Qumra Capital


What: Global fan-driven sports media platform Minute Media announced the closing of a US $15 million investment round, bringing its total funding since inception to US $60 million.
Why it matters: These additional US $15 million, led by Qumra Capital, will serve the parent company of sports sites 90min and 12up to expand and bring new sports brands ahead of the 2018 World Cup.

Launched in 2011, today Minute Media announced a US $15 million investment led by Israeli late-stage venture fund Qumra Capital. With this amount, the global digital sports media platform brought its total funding up to $60 Million, as an addition to existing investors such as Battery Ventures, Dawn Capital and ProSieben.

Boaz Dinte
Boaz Dinte, managing partner at Qumra Capital.

According to Boaz Dinte, managing partner at Qumra Capital, the way Minute Media is presenting its content, particularly for the millennial generation, will make it grow consistently, to “become the world leader in the digital sports industry.”

Over the last year, Minute Media has shown its potential by going from 30 million monthly users to 70 million. Also, according to ComScore data, the sports-focused media property in the US, UK and 10 other top global media markets.

Less than a year ago, in May of 2016, Minute Media launched its US platform 12up, which has a Spanish-language version,  and opened new offices in Sao Paulo, Singapore and Tokyo. This is why this investment is key to boost its planed growth in current locations, and new markets such as London, New York, Tel Aviv and Manila. Minute Media also owns the soccer site 90min.com which is published in 10 languages including in Spanish for Latin America.

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Asaf Peled
Asaf Peled, founder and CEO of Minute Media.

Upcoming Esports Brand

In addition, the sports-content company is planning to launch an Esports brand in April that will leverage key event and league rights, team relationships, using different video and editorial formats.

“Between the development of key platforms in advance of the 2018 World Cup, our forthcoming Esports brand launch, and our core audience growth objectives, we are very excited about 2017 and what’s to come,” said Asaf Peled, Minute Media founder and CEO through a press release.

What: AppsFlyer has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million.
Why it matters: The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster.

7knzfyyo_400x400AppsFlyer, the mobile attribution and marketing data analytics company, announced it has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences.

The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. Qumra Capital partner Boaz Dinte has joined AppsFlyer’s board of directors, with Goldman Sachs PCI joining as observers.

Existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures also participated in the round. The fresh round of funding will allow AppsFlyer to continue investing in products and innovations that help marketers connect and measure everything that can be measured, including mobile, web, television and offline activities. The company will also build upon its existing partnerships and operations in Asia to help marketers penetrate markets throughout the region with AppsFlyer’s measurement tools and through its prominent local partners. Finally, the company will explore merger and acquisition opportunities to potentially augment AppsFlyer’s current capabilities.

The round follows a period of remarkable growth for the company. AppsFlyer measures US$6 billion in mobile marketing spend annually, processes over 300 billion mobile events every month, has more than 2,000 integrated partners and supports over ten thousand marketers as clients. In addition to their existing measurement partnerships with major industry players including Facebook, Google and Twitter, AppsFlyer was recently selected as a measurement partner by Pinterest, Tencent, Adobe, Yahoo! and IBM.

“AppsFlyer has proven its ability to provide mission critical tools and data-driven innovations for measurement that marketers and developers need for success,” said Boaz Dinte, managing partner at Qumra Capital. “As mobile and marketing converge, it’s clear that AppsFlyer is primed for further growth and we are thrilled to provide more resources for the company to expand its capabilities as a data powerhouse for marketers that’s in a league of its own.”

“Our mission is to focus on our clients and provide the marketing measurement platform they need to become successful in a hyper-competitive space,” said Oren Kaniel, CEO and co-founder of AppsFlyer. “In the past two years we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers.”

“The marketing landscape is evolving and mobile advertising spend is rising while the industry is shifting towards ROI-based marketing,” said Christian Resch, vice president of Goldman Sachs PCI. “We are excited to take part in AppsFlyer’s journey to build a leading global marketing data analytics business.”

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