Radisson Hotel Group


Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Dollarcity

Dollarama Inc. announced that it entered into a definitive stock purchase agreement to acquire a 50.1% interest in Latin American value retailer Dollarcity. The purchase price is based on a five times multiple of Dollarcity’s EBITDA, minus net debt and subject to customary adjustments, and will be settled in cash using available free cash flows.As at March 31, 2019, Dollarcity operated a total of 180 stores, with 44 in El Salvador, 54 in Guatemala and 82 in Colombia. Dollarcity’s growth plan to 2029 is to reach a target of up to 600 stores within its three existing countries of operation, with the majority of store growth to be focused in Colombia.Dollarcity’s growth target for the calendar year 2019 is 40 to 50 net new stores. In the first quarter of 2019, Dollarcity had already opened 11 net new stores. The transaction, which is subject to customary closing conditions, is expected to close in August 2019. Dollarama will account for its investment in Dollarcity based on the equity method.

  • Flybondi

The National Civil Aviation Agency (ANAC) of Brazil authorized on Tuesday 2 July 2019 the Argentine airline Flybondi Líneas Aéreas to initiate regular international operations towards the Federative Republic of Brazil. The authorization will allow the airline to register routes and start selling airline tickets in the country.The low cost airline Flybondi of Argentina obtained the authorization of the National Agency of Civil Aviation of Brazil to start operating regular international flights in Brazil. The endorsement was granted during a meeting of the Board of Directors of the Brazilian agency, which will allow the Argentine company to register the routes and start selling the tickets.Flybondi will start flying to Brazil from 4Q2019. After receiving authorization from Brazil, Flybondi announced its new international route that will start operating from October 2019: The first commercial air route will be Buenos Aires/Palomar-Rio de Janeiro / Galeão.It will be the third international destination of the airline that flies to Asunción (Paraguay) and the route to Punta del Este (Uruguay) that operated in summer. Regarding rates, announced promotional prices for the launch.Flybondi launched its new international route: Buenos Aires-Rio de Janeiro, which will start flying from October 2019 with a promotional rate of AR$ 3,600 per section. The route will link El Palomar Airport and Galeão International Airport and will have 3 weekly frequencies: Wednesdays, Fridays and Sundays. It will be the third international destination of the airline.

  • 1xBet

C Barcelona and 1xBet have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the club for the next five seasons, through 30 June 2024. The agreement, which came into effect on July 1, is part of the club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field but also in terms of sports sponsorship and marketing, FC Barcelona explained in a statement.As a result of this agreement, FC Barcelona and 1xBet will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.1XBet is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A and Tottenham Hotspur, to name a few.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

  • Radisson Resort Paracas

Radisson Hotel Group announced it has recently become the fastest growing global hotel company in Peru with the opening of Radisson Resort Paracas. The newly constructed hotel is located on Peru’s coastline with incredible views of the Pacific Ocean. Radisson Hotel Group is rapidly expanding in Peru with five hotels now in operation and another hotel set to open this summer. Peru will soon feature three of Radisson Hotel Group’s brands; Radisson, Park Inn by Radisson and Radisson RED. Many of the hotel’s are located within the flourishing Lima District, including Radisson Hotel Decapolis Miraflores, Radisson Hotel San Isidro and Radisson Hotel Plaza del Bosque. The sleek and modern Park Inn by Radisson Tacna provides a quiet getaway for guests visiting southern Peru. Radisson Resort Paracas is the first of two hotel openings in Peru this summer. Radisson RED Miraflores is scheduled to open August 2019.The newly opened Radisson Resort Paracas will serve as a top destination in the country along Peru’s west coast. The hotel features 150 guest rooms and suites. The infinity pool overlooking the ocean provides the perfect environment to relax and unwind.Radisson Hotel Group is celebrating 30 years in Latin America. Radisson Paraiso Hotel Mexico City celebrated its 30th anniversary earlier this year. This was the first Radisson to open in Mexico, which led the expansion of Radisson Hotel Group’s portfolio of hotels throughout Latin America.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.


  • Nissan

Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.


  • Radisson Hotel Group

Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazil’s northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.


  • LATAM/Avianca

Changing market dynamics are driving several network adjustments at Latin America’s two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.

LATAM Airlines Group  is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazil’s domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentina’s airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board. 

Avianca’s adjustments include essentially exiting Peru’s domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago O’Hare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the company’s storied history.  To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to Rio de Janeiro.As it looks ahead to its next century, Hilton also announced the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organizations that will support communities around the world, including Latin America. These inaugural grants will support programs around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day. Hilton first entered the Caribbean and Latin America in 1949 with Caribe Hilton, marking the company’s first international hotel and birthplace of the piña colada. Today, the company has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 24 countries across the region, while having more than doubled its presence in the last five years.With one of the industry’s fastest-growing pipelines, Hilton plans to expand to nearly 20 additional countries by 2020. There are already more than 2,400 hotels in Hilton’s construction pipeline, and approximately one of every five hotel rooms under construction around the world is a Hilton. In the Caribbean and Latin America, the company has nearly 90 hotels under development across 14 different brands in more than 25 countries. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton is a member of Portada´s Travel Marketing Board. 


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Radisson Hotel Group has appointed Catherine Higgins as marketing VP for America. Previously, she was CMO and CCO at Anchor Bank since may 2014.







Jaime Echavarría López has been named president by Ramo. The executive comes from companies like John Restrepo, Bimbo, Proexport, Softland and Microsoft.






Valeria Fernández Naya has been promoted to marketing and communications manager by Penguin Random House. Valeria joined the company in 2010 and four years later she was named marketing manager.






Borja Cameron has been appointed as marketing director for Iberia by Electrolux. Prior to this, Cameron was marketing director at Samsung Electronics.






A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • PepsiCo 

PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ , meaning ‘Refreshing Things’, across Latin American markets. The social media campaign has been created by Impero.The campaign, which rolled out on the brand’s Instagram and Facebook across Latin America, has been divided into four concepts, each with eight short pieces, the 32 videos and GIFs will be launched onto 7Up social channels across eight markets: Colombia, Venezuela, Uruguay, Mexico, Chile, República Dominicana, Perú and Argentina.Imperio opened offices in Buenos Aires in 2016, with PepsiCo as the first client for the agency in the LATAM region.



  • ICBC

Media agency Carat Argentina, part of Dentsu Aegis Network, has added Industrial and Commercial Bank of China, also known as ICBC, to its client portfolio following a pitch. The agency will be in charge of the brand strategy and online & offline media buying and planning. ICBC has been in Argentina since 2012, where it operates through 117 branches accross the country.




  • Anheuser-Busch Inbev

Anheuser-Busch Inbev, one of the world’s largest brewer, is increasing spending on marketing initiatives ahead of the FIFA World Cup this summer, as such promotions have already helped boost demand in Colombia and Peru, according to Bloomberg. Budweiser’s campaign for the World Cup, the most-watched sporting event globally, began this week. The initiative comes as Anheuser-Busch InBev works to drive more revenue from athletic tournaments and social occasions. In Colombia, the Aguila brand increased sales more than 50 percent in the first quarter, helped by ads that fueled nostalgia for the last time the country played in the World Cup.Cristal performed well in Peru, as the brand is supporting the national team. Anheuser-Busch InBev said it plans World Cup promotions for Budweiser in Argentina and in Nigeria, where it started selling the brand in March. One of the first ads in the new campaign involves hundreds of drones flying beer bottles from St Louis, Missouri, Budweiser’s home, down the shores of Rio de Janeiro, through the jungles of Latin America and over snowy mountain ridges. They drop off the beverages in Shanghai’s city center, in British pubs and finally at a Moscow soccer stadium.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • AccorHotels

French group AccorHotels has agreed to buy the management company behind Chile’s Atton Hoteles for around US$105 million, in a deal which AccorHotels said would boost its earnings and strengthen its position in Latin America.The Atton Hoteles deal marks the latest example of AccorHotels’ ambitious takeover plans, and follows its acquisition last month of Movenpick Hotels.AccorHotels will acquire 100 percent of the management company that operates 11 Atton hotels across Chile, Peru, Colombia and Florida in the United States.AccorHotels will also buy 20 percent of the property company that owns these assets, with the remaining 80 percent being bought by Chilean company Algeciras. AccorHotels will also have an option to sell its 20 percent in that property company to Algeciras after five years.AccorHotels, whose portfolio ranges from upmarket brands such as Sofitel to the Mercure and Ibis brands, expected the Atton deal to be completed in the second half of this year.The French group said the Atton takeover would boost its earnings from the first year of the deal being completed.

  • Radisson Hotel Group

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, to increase the digital presence of its brands and hotels, and transform the digital experience to improve customer acquisition and retention.Accenture Interactive will offer digital marketing services for Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson, covering more than 1,100 hotels in operations across 80 countries. The agency will leverage the hospitality expertise of Accenture’s Travel Industry Group, and apply technology and data for personalised and targeted campaigns across all digital channels.Anatoly Roytman, senior MD, Europe, Africa, Middle East and Latin America lead and global commerce offering lead, said the agency can offer a new approach to build creative digital campaigns, as well as a solid channel strategy to raise brand equity, revenue growth and customer love.

  • Radisson Hotel Barra Rio de Janeiro

Radisson announced the opening of Radisson Hotel Barra Rio de Janeiro. The hotel is in the heart of Barra da Tijuca, which features beautiful beaches, Barra Olympic Park and the Tijuca Forest National Park.Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu, Radisson, Radisson RED and Park Inn by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 13 hotels.“We are excited to see the continued growth of the Radisson brand in Brazil,” said Frances Gonzalez, vice president of Operations for Radisson Hotel Group in Latin America.


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