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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • GOL Linhas Aéreas

Boeing and GOL Linhas Aéreas Inteligentes celebrated the unveiling of the carrier’s newly outfitted 737 MAX 8 during a celebration in Sao Paulo. The leading Brazilian carrier also announced plans to fly the more fuel-efficient and longer-range 737 airplane on international routes.As part of its strategic fleet renewal program, GOL has placed multiple orders for the 737 MAX, including a new order last month at the Farnborough International Airshow. In all, GOL is on track to become the largest MAX operator in Latin America with a fleet of 135 MAX airplanes.The first MAX airplanes arriving at GOL are the MAX 8 variant, which seats up to 186 passengers in GOL’s configuration. The airplane will reduce GOL’s fuel use and emissions by 15 percent compared to today’s single-aisle airplanes, and can fly farther than its predecessor. With the additional range, GOL said it will begin regular service from Brazil’s capital Brasilia and Fortaleza to Miami and Orlando. GOL also plans new international routes to Quito, the capital of Ecuador, with the MAX.

  • Mondelez Brazil

Mondelez International is expanding its´biscuits & snacks category in Latin America with the launch of an exclusive Oreo chocolates line for Mexico. Mondelez has decided to take on the challenge of producing and exporting chocolates in the company’s largest chocolate factory in Latin America, located in Curitiba, South Brazil. Four new products will be manufactured in Curitiba´s  plant. The chocolate category, which accounts for 31.3% of Mondelez International’s net profit in 2017, is one of the leading business and growth drivers for the company.

 

 

  • Grand Hyatt Bogota

Hyatt Hotels Corporation announced the opening of Grand Hyatt Bogota, marking the first Hyatt hotel in the Colombian capital and the first Grand Hyatt branded hotel in Colombia. The 372-room luxury property is located in the heart of Ciudad Empresarial Sarmiento Angulo commercial district, up the road from the Corferias and Ágora Bogotá convention centers, and minutes from the ultramodern Gran Estación Mall, El Dorado International Airport, and Bolívar Square.Grand Hyatt Bogota reflects and celebrates what makes Bogota a vibrant capital city rich in history, iconic sites and countless attractions for all types of visitors, while also being the governmental and financial center of Colombia. In addition to offering first-class accommodations and luxury amenities and services, the hotel brings to life Colombian culture through its innovative architecture, distinctive interior design and multicultural culinary offering.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Universidad Kennedy

Argentine private university John F. Kennedy has  appointed agency Quiroga Medios to handle its´ media  strategy, planning and buying.

 

 

 

 

 

  • Travel Buenos Aires

Buenos Aires’ government announced this week plans to implement a new bill that will offer tax incentives to the city’s hospitality industry in an effort to expand offerings and accommodate the projected tourism growth. The bill will benefit hoteliers who build new properties or undertake renovations or substantial expansions to current hotels.The Argentine capital is preparing to receive an increase of international tourists in 2018 and 2019. Flight reservations made in the first half of 2018 for travel to Buenos Aires between July 2018 and June 2019 grew 30%.The city government also announced an increase of 25% in bookings for travel between July – Dec 2018. Reservations made from Auckland and Sidney, Australia grew by 94%, followed by London (+76%), Frankfurt (+39%), Bogota (+23%), Madrid (+17%) and the United States (+16%). Room occupancy rates showcased a solid increase and reached the highest its been in the last seven years with over 58% occupancy between January and April 2018.Based on the projections of growth in the next few years, it has been deemed necessary to expand the hotel offerings in the city. Studies that apply big data techniques reveal that there are opportunities to improve the hotel competitiveness of Buenos Aires at a regional level.

  • FCB Health

FCB Health is opening its first-ever dedicated offering in Latin America with FCB Health Brasil. The São Paulo-based shop will be led by Aurélio Lopes, CEO of FCB Brasil and chairman of FCB Latin America, along with Diego Freitas and Mauro Arruda as managing directors. Freitas and Arruda previously worked at Havas Life São Paulo, where Freitas served as executive vice president and executive creative director, and Arruda was chief creative officer and chief executive officer.The shop will work closely with FCB Health’s New York headquarters and operate similarly to the network’s other global healthcare centers by providing full-service offerings to healthcare clients. For now the 15-person team is working on global projects that need a “Latin American point of view,” while working to build up its own client roster.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Norwegian Airlines – Argentina

Agency Vizeum Argentina, part of Dentsu Aegis Network group and led by Mario Freire, has been assigned Norwegian Airlines account. One of the main low-cost airlines worldwide, Norwegian operates more than 450 routes to more than 130 destinations in Europe, the United States, the Caribbean, the Middle East, Thailand and North Africa.In addition, the low-cost airline is planning a further expansion of its long-haul flight network with London Gatwick as its major global base, and more routes to Latin America and Asia. The carrier’s first direct flight from the UK to South America departed last Wednesday, with a 787 Dreamliner taking its maiden flight from Gatwick to Buenos Aires.

 

 

 

  • Supermercados Día – Argentina

Supermercados Día has chosen once again Havas Media for media management. The agency and supermarket chain have been working together for almost 17 years. Havas Media will continue to be responsible for the strategy, planning, negotiation and media buying from the supermarket chain.

 

 

 

 

  • Tito’s Handmade Vodka

Tito’s Handmade Vodka is set to increase its presence in the Americas duty free in 2018 via activations at airports and on cruise lines.Tito’s has posted high double-digit sales growth in Americas duty free over the last year and the company is looking to build on that momentum. The company will increase its visibility on cruise lines via more branding on back bar displays and the creation of specialty menus, featuring new cocktails and ‘standout’ retail promotions. Tito’s is partnering with a number of cruise lines, including Celebrity, Royal Caribbean Cruises, Norwegian Cruise Line, Carnival Cruise Line and Disney Cruise Line.In Latin America, Tito’s has announced a new partnership with Dufry which will see the brand launch in Brazil, Argentina, Chile, Peru and Uruguay. Supporting promotions will take place later in the year.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  •  Puerto Madryn

Quiroga Medios and creative agency Meyer Action have been assigned Argentine city Puerto Madryn integral communication. The agencies will handle strategy design, off & online media buying and planning.

 

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Natura

Brazil’s Natura Cosméticos wants to double earnings at The Body Shop, the UK-based retailer it acquired last year, as part of a wider global push to expand its sustainable and ethically-orientated brands globally, Financial Times has reported. The South American cosmetics group will unveil the new corporate brand Natura &Co that will pull together its various businesses, including The Body Shop as well as Australia’s Aesop.Mr Marques, a Natura board member and former executive at Johnson & Johnson and Mondelez, was put in charge to lead the group and build the synergies of the brands. Natura was founded in São Paulo in 1969 by Luiz Seabra, and now ranks as the world’s 28th most valuable cosmetics brand, according to consultancy Brand Finance. With the acquisition of The Body Shop for an enterprise value of €1bn, which was finalised last September, and that of Aesop in 2013, Natura &Co will generate 54 per cent of sales outside of Brazil, mainly in Latin America, the UK and the US.

  • eBay

PideloRapido, the premier all-inclusive online shopping solution that allows the door-to-door delivery of inventory from the United States to homes and offices throughout Latin America and the Caribbean, has announced a partnership to increase Latin American consumer access to more than 160 million eBay.com listings.According to Worldpay’s 2017 Global Payments Report, the Latin American e-commerce market is set to grow at a CAGR of 19 percent over the next five years, rising from US$59bn today to US$118bn in 2021 – the biggest rise of any region prompting US retailers to invest heavily in building out their e-commerce businesses in the region.PideloRapido will provide Latin American consumers access to eBay.com inventory across its platforms, while further extending eBay’s reach to the Latin American market.Latin Americans will have access to inventory from US sellers at their fingertips, without the need of a US shipping address or PayPal account to execute purchases, thanks to its unique integration with the e-commerce giant’s API and technology enabling localized payments and reliable last mile delivery.Currently PideloRapido serves consumers in Guatemala, El Salvador, Panama and Colombia with plans to expand to the Dominican Republic, Nicaragua, Costa Rica, Chile and Peru in 2018.

  • Hainan Airlines

Hainan Airlines, China’s largest private airline, will launch direct flights between China and Mexico from March 21. It will also become the first Chinese carrier to operate nonstop flights between China and Latin America.The flight, which will stop at Tijuana, Mexico and arrive at Mexico City, will fly three times a week and be operated with the Boeing 787 Dreamliner.Tijuana International Airport is located on the border of the United States and Mexico, and it is minutes away from the downtown of San Diego. Through Cross Border Xpress, a new convenient crossing bridge built exclusively for air passengers, visitors can enter the US from Tijuana with its own Customs clearance process.Annual bilateral traffic between China and Mexico is 200,000 passengers at present and the latter is one of the top destinations among Latin American countries.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Honda Motor

Quiroga Medios, the agency led by Gustavo Quiroga, has been appointed by Honda Motor Argentina for the integral management of the account. Quiroga Medios will be responsible for strategy, planning and media buying covering all its business units.  Quiroga Medios has offices in Argentina, Chile, Uruguay, Paraguay, Colombia, Peru, Mexico and the United States.

 

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.