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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s Argentina

Arcos Dorados kicked off a review of its communication agencies in most of its’ Latin American markets. TBWA network has been awarded McDonald’s Argentinian market and platform at a regional level (through its Buenos Aires office), as well as Uruguayan, Venezuelan and Puerto Rican markets. In Uruguay, TBWA has also added digital duties.  Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. However, last October, the fast-food chain said it will conduct a review of its US$2 billion global media buying account.

 

 

 

  • Tito’s Handmade Vodka

Tito’s Handmade Vodka is set to expand its South American travel retail business in 2018.Tito’s, in collaboration with regional duty-free distributor Edrington Travel Retail Americas, will launch in Brazil, Argentina, Chile, Peru and Uruguay through Dufry. The partnership builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta. The craft vodka brand has also confirmed new business in Chile and Peru domestic markets.

 

 

 

 

 

 

  • Glovo  

Spanish start-up Glovo has landed in Buenos Aires with its “multi-delivery on-demand” format. Glovo is an on-demand service that purchases, picks-up and delivers anything that is ordered through the app. The app, which is available on Google Play and Apple Store, continues expanding its operations in Latin America and is already working in Argentina, Chile, Peru, and Bolivia. The company’s goal is to reach more than 30 cities throughout Latin America. The company, created by the young Spaniard Oscar Pierre, was inspired by the American business model and applications such as Airbnb or Uber.

 

  • Cathay Pacific Airways

Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador. This marks the 14th country in Latin America where Discover the World represents Cathay Pacific and its regional subsidiary, Cathay Dragon.Discover the World has also launched a portfolio of holidays to Chile, which signals a gradual expansion into Latin America since March 2017, when Discover the World started representing Cathay in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia will launch a new route from London to Managua, Nicaragua, via Madrid in October, with three return flights per week.The new Iberia flight will be the sole direct link between Europe and Nicaragua, which is becoming a popular adventure and cultural tourist destination, offering great beaches for sun and surfing, climbing in the country’s volcanoes and hills, as well as charming colonial cities like Granada, founded in 1524.The Spanish airline is a market leader for flights between Europe and Latin America and is part of the IAG Group along with British Airways, Vueling, Aer Lingus and LEVEL.

 

 

 

  • Radisson Blu

Mexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, celebrated the groundbreaking of the Radisson Blu Resort & Spa Ajijic, a luxury hotel at Lake Chapala, a popular destination located within 50 kilometers of Guadalajara, Mexico’s second-largest city.The resort is slated to open during the fourth quarter of 2019 and is estimated to create 200 construction and 80 full-time jobs.The Radisson Blu Resort & Spa Ajijic is the Sun-Star Group’s first property as part of its multi-unit agreement with Carlson Rezidor Hotel Group.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

  • Formula One

Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review. Media was handled in-house prior to the review. WPP’s Wavemaker will handle all traditional media-planning and buying, while Brainlabs has been tasked to handle digital media.Each part of the media business is worth about half of the US $40m budget.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says. In terms of what this means for Latin America, Netflix does not disclose regional numbers. However, for 2018, they plan to add more Latin American subscribers than ever with 50 original productions from this region. “A good story told well is a global product”, said Ted Sarandos, Chief Content Officer at Netflix.

 

 

  • Dream Hotel Group

Dream Hotel Group signed three new hotels in Mexico and Central America. The Unscripted Belize is slated to open in late 2018 while the Dream Belize and Unscripted Tulum are set to open in 2020. Unscripted Belize—the first of the two new Belize properties—will have 24 beachfront cabanas near the Caribbean Sea. Belize’s second upcoming property—Dream Belize—will have 260 rooms. These will include 100 guestrooms and suites, 120 hotel condos and 40 branded residences. Both properties are owned and developed by Luke Chadwick.   The Unscripted brand will make its first foray into Mexico with its upcoming hotel in Tulum. Dream Hotel Group’s development pipeline has more than 30 hotel and resort projects worldwide across its brands Dream, Time, The Chatwal and Unscripted scheduled to open over the next four years.

  • Radisson Blu

Carlson Rezidor Hotel Group is expanding its portfolio in Costa Rica with the country’s first Radisson Blu branded hotel. Construction on the Radisson Blu Resort & Spa Papagayo, Costa Rica is scheduled for late 2018, with an opening date set for December 2020. The upcoming Radisson Blu resort will join Carlson Rezidor’s three hotels in Cost Rica: Radisson San Jose-Costa Rica, Country Inn & Suites by Radisson, San Jose Aeropuerto, Costa Rica and Park Inn by Radisson San Jose, Costa Rica. Carlson Rezidor will add the upcoming hotel to Radisson Blu’s portfolio of 300 operating hotels in 69 countries mostly outside of the U.S., including in Europe, Africa and Asia.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • IHG

IHG announced the opening of the new-build, 179-room Holiday Inn Lima Airport hotel, just five minutes from Jorge Chavez Lima International Airport. The two-tower, eight-story property is the second brand IHG has introduced in the capital city of Lima.Lima is home to numerous multinational companies making it one of the Latin America’s most dynamic financial markets. As Peru continues to grow, travelers can count on two IHG hotels in its capital city, Crowne Plaza Lima and Holiday Inn Lima Airport, along with six hotels that will be opening across Peru over the next few years.The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

 

  • SpotSee

SpotSee, global leader in shock and vibration monitoring through low-cost connectivity and data, and parent to established brands such as ShockWatch®, SpotBot, ShockLog® and OpsWatch, has announced the opening of a brand new office in Sorocaba, located just outside of São Paulo, Brazil. The office was opened to better serve SpotSee’s clients who have operations in Latin America. The office is located at Rua Vidal de Negreiros, nº 108, Sala 17, Vila Assis, 18025-160 Sorocoba – SP and is dedicated to providing sales and technical support to Latin America. Roberto Pinheiro will be in charge of the new facility as Central and South America General Manager, giving the new facility an experienced leader from the beginning.The Brazil office will aim to provide a better overall experience to SpotSee customers and users in Latin America.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

 

  • Marriott Hotels

descargaTourism and hospitality agency Diamond Public Relations has been named agency of record for Marriott International’s portfolio of Caribbean and Latin America properties.Marriott International’s 115 hotels in 26 countries and territories throughout Latin America and the Caribbean — which includes brands such as Ritz-Carlton, Courtyard Marriott, Renaissance Hotels and JW Marriott Hotels & Resorts — currently makes it the fastest growing region for the international hospitality giant. Diamond will oversee brand awareness and manage North American PR efforts for Marriott International’s Caribbean and Latin America brands, for the purpose of driving awareness and travel to hotel properties in that region.Miami-based Diamond manages PR efforts for more than two-dozen resorts throughout the U.S., Caribbean, Central/South America and Europe.

  • Safilo Group

descarga (2)Italian eyewear manufacturer and distributer Safilo Group, which distributes licensed brands including Fendi and Dior, has re-entered the Latin American market of Argentina after a hiatus.Safilo has closed a distribution agreement with OCSA SLR of Messrs. Cosentino. Through its new terms with OSCA, Safilo plans to further develop and strengthen its business in Latin America countries.Safilo’s re-entrance into Argentina is part of the brand’s larger development plans for the Latin American region, as outlined in its 2020 Strategic Plan. Safilo has also forged strong relationships with consumers in the Brazilian and Mexican markets and is planning on similar successes in Argentina, and the whole of Latin America as it continues to set a foundation for growth in the region.

  • Cath Kidston

descarga (1)The vintage fashion and home retailer Cath Kidston is set to open stand-alone stores and concessions in Latin America as it presses on with its global expansion plans.The retailer will initially concentrate on launching operations in Mexico and Chile.However, Cath Kidston chief executive Kenny Wilson is eyeing expansion across the region and as far as Brazil.The retailer, which recently launched a brand collaboration with Disney, is planning to enter the region with stand-alone stores and concessions following indications from online sales in Latin America that the brand has a market there.Cath Kidston has recruited Under Armour’s head of international franchising Michael Engelhaupt to lead the venture.

  • Holiday Inn Express

c58b279ae8516d7abd38a0eddd4b7946_400x400InterContinental Hotels Group has signed the Holiday Inn Express Asuncion Aviadores hotel, the first Holiday Inn Express hotel in Paraguay.The new-build 120-room hotel will be centrally located in Paraguay’s capital city of Asuncion and joins IHG’s Crowne Plaza Asuncion hotel, already open in Paraguay.Expected to be open by the end of 2018, the hotel will be in close proximity to the World Trade Centre Asuncion, Shopping del Sol and Paseo La Galeria.

 

 

  • Radisson Blu  

02Radisson Blu announced the opening of Radisson Blu Santiago La Dehesa, its first location in Chile. The opening of this hotel follows Radisson Blu Sao Paulo and Radisson Blu Belo Horizonte, Savassi in Brazil which opened earlier this year.

 

 

  • New Era/Chivas

New Era, the sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

  • Jamberry

descarga (2)Patented nail wraps brand Jamberry is now extending its’ business to Mexico – their second major international market expansion in 2016. Mexico residents will be eligible to become Jamberry Independent Consultants and order product online beginning late 2016.Created by women, for women, Jamberry’s mission is to extend economic opportunity to all women and their families. Boasting a thriving network of over 100,000 Independent Consultants throughout the US, Canada and Puerto Rico, Australia and New Zealand, and the United Kingdom, Jamberry’s business model aims to enhance women’s lives and give women around the world flexibility to earn income on their schedule.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • Heineken

descarga (2)Netherlands-based Heineken is looking for a second agency to handle global media planning and buying, according to Adweek.The incumbent has been Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. AAR Partners, London, is handling the search process which is being led by Gregory Kukolj, Heineken’s global head of media and digital. The portfolio of brands includes Amstel, Tecate and Dos Equis.

  • British Airways

baBritish Airways is launching the only direct flight between London and Santiago de Chile from January 3, 2017. Santiago will become the airline’s lengthiest long-haul route, taking 14 hours 40 minutes, nearly an hour more than the current longest flight of 13 hours 50 minutes service to Buenos Aires. The four-a-week flight will be served by the airline’s newest aircraft, the four-cabin Boeing 787-9 Dreamliner, complete with a new First cabin.Santiago will be the latest destination in Latin America to join British Airways’ route network. The airline recently launched new services to San Jose in Costa Rica and Lima in Peru. In addition, it also operates flight to Rio and Sao Paulo in Brazil and Buenos Aires in Argentina.

  • adidas

adAdidas Football (soccer)  has launched the first video of the Hacé Que Te Sigan”(“Make Them Follow You”) series which will present its global superstars including Lionel Messi, Paul Pogba, Luis Suarez and Mesut Özil and celebrates their determination to be the number one, inside and outside the soccer field. The first video was released to coincide with the unveiling of the new collection of adidas Mercury Pack boots. The boots will make their debut in the UEFA EURO 2016TM and the la Copa América Centenario this summer as players like Messi, Pogba, Suarez and Özil aim to finish first and win soccer trophies. The soccer boots that make up the Mercury Pack will arrive in Argentina on June 7.

https://youtu.be/ph8rcsuaFt0

  • Radisson Blu

bMexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, a seasoned hotel executive, have executed an agreement with Carlson Rezidor Hotel Group, for the development and operation of a Radisson Blu Hotel at Lake Chapala, with an option for additional territories.Lake Chapala is a popular destination located within 50 kilometers of Guadalajara, Mexico’s second largest city, and located within 25 minutes of Guadalajara’s international airport as well as El Salto, an important industrial corridor and home to the Mexican and Latin American headquarters for many multi-national corporations.Radisson Blu hotels are found in prime locations around the globe, with more than 395 properties now open or in development in more than 110 countries.Construction of The Radisson Blu Resort & Spa Ajijic is slated to begin during the fourth quarter of 2016. The project is estimated to create 200 construction and 80 full time jobs.

  • Coca Cola

descargaThe latest to succumb to the crisis roiling Venezuela is Coca-Cola, forced to halt production of its namesake beverage because of a shortage of a key ingredient: sugar. In a country currently suffering the world’s deepest recession, with inflation fast approaching 700 percent, the cola’s demise is the latest hardship facing the South American nation, as the country teeters on the edge of economic and political collapse.Last month, Empresas Polar, the largest food and beverage company in the country, stopped beer production because of the scarcity of another imported product, barley. But far from being limited to soda and beer, shortages are being seen in basic.

  • PayPal  

descarga (1)As part of the eleventh celebration of the Internet Day, PayPal Latin America has released the “Reinventa tu forma de pagar” (“Reinvent Your way to pay”) campaign to raise awareness about how the power of Internet has changed the way we pay for goods and services, send and receive money as well as how we manage our personal finances . One of the main pillars of this campaign is the recently launched One Touch service that allows users to purchase at millions of locations locally and overseas without having to enter a user or password at each site and purchase. In addition, the campaign emphasizes that PayPal opens the door to purchases in 203 markets around the world with the same digital payment method, together with the Buyers and Sellers Protection Programs to support.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Carlson Rezidor Hotel Group /Radisson Blu ::: Starbucks/Pepsico ::: Forever 21 /Puerto Rico ::: “Couple”/ Renault Duster – Publicis Buenos Aires ::: Marriott Caribbean & Latin America Resorts – Sarah “Sarah Fit” Dussault  :::

  • Carlson Rezidor Hotel Group /Radisson Blu

descargaCarlson Rezidor Hotel Group, one of the world’s largest hotel groups, has announced the expansion of Radisson Blu® in Latin America with three hotels: Radisson Blu Santiago, La Dehesa in Chile as well as Radisson Blu San Andrés Resort & Spa and Radisson Blu ar Santa Marta Resort & Spa in Colombia.Radisson Petra La Dehesa Hotel will undergo a transformation and become Radisson Blu Santiago, La Dehesa by the first quarter of 2016.

  • Starbucks/Pepsico

descarga (1)Starbucks Corporation , in partnership with PepsiCo, Inc.,  will market, sell and distribute ready-to-drink (RTD) Starbucks coffee and energy beverages in Latin America, starting in 2016.According to the agreement, Pepsi will use its expansive distribution network and local expertise in the region to sell and distribute Starbucks RTD beverages. These beverages will be available in 2016, across the Caribbean, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru, Puerto Rico and Uruguay.Starbucks and Pepsi have been partners for over two decades. North American Coffee Partnership (NACP) is a joint venture between the two giants, which had been formed more than 20 years ago. The new agreement for the Latin American market will benefit from the innovation that NACP has developed over the years. Starbucks has been operating in Latin America since 2002, having over 870 stores in 14 markets. Latin America is a very important market for Starbucks, since this is where the company gets a major portion of its Arabica coffee supply. Pepsi, on the other hand, has over 100 years of experience in the region.

  • Forever 21 /Puerto Rico

descarga (2)Clothing retailer Forever 21 has opened its newest store in Puerto Rico in Las Catalinas Mall.The opening marks the retailer’s fifth location in Puerto Rico, a 13,773 square-foot store.The new location brings Forever 21’s presence in the US to over 494, with more than 700 stores in 48 countries worldwide.

  • “Couple”/ Renault Duster

descarga (4)Under the general creative direction of Fabio Mazia, Publicis Buenos Aires presents “Couple”, the new Renault Duster campaign, which will air in Latin America, South Africa and several countries in Europe. The effort is based on the concept of those who ”have a good time, having a hard time,” which the brand uses globally.The story is based on a couple looking to enjoy those situations that are always unpleasant.With this initiative, Renault Duster is introduced to encourage people to leave the comfort zone and start enjoying. The commercial was produced by Primo Buenos Aires.

  • Marriott Caribbean & Latin America

descarga (3)Marriott Caribbean & Latin America Resorts has launched its “Fit in Paradise” program featuring popular YouTube fitness personality and blogger Sarah “Sarah Fit” Dussault to show viewers and guests how easy it is to stay healthy and active while visiting any of the collection’s eight resorts. As part of the initiative, Sarah Fit is visiting each of the collection’s resorts, where she is filming a series of workout and lifestyle videos which will be rolled out across her social media channels, as well as those of Marriott Caribbean & Latin America Resorts. These videos will feature Sarah Fit engaging in a specific workout set amidst the backdrop of each resort.In addition , she is also producing videos that showcase the resorts themselves, as well as their local destinations. Viewers will be able to follow along with Sarah’s adventures as she navigates her favorite activities and experiences at each resort. The Fit in Paradise initiative will be available at the following Collection properties: Aruba Marriott Resort & Stellaris Casino; CasaMagna Marriott Cancun Resort; CasaMagna Marriott Puerto Vallarta Resort & Spa; Curacao Marriott Beach Resort & Emerald Casino; Frenchman’s Reef & Morning Star Marriott Beach Resort; Grand Cayman Marriott Beach Resort; JW Marriott Cancun Resort & Spa and St. Kitts Marriott Resort & The Royal Beach Casino. To follow Sarah Fit’s travels,guests must search #FitInParadise on Facebook, Instagram and Twitter.