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Rajaa Grar

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We are excited to announce that Rajaa Grar, Sr. Director of Global Marketing at Paula’s Choice Skincare is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.

Rajaa Grar is the Sr. Director of Global Marketing at Paula’s Choice Skincare, heading all brand/ Omnichannel, social and Influencer Marketing at the Global Skincare company with a cult following. Prior to that, she was at Amazon, leading the Luxury Skincare category where she has accelerated high double digits YoY growth and launched brands like Korean skincare brand Tony Moly, Erno Laszlo, and Jurlique. Prior to that, She was at the Starbucks coffee company heading up all brand and digital marketing efforts for the Frappuccino and Doubleshot energy brands in Latin America.

Rajaa has spent over 13 years in brand & digital marketing in the US and globally at companies such as the Kellogg Company, Coors Light / MillerCoors, and Tampico Beverages.

Rajaa holds an MBA from Northwestern University – Kellogg School of Management, a bachelor’s degree from McGill University in Marketing and International Business and a bachelor of science with a major in Microbiology from the University of Montreal. Rajaa is born in France and grew up in Morocco and Canada. She speaks fluently five languages among them Spanish, Portuguese and French. She is passionate about beauty (especially Skincare), health, and wellness. In her free time, she loves spending time with her twin boys Adam and Rayan, husband Yassine, working out or perfecting the most delicious and healthiest pancake recipe.

Welcome Rajaa to Portada’s Council System!

Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands including Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment. In addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers in  three-eight minute one-on-one meetings..Get your tickets at early bird price until this Thursday January 31!

In our era of rapid change, no one truly knows what lies ahead for the future of marketing, media and advertising.  One thing is certain though; brands have a major opportunity in connecting with consumers through passion points. That is why Portada Los Angeles (March 15, Hotel Loews, Santa Monica) will focus on how brands like Wells Fargo, Gatorade and Paula’s Choice drive growth in multicultural America through the passion points of sport, wellness, soccer and entertainment:

THE PROMISE OF WOMEN SOCCER: HOW BRANDS SHOULD ACTIVATE AGAINST IT with Sara Toussaint, ViceSara Toussaint, VP, Sponsorships, Wells Fargo President, Sponsorships, Wells Fargo

With the Women Soccer World Cup coming up in France this summer, a new opportunity arises for women soccer to realize its commercial potential. What success stories are there of brands efficiently engaging fans? How are they doing it? Which innovative concepts are promising going forward?

INFLUENCER MARKETING: WHY PASSION AND SHARED VALUES ARE KEY by Rajaa Grar, Global Brand Marketing, Paula’s Choice Rajaa Graar,Senior Director, Global Brand Marketing Paula’s Choice

Influencer marketing at Paula’s Choice Skincare, the effective, truthful and transparent global skincare brand, revolves around authentic brand storytelling, empowering consumers with skincare knowledge and engaging passionate influencers. Rajaa Grar will share her do’s and don’ts for brands to drive brand awareness and purchase intent by choosing the right influencer marketing strategy while authentically aligning with brand ethos.

SHOULD CORPORATE AMERICA JUMP ON THE SOCCER OPPORTUNITY?  By Tiago Pinto. Global Marketing Director. Gatorade

Tiago Pinto Global Marketing Director GatoradeThere is no true global sports brand that is dominant without having a significant presence in soccer. U.S. soccer audiences are growing at a rapid pace and soccer is currently the fourth or fifth sport ranked by audience size.  With the 2026 Soccer World Cup on the horizon the ascent of soccer as one of the top three U.S. sports seems almost inevitable. Do brands need to jump on the wagon at this relatively early stage and if so how? What ways are there to align with soccer content: Domestic U.S teams, European or Latin American teams or leagues or via national teams? What a major global marketer with a vast soccer marketing experience recommends to U.S. brand marketers.

Meet-UpIn addition to obtaining key insights from brand innovators, attendees will have the opportunity to interact with a wide choice of brand and media agency decision makers in  three-eight minute one-on-one meetings through Portada’s one-on-one meet-up offering. Please email event manager Isabel Ojeda at isabel@portada-online.com, for a list of the brand and agency executives available for meetings.

Choose on a first come first serve basis after you get your tickets at early bird price until this Thursday January 31!