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Rafael Urbina

Discovery Buys Stake in Batanga Media

What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of

Where Entravision, NBCUniversal, Adsmovil and Batanga Media will be Investing in 2017

Last week we asked major brand and agency executives about their plans and expectations for 2017. This week, we interviewed top media executives. Read about the the priorities for Jeffery Liberman, COO, Entravision; Laura Molen, EVP Lifestyle and Hispanic Advertising Sales Group, NBCUniversal; Alberto Pardo, CEO, Adsmovil and Rafael Ubina, CEO, Batanga Media.

Programmatic: Batanga Media introduces private Ad Exchange

Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.