Rafael Ramirez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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3a58354Burson-Marsteller has appointed Mike Fernandez U.S. CEO, effective immediately. Fernandez succeeds Michael Law who becomes Worldwide Executive Vice President, also effective immediately. Both Fernandez and Law will report to Worldwide President Kevin Bell.Fernandez joined Burson-Marsteller in September 2016 as Chair, Global Corporate and Financial. Most recently, Fernandez led global corporate affairs at Cargill, where for six years he was responsible for communications, brand and marketing services, government relations, and corporate social responsibility.




descarga-7Univision Communications Inc. (UCI) announced that Rosemary Mercedes has been promoted to executive vice president and chief communications officer, effective immediately. Mercedes, who has been serving as interim head of Corporate Communications and Public Relations since August 2016, will continue to be based in New York and will report to Randy Falco, president and Chief Executive Officer of UCI.






descarga-3NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.  In addition, she will also manage high-priority company-wide initiatives across all Telemundo Enterprises business units. Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.



3660c087c9afc264c8304d0872b86b9c16779b67Rafael Ramirez has joined Newlink as Chief Creative Officer.Ramirez will lead and supervise all Newlink’s regional creative services and handle the Multicultural Marketing area of the company, working for clients like Coca-Cola and ESPN.







ccshop_logoIveliesse Malavé, former Vice President of Consumer and Entertainment Public Relations at Univision Communications Inc., launched The CC Shop, a communications collaborative that brings together marketing communications counselors with experience in multicultural marketing, public relations, event management and social media.The boutique agency was co-founded with Favila Budyszewick, previously a Managing Director at Policy Wisdom.

aaeaaqaaaaaaaaihaaaajdmyzwqzowe3ltjmzdetndzkos04mzy5lti3ztzky2vmmze5oaPrior to leading publicity for Univision’s entertainment properties, Malavé was a Senior Vice President at Fleishman-Hillard managing the P&G Beauty Hispanic portfolio of brands.





descarga-3Favila Budyszewick, Principal, Managing Partner, is an established marketing communications strategist with a wealth of experience in the consumer space in both the U.S. and across Latin America.





descarga-8David Lynn has been appointed president and CEO of Viacom International Media Networks.






david-lynn-vimnAlan Wurtzel is stepping down as president of research and media development at NBCUniversal.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

descarga (1)Juan Chouza is DynAdmic’s new Digital Sales Manager. He will be helping to lead the US market expansion (both general and U.S. Hispanic market). DynAdmic is an European digital video advertising marketplace that uses an exclusive targeting concept based on video content recognition technology.The company works with clients such as BMW, Nespresso, Pepsi, Audi and Warner Brothersamong others.It has offices in Sao Paulo, Brazil and France.

imagesLiz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years is leaving the company to join Clear Channel Media and Entertainment as Executive Vice  President of Hispanic Strategy and Sales, effective August 4, 2014.She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns that reach Hispanic community. Blacker will also work closely with Clear Channel’s National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.

2a66898Emilia Peña has been named director of sales of Terra. Peña has more than 18 years of experience and has previously worked for MTV, A&E, USA Networks and Telemundo. She will be in charge of commercial opportunities for Terra at the pan-regional level, including U.S. Hispanics and Latin America, from Miami.

Luciano Islas joins Terra as Senior Programmatic Sales Manager in the U.S. for which he is moving to Miami after managing this unit remotely from Mexico City.

Jose Albuquerque is also joining Terra´s programmatic team after working at Terra Brazil.

Agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Ramirez, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he was Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

troyTroy Ruhanen has been named TBWA Worldwide’s new president-CEO. He will succeed Tom Carroll, who was named chairman of TBWA Group. Ruhanen had been an executive at TBWA parent Omnicom Group. Ruhanen was appointed for the Omnicom role last October. Prior to his role, Ruhanen was chairman-CEO of the Americas for BBDO. He joined BBDO from Leo Burnett in 2004.

descarga (2)Pam El has been appointed chief marketing officer for The National Basketball Association .She will report directly to NBA Deputy Commissioner Mark Tatum and oversee the league’s global marketing operation, directing brand development, overall marketing and advertising for the NBA, WNBA and NBA Development League. She will start work on Aug. 18.

jacqueline-ortizAfter 16 years, Jacqueline Ortiz is leaving San Antonio’s WOAI-KABB.She stopped reporting on June 25, but continues to co-anchor the weekend newscasts until July 13.Ortiz joined the station in July of 1998.Prior to this, she worked as an anchor/reporter at KXII in Sherman. She began her career at the ABC Affiliate  in Waco.

empphoto_60417_1404771145Gregory M. Resh has been promoted from Vice President to Senior Vice President, Finance in the Hispanic Enterprises and Content unit of NBCUniversal, to be effective immediately.  Based in Miami, he will report to Marlene Dooner, EVP, Hispanic Enterprises and Content.Resh will oversee all finance, accounting and financial planning and analysis functions for the Telemundo network, studios, international division and the cable channel mun2. Resh joined NBCUniversal in May 2012.Prior to this, he was Director of Finance in Comcast Corporation.

thumbDanny Martínez returns to broadcast news as assignment editor at Telemundo’s KVDA-60 in San Antonio after one year. He was previously assistant news director at KTLM, the Telemundo station in McAllen and also worked as assistant news director for the now defunct 24-hour cable News 9 San Antonio.

0PointRoll, an Ad tech firm, has appointed Hal Trencher senior vice president sales. In his new role, he will oversee Gannett-owned company ´s 50-person sales organization, charged with expanding its business in emerging areas like video and mobile.He most recently served as senior vice president of national sales from music video site Vevo. Before that, he was director of sales for consumer-packaged goods and entertainment at AOL.

descargaLaura Desmond, global chief executive officer of Starcom MediaVest Group, has been promoted to chair of the board of directors of the Advertising Council. She will serve through June 2015 and succeed Debra Lee, chairman & CEO of BET Networks. David Kenny, CEO of The Weather Company was selected vice chairman of media.


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