Discovery Buys Stake in Batanga Media
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Last week we asked major brand and agency executives about their plans and expectations for 2017. This week, we interviewed top media executives. Read about the the priorities for Jeffery Liberman, COO, Entravision; Laura Molen, EVP Lifestyle and Hispanic Advertising Sales Group, NBCUniversal; Alberto Pardo, CEO, Adsmovil and Rafael Ubina, CEO, Batanga Media.
Batanga Media is allocating more resources to its content offerings, particularly to expand its Portuguese brands to the rest of Latin America, primarily Mexico and Argentina. Batanga Media is also spinning off its Performance Advertising Business into a new unit called Groovit Digital.
Batanga is reorganizing its business by spinning off its Performance Ad Network to be called Groovit Digital and allocating more resources to its core content brands Batanga.com and imujer.com. These brands will expand into new categories such as Finance, Career, Tech and Entertainment in the U.S. Hispanic market.
Data is a currency that is more valued than hard cash in the Age of Real Time Audience Measurement. Both in the digital and the offline world (e.g. see the concept of addressable TV advertising). But what data should brand marketers, clients and media believe in? Where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in.
Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.