x400Univision CEO Randy Falco‘s contract has been extended till January 2018, amid preparations for a possible public stock offering.Falco, a former top NBC and AOL executive, remains in charge of the media company for another three years.Univision has added a number of cable channels under Falco’s watch, including the fast growing Univision Deportes sports channel. It rebranded its secondary broadcast network UniMas and invested in upstart channels El Rey and Fusion. (Fusion is a joint venture with Walt Disney Co.’s ABC).

B88O8FbIAAEEzosEric Silver is the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like BBDO and DDB, was most recently chief creative officer at Silver + Partners, New York.His agency, namesake, will close. In November it lost its biggest client, CarMax to McKinney, which became the lead creative shop after a review in which the incumbent did not participate. Other agency clients had included Ben & Jerry ‘s, Coca-Cola’s Honest Tea, Patron Company’s Ultimat Vodka and MSG Networks. It’s expected some of Silver + Partners’ remaining clients and execs will follow the CCO to McCann.There was no one previously in the role of regional North America CCO.Silver started his ad career as a writer at Chiat/Day before moving to Portland to work on Nike and ESPN at Wieden + Kennedy. He then went back into the ad business as a creative director at Cliff Freeman. He moved on to BBDO where he was an executive creative director, working on FedEx, Monster and the BBC. In early 2009 he joined DDB, New York as CCO and left a year later.

1d3c5bd13b0969337a90c96726710188_400x400Laura Arciniega has joined The Raben Group’s senior team as a principal in their Los Angeles office.Laura brings a wealth of experience in public policy, politics, and strategic planning to the firm, and strong relationships with a vast network of stakeholders from government, philanthropy, the advocacy community, and the private sector.Prior to joining The Raben Group, Laura served as the district director for Representative Xavier Becerra, Chairman of the House Democratic Caucus, for nine years. Her tenure with Rep. Becerra also included two years as his legislative counsel. Laura also served as acting chief of staff, managing both the Washington and Los Angeles offices.Most recently, Laura worked as a consultant to AEG and the Staples Center Foundation.

YyeBzXch_reasonably_smallTV personality Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.Martin Amado is currently the home décor contributor to Un Nuevo Día,Telemundo’s national morning program.



imagesLeo Burnett Chicago named Nancy Hannon as executive vice president, executive creative director to manage creative teams behind Kraft brands including Philadelphia Cream Cheese, Crystal Light and Breakstone’s as well as Kellogg’s Special K. Hannon joins Leo Burnett from EnergyBBDO where she was executive vice president, executive creative director overseeing Quaker and vitamin brands like Flintstone’s, Citracal and One a Day. Prior to EnergyBBDO, Hannon spent time at The Martin Agency, DDB and Y&R. “Nancy is known as a leader in portraying women in advertising with attitude, intelligence and depth. We welcome her contributions and leadership in this space,” said Susan Credle, Chief Creative Officer of Leo Burnett USA.

IPGlogo_twitter_reasonably_smallInterpublic Group will appoint three new independent that will replace two current directors, Jill Considine and Richard Goldstein, who will step down March 1:




0144403 (1)Deborah Ellinger, former CEO of The Princeton Review.





Henry Miller, chairman of Marblegate Asset Management.



descarga (1)Jonathan Miller, partner at Advancit Capital, former chief digital officer of News Corporation and former CEO of AOL.



6410c449ff657882d82dc9e4024c9b71_reasonably_smallHavas Worldwide New York has formed a new leadership team, effective immediately.Global CEO Andrew Benett has appointed staff to newly-formed managing partner roles:



B9JPvaCIgAAE3tHNew York Chief Strategy Officer Tim Maleeny (right)

Global Chief Digital Officer Sean Lyons (left)

Global Chief Marketing Officer Matt Weiss (middle)

In addition to their current responsibilities, they will run day-to-day operations in the New York office with each exec overseeing a section of the agency’s client roster. Clients include Liberty Mutual Insurance, Keurig Green Mountain, TD Ameritrade and Dos Equis. The trio will also be tasked with reinvigorating the agency’s offering, acquiring new business and creating new sources of revenue.They will report to Mr. Benett, who has personally overseen the office since former New York co-Chairman and Global Brands President Matt Ryan’s departure in late 2013.


If you weren’t at the TV upfronts last week, or even if you were, here are 5 things Portada’s Editorial Team wants you to know about.

1. Telemundo’s Total Market Innovation

oe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal; Aracely Arambula "La Patrona" & "Los Miserables"
oe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal; Aracely Arambula “La Patrona” & “Los Miserables”

It was all about “Total Market Innovation” during Telemundo’s upfront last Tuesday at the Frederic P. Rose Hall in New York City’s Time Warner Building. Mike Rosen, EVP of Advertising Sales, Telemundo Media highlighted Telemundo’s “unique positioning to offer total market solutions to reach Hispanics leveraging NBC Universals’ unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.” Last week’s announcement that Telemundo’s COO Jackie Hernandez Fallous is changing her role to CMO of NBC Hispanic Enterprises and Content also has to be interpreted under the framework of Telemundo/NBCU’s realignment with Corporate America’s Total Market Strategy (e.g see our recent interview with Kimberly Clark’s Lizette Williams) . In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.

2. Sports Offerings: The Big Boasting Battle

Photo: Milas Page. Creative Commons.
Photo: Milas Page. Creative Commons.

In this age of  time shifting technology, sports content is the only content that networks can almost guarantee advertisers to drive mass audiences in real-time. Hence the huge investments in programming rights. Univision Deportes boasted its rights for Copa America 2016, the most important soccer competition in the Americas which is celebrating its 100 anniversary. Telemundo showed off its rights for the 2020 World Cup. The NBCU network boasted at its upfront presentation, that starting 2015, together with cable network mun2 it will become the official Spanish-language home of the “2014 FIFA World Cup, offering more than 550 hours of the best soccer in the World across all its platforms.”  The NBCU Hispanic networks also have the exclusive broadcast rights of the 2016 Summer Olympics in Rio de Janeiro, Brazil.  ESPN Deportes on its part promoted its programming in Baseball, Soccer, American Football and Basketball. Highlights included the rights for the 2015 Panamerican Games and the soccer 2016 Eurocup. 2012 launched Qatari Sports Investments (an affiliate of Al Jazeera Media Networks) backed TV channels BeIN Sports and BeIN Sports en espanol has earned a substantial amount of live soccer coverage in just two years including Spain’s La Liga, Italy’s Serie A and Conmebol/CONCACAF World Cup Qualifiers. Sports media experts asked by Portada were impressed by this, although they point out that the distribution of BeinSports is not yet up to par with the Hispanic Sports Big 3 Networks (Univision Deportes, ESPN Deportes and Fox Deportes).

3. Univision, now ready for the IPO?

Univision, which despite its diversification efforts, last week continued to mostly portray itself as a Spanish-language media play, is likely going to do an IPO (Initial Public Offerings) this year. Of course, no one at Univision said this, but most observers asked by Portada expect this to happen. Financial markets and equity investors are much more open to equity offerings than they were a few years ago when Randy Falco took over as CEO (and his promotion was interpreted as an “IPO friendly” move).

4. Where is Fusion?

Fusion, the Univision-ABC English-language TV channel aimed at Milennials launched last October, was briefly mentioned during Univision’s upfront presentation. But there was little noise made by Fusion at the upfronts; very interesting particularly after the big fanfare around the network’s launch last fall. Perhaps things are not going as well as the network’s executives had anticipated: As a recent Associated Press article points out, “Fusion is still experiencing growing pains, shedding several programs in its first year and restructuring its nightly news show from five days a week to one. One challenge: Many in the audience today are second- and third-generation Latinos, and often they eschew a Latino-only box, even as they crave more stories that include them.”

5. TV Azteca means it

Manuel Abud fotoAt its upfront presentation, Azteca América’s new  CEO Manuel Abud, the former Telemundo’s station Group president, announced Azteca will drop the América from its name. “We believe this change will create a better connection with our audience and more accurately reflect who they are,” Abud said. “An audience that is composed with the largest market segment, the one that makes up the largest U.S. Hispanic population. And yes, I’m going to use the m-word: the Mexicans.”  TV Azteca’s new programming roll-out reflects this concentration on Mexican audiences, approximately 70% of the overall U.S. Hispanic market.

Two weeks before last week’s TV Upfronts the Digital NewFronts took place: Check out Four Things you need to know about the 2014 NewFronts!

Univision on Friday unveiled plans to roll out over 30 new shows during the 2013-2014 season, and said it will place an emphasis on more targeted, multimedia programming, offering more product integration opportunities than ever before and more engagement with the Hispanic consumer.

During a pre-upfront presentation call with U.S.-based reporters, Univision executives Randy Falco, César Conde, Steve Mandala and Keith Turner discussed programming, ratings, advertising opportunities and plans to close the gap between ad spend in Spanish-language media and English-language media. “It’s a constant struggle; one we deal with on a regular basis,” said Falco. “We are closing the gap; though it will not happen overnight.”

Spending on Spanish-language TV made up about 8% of all TV-ad spending in 2012, per Kantar Media. Still, according to Nielsen Hispanics make up 17% of total viewers and up to 20% of the coveted 18-49 demographic.

“Advertisers can no longer ignore the fact that viewing of the four English-language networks is eroding – down 11 percent season-to-date – whereas Univision’s audience is up and is being fueled by the most significant population trend in the country,” added César Conde, president of the Univision Networks.

Univision on Tuesday morning will host an upfront presentation at the New Amsterdam Theatre.

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